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,

2nd- 3rd of November

Fri to Sat

UPM Main Hall

Joint Organiser: UPM

International Student’s Association

(UPMISA)

Organiser: Student’s Association of

Faculty of Food Science and Technology

(FOSTECH)

Open ceremony by Chef Wan!

MARKETING PROPOSAL

Endorsed by: UPM Student

Affairs Division (BHEP)

INTERNATIONAL FOOD FESTIVAL (IFF) 2012

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1 - EXCECUTIVE SUMMARY

Our event highlights the expertise in culinary which includes the nation’s favourite celebrity chef,

Chef Wan, as one of the VIP during the open ceremony. Chef Wan’s appearance is a strategic

marketing tool for all stakeholders partaking the exhibition. Another culinary expert sharing his potent

culinary knowledge is our very own faculty’s Head of Food Service and Management Department, Asc

Prof Dr Shahrim.

Promoting the theme of ‘celebrating world cultures’, we welcome companies and NGO that

are able to promote the richness and varied mix of Malaysian and multinational F & B products and

services. However, non-food industries supports are also welcomed.

Thus, this event serves as an excellent platform to create awareness and demand for

potential market in the heart of main campus UPM. Strategically surrounded by 8 faculties,

administration building, main library, central parking area and 4 bus stops (for UPM shuttle buses); IFF can

expect traffic of well-over 4000 students and 1000 staff members, including surrounding

residents.

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2 - TARGET MARKET

25,000 students (all UPM local & international, undergraduates and postgraduates – age range

from 18 onwards)

5000 staff members (including Vice Chancellor, Dean(s), professors, lecturers, senior officers and

tutors.)

Over 150,000 residents in Serdang area and areas around it.

Students from other IPTA/IPTS and primary /secondary schools which UPM MarComm

(Office of Marketing and Communications) are targeted

Press media from main stream papers are coming! They are The Star, NST, Sin Chew, China Press

3 – KEY ADVANTAGES Vouchers given as attractive tool

Excellent exposure for enhancing branding

Manifestation of good corporate role in student programmes

Company branding feedback from designated company target group

Potential lucrative market (over 5000 participants), meeting high profile people in UPM

Strategic location within campus for exhibitions

Business match-making between companies and its specific target group

Potential young talent recruitment

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4 – EXHIBITOR PACKAGES

*subject to change

No

. Benefits

Premier Exhibitor Super Deluxe

Exhibitor

Standard

Exhibitor

Limit to 1 exhibitor

(First come, first

served)

Limit to 3 exhibitors

(First come, first

served)

Limit to 62 exhibitors

1. *Amount RM 5000 RM 3000 RM 1500

2. Exhibition Booth 20’ × 10’ 15’ × 10’ 10’ × 10’

3. Liaison officer 2 pax 2 pax 1 pax

4. Token of appreciation

5.

Tax exemption

(your financial sponsor will

be made tax deductible)

6. *Acknowledgement

(your logo will be included in)

Website, Posters,

Buntings, Multimedia

presentation,

Backdrop, Billboard,

Flyers, Tags, T-shirt

Website, Posters,

Buntings, Multimedia

presentation,

Backdrop, Billboard,

Flyers

Website, Posters,

Buntings, Multimedia

presentation

7. Certificate of appreciation

8. Announcement as exhibitor

(during opening ceremony) -

9.

Special slot

(with participants)

*optional

- -

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5– SPONSORSHIP PACKAGES

*subject to change

No. Benefits

Platinum Sponsor Gold Sponsor Silver Sponsor

Limit to 1 sponsor

(First come, first served)

Limit to 2 sponsors

(First come, first served)

Unlimited

1. *Amount RM 5000 RM 3000 RM 1000

2.

Program Book

(your company profile/logo will be

printed in the souvenir book)

Outside back cover

(1 A5 page coloured

advertisement)

Inside back/ Inside

front (1 A5 page

coloured advertisement)

½ A5 page coloured

advertisement

(random order)

4. Mock check presentation

(during closing ceremony) -

5. Token of appreciation

6.

Tax exemption

(your financial sponsor will be

made tax deductible)

7.

*Acknowledgement

(your logo will be included in)

Website, Multimedia

presentation, Posters,

Flyers, Backdrop,

Billboard, Buntings,

Tags, T-shirt

Website, Multimedia

presentation, Posters,

Flyers, Backdrop,

Billboard, Buntings

Website, Multimedia

presentation, Posters,

Flyers

8. Certificate of appreciation

9. Announcement as sponsor

(during opening ceremony) -

10.

Special slot

(with participants)

*optional

- -

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Attachment 1 - program tentative

Date : 2stNovember 2012

Venue : UPM Main Hall

9.00am : Exhibition start

9.30 am - 11.00 am : Opening Ceremony of IFF 2012; Datuk Redzuawan Ismail

Malaysian Chef Icon with performances by students promoting culture

Local students’ performance – A selection of western and eastern Malaysia

dances ( Silat performance, Chinese Band performance, Modern dance,

Indian Modern dance, Malay song performance, English Duet Song and

English solo singing Performance)

3.00-4.00 pm : Culinary demonstration by guest chef; Asc. Prof Dr Shahrim Abd Karim UPM’s

premier culinary expert

6.00 pm : End of exhibition

Date : 3rdNovember 2012

Venue : UPM Main Hall

9.00 am : Commencement of exhibition with performances by students promoting

foreign culture (Indonesia, Saudi Arabia, Yemen, Nigeria, Iran, China,

Uganda, Tajikistan, Bangladesh)

12.00pm : ‘Fright Bite!’- An eating contest slot

6.00 pm : End of exhibition

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Attachment 2 – Testimonial of UPM Food Fair 2010

F&B companies that joined in 2010

*IFF 2012…

Cooking Demo : Chef Muluk + Chef Shahril + Asc. Prof. Dr Shahrim +

Persatuan Anak Negeri Sembilan

2 Embassies (Poland, USA)

3 booths from Faculty of “Bahasa Moden dan Komunikasi” (Korea, Japan, Thailand)

10 UPM-foreign-students' food exhibition booths : Indonesia, Saudi Arabia,

Yemen, Nigeria, Iran, China, Gambia, Urganda, Uzbekistan, Bangladesh

2 UPM Food Faculty booths

6 Enactors clubs (UM, UKM, UPM, UTM, … )

Sushi King

Ajinamoto

Magnifient

Telaga Biru

En. Mazlan Cupcake, cheese tart

1 Vono

2 Yakult

3 Vico

4 Melilea

5 Crispy popiah 6 Big Apple Donut

7 Perfect Ice

8 Sushi King

9 Namie

10 Sime Darby

11 Teik Senn

12 Madam Sun

13 Snekku

14 Hung Fook Tong Holding (selling herbal drinks)

15 Chocolate Graphics

16 A La Turka

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MyChef Flavour Innovation

Flora Food

Perfect Ice

Teik Senn

Kopie Satu

Lorry Burger

Harmony Vegetarian Cafe

Berita Publishing

MAA Takaful

Selected Photos of Food Fair UPM 2010

One of the food establishments that participated, Apple Donuts and Coffee

*subject to change

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Visitors were offered with Vono

cream soup samples.

Plenty of goodie bags were given

away by one of our exhibitors.

Sushi King also setted up its own booth.

Vico also made it at UPM Food Fair 2010.

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An inter-varsiity cooking competition took place. And the UPM team was the

eventual winner (picture on the right).

Top notch judges were involved including the regular Masterchef Malaysia judge,

Chef Jo.