Marketing Prjct Reports

Embed Size (px)

Citation preview

  • 8/8/2019 Marketing Prjct Reports

    1/31

    Project Report

    V.I.M.1

    APROJECT REPORT

    ON

    MARKET POTENTIAL FOR ACOUSTIC SYSTEM FOR DGSET IN PUNE REGION

    FORJ.P. SYNERGY CONSULTANTS, PUNE

    BY

    ANKUSH M. AHIRE(M.B.A 2004-2006)

    SUBMITTED IN THE PARTIAL FULFILLMENT OF

    MASTER OF BUSINESS ADMINISTRATION TO THEUNIVERSITY OF PUNE

  • 8/8/2019 Marketing Prjct Reports

    2/31

    Project Report

    V.I.M.2

    ACKNOWLEDGEMENT

    Any accomplishment requires the effort of many people and this work is notdifferent. I wish to express my deep sense to gratitude and profound thanks to

    Prof. Pushkar Phadatare for giving me the opportunity to work withJ.P.Synergyconsultants, Pune on this project.

    I would like to express my heartfelt gratitude to my project guide Prof. Phadatarewithout whom this project would not have been a success. From the verybeginning till the end of completion of this report he was the main source ofguidance and motivation for me. He made me aware of the Diesel Generatorsets, market trends and business practices and business practices at large.

    Grateful acknowledgement is made to all the staff of Newtech EngineeringCompany, Pune for supporting me in this project.

    I also want to place my gratitude to my internal project guide Prof. A.M. Nene forhis help and cooperation throughout the project.

    I also express my deep senses of gratitude to my Director Dr. Sharad Joshi ofVishwakarma Institute of Management, Pune for allowing me to carry out thisproject in this prestigious institute.

    Ankush M. Ahire

  • 8/8/2019 Marketing Prjct Reports

    3/31

    Project Report

    V.I.M.3

    CONTENTS

    S. No. Title Page No.

    1 Executive Summary 1

    2 Company Profile 2

    3 Product Profile 3

    4 Objective of the Study 11

    5 Research Methodology 12

    6 Limitation of the Study 14

    7 Data analysis and Interpretation 15

    8 Conclusions 22

    9 Recommendations 23

    10 Annexure 24

    11 Bibliography 27

  • 8/8/2019 Marketing Prjct Reports

    4/31

    Project Report

    V.I.M.4

    EXECUTIVE SUMMARY

    Every business organization big or small has its own sets of problems.

    Sometimes they enjoy advantages over others; sometimes they also have tobear the heat of the competition. They are not above the ups and downs of thebusiness.

    Newtech Engineering Company deals in DG sets and acoustic system. Asrecently CPCB and Ministry of forest and environment has implementedguidelines for noise pollution. As per the regulation it is mandatory for all DG setusers to have noise limit up to 75 dBA.The main objectives of this study is to findthe potential for acoustic system for DG set in pune region also to find level ofawareness of pollution control norms for noise pollution among the users.

    For this purpose we have prepared a questionnaire targeting the industrial users.I have visited the maintenance in charge of the company to find out the details ofDG set and awareness of pollution control norms for noise pollution.

    The data collected from the survey was scientifically analyzed and implementedby company. Based on these conclusions and managerial theory we recommenda set of activities to be implemented by Newtech Engineering Company to be themarket leader in acoustic.

  • 8/8/2019 Marketing Prjct Reports

    5/31

    Project Report

    V.I.M.5

    COMPANY PROFILE

    JP Synergy Consultants is a firm promoted in the year 2002 byprofessionals having wide experience in the industry. This is a consultancy firm

    engaged in providing consultancy services to the industry. The areas of operationare:

    MarketingManufacturingHuman resources developmentProject Management

    Marketing Consultancy includes market development, channel partneridentification, evaluating distribution network, strategy formulation andimplementation, customer satisfaction index studies, market research and

    training.

    Manufacturing Consultancy includes productivity improvement, qualityenhancement programs and management effectiveness and measurementmodules.

    Project management includes evaluation and value estimation of plants,facilitating the process of takeovers, facilitating production process.

    Human resource Development consultancy includes managerialeffectiveness, goal setting and evaluation, role of organization and its differentfocal functions.

    The firm is broadly divided into three functional areas namely consultancy &project management, training and market research.

    The firm s customers include

    Kirloskar Oil Engines Ltd.

    Tata Motors

    Bharat Vikas Group

    Coca-Cola

    Bank of Maharashtra

    Niranjan Polymers Etc. To name few.

  • 8/8/2019 Marketing Prjct Reports

    6/31

    Project Report

    V.I.M.6

  • 8/8/2019 Marketing Prjct Reports

    7/31

    Project Report

    V.I.M.7

    ACOUSTIC ENCLOSURE/ CANOPY

    The DG Set shall be installed in an integral acoustic enclosure, suitable for

    emitting a maximum noise level of 75 dB(A) at one meter from the external wallof enclosure. on all four sides, roof and exhaust silencer (if mounted outside ofenclosure).The enclosure shall be totally weather proof, ingress proof detachable modulartype acoustic enclosure suitable for outdoor application and deigned to meet I54standards.

    The enclosure should be constructed on the skid base of DG set and shouldhave suitable openings /doors for easy access to engine accessories like radiatorfilling cap, engine V belts, charging alternator, oil drain plug and engine breather.

    The canopies/enclosures shall be base frame mounted and made from sheetmetal steel and lined with fire proof sound absorbing materials retained byperforated zinc sheet .The canopy shall be designed with a pitched roof,guttering and a panel viewing window. Side opening access doors shall beprovided either side with lockable recessed handles.Cable and fuel line gland plates shall be provided to avoid the necessarily to cuthe canopy. The enclosure shall be constructed out of 10/12 SWG CRCA sheetsteel as per IS 513 and ISMC for vertical and horizontal framework and baseframe. The roof shall be formed out of modular panels built at an angle on ahorizontal framework fastened to the vertical members. There shall be no chanceof water accumulation on the roof .The sides, roof and the doors should be of

    bolted assembly for easy dismantling during overhauls/major repairs.

    The complete enclosure metal work shall be treated with 7 tank process and theenclosure surface shall be protected with zinc chromate primer and two coats ofchlorinated rubber or Epoxy paint to approved colour to withstand the weatherconditions, prevent rusting and finished with paint to approved shade. Thecanopy is to be finished in synthetic enamel paint or epoxy two pack paint, Thesilencer shall be aluminum sprayed.

    The enclosure shall be provided with suitable air intake openings lined with noiseattenuators and louvers designed to maintain steady air flow in to the enclosure

    and prevent ingress of rainwater and any other external foreign matter.

    Attenuators shall be placed on the hot air outlet and cooling air inlet. Exhaustsilencers of residential /hospital type as required shall be mounted either on thetop of, or inside the enclosure, exhausting to atmosphere and the enclosure to beequipped with all outlet baffles /attenuators shall be with corresponding weatherlouvers and bird mesh to allow sufficient airflow for the set to operate even underthe harshest ambient conditions whilst maintaining specified noise levels .The

  • 8/8/2019 Marketing Prjct Reports

    8/31

    Project Report

    V.I.M.8

    louvers and attenuators should be so designed that maximum temperaturedifference between the ambient and inside of the enclosure is maintained at 10deg C.

    The enclosure walls shall be lined with polyurethane fire retardant insulatedacoustic foam, of adequate thickness acoustic insulation boards bonded withsuitable thermosetting resins. The density shall be > 64 kg/cub M.

    The enclosure shall be provided with high performance noise reduction, fireresistant and airtight doors with EPDM gaskets, robust hinges, door locks withkeys and handles.

    A battery rack should be provided inside the enclosure to hold the batteries inplace.

    The above specifications are indicative and vendor shall guarantee that theenclosure is so specified and constructed to achieve a sound attenuation of 75dB(A) at one meter distance from the enclosure to be measured as per BS5615. Also the air circulation /distribution shall be driven by the radiator fan of DGset only, no other fan shall be provided.

  • 8/8/2019 Marketing Prjct Reports

    9/31

    Project Report

    V.I.M.9

    TECHNICAL SPECIFICATIONS OF ACOUSTIC CANOPY

    General Specifications:

    Acoustic canopy is of modular construction with provision to assemble anddismantle easily as per site conditions.

    There are no protruding parts

    The container is fabricated out of CRCA sheet of Different sizes as mentionedbelow

    The sheet metal components are hot dip seven tank pretreated

    To have long life the canopy is P P based powder coated (inside as well asoutside)

    All nuts and bolts/ hardware are zinc coated

    The doors are sliding type which give more space for maintenance and

    gasketed with high quality EDPN gaskets to avoid leakage of soundSound proofing is done with high quality rock wool/ fire retardant foam ofsuitable thickness and density

    Specially designed attenuators are provided to control sound at entry tocanopy and exit from the canopy

    Adequate ventilation is provided to meet the air requirement of engine andalternator

    Adequate lighting is provided in the canopy

    Sound level will be maximum 72 db at three meters.

    Specific Particulars:

    1] Acoustic panels & Insulation:Panels are made of CRCA sheets of 16 gauges as an outer cover w itharrangement to fill up acoustic material. High quality, 64-density, 75 mm thickrock wool slabs are put from inside. On these slabs, specially made fire retardantfoam 32 density, 25 mm thick is applied to give better sound absorption. Over allthickness of panels is 100 mm.Size of panels depends on suitability of fabrication. These panels are used for allsidewalls, top, doors and partitions as shown in the drawing.

    2] Base Frame:

    Base frame is made out of 12 gauge sheet and reinforced at suitable intervalsTypical base frame drawing is shown. This base frame is used for mounting ofCanopy on all four sided of DG set.

  • 8/8/2019 Marketing Prjct Reports

    10/31

    Project Report

    V.I.M.10

    3] Front and rear side / Doors:

    All front sections are made of 100 mm thick panels as mentioned above.Slidingdoors are provided on each side. For this also thickness of CRCA Sheet will be

    16 guage. These doors are provided suitable locks to withstand Vibrations etc.

    4] Partitions:There will total 2 partitions in the canopy as under:Vertical partitions at alternator end and engine end: - This partition will be Fixed

    at rear & front of DG set to facilitate path of fresh air into canopy and hot air outof canopy via louvers. All the partitions will be made of panels as describedabove but with 75 mm thickness.

    5] Reinforcement:All the panels will be mounted on structure with suitable reinforcements.

    6] Ventilation:Ventilation will be achieved by two means:a] Louvers at alternator end &b] Louvers at radiator endc] One number fan

    One number digital thermometer will be provided to monitor temperature insidethe canopy.

    7] Illumination:

    Suitable tube lights will be fixed at different locations and wiring will be doneinside the canopy.

    8] Painting:All the panels will be Powder coated. Color shed can be as per customer srequest. Base frame will be painted with black color.

    9]Walk around Space:Canopy will have around 300 to 500 mm space on all sides for maintenance.

  • 8/8/2019 Marketing Prjct Reports

    11/31

    Project Report

    V.I.M.11

    NOTIFICATION OF CPCB

    Copy of notification Dt.17.05.02 issued by Ministry of Environment & Forests(MOEF) related to-

    1) Noise Norms for Diesel Gensets.

    GSR NO .371 (E). F.NO.8-15022/2/2001-CPA

    In exercise of Powers conferred by sections 6&25 of the environment (protection)Act, 1986 (29 of 1986) the central government thereby makes the following rulesfurther amended the Environment (protection) rules, 1986 namely

    1) These rules may be called the Environment (protection) second amendmentrules, 2002.

    2) They shall come into force on the date of their publication in the official

    gazette.

    In the Environment (protection) Rules, 1986 (hereinafter referred to as the saidrules) in schedule 1[a] Against serial number 47,item (d) relating to Diesel generators for domesticpurposes and the entries related thereto shall be omitted.[b] Serial no.83 relating to standards/guidelines for control of noise pollution fromstationary Diesel Generator (DG) sets and the entries relating thereto shall beomitted.

    After serial number 93 relating to primary water quality criteria for bathingwaters and the entries relating thereto the following serial numbers and entries

    shall be inserted, namely: -

    94, NOISE LIMIT FOR GENERATOR SETS RUN WITH DIESEL

    Noise limit for diesel generator sets (up to 1000 KVA)Manufactured on or after the 1st July 2003.

    The maximum permissible sound pressure level for new diesel generator setswith rated capacity up to 1000KVA, manufactured on or after the 1st July 2003shall be 75dB(A) at 1 meter from the enclosure surface.

    The diesel generator sets should be provided with integral acoustic enclosure atthe manufacturing stage itself.

    The implementation of noise limit for these diesel generator sets shall beregulated as given in paragraph 3 below.

    2.Noise limit for DG sets not covered by paragraph 1.

  • 8/8/2019 Marketing Prjct Reports

    12/31

    Project Report

    V.I.M.12

    Noise limits for diesel generator sets not covered by paragraph 1 shall be asfollows: -

    2.1 Noise from DG set shall be controlled by providing an acoustic enclosure orby treating the room acoustically, at the users end.

    2.2 The acoustic enclosure or acoustic treatment of the room shall be designedfor minimum 25 dB (A) insertion loss or for meeting the ambient noise standards,whichever is on the higher side of the actual ambient noise is on the higher side.It may not be possible to check the performance of the acousticenclosure/acoustic treatment. Under such circumstances the performance maybe checked for noise reduction up to actual ambient noise level preferably in thenighttime). The measurement for insertion loss may be done as different pointsAt 0.5 m from the acoustic enclosure /room, and then averaged.

    2.3 The DG set shall be provided with proper exhaust muffler with insertion loss

    of minimum 25 dB (A).

    2.4 These limits shall be regulated by the sate pollution control boards and thestate pollution control boards.

    2.5 Guidelines for the manufacturers /users of Diesel Generator sets shall be asunder: -

    01) The manufacturer shall order to the user a standard acoustic enclosure of25dB(A) insertion loss and also a suitable exhaust muffler with insertion lossof 25dB(A).

    02) The user shall make efforts to bring down the noise level due to the DG set,outside his premises, within the ambient noise requirements by propersitting and control measures.

    03) Installation of a DG set must be strictly in common place with therecommendations of the DG set manufacturer.

    04) A proper routine and preventive maintenance procedure for the DG setshould be set and followed in consultation with the DG set manufacturerwhich would help prevent noise levels of the DG set from deteriorating withuse

  • 8/8/2019 Marketing Prjct Reports

    13/31

    Project Report

    V.I.M.13

    3 LIMITS OF NOISE FOR DG SETS (UPTO 1000KVA) MANUFACTRED ONOR AFTER THE 1ST JULY 2003.

    3.1 Applicability

    01. These rules apply to DG sets up to 1000KVA rated output manufactured orimported in India ,on or after 1st July 2003.

    02. These rules shall not apply to

    (a) DG sets manufactured or imported for the purpose of exports outsideIndia: and(b) DG sets intended for the purpose of sample and not for sale in India.

    3.2 Requirements of Certification

    Every manufacturer or importer (hereinafter referred to as the supplier) of DGset (herein after mentioned to as product) to which those regulations apply musthave valid certificates of type approved and also valid certification of conformityof production for each year, for all the product models being manufactured orimported from 1st July 2003 with the noise limits specified in paragraph 1.

    3.3 Sale import or use of DG sets not complying with the rules prohibited.

    No person shall sell, import or use of a product model, which is not having avalid type approval certificate and conformity of production certificate.

    3.4 Requirement of conformance Labeling.

    (1) The supplier of the product must affix a conformance label on the productmeeting the following requirements: -

    (a)The label shall be durable and legible.(b) The label shall be affixed on a part necessary for normal operation of the

    product and not normally requiring replacement during the product life.

    (2) The conformance label must contain the following information.

    (a) Name and address of the supplier (if the address is described on theowners manual. it may not be included in the label.)

    (b) Statement this product conforms to the environment (Protection) rules,1986.

    (c) Noise limit viz, 75dB(A) at 1 m.(d) Type approval certificate number.

  • 8/8/2019 Marketing Prjct Reports

    14/31

    Project Report

    V.I.M.14

    (e) Date of manufacture of the product.

    3.5 Nodal Agency

    (1) The central pollution Control Board shall be the nodal agency for

    implantation of these regulations.(2) In case of any dispute or difficulty in implementation of theseregulations, the matter shall be referred to the nodal agency.

    (3) The nodal agency shall constitute a committee to advise on allmatters including the disputed matters related to the implementationof these regulations.

    3.6 Authorized agencies for certification.

    The following agencies are authorized to carry out such test as they deemnecessary for giving certificates for type approval and conformity of

    production testing of DG sets to give such certificates: -

    (1)Automotive Research association of India, Pune.(2)National Physical Laboratory, New Delhi.(3)Naval Science &Technology Laboratory, Vishakhapattanam.(4) Fluid Control Research institute, Palghat.(5)National aerospace laboratory, Bangalore.

  • 8/8/2019 Marketing Prjct Reports

    15/31

    Project Report

    V.I.M.15

    OBJECTIVES

    A project will haywire if it does not have its objectives clear. If one knows thegoal, only then the right path can be decided and with disciplined work and

    positive attitude achieving these objectives will be a catwalk.

    Therefore, we also set down the objectives before starting the project, which areas follows:

    1. The basic purpose of the survey was to find out the marketpotential of acoustic system for DG set.

    2. To find out the level of awareness of CPCB norms regarding the

    noise pollution for the DG set.

    3. To find out the market potential for AMF (Automatic Mains Failure)Panel.

    4. To find out the market share of Manual DG sets and Automatic DGsets.

  • 8/8/2019 Marketing Prjct Reports

    16/31

    Project Report

    V.I.M.16

    RESEARCH METHODOLOGY

    Development of research procedures is another important step in the marketresearch process. Research Design is actually the blue print specifying everystage of action in the course of research.

    Features Of Research Design: -

    The design was formulated to be a flexible so that changes can beadapted in the execution of the research.Care was taken to minimize the bias at every stage since any researchwork made untrue information would turn out to be unreliable or worthless.Effort has been taken to collect as many information as possible throughthe questionnaire so that elaborate analysis can be carried thereafter.The design was closely linked with the objectives set earlier, so that theessence of the information collected and analyzed does not get diluted.

    Methods Of Data Collection:-

    Sources Of Data

    A. Secondary data

    1. Internal sources

    Company recordsService reports

    Yellow pages

    2. External sources

    Web pages of organizations and journalsNewspapersMagazines

    B. Primary data

    Data required for the study is collected first hand from

    Industrial UsersWarehouses

    Tools for data collection

  • 8/8/2019 Marketing Prjct Reports

    17/31

    Project Report

    V.I.M.17

    Questionnaire Based Interview Method:

    The questions are crafted in a way to generate as many information aspossible with minimum effort on respondent s part.

    Type Of Questions Used:

    Open endedClose endedMultiple choices

    Sampling:

    The sample size for users research was 174.

    The samples were selected randomly to ensure unbiased information. Thesamples ware selected from all over the city.

    Analysis Methods And Tools:

    The entire analysis of data was done with the aid of Microsoft Excelspreadsheet programming. The diagrammatic representation of the datawas done through this software.

    Areas covered under research:

    1. Hadapsar Industrial Area.2. Ramtekadi Industrial Area.3. Fursungi warehouses.4. Jejuri MIDC.5. Baramati MIDC.6. Ahamednagar Road.7. Ranjangaon MIDC.8. Bhosari MIDC.9. Kurkumbh MIDC.10.Solapur Road.

  • 8/8/2019 Marketing Prjct Reports

    18/31

    Project Report

    V.I.M.18

    LIMITATIONS

    Nothing is perfect in this world. The last perfect person was crucified to the cross.This project is not an exception to this rule.

    Following are the limitations of the project:

    i. The study is made on the responses to the questionnaire framed.

    ii. Although utmost care was taken by the researcher to extract data, at timesthe same may have limitations owing to time constraints of therespondents.

    iii. Some respondents did not see the project important so they gaveexaggerated information that had to be readjusted for our specific queries.

    iv. By this research a wide crossection of industry segment has beencovered. Organizational buying principles remain independent oflocations. However researcher does not claim that the results may beapplicable to other parts of the country.

  • 8/8/2019 Marketing Prjct Reports

    19/31

    Project Report

    V.I.M.19

    ANALYSIS OF THE QUESTIONNAIRE

    DISTRIBUTION OF DG SETS AS PER THE KVA RATING

    DG Set Rating No of Users

    1-15 KVA 15

    15-250KVA 69

    250-1000KVA 65

    1000-2000KVA 25

    Distribution of DG set As per the KVA rating

    01020304050607080

    1-15

    KVA

    15-250

    KVA

    250

    -100

    0KVA

    1000

    -200

    0KVA

    KVA rating

    No

    ofusers

    No of Users

    From the above graph it is observed that for the range of 1-15 KVA the numberof users are very few, but for the range of 15-1000KVA the users are maximum.So we can conclude that the potential of acoustic system is maximum in therange for DG set having rating 15-1000KVA.

  • 8/8/2019 Marketing Prjct Reports

    20/31

    Project Report

    V.I.M.20

    DISTRIBUTION OF THE DG SETS AS PER THE STARTING SYSTEM

    Manual Starting

    System Auto Starting System Total

    148 26 174

    Distribution of the DG set as per the Staring

    System

    85%

    15%

    Manual Startingsystem

    Auto startingSystem

    From the pie chart we can say that maximum DG user i.e.(85%) have manual

    starting system & (15%) have auto starting system which in turn can provide thepotential for AMF panel (AMF: automatic mains Failure System)

  • 8/8/2019 Marketing Prjct Reports

    21/31

    Project Report

    V.I.M.21

    DISTRIBUTION OF DG SET AS PER THE ACOUSTIC SYSTEM

    DG set having

    Acoustic system

    DG set having no Acoustic

    system64 110

    Distribution showing DG sets which have

    provided Acoustic System

    37%

    63%

    DG set havingAcoustic system

    DG set having noAcoustic system

    From the pie chart we can observe that 37% of the total customers haveprovided the acoustic system as per the CPCB norm but still there are the 63%customers who have not provided the acoustic system for their DG set which ismandatory as per CPCB norm. We can conclude that there is wide marketpotential for acoustic system for DG sets.

  • 8/8/2019 Marketing Prjct Reports

    22/31

    Project Report

    V.I.M.22

    DISTRIBUTION OF INDUSTRIES HAVING AWARENESS OF CPCB NORMSFOR NOISE POLLUTION.

    Industries which are aware ofCPCB norms

    Industries which are notaware of CPCB Norm

    88 86

    Graph shDistribution showing the awareness

    for CPCB norms

    88

    86

    8585.5

    8686.5

    8787.588

    88.5

    Industries which are

    aware of CPCB norms

    Industries which are not

    aware of CPCB Norm

    no

    ofusers

    From above graph we observe that there are 88 industries I.e.50% of totalCustomers know CPCB norms for noise pollution but still there are 86 industriesI.e. 50% of total customers don t no CPCB norms. There is need to createawareness among the DG users to control the noise pollution.

  • 8/8/2019 Marketing Prjct Reports

    23/31

    Project Report

    V.I.M.23

    DISTRIBUTION OF THE INDUSTRIES AS PER THE NOISE PRODUCINGMACHINES LIKE DG SET , COMPRESSOR

    Industries having DG set Industries having compressor

    174 4

    Distribution of industries as per the noise producing

    machines like DG set ,Compressor

    174

    40

    50

    100

    150

    200

    Industries having DG set Industries having

    compressor

    no

    ofusers

    From the pie chart above, it is observed that only four customers havecompressor as noise producing machines, there are 174 customers who haveDG set as noise producing machine which are the potential customers foracoustic system, so company must focus only on these customers as primecustomers.

  • 8/8/2019 Marketing Prjct Reports

    24/31

    Project Report

    V.I.M.24

    DISTRIBUTION OF INDUSTRIES WHICH ARE INTERESTED IN GOING FORACOUSTIC SYSTEM

    Industries which areinterested for acoustic

    system

    Industries which are notinterested for acoustic system

    35 75

    Distribution showing interest for acoustic system

    35

    75

    0102030405060

    7080

    Industries which are

    interested for acoustic

    system

    Industries which are not

    interested for acoustic

    system

    no

    ofuser

    s

    From above graph we observe that around 32% of total customers which don thave acoustic system for the DG set, are interested for acoustic system but stillthere are 68%customers are not interested for the acoustic system as acousticcanopy is nonproductive item & one has to invest in lacks for the acoustic canopyas it is costly item .

  • 8/8/2019 Marketing Prjct Reports

    25/31

    Project Report

    V.I.M.25

    DISTRIBUTION OF THE INDUSTRIES WHICH HAVE EXPANSION PLAN FORTHE NEW DG SET WHICH IN TURN WILL HAVE EQUIPPED WITHACOUSTIC CANOPY.

    Industries which haveexpansion plan for new

    DG set

    Industries which have noexpansion plan for new DG set

    45 129

    Distribution showing the industries which are

    interested for new DG set which in turn will be

    potential customer for acoustic system

    45

    129

    0

    50

    100

    150

    Industries which have

    expansion plan for new

    DG set

    Industries which have no

    expansion plan new DG

    set

    no

    ofusers

    From the above graph we observe that there are around 45 existing customers,which are interested for new DG set, can be potential customers for acousticcanopy, company should target them.

  • 8/8/2019 Marketing Prjct Reports

    26/31

    Project Report

    V.I.M.26

    CONCLUSION

    The following conclusions are based on the findings from the analysis of datacollected through survey.

    1. As we are aware of the fact there is acute power shortage (demand12000 MW and supply 9400 MW in Maharashtra) There is substantialdemand for DG sets. Power generated through DG sets is expensive (Rs12/unit) against (Rs.3/unit) as per state electricity board. Further noise andair pollution goes up due to their use .Awareness about noise is on lowerside.

    2. From the analysis it is observed that maximum users (77%) are in therange of 15 KVA to 1000 KVA.

    3. Maximum users (85%) have DG set of Manual mode as compared tomanual mode (15%).

    4. As acoustic system is non-productive item which is only mandatory as perMinistry of Environment and Forest (CPCB).

    5. Very few (37%) of the total users have acoustic system for their DG set.

    6. Maximum users (98%) have DG set as noise producing machine ascompare to air compressors.

    7. Demand for acoustic system is limited due to the high capital investmentin the system.

  • 8/8/2019 Marketing Prjct Reports

    27/31

    Project Report

    V.I.M.27

    RECOMMEDATIONS

    1. As recently Ministry Of Environment And Forest (CPCB) has implementedthe rules for noise pollution for DG set there is lot of need to create theawareness for noise pollution among the industrial users.

    2. As 63 % of the total customers have not provided acoustic system for theirDG set. The awareness for noise pollution should be created by sendingthe notification of CPCB norms to various users.

    3. As this is very new concept, customers don t have any idea about theacoustic system for DG set so the company should inform the usersthrough presentations, advertisements, and industrial exhibitions.

    4. The prime customers (77%) are in the range of 15 KVA to 1000 KVA socompany should focus on these customers.

    8. As 35 customers are interested for the acoustic enclosure for their DG setcompany should target them immediately.

    5. Many of the users (85%) are using the DG set of Manual mode, which arethe prospective customer for AMF (Automatic Main Failure) panel. Socompany should target them.

    6. As many of the users (26%) are interested for new DG set, they are

    prospective customers for acoustic system company should give morepreference to these customers.

    7. As many users (98%) have only DG set as major sound producingmachine as compare to air compressor so company should target the DGusers.

    8. Many users (68%) are not interested for acoustic system for DG set theyshould be informed about CPCB norms for noise pollution.

  • 8/8/2019 Marketing Prjct Reports

    28/31

    Project Report

    V.I.M.28

    QUESTIONNAIRE

    Name of the company :

    Address :

    Contact Person :

    Phone Number :

    Mobile No :

    1. Dose your company own DG set?

    Yes No

    2. DG set is powered by an engine of the make?

    a) Cummins b) Kirloskar c) Catterpillar d) Any Other(Specify)

    3. The type of starting system?

    Auto Manual

    4. What is KVA rating of the set?

    5. Approximate year of purchase?

    6. Have you provided for acoustic system for the set?

    Yes No

    7. If yes what type?

    Canopy Room Acoustic

  • 8/8/2019 Marketing Prjct Reports

    29/31

    Project Report

    V.I.M.29

    8. Are you aware of new rule of CPCB?

    Yes No

    9. Is there is any other noise making machine?

    Yes No

    10. Is there any expansion plan for new DG set?

    Yes No

  • 8/8/2019 Marketing Prjct Reports

    30/31

    Project Report

    V.I.M.30

    BIBLIOGRAPHY

    BOOKS

    AUTHOR NAME OF BOOK PUBLICATION

    Philip Kotler Marketing Management Prentice Hall of India Pvt. Ltd,Eleventh Edition Mumbai.

    Rajan Saxena Marketing Management Tata McGraw Hill Publication,New Delhi.

    C.R.Kothari Research Methodology Wishwa PrakashanMethods and Techniques

    WEBSITE

    www.jakson .comwww.cumminsindia.com

    http://www.cumminsindia.com/http://www.jakson/
  • 8/8/2019 Marketing Prjct Reports

    31/31

    This document was created with Win2PDF available at http://www.daneprairie.com.The unregistered version of Win2PDF is for evaluation or non-commercial use only.

    http://www.daneprairie.com/http://www.daneprairie.com/http://www.daneprairie.com/http://www.daneprairie.com/