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Marketing ManagementPROBLEM SOLVING
Mohammad Mahdi Mesbahi
Mina Ali Ab Bar
Wong Cing Yee
Atousa Jafarian
Azhan Bin Mohd Husain
Somayeh Rezaei
GM04701
GM04665
GM04616
GM04704
GM04423
GM04675
Group Members:
Introduction
Introduction
• Located at Hulu Kelang
• Wholly owned and managed by the
Malaysia
Zoological Society (MZS)
• Financial supported from the gate
collection, sponsors and donation
Introduction
• Officially launched by the
First Prime Minister of MY
• Houses of over 5446 animals
from over 470 species
• Open-concept – natural landscaping
• Organized performances, conferences, workshops,
courses and others activities
Introduction
• Education , Conservation,
Research, Recreation and Training
• Largest zoo in the Malaysian Book
of Record
• ISO 9001:2008 certification
• Member of World Association of Zoos and Aquaria
• Aims to be the leader in zoological park and aquaria
Introduction
• Operation Hours : 9am – 5pm
• Entrance Fee:
With MyKad RM20 (Adults)
RM6 (Children and Senior Citizen)
Without MyKad RM30 (Adults)
RM15 (Children)
Problem Identification
Problem Identification
• Collecting
information- Sales information
system
- Customers database
- Annual report
Problem Identification
• Collecting
information- Interview with Dr.
Felix
Deputy Director
Problem Identification
• Brand positioning
analysis- Target market:
- Competitors:
- POD:
- Mantra:
- Motivating
factor:
- Emotional
factor:
Children under 12
Zoo, Aquaria, Lake
Garden
Low price
7 in 1
Happy place for
children
Adopting animals
Problem Identification• Marketing 4P’s
analysis
4 P’s
Source of Problem
Source of Problem
4 P’s
No
governmental
support
No public
transportation
Not enough parking space
Not enough sponsers
No governmental
support
Lack of budget
Alternatives
Alternatives
• To set up seminars
• Expanding parking capacity
• Transportation improvement
Alternatives
• Distributing gift tickets
• Providing more facilities
Thank you for your attention
