Marketing Programme for China Pavilion Expo 2012 Yeosu …aaa.ccpit.org/Category7/Asset/2016/Jun/06/onlineedit...Yeosu, will be held in the coastal city of Yeosu, the Republic of Korea

Marketing Programme for China Pavilion Expo 2012 Yeosu Korea

ContentIntroduction to Expo 2012 Yeosu KoreaWorld Expo OverviewExpo 2012 Yeosu OverviewChina Pavilion OverviewChinese Government Highlights World ExpoPreviously Attended World Expos

Commercial Value of the China Pavilion at the Yeosu ExpoPerfect Combination of World Expo Theme and Product ImageFully Enhanced Image and BrandEffects of the World ExpoDiversifi ed Promotion Platform

Sponsorship Programme for the China PavilionMissionSponsor Qualifi cationSponsorship TiersSponsor Benefi ts

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目录

丽水世博会介绍世博会概况

丽水世博会概况

丽水世博会中国馆概况

中国政府高度重视

历届参与情况

丽水世博会中国馆的商业价值世博会主题与产品形象的完美结合

全面提升企业形象和品牌

世博会效应

丰富多元的宣传平台

丽水世博会中国馆赞助计划宗旨

赞助商的资格

赞助层次

赞助商权益

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World Expo Overview

As an exhibition at the highest level in the world, the World Expo is a large-scale international exhibition sponsored by the government of one country, with participation by a number of countries and international organizations. Its exhibitors are sovereign states and international organizations. Compared with other exhibitions, the World Expo is of higher standard, longer duration, larger scale, and with more participating countries. It promotes new products and introduces new technologies to strengthen economic and technological development. It puts forward and advocates new ideas and new thinking to promote the scientifi c development of humankind and a new understanding of the world. It enhances exchange and cooperation to realize harmonious development and common prosperity for all countries. The World Expo is a great event for economic, technological, social and cultural exchange and cooperation among all the countries of the world, and it serves as a bridge of communication among all peoples.

世界博览会概况

世博会是由一个国家的政府主办、多个国家和国际组织参加的国际

性大型博览会，是世界上高级别的展览活动。其参展主体是主权国家

和国际组织。与一般的展览会相比，世博会举办规格高、持续时间长、

展出规模大、参展国家多。世博会推出推广新产品新科技，推动经济科

技发展；提出倡导新理念新思维，促进人类科学发展和对世界的新认

知；增进加强交流合作，实现各国和谐发展和共同繁荣，是世界各国经

贸、科技、社会和文化的相互交流与合作的盛会，是各国人民沟通的桥

梁。

02 03

丽水世博会介绍

Introduction to Expo 2012 Yeosu

The World Expo dates far back from the Great Exhibition of London held in the year 1851 up to today, a history of 160 years. It has played a positive and irreplaceable role in the development of human civilization and social progress. New technologies, inventions, creations and products marking the progress and development of humankind and society are shown in public through the platform of the Expo. New inventions and achievements such as the steam engine, locomotive, elevator, electric lighting, phonograph, wireless telephone, television and robot are fi rst introduced to the world at Expos of different times. These are closely tied to the Industrial Revolution, automobile revolution, communications and information revolution, and the environmental revolution of those times, and they record every advance of human civilization. Many landmarks of the World Expo have become important heritages. For example, the world famous Eiffel Tower in Paris and the Atomium in Brussels, built for previous Expos, are milestones in the history of architecture and represent the glorious history of human civilization.

世界博览会的历史源远流长，从1851年伦敦的“万国工业博览会”至

今，已有160年的历史。世博会对人类的文明发展和社会进步起到了积极而

不可替代的作用。标志着人类社会进步和发展的新技术、新发明、新创造、

新产品等借助世博会的平台展现在公众面前。蒸汽机、火车头、电梯、电

灯、留声机、无线电话、电视机、机器人等新发明新成就都是在不同时期的

世博会上首先面世的，他们与工业革命、汽车革命、通讯与信息革命、以及

环保革命息息相关，记录了人类文明的每一个进步。很多世博会的标志性建

筑，都成为重要遗产，举世闻名的巴黎埃菲尔铁塔和布鲁塞尔的原子模型塔

等标志性建筑，就是历次世博会留下的建筑史上的里程碑，代表了辉煌的人

类文明史。

04 05

丽水世博会介绍丽水世博会介绍

Introduction to Expo 2012 Yeosu Introduction to Expo 2012 Yeosu

Expo 2012 Yeosu Overview

The Word Expo 2012 Yeosu Korea, referred to as the Expo 2012 Yeosu, will be held in the coastal city of Yeosu, the Republic of Korea from May 12 to August 12, 2012 over a period of 93 days.

丽水世博会概况

2012年韩国丽水世界博览会，简称：2012年韩国丽水世博会

（Expo 2012 Yeosu），将于2012年5月12日至8月12日在韩国海滨城市

丽水市举行，为期93天。

The Expo 2012 Yeosu under the theme "The Living Ocean and Coast: Diversity of Resources and Sustainable Activities" focuses on the importance of the ocean and coast, and conveys the hope of mankind for harmonious development with the earth, life and the ecosystem. This is further divided into three sub-themes: "Development and Preservation of the Ocean and Coast", "Creative Maritime Activities" and "New Resources Technologies."

本次世博会的主题为“生机勃勃的海洋及海岸—资源多样性与可持

续发展”，着眼于海洋和海岸的重要性，传达了人类希望与地球、生

命、生态系统和谐发展的愿望。三个副主题分别为：“海岸开发与保

护”、“创意海洋文化活动”和“新资源技术”。

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This Expo will be a memorable experience, It advocates sustainability in marine culture, encourages the fusion and transmission of knowledge, exchange of experiences and participation by the general public, as well as discussion and dialogue between relevant institutions. The Expo promotes awareness of the challenges and opportunities facing marine resources, and shows successful examples and major innovations around the world.Covering an area of about 25 hectares, the Expo venue has a variety of pavilions including the Theme Pavilions, Korean Pavilion, national pavilions of participating countries, and pavilions for the local governments, international organizations, and corporations. With over 100 countries and a number of international organizations as offi cial participants, the Expo is expected to receive 10 million visitors, 7% of which will be from abroad.

本次世博会倡导与可持续性理念相关的海洋文化；鼓励知识的融汇与传

递、经验的交流以及普通大众的参与、相关机构之间的讨论和对话；促进大

众对海洋资源所面临的挑战与机遇的认识；展示来自世界各地的成功范例和

重大创新，将是一次难忘的经历。

本次世博会占地约25公顷，场馆类型包括主题馆、韩国馆、参展国国家

馆、地方政府馆、国际组织馆和企业馆。本次世博会预计吸引100多个国家

和若干国际参展，预计可接待观众1000万人次，其中约7%来自国外。

丽水世博会官方网站：http://www.expo2012.or.kr

Expo 2012 Yeosu Korea offi cial website: http://www.expo2012.or.kr

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丽水世博会中国馆概况

经国务院批准，中国贸促会将代表国家组织中国馆参加2012年韩国丽

水世博会。韩国丽水世博会中国馆位于太平洋展区，展馆面积约1200平方

米。中国馆初步确定“人海相依”的展示主题，将以可持续发展为主线，

从海洋和海岸开发与保护、海洋科技、海洋文化三个角度，介绍我国的海

洋事业发展成就和发展目标，传达中国人民关爱海洋，构建人与海洋和谐

关系的海洋事业发展理念。

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Overview of the China Pavilion at Expo 2012 Yeosu

CCPIT has been approved by the State Council (the Chinese Cabinet) to organize the China Pavilion to participate in Expo 2012 Yeosu Korea on behalf of China. The China Pavilion for Expo 2012 Yeosu is located in the Pacifi c exhibition area, and covers an exhibition area of about 1,200 square meters. Under the preliminary theme "Humankind and Sea in Harmony", the China Pavilion highlights sustainable development and will introduce China's achievements and development objectives in the marine industry from the perspectives of marine and coastal development and protection, and marine technology and marine culture. It will communicate the Chinese people’s love of the ocean, and build a concept of marine industry development inextricably tied to a harmonious relationship between man and sea.



Chinese Government Highlights World Expo

In 1999, China successfully hosted the International Horticultural Exposition in Yunnan Province. It lasted 6 months with 95 participating nations and international organizations as well as over 9.3 million visitors from home and abroad. The effi cient and effective organization gained world-wide accolade. In the same year, China applied for the World Expo 2010 Shanghai. And the next three years followed fi lled with concerted, arduous effort under the leadership of the central government, relevant departments, CCPIT and the municipality of Shanghai. In December 2002, China finally won the right to host World Expo 2010 at the 132nd General Assembly of the Bureau of International Expositions (BIE). Government leaders emphasized the role of the World Expo in stimulating the national economy, and extolled the Beijing 2008 Olympics and the World Expo 2010 Shanghai as the dual driving forces for the Chinese economy in the years to come. The World Expo 2010 Shanghai was the fi rst comprehensive world exposition held in China, and it attracted nationwide and worldwide attention. Under the theme "Better City, Better Life", the Shanghai Expo created and interpreted a brilliant and magnificent display of the world civilization by upholding and promoting the World Expo ideals of understanding, communication, togetherness and cooperation. With 246 countries and international organizations participating, and visitors reaching 73,080,000 in number, the Shanghai Expo, successful, splendid and unforgettable, created new records, wrote a glorious chapter and a monumental victory in the history of World Expositions.

四、中国政府高度关注

1999年我国成功在云南举办了世界园艺博览会，该博览会历时6个月，共

有95个国家和国际组织参加展出，接待中外游客930多万，较高的组织水平受

到各方的一致称赞。同年，我国提出申办2010年上海世博会，在中央政府的统

一领导下，有关部委、中国贸促会及上海市积极开展工作，经过历时三年的艰

苦努力，于2002年12月举行的国展局第132次全体大会上获胜，取得2010年世

博会举办权。中央领导同志十分重视举办世界博览会对国民经济的积极作用，

曾形象地将2008年北京奥运会和2010年上海世博会比做推动中国经济未来几

年发展的双引擎。2010年上海世界博览会，是我国首次举办的综合性世界博览

会，举国关注，举世瞩目。上海世博会围绕“城市，让生活更美好”的主题，

秉承和弘扬理解、沟通、欢聚、合作的世博理念，创造和演绎了一场精彩纷

呈、美轮美奂的世界文明大展示，246个国家和国际组织参展，参观人数达到

7308万，创造了多项世博会的新纪录，谱写了世界博览史的辉煌篇章，以一届

成功、精彩、难忘的世博会胜利载入世博会史册。

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2008年8月26日，中国贸促会会长万季飞和丽水世博会组委会委员长张丞玗在首尔签署世博会合作协议，

胡锦涛主席和韩国总理韩升洙出席签字仪式。

On August 8, 2008, CCPIT Chairman Wan Jifei and Chairman of Yeosu Expo Organizing Commttee

Chang Seung-Woo sign the Memorandum on World Expo Cooperation, witnessed by Chinese

President Hu Jintao and Premier of the ROK Han Seung-soo.


Authorized and commissioned by the State Council, CCPIT acts as China's authority in charge of participation in the Bureau of International Expositions (BIE) and World Expo affairs. It has been responsible for the organization, coordination, supervision and management of China’s participation in the BIE and the World Expo. Since 1982, CCPIT has organized the China Pavilion for 13 World Expos on behalf of the state. Through these exhibitions, we have advertised China’s great achievements in economic and social development since the reform and opening policy. We show the unique charm of five thousand years of Chinese civilization to the world, strengthen understanding and friendly exchange with the peoples of the world, and build a positive image of the country.

贸促会受国务院授权和委托，作为中国参加国际展览局和世博会事

务的主管单位，一直负责我国参加国际展览局和世博会工作的组织、协

调、监督和管理工作。自1982年至今，贸促会代表国家，组织中国馆参

加了13次世博会。通过多次参展，我们向世界宣传了改革开放以来，经

济社会发展取得的巨大成就和五千年中华文明的独特魅力，增进了与世

界各国人民的了解和友好往来，树立了良好的国家形象。

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Previously Attended World Expos

World Expo 1982 Knoxville, USAWorld Expo 1984 New Orleans, USAWorld Expo 1985 Tsukuba, JapanWorld Expo 1986 Vancouver, CanadaWorld Expo 1988 Brisbane, AustraliaWorld Expo 1992 Genoa, ItalyWorld Expo 1992 Seville, SpainWorld Expo 1993 Daejeon, the Republic of KoreaWorld Expo 1998 Lisbon, PortugalWorld Expo 2000 Hanover, GermanyWorld Expo 2005 Aichi, JapanWorld Expo 2008 Zaragoza, SpainWorld Expo 2010 Shanghai, China

历届参与情况

1982年美国诺克斯维尔世博会

1984年美国新奥尔良专业世博会

1985年日本筑波世博会

1986年加拿大温哥华世博会

1988年澳大利亚布里斯班世博会

1992年意大利热那亚世博会

1992年西班牙塞维利亚世博会

1993年韩国大田世博会

1998年葡萄牙里斯本世博会

2000年德国汉诺威世博会

2005年日本爱知世博会

2008年西班牙萨拉戈萨世博会

2010年中国上海世博会

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丽水世博会中国馆的商业价值Commercial Value of China Pavilion at the Yeosu Expo


Perfect Integration of World Expo Theme and Product Image

The 21st century is the century of protection and sustainable development of natural resources. Under the theme “The Living Ocean and Coast: Diversity of Resources and Sustainable Activities”, the objective of the Organizing Committee for the World Expo 2012 Yeosu Korea is to present a wonderful example of harmonious development between man and the Earth's ecosystem.

The ocean is both the main path to solving land shortage, resource depletion and environmental pollution and a treasure that offers a variety of resources for the future of humankind. In addition, ocean-related industries such as maritime activities, marine transportation and leisure industries have provided many opportunities for man for the creation of additional value and the provision of jobs. The rational use and development of the ocean in the pursuit of prosperity and development is the key to the protection of marine resources. To this end, we must rely on the support of science and technology.

世博会主题与产品形象的

完美结合

丽水世博会主题为“生机勃勃的海洋及海

岸—资源多样性与可持续发展”，21世纪是自

然资源保护和可持续发展的世纪，2012年丽水

世博会组委会希望能够展示一个以海洋和海岸

为引领的人类与地球生态系统和谐发展的精彩

范例。

海洋是解决陆地短缺、资源损耗和环境污

染的主要途径，是一个能够为人类未来提供各

种资源的宝库。同时，与海洋有关的产业，诸

如海事活动、海洋运输和休闲产业，也为人类

创造附加价值和提供工作职位提供了大量机

会。海洋的合理利用和开发是人类在追求繁荣

发展的同时保护海洋资源的关键，而达到这一

目的必须依靠科学技术的支持。

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World Expo 2012 Yeosu will seek to showcase mankind’s new achievements and future direction in the development of marine science and technology, presenting it as a new impetus to benefit the development of human civilization. It is a known fact, unprecedented rapid scientifi c development has allowed people to realize a superior standard of life characterized by man’ adoption of cutting-edge technologies while sharing wisdom and finding a position of sustainable co-existence with nature. Therefore, the concept of sustainable development of “Humankind and Sea in Harmony” is valued by all the countries of the world.

The theme of Expo 2012 Yeosu ushers in an unprecedented opportunity for enterprises to align their products, present a cutting-edge vision of corporate production, positively guide social consumption and have positive and strong social and economic effect. The world expo provides a win-win marketing opportunity for its corporate sponsors.

2012丽水世博会力求展示人类海洋科技发展取得的新成就和未来发展方

向，使之成为造福人类文明发展的新的动力渊泉。众所周知，科技发展到了

前所未有的今天，人类已经开始关注在先进科技为我所用的同时，人类生存的

高级状态应该是人与大自然分享智慧，人与大自然持久共存的境界。也是基于

此，“人海相依”的可持续发展理念已经为世界各国所重视。

本次博览会的主题设定，正好给企业提供了一个将以上主题和自己的产品

结合在一起的大好机遇：展示企业的先进生产理念，对社会消费起到一个健康

的引导作用，同时获得良好的社会效应和经济效应，世搏会无疑搭建了是一个

双赢的良好宣传平台。

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Fully Enhanced Corporate Image and Brand

The World Expo, as an international event exhibiting mankind’s achievements in social, economic, cultural and scientifi c fi elds, plays a key role in boosting global economic development. At the same time, it serves as a perfect promotional platform for corporate brand internationalization and the establishment of a “healthy, environment friendly and high-tech” corporate image responsive to the World Expo theme.

The future partners, premier sponsors and supplier of the China Pavilion will work to create a heavy-weight corporate reputation with well-represented corporate images in the Pavilion and full coverage by the media during the event. Sponsoring enterprises will seize this opportunity to enhance international recognition of their brands during this great event and to further facilitate communication with over 100 participating nations, international organizations and 10 million visitors. More importantly, by sponsoring large cultural events, sponsoring enterprises will enjoy long-term benefits from value-added advertisements and commercials, and thus gain cultural signifi cance and market appeal for their products.

全面提升企业形象和品牌

世界博览会是展示人类在社会、经济、文化和科技领域取得的成就的国际

盛会，历届世博会均对促进世界经济发展发挥了积极作用。同时,这样一个世界

顶级的博览盛会，将为企业品牌的国际化提供强大的推动力量，并结合世博会

主题树立“健康、环保、高科技”的企业形象。

成为世博会中国馆的全球合作伙伴、高级赞助商和指定用品供应商,将为企

业带来高含金量的形象价值，将产品与此项国际顶级博览会结合,借助中国馆以

及国内外强势媒体的广告宣传展示品牌和企业形象。充分利用这一国际盛会举

办之机，增进与100多个参展国家和国际组织，以及1000万观众的交流, 无疑为

中国企业树立在国内外的名牌形象提供了契机，更重要的是，通过赞助全球瞩

目的大型文化活动，将对企业的品牌形象宣传具有长期而且高含金量的广告效

益,增加了产品品牌的文化内含和市场感召力。



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Effects of the World Expo —— Long-term Continuous Publicity of Corporate Brand

Starting from June 2011, CCPIT will join with leading media from home and abroad for a series of aggressive promotional campaigns to actively promulgate the World Expo vision and popularize knowledge of the World Expo. The success of World Expo 2010 Shanghai has aroused awareness of and participation in the Expo to a climax. The event has received continuous attention from media, creating vast business opportunities. The core media partners will support the publicity of China Pavilion activities via strong media coverage and reports. Sponsors will enjoy extra returns from these promotional activities — a constant improvement of corporate and brand image in the home and international market.

世博会效应

—— 提供企业品牌国内外长期持续的宣传

从2011年6月起,贸促会将联合国内外各大核心媒体，推出一系列强大的

系列宣传活动，全力向公众传播世博会理念，普及世博知识。2010年上海世

博会的成功举办，把世博会的知晓度、参与度推向了高潮。世博会已成为一

个持续受到媒体高度关注的新闻热点，形成蕴涵无限商机的世博效应。核心

合作媒体将以大篇幅、持续跟进的方式，全程支持中国馆有关活动的宣传报

道。企业从现在加入丽水世博会，将能从宣传效益上得到超值的回报，为企

业在国内的市场品牌知名度及形象，带来持续的宣传点。


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Diversifi ed Promotion Platform

While advocating wide media participation, CCPIT is scheduled to hold a series of cultural and economic events before and during the World Expo as part of its creation of a layered, multi-dimensional promotional campaign for the World Expo.

In this period of preparation, CCPIT began selection of the movie script for the China Pavilion in April of this year and will officially announce the design of the China Pavilion in June. CCPIT will strengthen the publicity of major events in preparation for the China Pavilion by taking into consideration the needs of China’s leading provinces, cities and enterprises and by making the most of internet and media infl uence. It will also improve media coverage and organize related promotional activities to attract wide-spread public participation and media attention, raise awareness for the World Expo 2012 Yeosu, and provide a platform of huge social and economic benefi ts for the World Expo.

丰富多元的宣传平台

在广泛发动新闻媒体的同时，中国贸促会将在世博会筹备和展出期间举办

系列文化、经济活动，形成多层面系列化的世博会宣传平台。

在筹备期间，中国贸促会已从今年4月启动中国馆电影脚本征集评选活

动，今年6月将正式对外公布中国馆设计方案。中国贸促会将根据中国馆筹办

进程中的重要事件及中国优秀省市和企业的需求，依托网络优势、核心合作媒

体的优势，加强宣传报道，举办相关宣传推介活动，吸引公众的广泛参与和媒

体的高度关注，提高丽水世博会的认知度，形成蕴涵巨大社会和经济效益的世

博会平台。

丽水世博会中国馆的商业价值 Commercial Value of China Pavilion at the Yeosu Expo


26 27



CCPIT intends to provide the following promotional platforms during Expo 2012 Yeosu

(1) National Day Activities:Each official participating nation will hold National Day activities in the World Expo. The China Pavilion’s National Day is temporarily set for June 28, 2012, when the leaders of the Central Government will lead a high-profi le delegation to present and preside over the event.

(2) Investment Promotion Activities:We will assist a few Chinese cities in launching investment promotion activities in commercial centers including Seoul, Busan and Gwangju in the Republic of Korea. The leading trade and investment promotion organizations in The Republic of Korea will spare no effort to support of the above-mentioned activities.

(3) Special Publications:The China Pavilion will publish Guide to Visit China Pavilion and theme publications.

(4) China Pavilion Offi cial Website:The website dedicated to the China Pavilion of Expo 2012 Yeosu launched by CCPIT will serve as a gateway to the World Expo and a promotion platform for enterprises actively supporting the world expo. With powerful multimedia features, the user-friendly website will help domestic audience better understand the Concept of World Expo.

在世博会展出期间，

我们拟提供以下宣传平台

（1）馆日活动:

各个正式参展国均可在世博会期间举办自己的馆日活动。中国馆馆日初步

确定在2012年6月28日举办。届时中央政府领导同志将率高级代表团出席并主

持中国馆馆日活动。

（2）招商引资推介活动：

我们将协助中国部分城市在韩国的首尔、釜山、光州等商业中心城市举办

招商引资活动，韩国各主要贸易投资促进机构均表示将全力支持。

（3）专题刊物：

中国馆将印制《中国馆参观指南》及《人海相依》主题刊物。

（4）为中国馆建立专门网站：

中国贸促会将推出2012年丽水世博会中国馆的专门网站，该网站将提供

全面了解世界博览会的窗口，也为积极支持世界博览会事业的企业提供宣传平

台。网站具备强大的多媒体功能，使国内观众更加便捷和全面了解世博会。

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宗旨

2012年韩国丽水世博会中国馆赞助计划的宗旨为

遵守2012年韩国丽水世博会的有关规章

遵循2012年韩国丽水世博会“生机勃勃的海洋及海岸—资源多样性与可持续发展”的主题

推动世博会的发展，提升赞助企业在国内外的形象与品牌知名度

确保丽水世博会中国馆组委会获得充足、稳定的组织经费和可靠的技术和服务支持

为国内企业提供独特的世博会市场营销平台，鼓励企业广泛参与，通过世博会市场营销提

高企业形象和产品品牌

为赞助商提供优质服务，使它们获得充分的投资回报，帮助赞助企业与世博会中国馆组委

会建立长期的合作伙伴关系

Mission

The sponsorship program of the China Pavilion at Expo 2012 Yeosu upholds the following principlesIn compliance with the applicable regulations of Expo 2012 YeosuAbiding by the theme “The Living Ocean and Coast: Diversity of Resources and Sustainable Activities” of Expo 2012 Yeosu

Promoting world expo development and enhancing sponsor image and brand home and abroad, Acquiring adequate and steady funding and reliable technology and service support for the Organizing Committee of the China Pavilion, Expo 2012 YeosuProviding a unique World Expo marketing platform for domestic enterprises, encouraging broad participation and enhancing corporate images and product brandsDelivering quality services to sponsors and facilitating their reception of maximum returns on investment, helping sponsors to establish long-term cooperation with the Organizing Committee of the China Pavilion



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丽水世博会中国馆市场开发计划Sponsorship Programme for the China Pavilion at Expo 2012 Yeosu

Sponsor Qualifi cation

Sponsors shall be qualifi ed in the following aspects:Infl uence

Sponsors should be leading enterprises in relevant industries with excellent growth potential and suffi cient funds to meet sponsorship requirements.

Product

Sponsors should provide abundant, advanced and reliable products, technologies and services to the China Pavilion, Expo 2012 Yeosu.

Brand Image

Sponsors should possess a positive public image and corporate credibility, with brand and image in line with World Expo guiding concepts and environment friendly.

Marketing

Sponsors should invest adequate capital and strive in marketing in order to fully utilize the World Expo platform as well as the promotion and publicity of Expo 2012 Yeosu.


赞助商的资格

选择赞助企业时，主要参照以下标准：

资质实力因素：

赞助企业发展前景良好，有充足的资金支付赞助费用。

产品保障因素：

能为成功参加2012年韩国丽水世博会提供充足、先进、可靠的产品、技

术和服务。

品牌形象因素：

企业具有良好的社会形象和企业信誉，企业的品牌和形象与世界博览会的

理念相得益彰，产品符合环保标准。

营销推广因素：

企业在市场营销和广告推广方面投入足够的资金和做出其他努力，以充分

利用世博会平台进行市场营销，同时宣传和推广2012年丽水世博会。

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The Sponsorship Programme of China Pavilion at the 2012 Yeosu Expo includes 3 Tiers

Tier1: Global PartnerTier 2: Premier Sponsor

Tier 3: Offi cial Suppliers

Categories of designated products:

Electronic equipment, video equipment, photographic equipment, camera equipment, telecommunication appliances, elevators, lighting system, air conditioners, building materials, paint, sanitary ware, clothing apparel, cosmetics, ceramics, gift ceramics, mineral water, soft drinks, beer, wine, liqueur, tea, offi ce furniture, offi ce equipment, stationery, offi cial vehicles, air and marine shipping services, logistics service, and conference service(Note: The names and categories of designated products are subject to change without notice.)

赞助层次

2012年韩国丽水世界博览会中国组委会赞助计划包括

三个层次：

一类：全球合作伙伴

二类：高级赞助商

三类：指定用品供应商

所涉及行业包括:

电子设备、影视设备、摄影器材、摄像器材、通讯产品

电梯设备、照明系统、空调系统、建筑材料、建筑涂料

卫生洁具、服装服饰、化妆品、工艺陶瓷、贵宾接待用瓷

矿泉水、软饮料、啤酒、果酒、白酒、接待用茶

办公家具、办公设备、办公文具、办公用车

航运服务、海运服务、货运代理、会议服务

（注：指定产品名称和类别将根据情况变更）


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Sponsor Benefi ts

Sponsors will contribute to the success of the China Pavilion and support preparation efforts in terms of funds, technology, product and service. Each tier of sponsors can enjoy different packages of marketing and promotional benefi ts.

A. Global Partners

1. Authorized use of “Global Partner of the China Pavilion, Expo 2012 Yeosu”, the name, logo and images of the China Pavilion for marketing and promotional activities.

2. Exclusive use of the name of the China Pavilion, Expo 2012 Yeosu in marketing for one (only) designated product of the sponsor within this product category.

3. Sponsorship certifi cate and medal.

4. Special press conference organized by CCPIT for the sponsor with domestic and foreign media in attendance for announcement of the partnership established with the China Pavilion.

5. Exclusive media interviews and a series of reports on sponsor’s partnership with the China pavilion.

6. Partner name is displayed at:

CCPIT’s Expo 2012 Yeosu series special press conferences

Exhibition section of the China Pavilion

Major promotional publications of the China Pavilion

China Pavilion website

Major media reports

Giveaway bags of the China Pavilion (at least 50,000 bags)

赞助商权益

世博会的各级赞助商将为中国在2012年韩国丽水世界博览会上的表现作

出贡献，通过在资金、技术、产品和服务等方面的赞助，支持中国组委会的筹

办工作。不同层次的赞助商享有不同的市场营销权益和广告回报。

A．全球合作伙伴：

1）准许使用2012年韩国丽水世博会中国馆名称、标识和形象，及“2012

年韩国丽水世博会中国馆全球合作伙伴”，作为宣传。

2）合作伙伴的代表企业产品(仅限一个)成为“2012年丽水世博会中国馆

xx产品指定赞助商”。相关产品的指定赞助商是唯一的，享有中国馆此类产

品对外宣传的排它权。

3）颁发证书和奖牌。

4）由中国贸促会举办一场新闻发布会，邀请国内外重要媒体参加，发布

企业赞助世博会消息。

5）安排企业领导接受新闻媒体的专访，并协助组织系列赞助世博会宣传

报道。

6）赞助企业名称出现在：

贸促会2012年丽水世博会系列新闻发布会现场

中国馆内展示区域

丽水世博会中国馆主要宣传品中

中国馆专门网站首页

重点媒体集中报道

中国馆的资料手提袋（不少于5万）


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7. Two representatives of the “Partner” will be invited to attend the National Day Ceremony of the China Pavilion. CCPIT will pay for their business-class round-trip air tickets from Beijing to Yeosu as well as the expense of accommodation for 3 nights in Yeosu,

8. Representatives of the “Partner” will have the privilege of a guided tour of Expo 2012 Yeosu. They will be allowed to use the VIP reception room of the China Pavilion to meet clients for unlimited times and enjoy free interpretation service.

9. Corporate personnel and customers may access the China Pavilion through the VIP entrance (limited to 500 people in total).

10. As partner, the sponsor will be invited to participate in relevant preparation activities of the China Pavilion.

11. A feature article on the sponsor in a publication by relevant media partners for the World Expo.

12. Reports on sponsor image and brand in a designated column on the China Pavilion website: homepage ads and links to the sponsor’s website on the China Pavilion website. Advertisement content and design will be provided by the sponsor.

13. Two full-page color pages for advertisement inside the Guide to Visit China Pavilion. Advertisement content and design will be provided by the sponsor.

14. Acknowledgment advertisements of sponsorship in core media partner and China Pavilion publications.

15. One set of video tapes (or VCDs) covering major events of the China Pavilion.

16. 500 copies of Guide to Visit China Pavilion and related brochures respectively.

7）特邀2名代表作为贵宾前往韩国出席中国馆馆日活动。由中国贸促会承

担北京至丽水往返公务仓机票和韩国丽水3晚住宿费用。

8）安排专人陪同企业代表参观丽水世博会，企业代表可以不限次使用中

国馆贵宾接待室会见客户，并免费获得翻译服务。

9）企业人员及业务客户可以通过VIP通道以贵宾身份进入中国馆，累计不

超过500人。

10）作为协办单位参与相关组织工作。

11）将在有关世博合作媒体专栏刊登介绍文章。

12）在中国馆专门网站的相关栏目报道合作伙伴形象和品牌，刊登主页广

告，并设立与企业网站的链接。广告设计和内容由赞助单位提供。

13）将在“中国馆参观手册”刊登整版彩色内页广告2页。广告设计和内

容由赞助单位提供。

14）将在核心媒体和中国馆刊物刊登鸣谢广告。

15）获赠重要活动录像带（或光盘）一套。

16）获赠《中国馆参观手册》和相关宣传画册各500本。


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B. Premier Sponsor

1. Authorized use of “Premier Sponsor of the China Pavilion, Expo 2012 Yeosu Korea”, the name, logo and images of the China Pavilion for marketing and promotional activities; Exclusive use of the name of the China Pavilion, Expo 2012 Yeosu in marketing for one designated product of the sponsor within one product category.

2. Sponsorship certifi cate and medal.

3. Sponsor name is displayed at:

Exhibition section of the China PavilionMajor promotional publications of the China PavilionChina Pavilion websiteMajor media reportsGiveaway bags of the China Pavilion (at least 50,000 bags)

4. A feature article on the sponsor in a publication by relevant media partners for the World Expo.

5. Reports on sponsor image and brand in a designated column on the China Pavilion website: homepage ads and links to the sponsor’s website on the China Pavilion website. Advertisement content and design will be provided by the sponsor.

6. One full-page color page for advertisement inside the Guide to Visit China Pavilion. Advertisement content and design will be provided by the sponsor.

B、高级赞助商：

1）准许使用2012年丽水世博会中国馆名称、标识和形象及“2012年韩国

丽水世博会中国馆高级赞助商”作为宣传。相关产品的指定赞助商是唯一的，

享有中国馆此类产品对外宣传的排它权。

2）颁发证书和奖牌。

3）赞助企业名称出现在：

中国馆内展示区域

中国馆主要宣传品中

中国馆专门网站

重点媒体报道

中国馆的资料手提袋（不少于5万）

4）将在有关世博合作媒体专栏刊登介绍文章。

5）将在中国馆的专门网站的相关栏目报道企业形象和品牌，刊登企业广

告，并设立与企业网站的链接，广告设计和内容由赞助单位提供。

6）将在“中国馆参观手册”刊登整版彩色内页广告1页，广告设计和内容

由赞助单位提供。

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7. The representatives of Premier sponsor will have the privilege of a guided tour of the Expo 2012 Yeosu. They will be allowed to use the VIP reception room of the China Pavilion to meet clients 10 times and enjoy free interpretation service.

8. Corporate officers and business customers may access the China Pavilion through the VIP entrance (limited to 100 people in total).

9. Acknowledgement advertisements for sponsorship in core media partner and China Pavilion publications.

10. A report or interview by the press will be arranged for the sponsor.


12. 100 copies of Guide to Visit China Pavilion and brochures respectively.

13. Preferential prices for homepage advertisements on the China Pavilion website.

7）安排专人陪同企业代表参观丽水世博会，企业代表可以10次

使用中国馆贵宾接待室会见客户，并免费获得翻译服务。

8）企业人员及业务客户可以通过VIP通道以贵宾身份进入中国

馆，累计不超过100人。

9）将在核心媒体和中国馆刊物刊登鸣谢广告。

10）安排媒体对企业进行新闻报道或专访。

11）获赠重要活动全套资料录像带（或光盘）一套。


13）刊登中国馆专门网站主页广告享受优惠价格。

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C. Offi cial Supplier

1. Authorized use of “Offi cial Supplier of China Pavilion, Expo 2012 Yeosu” for marketing and promotional activities.

2. Half-page color advertisement page inside the Guide to Visit China Pavilion. The advertisement content and design will be provided by the sponsor.

3. Corporate personnel and customers may access the China Pavilion through the VIP entrance (limited to 20 people in total).


5. 20 copies of Guide to Visit China Pavilion and related brochures respectively.

C、指定用品供应商：

1）准许使用“2012年韩国丽水世博会中国馆指定用品供应商”作为企业

产品宣传。

2）将在“中国馆参观手册”刊登彩色内页广告半版。广告设计和内容由

赞助单位提供。

3）企业人员及业务客户可以通过VIP通道以贵宾身份进入中国馆，累计不

超过20人。

4）获赠活动全套资料录像带（或光盘）一套。


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总策划：顾超

执行策划：赵振格张亮贾宇辉

设计：北京天易创展广告有限公司

监制：2012年韩国丽水世博会中国馆组委会

CHINA COUNCIL FOR THE PROMOTION OF INTERNATIONAL TRADE

中国国际贸易促进委员会

Documents

Marketing Programme for China Pavilion Expo 2012 Yeosu …aaa.ccpit.org/Category7/Asset/2016/Jun/06/onlineedit...Yeosu, will be held in the coastal city of Yeosu, the Republic of Korea