DIGITAL & PRINT OPPORTUNITIES TO LEVERAGE VISITOR MARKETING

COMOX VALLEYVISITOR SERVICESMARKETING PROGRAM2

017

• Online marketing opportunities • Increased touchpoints and visibility at the Vancouver Island Visitor Centre• New DiscoverComoxValley.com mobile responsive website

NEW FOR 2017

VOLUME DISCOUNTS AVAILABLE

THE VANCOUVER ISLAND VISITOR CENTRE • 50,000 visitors each year • Over 100,000 visitors served to date • Full-service booking for activities and accommodations • Destination BC trained counsellors on-site ADVERTISING OPPORTUNITIES

Brochure racking in visitor services area • $175 per year •$100peryear(non-profit)

Display advertisements on digital screens and iPads • 30-second static advertisement on screen • Ad will be used as part of rotating screen saver on iPads • $750 per year

Video advertisements on digital screens • 15-second video advertisement • $1,200 per year

Hallway and restroom signage • $100 per month

Experiential digital vacation guide station - NEW for 2017 • Advertisement in digital vacation guide included as part of purchase of listing or advertisement in printed vacation guide • Home screen purchase available for $500 per year

2017 COMOX VALLEY VISITOR SERVICES MARKETING PROGRAM

2017 COMOX VALLEY VISITOR SERVICES MARKETING PROGRAM

CAPTURE SALES INSTANTLY WITH BOOK NOW!

Online Tour and Product Sales Booking System through the VIVC.

TheVancouverIslandVisitorCentre(VIVC)hasexpandeditsbooking capabilities to enable online bookings & product sales with participating tour operators and event planners. Rezgo is a made-in-BC tour reservation and management system that has been integrated into DiscoverComoxValley.com to encourage spontaneous, real-time online bookings.

Rezgo allows visitors on any mobile or desktop device, anywhere in the world,toeasilyfindandbookexperiencesavailablethroughtheVisitorCentre.Thetouroperatorsreceiveinstantbookingnotificationsbyemail, while guests are provided with paperless receipts and vouchers for check-in.

For 2017, a series of extensive and targeted marketing campaigns are being developed to drive visitors to ‘Book Now’ online. Businesses using this system will leverage the marketing efforts of Discover Comox Valley and help drive additional sales and business revenues. A Rezgo pilot project launched in summer 2016 generated over $8500 in tour booking sales. With a more sophisticated marketing plan in place for 2017, leading customers from web and social, to clicking through to our Rezgo booking pages should generate substantial increases not only in click-throughs, but actual bookings.

Our current list of Rezgo users include: •PacificProDiveMarineAdventures • Island Joy Rides •DiscoveryMarineSafaris • Ambassador Shuttle Transportation Tours • Seasmoke Whale Watching

Businesses who wish to learn more about the VIVC Tour Operator and Event Booking Agreement can contact the Visitor Centre team at 1-250-400-2882 or 1-855-400-2882 or email: info@vivisitorcentre.com

2017 COMOX VALLEY VISITOR SERVICES MARKETING PROGRAM

DISCOVER COMOX VALLEY WEBSITE • Over 177,000 sessions per year – 70% increase from 2015 • Over 124,000 users per year – 62% increase from 2015 • Over 455,000 page views per year – 34% increase from 2015

ADVERTISING OPPORTUNITIES Website display advertisements: $750 •Sidebardisplayad(250pxX250px)

Business listing: $250 • Image, web link and 50 word description

Featured business listing: $750 • Image, web link, 50 word description and top level placement for one year

Combo Package: $900 • Website display advertisement and business listing

2017 COMOX VALLEY VISITOR SERVICES MARKETING PROGRAM

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2017 COMOX VALLEY VISITOR SERVICES MARKETING PROGRAM

*Digital marketing packages are only available with the purchase of a print package or listing. *High-quality artwork must be supplied or can be provided at an additional cost.

DIGITAL MARKETING • Travellers are spending more time researching trips on mobile devices. Our digital campaign offerings are customizable for your specificaudienceandwheretheyspendtimeonline. • Geo-targeting provides a highly targeted and effective medium toreachpre-qualifiedvisitorswhohavesignedontoWi-Fiatthe Vancouver Island Visitor Centre. • Retargeting sends your ads to visitors who have searched for, and expressed an interest online, in visiting the Comox Valley.

ADVERTISING OPPORTUNITIES

Mobile geo-targeting: we’ll target mobile device users – US and Canadian carriers - within 15 km of the Comox Valley Visitor Centre and serve them up your advertisements. • Option 1: 60-day campaign = over 105,000 ads delivered to a pre-qualifiedaudience Cost: $2,000* • Option 2: 30-day campaign = over 60,000 ads delivered to pre-qualifiedaudience Cost: $1,200*

Outbound retargeting:we’lltargetusersonline(desktopandmobile)searching for Comox Valley and Vancouver Island vacations and travel and serve them your ads around the web and on social media. • Option 1: 60-day campaign = over 105,000 ads delivered to a pre-qualifiedaudience Cost: $2,000* • Option 2: 30-day campaign = over 60,000 ads delivered to a pre-qualifiedaudience Cost: $1,200*

2017 COMOX VALLEY VISITOR SERVICES MARKETING PROGRAM

THE OFFICIAL COMOX VALLEYVISITOR VACATION GUIDE

AllbookingsintheOfficialComoxValleyVacationGuideincludeoneonline listing on DiscoverComoxValley.com

• NEW for 2017 – interactive digital version of vacation guide available at Vancouver Island Visitor Centre • Tied to destination marketing campaigns and several digital marketing mini-campaigns • The primary counselling tool at the Vancouver Island Visitor Centre

DISTRIBUTION A high-quality 20-page guide with over 50,000 copies distributed to key intercept areas, including:

• The Vancouver Island Visitor Centre • Vancouver Island and Destination BC Visitor Centres • Local getaway points – accommodations, attractions, restaurants and key transportation locations, including the Comox Valley Airport • Peace Arch border crossing • Canadian airports: Calgary, Victoria, Edmonton and Kelowna • Harbour Air and Seattle/Visitor Clipper • Short and long-haul market consumer, media and international investment attraction shows • Visiting media, relocation and investment delegates •MajorBCFerriesroutes • Conference, meeting and tournament organizers

ADVERTISING OPPORTUNITIES (PRINT & DIGITAL VERSION) • Business listing: $250 • Business name, address, website, phone number • Featured business listing: $500 • Business name, address, website, phone number and 30 word description • Back cover full page advertisement: $2,750 • Inside front cover full page advertisement: $2,250 • Full page advertisement: $2,000 • 1/2-page advertisement: $1,000 • 1/4-page advertisement: $600 • 1/8-page advertisement: $400

2017 COMOX VALLEY VISITOR SERVICES MARKETING PROGRAM

THEMED GUIDES

All listings are included in the Vacation Guide and on DiscoverComoxValley.com.

Four handy and portable themed guides:

DISTRIBUTION • Up to 10,000 copies of each guide • Travellers visiting the Vancouver Island Visitor Centre • Select mini-guides will be racked at gateway community visitor centres including Nanaimo, Parksville, Campbell River, Cowichan,Victoria&Tofino/Ucluelet • Local gateway points including accommodations, attractions, restaurants, and key transportation locations including the Comox Valley Airport • Select mini-guides will be on major BC Ferries routes connecting VancouverIslandtotheLowerMainland • Conference, meeting and tournament organizers • Short and long-haul market consumer, media and international investment attraction shows • Provided to visiting media, relocation and investment delegates

ADVERTISING OPPORTUNITIES • Business listings: $350 • Business name, address, website, phone number

• Featured business listing: $500 • Business name, address, website, phone number and 30 word description

• Full page advertisement: $900 • 1/2-page advertisement: $700 • 1/4-page advertisement: $550

• Outdoor Guide•MarineGuide• Arts and Heritage Guide• Culinary/Food/Drink Guide

BOOKING CONTRACT

VANCOUVER ISLAND VISITOR CENTRE 30-second display ad on screens & iPads .................................................................................................................$750 per year Video ad ...................................................................................................................................................................$1,200 per year Experiential station ad – digital vacation guide ..........................................................................................................$500 per year Brochure racking .........................................................................................................................................................$175 per yearNon-profitbrochureracking ........................................................................................................................................$100 per year Hallway and restroom signage ................................................................................................................................$100 per month

DISCOVER COMOX VALLEY WEBSITE Side bar ad - 250px X 250px .....................................................................................................................................$750 per year Online business listing ...............................................................................................................................................$250 per year Featured online business listing ..................................................................................................................................$750 per yearFeaturedonlinebusinesslistingupgrade(availablewithpurchaseofVacationorThemeGuidelisting) .................$500 per year Combo Package: .......................................................................................................................................................$900 per year

DIGITAL MARKETING Mobilegeo-targeting ............................................................................................................................................$2,000 per 60-day Outbound retargeting ..........................................................................................................................................$2,000 per 60-dayMobilegeo-targeting ............................................................................................................................................$1,200 per 30-day Outbound retargeting ..........................................................................................................................................$1,200 per 30-day

OFFICIAL COMOX VALLEY VISITOR VACATION GUIDEAllbookingsintheOfficialComoxValleyVacationGuideincludeoneonlinelistingonDiscoverComoxValley.com. Upgrade to a featured online listing for $500

Business listing ........................................................................................................................................................................ $250 Featured business listing ......................................................................................................................................................... $500 Back cover - 4” x 9” full bleed ................................................................................................................................................ $2,750 Inside front cover - 4” x 9” full bleed ..................................................................................................................................... $2,250 Full page - 4” x 9” full bleed ................................................................................................................................................... $2,000 Half page - 3.5” x 4” .............................................................................................................................................................. $1,000 Quarter page - 3.5” x 2” ........................................................................................................................................................... $600 Eighth page - 3.5” x 1” .............................................................................................................................................................. $400

THEMED EXPERIENCE GUIDESAllbookingsintheThemedExperienceGuidesincludealistingintheOfficialComoxValleyVacationGuide,listingonDiscoverComoxValley.com. Upgrade to a featured online listing for $500

Outdoor Guide MarineGuide Arts and Heritage Guide Culinary/Food/Drink Guide

Business listing ........................................................................................................................................................................ $350 Featured business listing ......................................................................................................................................................... $500 Full page - 4” x 9” full bleed ...................................................................................................................................................... $900 Half page - 3.5” x 4” ................................................................................................................................................................. $700 Quarter page - 3.5” x 2” ........................................................................................................................................................... $550

TOTAL PURCHASE

Subtotal _________________ GST _________________ Total _________________

Payment plans available upon request on purchases of $1000 or more Booking deadline: February 24, 2017

SALES AND BOOKING Discover Comox Valley 250-334-2427

BOOKING CONTACTGENERAL 1.CustomersandadvertisingagenciesagreethatComoxValleyEconomicDevelopmentSociety(THESOCIETY)willbe under no liability for its failure to insert advertisement. 2. Customers and advertising agencies assume liability for all content of advertisements and also assume responsibility for any claims arising there from against THE SOCIETY. 3. Cancellations will only be accepted within 7 days of signing this contract. 4. I understand my advertisement cannot be cancelled or altered after publication goes to press unless otherwise noted. 5. All advertising copy is subject to approval by THE SOCIETY. 6. The limit of liability for THE SOCIETY’s errors is the cost of the advertisement. 7. Applicable GST will be charged on advertising and production costs. 8. This contract is not valid until accepted by THE SOCIETY. 9. All accommodations must be Destination BC approved to advertise in the Comox Valley Vacation Guide and at the Vancouver Island Visitor Centre.

RIGHT TO PUBLISH 1. I do hereby certify that I am authorized to make and execute this contract for advertising on behalf of the Company named below. 2.Iamthelawfulownerofthematerials(image(s),artworkandwording)usedinmyadvertisementand/orhave obtained authorization for the use of the materials in my advertisement. THE SOCIETY will not be held responsible for the usage of these materials if the proper authorizations were not obtained. The Customer acknowledges that THE SOCIETY shall at all times be entitled to publish, print, display or distribute the advertisement or a portion thereof, in print, in media or on the Internet, as THE SOCIETY deems necessary for promotional or other purposes.

Company: ______________________________________________ Legal Name:_____________________________________________Contact Name: __________________________________________ Billing Address: __________________________________________City: ____________________________________________________ Postal Code:_____________________________________________Email: __________________________________________________ Phone: __________________________________________________

Pay by credit card Visa/MC# ______________________________________________ Expiry Date: _____________________________________________ Name as it appears on card: ______________________________

Pay by invoice

PAYMENT SCHEDULECredit card number is required to secure bookings. Payment can be made by cheque, however, a credit card number must be included in the contract.

Payments should be made to Comox Valley Economic Development Society. Any necessary production charges will be additional.

Interest shall be charged at a rate of 2% per month on all overdue accounts. $40 fee will be applied to any returned cheques. Purchases under $1000:

Purchases under $1000: Payment due immediately.

Purchasesover$1000:Paymentplansavailableonapprovedcontracts(minimumbuyof$1000ormore).Creditcardorpost-datedchequesduewithsignedcontract.A deposit on the total transaction will be required. Non-payment will result in removal of all advertising.

IconfirmthatmyaccommodationiscurrentlyDestinationBCapproved.RequiredONLYforVacationGuideand Vancouver Island Visitor Centre purchases

Signature:________________________________________________ Print name:_______________________________________________

Date:____________________________________________________

BOOKING CONTRACT

SALES AND BOOKING Discover Comox Valley 250-334-2427