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MARKETING PRESENTATION

MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

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Page 1: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

MARKETING PRESENTATION

Page 2: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

www.QūeRealtyPartners.com

2433 Lakebend Dr. Little Elm, TX SOLD 2015

Page 3: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

REDEFININGSERVICE IN REAL ESTATE

Buying a home in today’s market can be challenging - QŪE Realty Partners Home Buying

TEAM understands that. While the market can be challenging, hundreds of homes are

purchased each week in North TX. What’s the difference between successfully finding and

buying your home or failing to do so? The Details! Our proven approach to planning,

educating and informing our clients to make the best buying decision effective marketing

campaigns, or utilizing our extensive network, at QŪE Realty Partners no detail is

overlooked. We pride ourselves in the use of technology and innovation to maximize the

exposure of your home. We created this guide to help educate you as a Seller, and

empower you to make the right decision when selecting the best agent to market and sell

your home.

When we say we are “redefining service in real estate”, we mean it! Our clients come first.

We will educate you on what needs to be done to have a successful sale of your home.

There are many components to a successful real estate transaction, and you can count on

us to be there every step of the process and make sure no detail is overlooked. Although a

brokerage, we’ve chosen to operate as a highly focused TEAM with a proven track record,

the right skill sets, and decades of core skill experience. If you’re serious about selling your

home, QŪE Realty Partners Home Selling TEAM is serious about getting the job done!

“QRP Guarantee” – If you are unhappy with our service at anytime, just send us written

notice and we will unconditionally release you from your listing contract.

Now more than ever, who you work with matters!

Phil Martin - Brokerage Owner and Realtor®

www.QūeRealtyPartners.com

Page 4: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

REAL REVIEWS & SOCIAL PROOF OF OUR SUCCESS

“If you’re looking for a compassionate, knowledgeable, and zealous real estate agent whowill advocate on your behalf – Phil Martin is your man! Phil is very attentive and passionateabout what he does and it is evident in the lengths he will go through to ensure that he isexceeding his client’s expectation. I promise you, you will not find a more competent andfriendly agent than Phil. He is great to work with, and I highly recommend reaching out tohim and just have an initial conversation – you won’t want anyone else guiding you throughone of the most important decisions you’ll make for your family.”

- Rod & Tamara C.

SOLD IN 7 DAYS ABOVE AVERAGE PRICE

“Phil did an excellent work in all the process of the selling of my home. He was alwaysaware of all the details of the sale of the house. He helped me a lot trying to benefit meduring the process of the sale of the house. He treated me like a friend. Very honestperson.”

- William & Orpha O.

SOLD IN 3 DAYS ABOVE AVERAGE PRICE

“Phil Martin worked a miracle! He sold our house within a few days and kept our sellershappy when we had to extend our contract due to issues beyond his control! I am positivewe couldn't have done this transaction without him! We LOVE our dream home! Thankyou Phil!”

- John & Darla P.

SOLD IN 6 DAYS 2%+ ABOVE LIST PRICE

Page 5: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

“I worked with Phil for a few weeks. During that time, he was very professional, courteousand always keep me informed with what was going on before, during and after the sale ofmy house. We had a special little situation that I think was not normal, between the sellerand buyer, and he was able to navigate through that in a timely matter with precision. Philwas able to walk me through the closing process, and it went 100% the way he haddescribed it would. I'm getting ready to buy a house, and I will be using Phil's services againas a buyer this time.“

- Danial M.

SOLD IN 7 DAYS ABOVE ASKING PRICE

“I am pretty big on giving and receiving reviews. I own a small business and it's veryimportant to my business to receive good reviews as well. In regards to Phil, I cannot say onebad thing about this man! He made this process go so smoothly it's almost like it neverhappened. I'm still baffled that I have sold my home and am already in a new one, which Philassisted with as well. Phil, thanks again for all of your hard work and determination! I wouldsay, keep it up, but I know you will!”

- Dwayne & Jennifer

SOLD AND BOUGHT A HOME WITH PERFECT TIMING

“QŪE sold our previous home and then negotiated an incredible deal for us on the homewe then purchased. Not only did we save more than $30k on it, we didn't have to payanything at close other than our down payment. We are in love with our home andcommunity and always refer our friends to QŪE.”

- Andre & Crystal vdB

SOLD AND BOUGHT A HOME WITH PERFECT TIMING

REAL PEOPLE | REAL RESULTS

Page 6: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

Recent SALES

Phil Martin, Brokerage Owner, LeaderMBA, Duke University

Susan Holbrook, Client Care Manager

Tom Pfister, Owner, Plano, TX

TEAMWORK | LEADERSHIP

Chris Wells, Buyer’s Specialist

Page 7: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

FIRST STEP BUYER’S TAKE DURING THE HOME BUYING PROCESS

57% internet

14% realtor

7% call on yard sign

7% contacted a lender

5% friend | relative | neighbor

3% open house

2% new builder

1% local newspapers & magazines

1% knew the seller

1% home buying seminar

2% other

www.QūeRealtyPartners.com

Source: National Association of REALTORS® | PROFILE OF HOME BUYERS 2015

57%14%

7%

Page 8: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

DIGITAL PLATFORM DOMINANCE

92% - BUYERS SEARCH ON THE INTERNET

87% OF BUYERS FOUND THE FOLLOWING USEFUL-PHOTOS-DETAILED DESCRIPTIONS-INTERACTIVE MAP-VIDEO TOURS-NEIGHBORHOOD INFORMATION

65%+ SEARCHED ON MOBILE DEVICE

Source: National Association of REALTORS® | PROFILE OF HOME BUYERS 2015

WE SPECIALIZE IN DIGITAL MARKETING

Page 9: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

OUR TEAM OFMARKETINGPROFESSIONALSMAKEYOUR HOMESTAND OUT!

01/ TEAM APPROACH

02/ PROFESSIONAL

PHOTOGRAPHY

03/ YARD SIGN

04/ 24/7 INFORMATION SIGN

RIDER WITH QR CODE

05/ DISTINCTIVE eBROCHURES

06/ CUSTOM WEBSITE SPECIFIC

TO THE PROPERTY

07/ SOCIAL MEDIA CAMPAIGN

» facebook

» linkedin

08/ PREMIER EXPOSURE ON:

» zillow.com

» realtor.com

» trulia.com

09/ VIRTUAL TOUR VIDEO

MARKETING

10/ JUST LISTED DIGITAL BLAST

11/ JUST LISTED OPEN HOUSE

12/ TOP 300 LOCAL AGENT

PREVIEW E-MAIL

13/ LOCAL BROKERAGE NETWORK

14/ NATIONAL AND

INTERNATIONAL MARKETING

15/ PRE-MARKETING E-MAIL BLAST

TO OUR DATABASE

16/ PROSPECTING THE QUE

REALTY PARTNERS BUYER

DATABASE

17/ STAGING OR VIRTUAL STAGING

FOR TOP DOLLAR

18/ HOME WARRANTY COVERAGE

DURING LISTING PERIOD

19/ HI-TOUCH COMMUNICATION

20/ ACCURATE FEEDBACK

Our Top 20…

Page 10: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

TEAM APPROACH /01

A team willalways outperform anindividual! TheQŪE RealtyPartners Team iswell trained incustomerservice, salesand high levelnegotiations!

PROFESSIONAL PHOTOGRAPHY /02Our Photographersare some of thebest in thebusiness! Yourhome is alwayspresented at itsbest. High-resolution picturesare what Buyersprefer and wedeliver.

YARD SIGN/03

Our high qualitymetal signs willshow your homeis professionallyrepresented.With our cleanbranding, nothingthat will detractfrom your home’scurb appeal.

SIGN RIDER /04

Another way weempower buyersto get theinformation theyneed about yourproperty 24/7. Itfeatures “text forinfo”, website andQR code.

eBROCHURES /05

Digitally produced and presented in 5+ layouts, to maximize buyer inquiry follow up. A QŪE Realty Partners brochure will showcase your home in the best possible way.

CUSTOMWEBSITE /06

We build yourproperty its owncustom website.It will featureyour property’shigh-resolutionphotos and allthe features ofyour home,neighborhoodand community.You will also findvideo virtual tourlinks.

SOCIAL MEDIA / 07

We aggressively poston targeted socialmedia platforms.This is a great way tomarket your hometo its hyper localmarket as well as toextended markets.And all of ourmarketing materialsare “Internet” and“mobile” ready totoday’s savvybuyers.

PREMIEREXPOSURE / 08

Premierexposure on:

Zillow.com Realtor.com Trulia.com

This means thatyour home is notlost in the shuffleof on-linesearching.

VIRTUAL TOUR VIDEO / 09

Virtual Tour Videois a MUST foradvertising ahome. It gives abuyer a differentperspective of thehome, its layoutand floor-plan.We will featureyour home onYouTube manyother sites on-line.

REVERSE PROSPECTING / 10We leverage the North Texas MLS database to mine for Buyer Prospects that are searching for homes “like” yours and ensuring that they have the information and website for your home.

Page 11: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

OPEN HOUSE / 11

An Open Housecan be the righttactic for youhome. And if itis, we committo max. signage,advertising, andinvite yourneighbors overto see yourhome.

TOP 100 AGENTS /12

We pull 100realtors that havesold a home withina radius of yourhome and givethem a brokercourtesy “headsup” of the newpre-market listing.

LOCAL OFFICES/13

Since we are amember in theNorth TX RealEstate InformationSystem (NTREIS),most localbrokerages willalso feature yourhome on their site,equaling moreexposure.

NATIONAL/INT’L / 14

Because QŪERealty Partnersparticipates in theList HUB network,national aninternationalbrokerages willdisplay your homeon their websitesgiving your homeworldwideexposure.

BUYERDATABASE /15

Our pipeline ofready and futurebuyers will receivefirst notice of yourhome availability.Selling your hometo a QŪE RealtyPartners buyer willensure a quickersale at a greatprice.

PRE-INSPECTION / 16

Knowing exactlywhat thecondition of yourhome is BEFOREnegotiating,eliminatessurprises andensures that we“Hold The Line”against aggressiveprice concessiontactics.

STAGING / 17

Our Team willreview stagingbasics with you toenhance appeal.But here is a FACT:Homes that areprofessionallystaged – stager isPSE™ certified -sell for more inless time. Ourstaging partner isone of the best.

FREE HOME WARRANTY / 18

You receive peaceof mind knowingthat during thesale of yourhome you’recovered againstbreakdowns ofmajor and minormechanicalsystems in yourhome.

DEDICATED SUPPORT / 19

There are manymoving parts in theprocess of sellingyour home. Weprovide adedicated ClientCare Managerthroughout theprocess to ensureyou are alwaysinformed andprepared.

LISTENING & FEEDBACK /20

Listening to buyers and their agents is just as important as listening to you. All feedback is shared and assessed to make adjustments as we go to maximize the sale potential of your home.

Page 12: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

14 / NATIONAL – INT’L MARKETING

LISTINGS

Your custom property website is a cornerstone in our macro and microdigital platform. Your property is showcased visually and informationallyto over 100 on-line sites specifically designed for buyers to search forhomes.

Page 13: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

NEGOTIATION IS NOT AN EVENT

IT JUST ALWAYS IS

Negotiating is not just an event that takes place once anoffer is made!

QŪE Realty Partners begins the “negotiation” process wellbefore we have an offer on your home. Getting yourhome sold at a price and in a time that meets yourexpectations is the RESULT of a our proven marketingsystem.

The way we write, stage, inspect, present, position,research, promote and price…it is all designed to give youand ADVANTAGE BEFORE the offer.

What happens when thenegotiation process doesn’tstart until you have an offer

“Yes they shaved our margins a little, but they signed the contract!”

Page 14: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

WHY | WHEN | WHO

HOW MUCH TO YOUR BOTTOM LINE

Knowing your goals is critical to “our” success. We will listen and ask a lot

of questions.

Our commitment is to always offer professional analysis, opinion,

recommendation and guidance with the focus to sell your home for the

most amount of money in the least amount of time.

Page 15: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

PRICING CORRECTLYTO MAXIMIZE PROFITS

C O NDI TION V S . C OMPETI T I ONG REAT P O OR

PR

ICE

VS

. C

OM

PE

TIT

ION

A B OVE

B E L OW

IN MARKET

ON MARKET

OUT OF MARKET

YOU CAN CONTROL THE SELLING TIME OF YOUR PROPERTY BY SELECTING A

COMPETITIVE PRICE AND IMPROVING THE CONDITION OF YOUR PROPERTY.

Page 16: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

PROPERTY INTEREST LEVEL

25% OF AVERAGE

DOM*

50% OF AVERAGE

DOM

100% and BEYOND OF

AVERAGE DOM

QŪE REALTY PARTNERS EXPERTISE AND EXPERIENCE ENABLES US TO GET IT RIGHT FROM THE START SO YOU DON’T MISS YOUR WINDOW FOR MAXIMUM OPPORTUNITY.

*Average Days On Market (DOM) or Days to Contract for your size home in your neighborhood/area

Page 17: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

HOME SALE TIMELINE

pre-listing

Schedule an appointment

Meet with the QRP team

Discuss best strategy for selling

Formal listing presentation

Executed sales agreement

Property evaluation

Walkthrough and assess (pre-inspect-stage)

Market analysis completed

Sales price established

Sign installed

Coming soon campaign launched

listed and activeProfessional photography taken

Full marketing campaign development

Multiple Listing Service submission

Custom website activation/syndication

Email campaign launched

Call campaign launched

Social campaign launched

Open house*

Home tours by appointment only

under contractOffer(s) received

Offer(s) negotiated

Offer accepted

Back-up offer(s) accepted

Inspections & disclosures completed

Appraisal completed

Contingencies removed

Property closes

Refer friends to the QRP home selling team

Page 18: MARKETING PRESENTATION · 2016-08-27 · OPEN HOUSE / 11 An Open House can be the right tactic for you home. And if it is, we commit to max. signage, advertising, and invite your

469-294-3434 | www.QūeRealtyPartners.com | Allen, TX