SEM presentation

Intro

DCM > SEM overview = SEO + PAID/CPC

How big SEM has become, important in the DCM

How SEO and PAID are major internet marketing expenditures

Define SEO and PAID

- Overview of SERPs

SEO + PAID = marketer and consumer perspective

Marketer why choose either Consumer: why choose either

Analytics – technical and pros

Analytics – cons, ethical, cause for reform

cONCLUSION