Marketing preposal Fine Homes and Estates

Property Marketing Proposal

04/24/23 1Each CENTURY 21 office is independently owned and operated.

Insert customer name and DBA here

Our unique approach has proven results.

©2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated.

• Print then delete this page so that slide numbers below will be accurate• Carefully review each slide: there may be information, statements, guarantees etc. that don't

apply to your office.• Slide 1 (cover): update presentation information / Slide 2: provide your seller and office details,

replace photo / Slide 11: update your company information / Slide 13: provide your personal credentials and details and replace photo / Slide 15: insert local marketing plan / Slide 17: update affiliations / Slide 18: add DBA / Slide 19: update agent information / Slide 22: update comparative market analysis / Slide 25: replace photo / Slide 26: provide your seller and office details, replace photos

• Print on high quality paper, and consider spiral binding the presentation with a clear or textured cover

• Include a copy of Fine Homes & Estates magazine with your presentation• Have your office admin call to confirm the appointment the day before your meeting• Rehearse the delivery of this presentation and the other materials you will be presenting• Explain the content, don’t read it – use it a cue card, not a script• The recurring message: we, at CENTURY 21 Fine Homes & Estates®, have “a unique approach with

proven results”. This theme is supported with examples of why and how our approach gets proven results. Take particular note of the key takeaway messages; these provide the overarching theme for the previous slide. Each of these examples are then summarized in the conclusion of the presentation.



Agent Name: Contact Information



• Two factors sell homes – exposure and price At CENTURY 21 Fine Homes & Estates® we pride ourselves on our

ability create custom solutions to maximize both

• We have a proven model to market and sell homes Forged through experience and analysis of thousands of home sales

• The following is a comprehensive summary of how we will put our unique approach to work for you.

The more people exposed to your home, the better the chances of finding the buyer who

will pay the most for it.



• The CENTURY 21® name is recognized worldwide• Our extensive international coverage provides referrals,

market intelligence and sales data on a global basis• From Europe and North America to Asia and Australia,

from the Caribbean to Central and South America, the CENTURY 21 Fine Homes & Estates® program has successfully linked buyers and sellers of luxury real estate around the world

The elite sales force of CENTURY 21 Fine Homes & Estates® is backed by the most

recognized name in residential real estate.



The CENTURY 21 Global Referral Network operates in approximately 71 countries and territories, with about 7,900 offices and 119,000 sales associates.

Our exclusive, Certified Luxury Home Specialists know the important differences in

buying and selling luxury properties.



Market Knowledge:• We know the buyers, the sellers, what’s on the market and

what has sold• We know the marketing outlets and how to use them to

deliver results Pricing Knowledge:

• We know the luxury market by: Geography – we know the individual markets within the market Pricing– we know what sold and for how much; down to the

most specific of price bands Days on market – we carefully analyze time / price trending data

within the marketCustomer Knowledge:

• We know who the customers are and how to reach them

While the competition speculates and experiments, we work from a foundation of facts

and proven results.



CENTURY 21 DBA• Our Realtors and staff work in a positive supportive environment

• We keep up to date on the latest market conditions, training and technology

• We have been a leader in residential sales in (xyz area) since (date)

• We have helped over (x) people buy or sell homes in (xyz area)

• We are Ranked # (x) in (x)

• We have earned (xyz award)

• We have (x #) fully trained, full time, agents whose only jobs are to help people buy and sell homes

We strive to employ good people, not just good salespeople. Our priority is to provide high

quality, personalized service to every buyer and seller we represent.



(Agent Name) • My credentials

• My professional experience

• My philosophy

• My education and training

• My background

• My awards

• I provide high quality, personalized service to every buyer and seller I represent


04/24/23 15©2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated.

• Almost 90% of all potential home buyers use the Internet for some portion of their home search

• Century 21 Real Estate is an industry innovator with award-winning Internet marketing to prove it

Your home will stand out from all the others, and easily found by affluent buyers.



• We develop a unique plan just for your property as part of our approach that we know delivers results

• (example below) An immediate voicemail describing your home is sent to all of our agents A printed data sheet is made available to all of our agents and support staff Your home will be promoted at our weekly sales meeting Virtually all of our agents, owners, relocation director and management team

will personally view your home Our agents and staff handling inquires will be familiar with your home to

effectively convert a call or walk-in into a showing and a sale

Our agents’ personal spheres of influence, including friends, acquaintances, former

clients, and personal referrals account for a significant percentage of our sales success.



Our relationships make a difference in selling your home.We take this aspect of marketing very seriously.

Alpine Runners American Cancer society American Legion American Red CrossAmerican Planning Assoc. Arbor Vista Homeowners Assn. Audubon Society Auxiliary of Condell HospitalBarat Alumnae Builder-Realtor Council of Illinois Centre Club Chain Lakes Kennel ClubChicago Botanic Garden Council on Foreign Relations Christ Church Lake Forest Church of GodCub Scouts of America Dance Center North David Adler Cultural Center Deerfield CouncilDynamic Resources Exchange Club of Waukegan Faith Lutheran Church GLMV Chamber of CommerceGrace Lutheran Church Grayslake Colts Football Grayslake Junior Women's Club Greater Lakes Catch ClubGrantee Babysitting Co-op Gurnee Breakfast Exchange Gurnee Park Basketball Guys and Dolls Dance ClubGymnastics Factory Hawthorne PTA Holy Cross Church Home and Garden ClubHome Builders Association Inglewood School Illinois Association of Realtors Girl ScoutsIndian Guides Keep Liberty Beautiful Kiwanis Club LMV Knoll wood Homeowners Assoc.Lake County YMCA Lake forest Grad School Alumni Lake Shore Golf League Liberty Boat ClubLiberty Bike Path Committee Libertyville Planning Committee LB Nursery School LB Economic DevelopmentLB Planning and Zoning LB Sunrise rotary LB Tennis and Fitness Club Lincoln School LLTLincolnshire Rotary Main Street Libertyville Main Street Mundelein Majestic ProjectMilburn School PTA Mothers Against Drunk Driving MW Real Estate Data MD High School Boosters ClubNational Wildlife Conservancy National Youth Sport Coaching New Ontario Singers North Point MarinaOrder of Eastern Star Public Agency to Deliver Shelter Pan-Hellenic Council Parents CATSRealtor Assoc. of NW Chicago Rockland Family Assoc. Santa Maria Del Paolo Church St. Gilbert ChurchSt. Joseph Church Suburban Fine Arts Center Sunrise society of America The Hundred ClubTrinity United Church University of Illinois Mom’s Club VFW Women's Auxiliary Village Church of GurneeWarren Twsp. Softball Program Waukegan Power Squadron Waukegan Youth Club Welcome WagonWildwood Homeowners' Assoc. Wildwood Park District Windy Gals Golf League Woodland Meadows Property

Action required:this content must bereplaced with your office’s affiliations.

Often it’s the agents and offices local sphere of influence that sells your home at CENTURY 21

[DBA]!



• Our elite creative and design team will provide: Customized Display Advertisement• Agent Insert detail here

Unique Collateral and Brochures• Agent Insert detail here

Direct Mail “Call to Action” programs• Agent Insert detail here

All marketing is of the finest quality and highest standards, exclusively tailored to your unique

home.



• We work with you to manage the most important factors that will influence the sale of your home

• We will comb the market to identify the most attractive price for your home that delivers the greatest return for you

• We will keep your property in the forefront of competing listings in your price range

We will get the best price for your home!



Our unique approach in pricing your home is based on the combination of global and local

knowledge, experience and insight.


04/24/23 25©2011 Century 21 Real Estate L.L.C. All rights reserved. CENTURY 21 Fine Homes & Estates® is a registered trademark of Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated.

OUR GUARANTEE

If at any time you become

dissatisfied with the service

provided by our company or your

designated agent we will (xyz) on a

days written notice. No cost, no

obligation, no fine print!

P.S. Feel free to attach this letter to your listing

agreement.

Guaranteed commitment

Guaranteed marketing plan

Guaranteed service

Guaranteed results



Global Reach• We will put our global real estate network to work for you

More than $1 trillion in salesInternational Brand• Drives buyers to our office and to your homeUnmatched Web Presence• Internet coverage that builds exposure and gets results Unmatched Pricing Analysis• We will get you the best price for your homeExtensive Local Advertising• Signs, print advertising, open houses, word of mouth drivers buyers to our

office and your homeThe Most Exposure to Other Realtors• Sales meetings, realtor tours, flyers, agent networking all serve to remind

agents of the benefits of your homeOur Guarantee• We uphold our commitment to you

Put me to work for

you!



Agent Name: Contact Information

Documents

Marketing preposal Fine Homes and Estates