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Corporate Presentation of A Marketing Analysis for Supermarkets

Marketing Presentation to Cold Storage

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Corporate Presentation of A Marketing Analysis for

Supermarkets

Local Products Sold in Supermarkets

No. Product Qty (Sheets) SizeSupermarkets

Fair PriceCold Storage Carrefour Meidi-Ya Isetan

Finest XTRA

1 ALSAN Garbage Bags 30 18" x 21" $2.10

2 ALSAN Pedal Bin Liners 25 18" x 18" $1.20 $1.20

3 ALSAN Swing Bin Liners 10 23" x 30" $1.20 $1.20

4 ALSAN Disposable Bags 100 30" x 34" $9.50

5 ALSAN Disposable Bags 10 29" x 39" $1.56 $1.56

6 ALSAN Dustbin Liners 5 29" x 34" $1.20 7 SKP A1 Pedal Bin Liners 25 18" x 18" $0.87

8 SKP A1 Swing Bin Liners 10 23" x 30" $0.87

9 SKP A1 Hawker Bags 100 29" x 34" $6.75

10 SKP A1 Hawker Bags 10 29" x 34" $1.04

11 FairPrice Garbage Bags 10+2 30' x 39" $1.50

12 Millenuim Horse 100 22" x 28" $5.50

13 Millenuim Horse 100 30" x 34" $7.90

14 Millenuim Horse 100 36" x 48" $8.90

15 Goldshines Garbage Bags 10 30" x 34" $1.65

16 Mr Bel Black Garbage 10 30" x 34" $1.40

17 Grace Garbage Bags 50 36" x 48" $11.50

18 Grace Party Ware 10 30" x 34" $1.30

19 Carrefour Bags 50 16.5" x 18" $7.50

20 Carrefour Garbage Bags 30 18" x 22" $1.90

21 HomeProud 30 18" x 20" $1.20

22 No Frills 10 30" x 34" $1.40

23 First Choice Garbage Bags 50 30" x 34" $6.00

24 First Choice Easy Tear Off Roll 90 18" x 21" $4.45

25 First Choice Garbage Bag 90 18" x 21" $4.45

26 First Choice Carrier Bags 100 17" x 19" $3.45 Legend for Packaging

Box

Flat Bag

Roll

* Subject to Changes. RRP at the point of recording.

International Brands sold in Supermarkets

No. ProductQty

(Sheets)Size

Supermarkets

FairPrice Cold Storage

Carrefour

Meidi Ya IsetanFinest X-TRA

1 Glad Tall Kitchen Bin Liners 15 $4.30 $4.50 $4.20 $3.90 2 Glad Kitchen Small Garbage Bin Liners 30 $3.57 3 Glad Large Trash (Large) 10 $4.85 $5.10

4 Multix ColorScents Rose Scented Handy Tie Bags 25 $4.40 $3.20

5 Multix ColorScents Lavender Scented Handy Tie Bags 30 $4.40 $4.90 6 Multix Jumbo Floral Scented Handy Tie Bags 20 $4.40 $4.90

7 Multix ColorScents Mint Scented Handy Tie Bags 35 $4.40 $4.90

8Multix ColorScents Rose Scented Handy Tie Bags Mini 25 $4.40 $3.20

9 Multix Tidy Bags Medium 25 $2.90 $3.20 10 Multix Tidy Bags Medium 30 $2.90 $3.20

Legend for PackagingBox Flat Bag Roll

* Subject to Changes. RRP at the point of recording.

Fair Price

Disposable Garbage Bag18” x 21” $2.10 Per pack of 30

Swing Bin Liners 23” x 30”$0.87 Per pack of 10

Pedal Bin Liners18” x 18”$0.87 Per pack of 25

Swing Bin Liners 23” x 30”$1.20 Per pack of 10

Pedal Bin Liners 18” x 18”$1.20 Per pack of 25

Hawker Bags 29” x 34”$6.75 Per pack of 100

Hawker Bags 29” x 34”$1.04 Per pack of 10

Products by SKP Brand

Products by ALSON Brand

Disposable Bags 30” x 34”$9.50 Per pack of 100

Fair Price

Garbage Bags 30” x 39”$1.50 Per pack of 10 + 2

Bin Liners Tear Off with Strings Attached18” x 20”$1.20 Per pack of 30

Home Proud

FairPrice Brand

Small Garbage Bin Liners 9” x 18”$ 3.57 Per pack of 30

GLAD

Carrefour

Garbage Bags 28” x 33”$4.20 Per pack of 10

Scented Bin Liners23” x 28”

$4.90 Per pack of 30

Tall Kitchen Bin Liners 24” x 28”$5.10 Per pack of 15

Small Garbage Bin Liners 9” x 18”$ 3.57 Per pack of 30

Scented Bin Liners15” x 17”

$ 3.20 Per pack of 30

US’ GLAD

AUSTRALIA’s MULTIX

Carrefour

Garbage Bags 16” x 18.5”$7.50 Per roll of 50

Party Ware 30” x 34”$1.30 Per pack of 10

Grace® Brand

Small Garbage Bags18” x 22”$1.90 Per pack of 30

HOUSE BRAND

Garbage Bags 36” x 38”$11.50 Per pack of 50

Cold Storage – International Brands

Garbage Bags 28” x 33”29.2g $4.20 Per pack of 10$0.42 per sheetMade by Glad (US)

Scented Bin Liners 23” x 28”11.5g $4.90 Per pack of 30$0.163 per sheetMade by Multix (Aus)

Tall Kitchen Bin Liners 24” x 28”16.2g $5.10 Per pack of 15$0.34 per sheetMade by Glad (US)

Small Garbage Bin Liners 9” x 18”5g $ 3.57 Per pack of 30$ 0.119 per sheetMade by Glad (US)

Scented Bin Liners 23” x 28”11g $ 2.90 Per pack of 25$ 0.116 per sheetMade by Multix (Aus)

Scented Bin Liners 15” x 17”4.4g $ 3.20 Per pack of 30$ 0.128per sheetMade by Multix (Aus)

Scented Bin Liners 20” x 26”9.4g $ 2.90 Per pack of 30$ 0.0996.per sheetMade by Multix (Aus)

GLAD

MULTIX Brand

Cold Storage – House Brand

Carrier Bags17” x 19”$3.45 Per pack of 100 sheets

Garbage Bags 19” x 21”$4.45 Per Roll of 90 sheets

Garbage Bags 30” x 34”$6 Per bag of 50 sheets

Easy Tear Off Roll19” x 21”$4.45 Per Roll of 90 sheets

FIRST CHOICE

Howard Storage – LifeStyle Store

Lavender Fields Fragrance Bin Liners with tie handles24” x 35” (61 x 89cm)

$ 7.95 Per roll of 30

Rose Garden Fragrance Bin Liners with tie handles18” x 25” (47 x 65cm)

$ 6.95 Per pack of 60

Pacific Breeze Fragrance Bin Liners with tie handles13” x 16” (33 x 40cm)

$ 4.95 Per pack of 40

Eternalle Brand

The Hypothesis

The current domestic and foreign supply of refuse sacks has yet to exceed the expectations of today’s consumers as the standards of living in Singapore is high

Singapore’s Alsan Trading and US Glad manufactured boxes to facilitate the storage of refuse bags but neglected the easy dispensing

Prices, sizes and quantity were a replication of competitors without further understanding of Singapore’s demand

Poor Quality Bags in the market place

Poor Packaging design presentation prevents consumers to take refuse disposal seriously and inadvertently makes Singapore an unhygienic place

A Singapore Plastic Manufacturer

Understands the local demand for refuse bags

Manufacture Rolls in A Box for Tidy Storage

Perforated Edges for Easy Dispense

Colours to Differentiate Bags

Handles for easy closure, lift and carry

Presentable packaging and aesthetic looking

Consumers take pride in disposing refuse hygienically

Why Lamipak?

Unveiling Lamipak’s BUNNYTIE™

Introducing BUNNYTIE™ Range

Light Weight but has superb tensile strength

Resists Punctures or Tears

Space Saving and is tidily rolled in A Box

Star Sealed for Extra Security against leakages

Perforated Edges for Easy Dispense

3 Different Colours for Size Differentiate Differentiation

Handles allow one to close, lift and carry refuse hygienically

Presentable box packaging design adds to the aesthetics in the home

The Bunny Tie™ Range

Refuse Sacks Range

RRP S$4.90

RRP S$4.90

RRP S$4.90

Refuse Sacks Range

RRP S$4.90

RRP S$4.90

RRP S$4.90

About Lamipak

• Lamipak has been a Singapore brand for 40 years

• Inventor of the the singlet and star sealed (aka leak proof) bags

• Pioneered the co-extrusion in Singapore

• Produces a wide range of plastic packaging materials from Low Density Polyethylene (LDPE) to High Molecular Weight High Density Polyethylene (HM-HDPE) films

• Succeeded in manufacturing polyethylene films about 10 times thinner than the average Low-Density Polyethylene film, maintaining high standards of quality, durability and strength

People behind Lamipak

• 3 Major Shareholders

• Group Chief Executive Officer – Silvester Siah oversees the daily operations

• Sales and Marketing Manager – Jacqui Heng also covers the Marcom spectrum

Our Mission

To set the benchmark for high quality bags without compromising on quality at cost-

effective pricing

Our Vision

To be market leader in the supply chain of environmentally friendly plastic packaging

products around the world

Contact

Thank you.

For further clarifications, please contact

Ms Jacqui Heng

Sales and Marketing Manager

6337 2277 / 9790 2228

[email protected]