Marketing Practices and Strategies Ofprithvee Propmart in Real Estates Sectors Super Tech

7/28/2019 Marketing Practices and Strategies Ofprithvee Propmart in Real Estates Sectors Super Tech

1/76

1

SUMMER TRAINING REPORT

ON

SUBMITTED IN PARTIAL FULFILLMENT OF THE DEGREEOF

MASTER OF BUSINESS ADMINISTRATION

(2012-2014)

SUBMITTED BY:-

RADHESHYAM DUBEY

Roll No. 1266370044

SUBMITTED TO:-

Dr. UPENDRA SINGH

Department of Management

KCC Institute of Management2B-2C, Knowledge Park-III, Greater Noida, UP


2/76

2

CERTIFICATE

This is to certify that RADHESHYAM DUBEY, a student of KCC

institute of management, Greater Noida has prepared his training

Report entitled MARKETING PRACTICES AND STRATEGIES OF

PRITHVEE PROPMART PVT LTD IN REAL ESTATE SECTORS

Under my guidance. He has fulfilled all requirements under regulation

of the MBA

I wish him all success in life

Mr. VIKRAM SHARMA

BUISNESS PARTNER MANAGER

PRIHVEE PROP MART PVT LTD


3/76

3

STUDENT DECLARATION

I, R adheshya m Dub ey, is the stu dent of KCC Institute Of Management ,her e by ,

declare that the Final Report entitled A STUDY ON MARKETING

PRACTICES AND STRATEGIES OF PRITHVEE PROPMART PVT LTD

IN REAL ESTATE SECTORS INDIA. , has been done by me in fulfillment

for the degree of MBA(MTU)NOIDA .

Name:Radheshyam Dubey

ROLL No : - 1266370044

Date: - Radheshyam Dubey

Place


4/76

4

CERTIFICATE

This is to certify that DUSHYANT KUMAR a student of

Global Institute of Information Technology , GREATER NOIDA has successfully completed the project on

MARKETING PRACTICES AND STRATEGIES OF PRITHVEE

PROPMART PVT LTD IN REAL ESTATE SECTORS

during the period Of may to june

His Performance during the project was very good.

We wish him success in the future. Mr. DUSHYANT KUMAR


5/76

5

A C K N O W L E D G E M E N T

I take this opportunity to express my deep sense of gratitude towards

Radheshyam Dubey , for giving me the opportunity to pursue my summer

internship program at their esteemed organization and for their constant guidance

and encouragement.

My sincere thanks to Dr. Upendra Singh for her guidance and motivation

towards completion of my project.

SI G N AT U R E O F ST U D E N T

M B A I I I r d Sem .


6/76

6

CONTENTS

Sr. No. Contents Page No.

1. Executive summary 8

2. Introduction 9

Objectives 10

Limitations 11

3. Company Profile 12-20

4. Residential & Commercials 21-42

5. Marketing Competitive Strategies 43-47

6. Research Methodology 48-49

7. Nature Of Data 50

8. Formulation of Questionnaire Analysis 51

9. Learning in the Thesis 52

10. Scope in India 53-56

11. Data Analysis 57-67

12. Suggestions 68

13. Findings 69


7/76

7

14. Questionnaire Sample 70-71

15. SWOT Analysis 72-75

16. Bibliography 76


8/76

8

EXECUTIVE SUMMARY

With high regards I take this opportunity to put forward the project report after in depth

and exhaustive training at prithvee prop mart . during my training tenure study of marketing

strategies of real estates and study of customer mind was undertaken. It also consist the study of

competition and competitors. Prithvee propmart pvt ltd has main competitor is investorclinic.In

the project I learned how consumer react over various factors like price, rates, locations, and

services and payment terms.

So my work is to completely find out the various customer preferences and to see that

how ours marketing strategies bring changes in the customers mind while buying flats and

kothis, villas etc and how other competitors are responding to ours strategies .so all the project

is all about finding these things where I learned a lot which would be very helpful in giving a

good beginning to my career.

I n this period of globalizat ion, factor l ike market expansion plays an

important role in companys success. This factor is influenced with economic

crises, differences in standard of l iving, imbalance in income distr ibution,

environmental degradation, poli t ical unrest and plethora of other social ,

economic and technological problems tend to increase the challenges and

threats faced by companies and nation while the factor can be threats to a

business, marketers try to cautiously to convert them into opportunity thereby

increase the size of the market and thus result in expansi on of the market .

In todays dynamic and ever changing market, the marketers are finding

i t is very diff icult to differentiate their product from the competi tors. The

tastes of the consumers are changing frequently and the companies have to

always take into considerat ion. In order to create brand image the company has

to fulf i l l the needs and wants of the consumer.


9/76

9

NEED OF STUDY

This study was conducted to know how many of the customers are interested

and aware of PRITHVEE PROP MART PVT LTD SERVICES .. It also helpful

to interact the customers.

SCOPE OF STUDY

This research was done for academic and company purpose and the study have

got i ts own l imitat ion of operat ions.

GEOGRAPICAL SCOPETo understand the customer s behavior and get the customers.

TIME SCOPE

Period of project is only 2 months.

DEMOGRAPHIC SCOPE

All the customers were randomly queried for their response through a

structured quest ionnaire without restr ict ions in demographic features such as

name,age,income, gender, occupation, contact n umber etc.


10/76

10

OBJECT IVE S:

The primary objective of the study was to f ind out the customer

awareness about the real estate and the SERVICES OF PRITHVEE PROPMART

Company. The main objective of the management thesis is to provide an

opportunity to apply the concepts learnt in real l i fe si tuat ions and also to create

awareness about strengths and weaknesses in the work environment.

The main aim of the present s tudy is to accomplish the fol lowing

objectives:

Proper understanding and analysis of the real estate products.

To create awareness about PRITHVEE PROP MART ltd. products to the

customers.

To know the preferences of people in taking by conducting market

survey.

To know the r isks and returns of the investment plans.

To know the market posi t ion and growth rate of PRITHVEE PROP MART

ltd

Comparative study of investment plans and to differentiate the products

compare to other products.

To identify the potential customers and process of approach to that

customers.


11/76

11

L I M I TAT I O N S :

Time to explain to the customer about the PRITHVEE PROP MART lTD /

investments products is less.

Getting the prospective customers is ver y t ime consuming

Language problem is also considered as a l imitat ion.

We may not be get good responses from the customers

They may be part ial or refuse to cooperate.

Most of the customers are not aware of the PRITHVEE PROP MART

company.

S eason is also a l imitat ion why because already March month was

completed .The people were already invested in other real estate companies. So

this is a l imitat ion for me.


12/76

12

C OM PA N Y PR OF I L E

About Shri Chowdeswari group and Prithvi Homes

Shelter is the basic need for human beings. Having a shelter of his own is the dream of every

man.

Bangalore is fast growing city and has plenty of home seekers. It is getting used to its latest

sobriquet of IT BT hub, the international airport and development of the civic infrastructure. It

has attracted major software, BPO companies and multinationals from all over the world.

Home loan institutions are making tremendous offers to home seekers. The rate of interest andEMIs are very competitive in the market and easy sanction of loans to buyers is the

new mantra. At present, some home loan institutions are offering even a

minimum rate of 10.5%. The Union Government offered very good exemption on repayment of

loan amount and payment of interest under the income tax act. This is making the dreams of

many to turn in to a reality.

M/s. Sri Chowdeshwari Builders and Developers, is headquartered in the Silicon Valley of Asia,

Bangalore, having office at No.14/1, 2nd Cross, Jothi Nagar, Gottigere, Bannergatta Road,

Bangalore - 560 083. It has all infrastructure facility in office building with well-equipped

technical, marketing, finance and administration department.

Background

It was modest beginning in field of Real Estate 1991 by D.V.Raghu and in the construction and

marketing from 1999 under the banner of Sri Chowdeshwari Group under the projects

banner of Thirumala.

And since from 2006 SRI Chowdeshwari Group and Prithvi Homes a reputed name among

builders in Bangalore that has a notable presence in Bangalore with large number of satisfied

clientele.


13/76

13

With an ever growing list of satisfied customers from different walks of life, the firm take pride

in all its creation. Armed with a team of trained and professional experts in the field of

architecture and technology, create projects that cater to all genres of the masses. Well

researched and constantly updating ourselves with modern as well as ancient sciences of

architecture such as Vastupurusha, we create projects that offer high value to

our customers.

Mile stone

Sri Chowdeshwari Builders and Developers and Prithvi Homes have completed many projects

under the banner: Thirumala

About Prithvee Propmart Pvt Ltd :: Amrapali Zodiac

Prithvee is Indias most sophisticated, hi -tech, professionally managed property services

company. Its among one of the fastest growing Real Estate Servicing providing company in

India. Our organization is an ISO 9001-2000 certified that has done an extremely tremendous

business in achieving a remarkable growth in a very short span of time.

We are specialized in buying, selling and leasing of different property types like: Residential,

Commercial, Industrial, IT/Institutional etc in the region of Delhi/NCR that includes Delhi,

Noida, Greater Noida, Gurgaon, Faridabad and Indirapuram . You can rely on us for all

your property related requirements, whether its small or big, all would be served with the same

enthusiasm.

We at Prithvee believe a home should transcend shelter and evoke much more as we

understand that the most inviting homes must stir emotions dwelling deep inside you.

We are the authorised agents for North India's biggest developers namely like: DLF Group,

Unitech, Omaxe Group, Ansals, JMD, Essel Group, Niho, Vatika Group and many more


14/76

14

ABOUT PRITHVEE PROP MART PVT LTD

We are a one-stop f inancial services shop, most respected for quali ty of i ts

advice, personalised service and cutt ing-edge technology.

Vision : Our vision is to be the most respected company in the f inancial

services space.

Why Prithvee?

We locate perfect property, through our experience, knowledge and expertise, which meets your

specific requirements.

We do not compromise on quality of services rendered and our professional charges irrespective

of the size and value of the deal.

We provide our services at a very reasonable charge.

We believe in long, trustworthy and crystal clear relationships.

We assure you that you will have a one to one meeting with the Buyer/Seller before entering

into any deal to evaluate individual credentials. Base work regarding evaluation of credentialsof an individual is undertaken at our level.

We will assure you decision, no matter whether you are a company an individual.

Our team works vigorously to ensure the needs and desires of the clients. Right from

conceptualization to the completion of the transaction, we have no stone unturned - to give

concrete shape to our client's dreams. Our tem will provide ultimate personalized solutions with

a good understanding of client's specific concerns.

Our documentation services give hassle free dealing and save the valuable time of our clients.

Utmost client's satisfaction in condition of honesty, clarity, dedication & sincerity.

Excellence in service and quality in implementation.

Our client relationship is founded on mutual respect and trust.

Compensation that fairly reflects the value we deliver is all that we expect from our clients.


15/76

15

Assistance in procurement of Stamp Papers and complete registration process in courts. We also

provide document services to the clients, which makes the procedure of buying & selling much

easier.

6 MW Biomass based CPP in Assam

Prithvi energy marked its entry in the power sector by commissioning a 6 MW biomass based power plant for its sister company Barak Valley Cements Ltd. The plant is running successfullyand generating power with a PLF in the range of 85-90%.

2 Mw Hydro Power Plant For Govt. Of Arunachal Pradesh

The company also commissioned its maiden hydro project of 2 MW at Rina, (2 x 1000K.W) Pasighat for the Department of Hydro Power, Govt. of Arunachal Pradesh in the year 2009. The Hydro Power plant is now running successfully.

The Project included construction of the Intake structure, Feeder Channel, Desilting Tank,Power channel, Forebay Tank with spillway, Power house, approach road, bridge, Penstock line, Switchyard, 33kv transmission line, 11kv distribution line and supplying andcommissioning of electro-mechanical components, Turbine, Governor, Generators, Control

panels and cabling etc.

Dhariwal Infrastructure Pvt. Ltd.

Prithvi group was successful in developing a 600 MW independent power plant inChandrapur district, Maharashtra and its efforts have been recognized on a national scale indeveloping such a project.

With an aim to meet the ever increasing power crisis of the nation Prithvi group in JV


16/76

16

with Manikchand group formed Dhariwal Infrastructure pvt ltd in 2006 to develop a 600 MWCoal based IPP.

Prithvi group was instrumental in securing 450 acres of land, Environment clearance,coal linkage, water rights and all other clearances for the project in a record time of 2 years. Itwas the dedication and persistence of the promoters that the group has successfully achieved all

the milestones of the project in such a short time when most of the projects of such capacityhave taken more than 5 years to secure only land.

Prithvi Group haa divested Dhariwal infra completely to CESC, a RPG group companyin the year 2012.


17/76

17

Managing Director Mr. D.B Chand

Mr. D.B Chand represents the visionary thinking that drives Prithvi Land Project's real estate

sector growth. He is actively involved in the development decisions that require assessment of

regulatory framework and building by-laws.

Mr. Chand's Team leading skills and foresight enables Prithvi Land Project to spot and acquire

prime properties that have tremendous potential for exponential growth in the future steering

towards success.Leading various functions and organizational initiatives Mr. Chand has helped

transform & evolve the group as a multi-faceted real estate entity.

Director - Mr. Vishnu Adhikari

He spearheads the Business Development by strategic Planning, Investment Sales, and Branding.

Coordinates and integrates technical and commercial activities to deliver operational excellence.

Director Mr. Tejas Chand

An expert in Finance and Marketing, he places together the building blocks that shape and size

the company. His extensive understanding of the construction domain serves as an engine of

growth for the company. Responsible for Strategic Planning, Finance, Accounts, Internal Audit,

Investor Relations and MIS.

Director [Operations] Mr. Dillip Jena

Having proven his expertise in the field of marketing and sales, he is heading PLP as a director.

A very good team player who also knows how to keep people motivated under him. His

understanding of marketing has been instrumental in the growth of the company. His knowledge

in the field has covered many disciplines concentrating specifically on the real estate sector,

where his vast knowledge built up over the years is helpful for the company.


18/76

18

Real Estate India

Delhi

Gurgaon

Noida

Chandigarh

Mumbai

Pune

Kolkata

Chennai

Bangalore

Hyderabad

Faridabad
http://www.indianrealtynews.com/category/real-estate-india/delhihttp://www.indianrealtynews.com/category/real-estate-india/gurgaonhttp://www.indianrealtynews.com/category/real-estate-india/noidahttp://www.indianrealtynews.com/category/real-estate-india/chandigarhhttp://www.indianrealtynews.com/category/real-estate-india/mumbaihttp://www.indianrealtynews.com/category/real-estate-india/punehttp://www.indianrealtynews.com/category/real-estate-india/kolkatahttp://www.indianrealtynews.com/category/real-estate-india/chennaihttp://www.indianrealtynews.com/category/real-estate-india/bangalorehttp://www.indianrealtynews.com/category/real-estate-india/hyderabadhttp://www.indianrealtynews.com/category/real-estate-india/faridabadhttp://www.indianrealtynews.com/category/real-estate-india/faridabadhttp://www.indianrealtynews.com/category/real-estate-india/hyderabadhttp://www.indianrealtynews.com/category/real-estate-india/bangalorehttp://www.indianrealtynews.com/category/real-estate-india/chennaihttp://www.indianrealtynews.com/category/real-estate-india/kolkatahttp://www.indianrealtynews.com/category/real-estate-india/punehttp://www.indianrealtynews.com/category/real-estate-india/mumbaihttp://www.indianrealtynews.com/category/real-estate-india/chandigarhhttp://www.indianrealtynews.com/category/real-estate-india/noidahttp://www.indianrealtynews.com/category/real-estate-india/gurgaonhttp://www.indianrealtynews.com/category/real-estate-india/delhi


19/76

19

SERVICES

We can analyze your requirement and suggest the precise area for you as per your

budget. We will find the accurate accommodation for you; it can be an apartment, a house, an

independent bungalow, a farmhouse, office space, retail space & institution etc. We are experts

in Renting/leasing of properties to Corporate, Multinationals, NRI's, Individuals, Foreigners and

Embassies.

It is our endeavor to provide "ONE STOP PROPERTY SHOP" to our clients, which can

cater to all their needs.

Residential Services: - Flats, Kothis, Plot, Banglows, Villas, and Independent

floors. Small apartments to big houses to Farmhouses, we can offer you all in

various budgets.

Commercial Services: - Raw Office spaces, furnished office spaces, business

centers, BPO, Call Centers, spaces for software companies, Malls etc. Best deals in

corporate office spaces and retail mall spaces according to your investment portfolio.

IT/Institutional Services: - Spaces for Institutions, schools, hospitals, IT Parks etc.

Industrial Services: - Spaces for setting up factories, manufacturing industries etc.

We provide the complete range of property services in Delhi/ NCR. Our property

services in Delhi NCR are known for honesty, integrity and transparency. We have more than 2

decades of experience in the domain of real estate and property service in Delhi NCR, which

itself speaks for the quality and reliability of our property services


20/76

20

Our services include

Registration of property

Transfer of property

Agreements

Schedule title search and legal documentation

Agreement of Loan for/against property from financial institutions/banks.

We are specialized in offering to NRI clients and save their valuable time with our

quick and hassle free services. Providing initial information on the commercial and residential

property market in and around the capital region (including advice on gross rental, availability, normal

lease terms and structures, location alternatives and tenure issues).


21/76

21

RESIDENTIALS & COMMERCIALS OF PRITHVI REAL

ESTATE SERVICES

SATYA THE HERMITAGE

Satya Group is launching a new residential project The

Hermitage in sector 103 Gurgaon close to the proposed 150

meter wide Gurgaon Dwarka Expressway. a mere 10 minutes

away from the IGI Airport. Satya The Hermitage offers a

wide range of 2, 3, 4, 5 BHK Apartments/ Penthouses, which

have been set up over an area ranging between 1364 4365 sq. ft. Amicably equipped with all

types of modernistic comforts and conveniences, Satya The Hermitage is one of the most

enviable residential properties in Gurgaon. If you wish to book a flat at The Hermitage

Gurgaon, we at satyathehermitage.com can help you with our exclusive.

All points of business and recreational interest also lie in close vicinity to The Hermitage

Gurgaon, which is easily accessible from all parts of Delhi NCR. Apart from the location

benefits, Satya The Hermitage also comes readily equipped with a host of luxurious amenities, a

few of which have been outlined below:

Amenities : Satya The Hermitage Gurgaon

Gymnasium

Swimming Pool

Indoor Kids Play Area

Business Centre

Basketball, Badminton and Tennis Court

Multipurpose Hall


22/76

22

BPTP AMSTORIA GURGAON

BPTP launches its new project "BPTP Amstoria" in sector in

Sector-102, Gurgaon. BPTP Amstoria is a fully build up

integrated township which is located on 150 m proposed

northern periphery road which is in the range of 10 min from IGI

airport. As a group, it has delivered all its projects on time & the

quality of construction has been great.

200acres of this township is well beautified with water bodies and with the open greenery.phase

I is of 108 acres includes the Farm Villa and Country floors with everything for luxurious

living. Fully peace full as no tension for security, water supply and power backup(24x7) with

cluster living.

Key Features or USP:

Part of 200 acres planned township.

Cluster Living Concept with large parks.

Strategically located on 150m proposed Northern Periphery Road and in close proximity to

the proposed Diplomatic enclave in Dwarka.

500 sq. yd. two side open horizontal plots.

5% rebate on BSP on timely payment of each installment*.

Minutes away from T3 (International Airport), Delhi via proposed Northern Periphery

Road.

Home loan available.

Fully built up, Integrated Township.

200 acres with lots of open green spaces.


23/76

23

Township beautified with ornate water bodies.

24 hour power back up.

Life style living, Farm Villas and Country Floors

ABOUT RAHEJA REVANTA, SECTOR-78, GURGAON

Raheja Revanta Gurgaon launched by Raheja Group is a

luxury residential project located in the most modern or

millennium city in Gurgaon at sector 78. The project is few

minutes far from IGI Airport and has close proximity to

Dwarka Expressway. Raheja Revanta Gurgaon is a wholly

planned 3 and 4 BHK Independent floors ranging the region of 2074 sq ft to 3533 sq. ft. The

offered services by Raheja Revanta Gurgaon are too most modern amenities such as Swimming

pool; Kids play area, Hospitals, Party...

Located just off NH8 near the Intersection of Northern Periphery Road, Southern Periphery

Road & NH-8. In close vicinity of proposed Metro line. Surrounded by a host of planned 5 Star

Hotels, Golf Courses, Shopping Malls and office Developments.

ITC Classic Golf Resort 3 Km Medanta Medicity 12 Km Raheja Atlantis 11 Km IGI Airport,

New Delhi 22 Km Vasant Vihar, New Delhi 29 Km Dhaula Kuan, New Delhi 30 Km

Rashtrapati Bhawan, New Delhi 37 Km

Feature

Swimming pool

Hospitals

Gymnasium

Kids play area


24/76

24

Party hall

Club houses

EMAAR MGF IMPERIAL GARDENS, SECTOR 102, GURGAON

Emaar MGF Imperial Gardens is the latest residential

project at sector 102 Gurgaon. It lies next to Dwarka

Expressway and comprises of 3BHK apartments and

penthouses. These have some really awesome

facilities.Set on eight acres of lush green area, it makes for

a very private and tranquil home. The apartments will also

give a front view of gardens,where you can look over your kids, as they play. A modular

kitchen will be equipped to provide you with comforts of contemporary cooking. This project

will let you enjoy blissful moments of life in a modern lifestyle.

Emaar MGF Imperial Gardens Amenities:

At Sector 102 of Gurgaon, Emaar MGF Imperial Gardens comes with several tempting

amenities at the project level. These include well organized green landscaped areas, sitting

Area, adequate street lighting and open area lighting, central park, elevator lobbies with selected

marble/granite cladding, external faade- textured paint finish with extensive use of glass in

elevation, club House with indoor heated pool, an outdoor swimming pool as well as a pool

appropriate for children. Here one can also find well laid jogging tracks and sports' facilities like

tennis court, badminton court, squash Court, basketball court, a well equipped Gymnasium with

modern machines and tools. Culinary stations are not ignored here either.

At Emaar MGF Imperial Gardens, one can enjoy surplus and tasty food in multi cuisine

restaurant, convenient shopping centre, business centre, parks, state-of-the-art theatre, pool

table, billiards' table. Infratrastuctural requirements are also well taken care of here. These


25/76

25

amenities include basement/stilt car parking, 24 hours power backup, rainwater harvesting

facility, WiFi connectivity, temple and well equipped library.

Not only is this project being located at Gurgaon, which is India's residential and commercial

capital, but specifically it is situated in Sector 102 in Gurgaon. This is one of the most

promising upscale locality. The location advantages are given as under:

Strategically located on the 150m Dwarka Expressway

About 10 min from the Indira Gandhi International Airport

Area is being converted to a Diplomatic Enclave housing foreign embassies

Well connected to all the important places of interest in the citys

Railway station and metro station within 10 minutes drive

Health centers and shopping malls within 5 minutes drive.

Moreover, getting a residence at Emaar Imperial Gardens, Gurgaon is not going to be beyond

anybody's pockets. This is because the project has been approved by several financial

institutions like HDFC Bank, Corporation Bank, Bank of Baroda, Axis Bank, LIC Housing

Finance Ltd, State Bank of India, HSBC, Standard Chartered Bank, Kotak Mahindra Bank,

Dena Bank, Deutsche Bank, Indiabulls. This also indicates the amount of faith and good will of

Emaar MGF in the market. Investors and home seekers can both rely upon Imperial Gardens to

give you that life of luxury you cravy to have in a pollution free environment.


26/76

26

GOLF VILLAGE YAMUNA EXPRESSWAY

Supertech Golf Village - Yamuna Expressway

Supertech Group has already converted more than 33 million

sq. ft. area of residential and commercial entity into

architectural landmarks and more than 36 projects that

accommodates nearly 30000 families.

Supertech Golf Village have all the luxury facilities of the world to live a modern lifestyle.

You are very near to the Wonders of the World: The Taj Mahal, situated in Agra, takes 1 hours

45 minutes to reach Taj Mahal, adding to its attraction.

Supertech Golf Village offers an exact global lifestyle with well-ventilated 3 side open 1BHK,

2BHK & 3BHK houses in its high rise towers. In accumulation to that, this new project by

Supertech offers world class facilities like rooftop sky lounge with observatory & discotheque,

Pool side party lawn & barbeque area..

GOLF VILLAGE LOCATION ADVANTAGE

Supertech Golf Village is located exactly under Supertech Golf Country on the Taj Yamuna

Expressway .Supertech Golf Village is very close to Formula 1 track, near to Pari Chowk, 150

Km from Taj Mahal (Agra) and is on Taj Yamuna Expressway and very close to the Industrial

area and IT Hub. Several IT companies such as NIIT, Orange, etc. are moving towards Yamuna

Expressway near F1 track. Also this project is close to the Gautama Buddha Technical

University (GBTU) Campus.


27/76

27

KVD WINDPARK GREATER NOIDA

For over a decade of victorious journey in the Mint sector

(positioned amongst the top 3 in Mint Products business), K V

Group of Companies has been doing path breaking innovations

in the Real Estate and other group businesses since 1920 when

Sri Brij Bhushan Saran Ji owned and managed multitude of

acres in Moradabad region.

Now K V Developers has taken a big leap ahead to deliver state-of-the-art infrastructure for fine

living with unchanged and enduring fundamentals of transparency, honesty, in-depth analysis,

and most importantly, trustworthiness. In doing so, K V Developers have taken a stupendous

initiative of making a futuristic housing in Tech Zone IV, Greater Noida (West). The Project

would be coming up on a plot area of 20,000 sq. mt. approx 5 acres with around 6 towers, units

varying from 2, 3 and 4 bedrooms with living, dining, kitchen and wide balconies.

KV Developers (KVD), a 21st century visionary real estate developer, envisions creating high-

end city projects offering unmatched lifestyles in NCR based on futuristic & innovative designs.

Exemplifying its commitment to develop modern real estate masterpieces, KVD strives to

ensure extra value and MORE amenities for each stakeholder.

Besides strong business affiliations with ISO 9001:2008 certification, the environment-

conscious KVD is a member of key industry bodies such as CREDAI, NAREDCO, BAI,

ASSOCHAM & CII.

KVD WINDPARK is designed by C P Kukreja Associates - a world-renowned, multi-

disciplinary ISO Certified Architecture & Engineering firm conferred the Bharat Excellence

award as one of the greatest achievers of Indian origin in architecture. This will ensure futuristic

design with latest innovations.


28/76

28

OASIS GRANDSTAND GREATER NOIDA

The epitome of lush greenery, luxury and status - Welcome

to Oasis Grandstand. It is a place that accommodates your

dreams perfectly. Sprawling contoured lawns, swaying trees,

wide avenues and flowerbeds will form your surrounding

here The premium apartments here boast of all the lifestyle

features that will make your life satiating. It promises a lifestyle that's worth living, and

flaunting too. Oasis Grandstand YEW will add a new dimension to your lifestyle and enhance

living standards.

The main attraction of Oasis Grandstand is its location. Bang on the main Yamuna Expressway,

it is amidst the fastest emerging expanse of Delhi NCR in close vicinity to the Formula 1

Circuit. With its unparalleled infrastructure, this area is becoming a preferred destination for

people working in South Delhi, Noida & Greater Noida. Moreover being part of a modern

integrated township, the civil infrastructure will boost of Schools, Hospitals & Shopping

Centers in close vicinity. All these make Oasis Heights one of the most sought after upcoming

residential developments in this region.:

Though the outlook is luxurious the cost is not.Oasis Grandstand Greater Noida offers you an

option of 1, 2 & 3 BHK apartments that are totally affordable. So come and experience pure

bliss & that too in a pocket friendly budget .


29/76

29

PANCHSHEEL PRATISHTHA - SECTOR 75, NOIDA

Panchsheel Pratishtha is a new housing project being developed

by Panchsheel Group which brings all the facilities of high living

at one place. The project Panchsheel Pratishtha s will be very

happening place to live as the project is being developed among

a herd of facilities and amenities and near a dense green area.

There will be spacious 2BHK and 3BHK apartments in Panchsheel Pratishtha Sector 75 Noida

Panchsheel Pratishtha Noida is equipped with the best facilities for modern living such as latest

security technologies, ACs, continuous power and water supply, parking space and much more.

Panchsheel Pratishtha is the ultimate designation for living in world class surrounding. It is the

perfect blend of advanced architecture and technological amenities.

Features - Panchsheel Pratishtha

Gated Complex (Integrated Township of 150/- acres)

Earthquake quality resistant structure

Secured Complex, 24 hrs security with Intercom

Banquet, Shopping convinience, Foyer place Multi-purpose room

80% open green

High speed lifts

Professional Maintenance

2 High speed lifts for 4 appartments

Video door phone with intercom

Ceiling-Designer POP with pleasent colours

Modular Kitchen with all necessary fittings

provision for hot and cold water reverse osmosis type purifier will be there


30/76

30

Timely possession with penalty clause

Planning as per vastu norms

Parks with play area, walking & jogging tracks for all age groups

Location Advantages - Panchsheel Pratishtha

Strategically located at sector 75, Noida

Noida is a well planned & well developed city with best access that no other NCR Township

can match .

Golf Course in the community

Metro Connectivity 0 km

Connectivity to Delhi by DND Flyway, Expressway & Highway

Yamuna Expressway connects Greater Noida to Agra creating more opportunities

Excellent Infrastructure best in Delhi NCR

Heart of Noida near to Existing SEZ.

Easy reach to the key locations such as Schools, Malls, Metro and Hospitals stations

Easy transportation to key commercial establishments


31/76

31

PARSVNATH PALACIA GREATER NOIDA

Far away from the clamour of city life, yet in a close proximity

to all leading business centres of Delhi, exist an expanse of

total peace called Parsvnath Palacia in Greater Noida.

Equipped with the most modern amenities, Parsvnath Palacia is

emerging as a living paradise to satisfy the new age family

demands and standards. Come and explore the mesmerizing lifestyle and majestic environment

in a World City where the roads are broader and spacious, grass is showing greens and the air is

clean.

Location Advantages

Location Advantages

Located at sector Pi, Greater Noida

Convenient connectivity to major landmarks of Delhi

Minute away from Golf Course

Well planned and wide approach roads

Neo-rich neighborhood of elite

Academic institutions

Health care facilities

World class shopping, leisure and amusement getaways nearby

About Parsvnath Palacia

The design of Parsvnath Palacia, Greater Noida presents a paradigm shift from the conventional

designing of residential complexes. It liberates the prospective inhabitants from the minor

irritants and takes care of the rudimentary details. Due care has been taken while designing the

complex, to provide the most sought after privacy. The approach to each apartment is absolutely


32/76

32

hassle free and ample provision has been made for parking. Dedicated parking facilities have

also been provided for the visitors. The walkways and activity area does not confront with the

individual privacy of the units. The complex is fully secured with manned entry gates and

provision for visitor screening. It also offers a complete shopping convenience by way of

grocery shops, retail outlets, branded product showrooms and food parlours.

Location Advantages

Just 35 minutes from Delhi, 40 minutes from India Gate and 55 minutes from the Indira Gandhi

International Airport Easy approach through Nizamuddin Bridge, DND Flyway (Toll Bridge)

Modern facilities like underground cables for electricity & telephones, efficient drainage systemUpcoming airport

SUNWORLD VANDITA NOIDA - OVERVIEW

Sunworld Vandita is a fresh residential project that has quite

recently launched by the very new Sunworld Group. After

getting grand success and praise from Sunworld City, Sunworld

Infrastructure has again presented Sunworld Vandita. The

location of the project is plot no. Ts-7, sector 22D, Yamuna

Express Way. Sunworld Vandita Noida is situated opposite to the maiden formula one track in

India. Sunworld Vandita Noida is also situated only 5 minutes of driving away from Buddha

University and also at same from all the new presentation like Night safari and the Noida

Expressway.

Sunworld Vandita has covered the land of 11 acres and the sizes of residences are 625, 925,

1125, 1325 and 1425 square ft. On these sizes of land you will own your home of dream in

affordable prices. The apartments have been designed friendly to Vaastu and the project is

north- east facing. This project is offering low rise apartments with the maximum apartments

height of 15 floors. All the parts of the plot will be facing 45 meters wide road. All the


33/76

33

construction of the apartments will provide the apartments open from three sides. This will be

able to provide each apartment more ventilation and better airing with natural air. Amazing and

impressive high rise apartment and fully equipped studio flats have been constructed keeping all

the artificial disaster in mind. The construction of Sunworld Vandita is a superb example of

architectural structure. Sunworld Vandita is ensuring a revised lifestyle for the entire person.

Sunworld Vandita is not only a place to enjoy but this is an experience to live a great life style.

Grab your own home and enjoy your life endless. Property may be most sought after destination

for the in and around ready to compare to other projects.

Sunworld Vandita has everything for those to offer for those interested in rich and satisfying life

with a fast paced lifestyle of modern apartment. Sunworld Vandita Noida is giving you all the

facility which you need outside of your apartment. They are giving you kids play area, jogging

tracks, cricket pitch with the facility of robotic bowler, tennis and basket ball court, centre of

yoga and meditation, sit out facility for senior citizen, party lawn with designer lights and

amphitheatre etc.


34/76

34

SUPERTECH:GOLF SUITES 5 STAR GRADING

THE GOLF SUITES is the perfect place for your to stay in the

Dominican Republic, with apartments and hotel complex.

Located in the heart of Bavaro, surrounded by all the amenities

you could want. Inside a gated community with one of the best

golf courses, Cocotal Golf & Country Club, and a few meters

from the shopping center Palma Real. Just a few minutes from white sand beaches and turquoise

waters of Bavaro. Have all the fun with the calme and safety of our hotel and THE GOLF

SUITES apartments.

Centurion Golf Suites is the perfect hideaway for the traveling businessmen or active leisure

seeker, offering the discerning traveler luxury accommodation in a secure, tranquil

environment.

Situated on the prestigious Centurion Residential Estate & Country Club, the Centurion Golf

Suites is centrally located to all major business & shopping centres and a mere 20 min drive

from OR Tambo International Airport and Lanseria Airport

Our 2 Lodges each comprising of 8 luxury en-suite rooms are thoughtfully equipped to ensure

our guests a relaxed & comfortable stay.

In addition to the 2 lodges, we have 2 luxury, fully furnished, equipped & serviced, 3

bedroomed, Duets situated next to the Club House.

Facilities are also available for business breakfasts, lunches, dinners, conferences, seminars and

launches.

As guests to the Centurion Golf Suites you will have access to the Country Club, 18-hole golf

course, driving range, mashie course as well as tennis and squash courts.


35/76

35

Strategically located on the 150m Dwarka Expressway

About 10 min from the Indira Gandhi International Airport

Area is being converted to a Diplomatic Enclave housing foreign embassies

Well connected to all the important places of interest in the citys

Railway station and metro station within 10 minutes drive

Health centers and shopping malls within 5 minutes drive.

Moreover, getting a residence at Emaar Imperial Gardens, Gurgaon is not going to be beyond

anybody's pockets. This is because the project has been approved by several financial

institutions like HDFC Bank, Corporation Bank, Bank of Baroda, Axis Bank, LIC HousingFinance Ltd, State Bank of India, HSBC, Standard Chartered Bank, Kotak Mahindra Bank,

Dena Bank, Deutsche Bank, Indiabulls. This also indicates the amount of faith and good will of

Emaar MGF in the market. Investors and home seekers can both rely upon Imperial Gardens to

give you that life of luxury you cravy to have in a pollution free environment.


36/76

36

Supertech UpCountry : Yamuna Expressway Greater Noida :

Imagine stepping out of your home and stepping on the cool

sands of the beach, early in the morning. Or basking in the

winter sun. Imagine going to sleep as gently splashing waves

sing a lullaby. Imagine all this with premium sporting,

clubbing and leisure facilities. Now no need to imagine it.

Experience it all right here in Yamuna Expressway, 0 kms from Greater Noida. At Holiday

Village. An adddress reserved for the select few. Part of a completely self-sustained

development of Upcountry, a 100 acre landmark, that's nothing short of an independent country.

Holiday Village at Upcountry. NCRs first beachside homes.You will have a complete European

experience, with an Indian price tag being the only gentle reminder where you actually are.

Spanish Villas

This is the real thing. Admittedly not for everyone, Spanish Villas at Upcountry is the ultimate,

limited edition living experience. Each villa is unique and captures the spirit of Spain.

Enjoy some Spanish cuisine and music. For sure you'll know Pescaito frito never tasted and

Flamenco never sounded so Spanish before.

Available in plot sizes of 100 and 150 sq. yards, these expandable villas give you the flexibility

and space to choose how and when to shape it to match your lifestyle.

Roman Castles

Roman Castles at Upcountry are spaces so exclusive that while the world thirsts for it, just a

chosen few get to experience it. Making it not only the best living style but also an experience

that's priceless.

Meticulously designed aesthetic interiors, with a little bit of Colosseum, Pantheon and Bocca

della Verita, will remind you of the age-old adage that Rome wasn't built in a day.


37/76

37

WAVECITY NH-24, GHAZIABAD

Wave Infratech presents Wave City, the city that thinks for you.

Smart cities can be identified (and ranked) along six main axes

or dimensions. These axes are: a smart economy; smart

mobility; a smart environment; smart people; smart living; and,

finally, smart governance. These six axes connect with

traditional regional and neoclassical theories of urban growth and development. In particular,

the axes are based - respectively - on theories of regional competitiveness, transport and

Information and Communication Technologies (ICT) economics, natural resources, human and

social capital, quality of life, and participation of citizens in the governance of cities.

A city can be defined as 'smart' when investments in human and social capital and traditional

(transport) and modern (ICT) communication infrastructure fuel sustainable economic

development and a high quality of life, with a wise management of natural resources, through

participatory governance. With this thought in mind, Wave City has partnered with world

renowned giant IBM, in developing a living experience that is beyond compare, an experience

that can truly be called "Smart". In pre-paid energy meters, GPS tracked bus system, Fibre

Optic Connectivity thru out the project, Online Smart City portal that gives you information

about everything, right from the delay in the bus service which you take to work to telling you

about the parking slot availability in the neighborhood mall, Water recycling plants that recycles


38/76

38

grey water for re-use, Rain water harvesting to ensure minimum amount of pressure on the

ecosystem and Central Command Center that manages everything from traffic situations, CCTV

surveillance to following SOP's in times of emergency, we are developing a city that would take

care you, your home, your neighborhood, your loved ones and in process of itself, to ensure the

most convenient and smart living environment .

WELCOME TO AVJ ACE CITY NOIDA

ACE Mega Structure of companies,a fast emerging Real Estate

development company known for offering the best of its

partners.customer and investors is detemine to build 'Best in

World' lifestyles in all upcoming towns progressing with new

technologies,attitudes,fashions and a developing taste in

lifestyle.

Established in 2005, it has endeavoured to create infrastructure and living environment blending

precision with imagination, taking a holistic view of life. We have dared to see beyond the

obvious and laid new foundations in the client satisfaction. We believe in enhancing lifestyles

of people by innovating focus,technology and techniques,synchronizing our ideas with current

market trends and deliver beautiful residential complexes, well planned townships.

Hotels and commercial spaces that redefine their life. With highly motivated, disciplined and

trained team of architects,engineers,technicians and managers, we strive to innovate and work

out cutting-edge solutions to enhance product portfolio, embellishing it with more quality, value

and functionality.

Planning to win more hearts with excellent construction and superior lifestyle, we are soon

coming up with our most ambitious project as yet, AVJ ACE CITY at Noida Extention with

3000 apartments sprawling in 15 acres.


39/76


40/76

40

Open kids play area

Club house with games room & multipurpose hall

Gym

Swimming pool

Covered and open car parking areas

Power backup

Efficient space with more usable area

Provision for fire safety

Basic medical facility

Grocery and convenience store

ATM with campus

Bank nearby

Place of worship / meditation

Landscaped greens

Water treatment plant

Sewage treatment plant


41/76

41

WELCOME TO UNNATI FORTUNE WORLD

Unnati Fortune World is another amazing project brought to

you by Unnati Fortune group. Being extremely located at

sector 144, Noida, this project enjoys the location benefits like

easy access to all the important key locations. Unnati Fortune

World is the upcoming destination for people looking for an

appropriate address for their businesses.

Being developed in SEZ sector-144 Noida, the project offers thoughtfully designed office

spaces made available in varied sizes. A part of mixed-use complex iconic development in

Noida, the commercial space in Unnati Fortune World will make you discover excellence in

whatever you see.


42/76

42


43/76

43

MARKETING STRATGIES

The American Marketing Association (AMA ) as The process of planning

and executing the conception, pricing, promotion and distr ibution of ideas,

goods and services to create exchanges that sat isfy individual and

Organizational goals.

Marketing deals with products. A product can be a good, service

or an idea. Marketers must adopt different marketing approaches when sel l ing

intangible products (service and ideas) as they have no physical form.

Needs and Wants

Needs consti tute the basic requirements for the existence of l i fe, such

as food, clothing, shelter, and belongingness. A want arises when the basic

needs are sat isf ied. I t is important for a marketer to understand whether his

product falls in the needs category or in the wants category and devise his

marketing strategies accordingly.

Marketing Strategies of PRITHVEE PROP MART PVRT LTD

Def: Communicating and sharing data between different departments

of an organization to collect ively formulate future strategies and implement

them with maximum efficiency.

One always has to pay a price one always has to balance confl ict ing

objectives, confl ict ing opinions and confl ict ing priori t ies. The best s trategic

decision is only an approximation and a r isk.

Marketing Strategies such as Market Leadership, Market Challenger,

Market Follower and Market Niche.


44/76

44

Competitive Strategies:

1. Cost Leadership strategy

2. Focus strategyKM,

3. Generic strategy mix

Cost Leadership strategy :

A firm gains cost leadership in an industr y when i ts cost of production is

lower than that of i ts competi tors. I t can gain cost leadership by managing i ts

process and costs in every aspect of the business Cost can be control led by

developing efficient methods of production, curbing over head and

administrat ive costs , procuring materials at low prices and monitoring costs of

promotion, distr ibution and service. By bringing down its operational costs, a

organization can offer i ts products and services at low er prices.

Differentiation strategy :

The Differentiat ion strategy adopted by the f irms needs to possess

sufficient skil ls and abil i t ies to differentiate the product from that of the

competi tors based on some at tr ibutes that al low the consumers to perceive the

products as di fferent f rom that of the competi tion. A firm may differentiate its

products and services in various ways. It may di fferentiate it self from others interms of design or brand image, features, technology, customer service or

quali ty.


45/76

45

Focus Strategy :

A firm pursuing a focus strategy tends to serve a specif ic segment

instead of catering to the entire market . The segment may be special group of

customers, a specif ic geographic area, or a part icular product or service l ine.

The customers wil l also be loyal to the company and therefore, the entry of a

new competi tor into that area becomes di ff icult

Generic Strategy Mix :

These generic strategies are not necessari ly compatible with one

another. If a f irm at tempts to achieve an advantage on a l l fronts, i t may achieve

no advantage at al l . For e.g. : i f a f irm differentiates i tself by supplying very

high quali ty products i t r isks undermining that quali ty if i t seeks to become

cost leader. Even if the quali ty did not suffer, the f irm would r isk projecting a

confusing image.

DESIGNING COMPETATIVE STRATEGIES

The competi t ive strategies for market leaders, market challenger, market

followers, and market nicher.

MARKET LEADER STRATEGIES:

A market leader has a considerable market share, a s ignif icant

presence in the industry and is acknowledged as the leader by other f irms in the

industry.A1 r ise and jack trout in their successful book marketing warfare

have said that marketing has to be considered as a war and forms have to focus

on competi t ion rather than customers to sustain themselves in the market . To

strengthen their argument, they compared marketing to a football match. If a

team just identif ies the goalpost and moves towards i t without considering the

other team, they wil l easi ly be blocked by the r ival team in their pursuit of

hi t t ing a goal . The team must focus i ts efforts on gaining an advantage over the


46/76

46

rivals, if i t wants to win the game. Therefore, evaluating the competitor s

strategies is very important for the f irm.

MARKET CHALLENGER STRATEGIES:

Market challengers are those f irms which occupy the second, third or

fourth posit ions in the market . The f irm which is in the second posit ion can

best adopt the strategy of offensive at tack against the market leader t o grab a

market share. This is especial ly the case when i t does not pay off to snatch the

market share from the company in the third posit ion, which usually as much

lower market share.

The challenger can at tack f irms of i ts o wn capacity; i t can also at tack

vulnerable areas of the leader, but i t should have sufficient resources to sustain

the at tack, or i t can at tack the leader in i ts weak spots and try to leverage the

maximum market share by such an at tack. There is another strategy whereby the

challenger can at tack i ts competi tors by offering the market al l the benefi ts and

feature sand al l other faci l i t ies provided by i ts competi tors.

MARKET FOLLOWER STRATEGIES:

Market followers prefer to follow the leader rather than attack it . Most

follower firms manufacture products leveraging on the product innovations of the

market leaders.

If the follower attacks a market leader with the same quality offerings

and at the same price, i t might have to face severe attacks from the market leader.

So, unless the follower firm has some strong point in its armor, i t will not dare

attack the market leader.


47/76

47

MARKET NICHER STRATEGY:

Companies following niche strategies do not like to attack the market

leader and therefore, operate in a small segment of the market in which the leader

is not interested. a niche marketer usually focuses all his resources to efficiently

serve a small market segment and thus gains the loyalty of customers in this

segment.


48/76

48

RESEARCH METHODOLOGY:

R esearch methodology is a way to systematical ly solve the research

problem. It has many dimensions and research methods do consti tute a part of

the research methodology.

RESEARCH DESIGN

. Research design is the plan of structure and strategy of investigati on

conceives so as to obtain answers to research quest ions and to control variance.

The defini t ion consists of the three important term plans, s tructure and

strategy. The plan is an outl ine of the research scheme on which the researcher

is to work. .

The function of a research design is to provide for the collect ion of

relevant evidence with minimal expenditure of effort , t ime and money. In fact ,

the research design is the capital s tructure with in which research is conducted;

i t consti tutes the blue print for the collect ion, measurement and analysis of

data.

Research design is needed because i t faci l i tates the smooth sai l ing of the

various research operat ions there by making research as eff icient as possible.

Therefore the quest ion of a good design is related to the purpose or objective of

the research problem and also with the nature of the problem to be stud ied.


49/76

49

Research designs used in the study are:

Exploratory study

Descriptive study

Exploratory study:

E xploratory study, which deals with the formulation of a more precise

research problem or developing a hypothesis . i t is from the f indings of these

studies that new research problem may be formulated or a new hypothesis

developed. As such, formal design is absent in exploratory studies, we can

dist inguish three separate stages that are usually in exploratory studies and

conducted in the sequence l is ted as fol lows:

Study of secondary sources information

Interviews with the person who are knowledgeable about the subject

areas being explored.

Analysis of selected cases.

Descriptive study:

A study, which wants to portray the characterist ics of a group or

individual or s i tuat ion, is known as descript ive study. Descript ive research

includes surveys and fact f inding inquiries o f different kinds the major purpose

of this research is the descript ion of the state of affairs , as i t exists at present .

For instance, the degree to which he product use varies with the income, age,

occupation or other characterist ics is a descript ive study. The main objective of

descript ive study is to acquire knowledge.


50/76

50

N AT U R E OF D ATA

a) Primary data

b) Secondary data

Pr i mar y sour ces

The primary data is collected with the direct interaction of customers

through questionnaire and personal interview. The questionnaire consists of

close- ended and open-ended questions regarding their personal detai ls ,

awareness about INDIA INFOLINE real estate products.

E.g . : interviews, quest ionnaire etc .

Secon dar y sou r ces:

Secondary data l ike graphs, company profi le and industry profi le are collected

from

Journals

Newspapers

Magazines

Websites

Report


51/76

51

FORMULATION OF THE QUESTIONNAIRE

T he required data was collected through well-structured quest ionnaire,

Closed ended questionnaire

Open-ended questionnaire

Mult iple-choice ques tionnaire

Dichotomous quest ionnaire

Close-ended qu est i onn a i r e

They are those in which answers were arranged in a structured pattern.

Under this type of quest ions there are various subtypes.

Open- ended quest i onn a i r e

In this type the quest ions are arranged in a structured form but the

Reponses are unstructured. The respondents are free to replay their own

att i tude towards the quest ions.

M u l t i p l e- c h o i ce q u e st i o n n a i r e

These types of quest ion l is t a number of answers and permit the

respondent to select the answers.

D i c h o t o m ou s q u est i o n n a i r e

These quest ions al low only two possible answers. E.g. YES OR NO


52/76

52

LEARNINGS IN THE MANAGEMENT THESIS

Management thesis is a platform to apply the concepts learnt in real l i fe

si tuations:-

Those are:-

MANAGEMENT THESIS provides good scope for developing necessary

managerial ski l ls and posit ive at t i tude.

During my SIP I understood the company culture and nature of the work

also.

From the management thesis I have learnt about real estate f ield, i ts

nature , benefi ts of the real estate , advantages and features also and

marketing strategies of the real estate product .

I have understood the needs of the customers and perception of different

types of customers.

My strengths and weaknesses in the work environment, managing

interpersonal relat ionships and team work also I have learnt from the

management thesis .

I have learnt some managerial ski l ls l ike discipl ine, dedication,

commitment, t ime management, hard work, posi t ive at t i tude.


53/76

53

REAL ESTATE IN INDIA

India has experienced near-double-digit growth in the last several years

and stories of the Indian economic juggernaut f i l l newspapers and bookstores.

The commercial real estate market is no exception. The IT boom has created a

huge demand for quali ty office space that was nonexistent a few short years

ago. Several prominent Indian developers have emerged, and more and more

international investors and developers are plunging into the country.

As with any local or regional market , there are many idiosyncrasies that

color the business environment, and India is no exception. Below is an

introduction into the current condit ions within the Indian real est ate market and

what the future may hold as India quickly becomes a global superpower.

What City am I looking at?

India is a large country with an even larger populat ion, and mult i-

national companies are taking a strategic approach to capital ize on this gr owing

market and r ich pool of talent . In terms of establishing office locations, most

companies consider three types of ci t ies:

Tier I ci t ies are the hubs of business. The f inancial capital of Mumbai,

the poli t ical capital of Delhi , and the technology capital of Bangalore are the

first dest ination for most corporations and real estate demand and rental pricing

reflect this . Consider this: off ice space in a prime location such as Nariman

Point in Mumbai costs upwards of 350 Rupees per square foot per month (or

approximately $105 per square foot per year) , making i t one of the most

expensive real estate markets in the world. While burst ing demand and

constr ict ions on new supply have propelled rental rates, these ci t ies face

significant infrastructure issues, part icularly road congestion, and the capital

markets environment is somewhat stymied due to the prominence of strata t i t le


54/76


55/76

55

allowance, free rent periods that are only given during f i t -out construction, and

maintenance charges up to twenty percent above cost .

Things to Look Out For

A relat ively young democracy celebrat ing i ts 60th year of independence

this year India is s t i l l maturing economically and poli t ical ly, and a thorough

due dil igence is required when considering India from an occupier or investor

perspective. Local developers are sti l l responsible for the majori ty of new

supply in most markets and their rel iabil i ty on t imelines and construction

quali ty varies. State governments play a key role in the viabil i ty of any

part icular market and a shift in power can cause major changes in the growth

patterns of a ci ty. Furthermore, the economic vehicles created for IT companies

are a source of much debate. STPI, or Technology Parks of India, is a

longstanding government agency, which provides tax benefi ts unti l 2009, and

the extension of these benefi ts is unclear. The result of this is that the majori ty

of new requirements are looking at Special Economic Zones, or SEZs, whichallow for up to 15 years of tax holidays for both occupiers and developers.

However, frequent changes in SEZ product require companies to create a

customized strategic plan with their tax consultant before commitment and

occupancy. Likewise, there is no clearly defined exit s trategy for SEZs and

developers are currently required to adopt a long-term hold strategy on these

assets .


56/76

56

The Future

Despite volat i l i ty in the US and elsewhere due to sub prime lending,

Indian equity markets have remained strong, and this means companies from

the subcontinent are quickly reaching market capital izat ions and credit levels

that al low for major acquisi t ions abroad. According to Grant Thornton, in the

first eight months of 2007, there have been 164 acquisi t ions by Indian

companies worth nearly $31 bil l ion, compared to 73 in-bound deals worth $15

bill ion . Global brands such as Tet ley Tea are already Indian -owned and Tata

Steel made headlines early this year with i ts $12 bil l ion acquisi t ion of Corus

Steel to become one of the worlds largest steelmakers. Indian realty major

DLF made i ts Ini t ial Public Offering in June and reached a market

capital izat ion of over $20 bil l ion, r ival ing the sale price of Equity Office to

Blackstone last year. Interest in inst i tut ional assets abroad is only inevitable

and dont be surprised to see India n real estate majors such as DLF and Unitech

or conglomerates such as Reliance and Tatas owning premium real estate assets

in major US markets in the coming years.

India offers an unparal leled opportunity to part icipate in one of the

fastest-growing econom ies in recent history. Indias integration into the global

marketplace can be measured on a daily basis , and the most successful real

estate occupiers and investors wil l be wil l ing to adopt a f lexible strategy that

works with the country through this growth phase. If you do business here, look

beyond the confront ing challenges of overcrowded streets , poor inf rast ructure

and st i l l - pervasive poverty, and yo ull f ind a country of wonderful people,

beautiful scenery, colorful history and plenty of opportunity. The Indian t iger

is ready to pounce.


57/76

57

ANALYSIS :

Did you have any real estate product?

a) Yes b) NO

Real estate product Having real estate product

Yes 95

No 5

According to the above data out of 100 respondents

95customers are having real estate product and the remaining 5 respondents

are not having the real estate product . Because of they are not aware of the

real estate product .

0

10

20

30

40

50

60

70

80

90

100

Having insurance policies

Yes No


58/76

58

If yes, which real estate product you are having?

a) PRITHVEE PROP MART b) other companies

Name of the company No. of people having

PRITHVEE PROP MART 35

Other companies 65

According to the above data out of 100 respondents 35 customers

having the product in PRITHVEE PROP MART company and the remaining

65 persons having the real estate product in other companies l ike

AJNARA,INVESTOR CLINIC,BINIYAD etc,

0

10

20

30

40

50

60

70

No.of peop[le having

PRITHVEE PROP MART

Other companies


59/76

59

If no, do you want to take the product in PRITHVEE PROP MART?

a) Yes b) No

Real estate product About PRITHVEE PROP MART

Yes 70

No 30

According to the above data out of 100 respondents 70 customers are

having the interest to take the product in PRITHVEE PROPMART and the

remaining persons not having the interest to take the product in

BUNIYAD,AJNARA,INVESTOR CLINIC.

0

10

20

30

40

50

60

70

PRITHVEE PROPMART

Yes No


60/76

60

What is your opinion about the PRITHVEE PROP MART?

a) Excellent b) Good c) Satisfactory d) Better e) Poor

Opinion Satisfact ion level

Excellent 35

Very Good 28

Satisfactory 23

Better 20

Poor 4

According to the above data out of 100 respondents 35 customers are

said that i t is excellent i t gives us more information and some 28 customers are

said that i t is very good and some 23 customers said that i t is sat isfactory and

20 customers are said that i t is bet ter than other real estate companies and the

remaining 4 customers said that i t is a poor one why becaus e they dont know

PRITHVEE PROP MART.

0

5

10

15

20

25

30

35

excellent

very good

satisfactory

better

poor


61/76

61

Do you believe the product sold by PRITHVEE PRO P MART?

a) Yes b) No

Real estate product About PRITHVEE PROP MART

Yes 70

No 30

According to the above data out of 100 respondents 70 customers are said

that PRITHVEE product are better than the other real estate companies and the

remaining 30 respondents are said that they are not feel ing that PRITHVEE is

better one.

0

10

20

30

40

50

60

70

PRITHVEE PROP MART

Yes No


62/76

62

Which one do you find profitable whether PRITHVEE or other

companies?

a) PRITHVEE PROP MART b) other companies

Name of the company Profi table in percentage

PRITHVEE PROP MART 55

Other companies 45


said that PRITHVEE products are profi table and the remaining 35 customers

are said that other companies are profi table.

0

10

20

30

40

50

60

Profitable in percentage

PRITHVEEPROP MART

Other companies


63/76

63

Have you come across in any service problem in PRITHVEE?

a) Yes b) No

Real estate product Service problem

Yes 40

No 60

According to the above data out of 100 respondents 40 customers said

that they f ind a service problem in PRITHVEE and the remaining 60 c ustomers

said that no service problem in PRITHVEE.

0

10

20

30

40

50

60

Service problem

Yes No


64/76

64

Why do you prefer to have an real estate product? Is it your own

decision or advice by a third party?

a) Own decision b) third party

Opinion No. of persons

Own decision 40

Third party 60


are taken their own decision and remaining 60 customers are taken the product

that the suggestion given by third party.

0

10

20

30

40

50

60

No. of persons

Own decision

Third party


65/76

65

Do you feel the short-term product are beneficiary or long te rm?

a) Long term product b) short- term product

Real estate product No .of persons

Long term 80

Short- term 20

According to the above data out of 100 respondents 80 respondents

are interested to take the long-term product and the remaining 20

respondents are interested to take the product short- term product .

0

10

20

30

40

50

60

70

80

No .of persons

Long term

Short-term


66/76

66

Would you like to recommend the product of PRITHVEE PROP MART

or other companies to your friends or relatives?

a) RITHVEE b) other companies

Real estate product No. of persons

PRITHVEE 70

Other companies 30

According to the above data out of 100 respondents 70

customers are said that they wil l suggest products to their fr iends and their

relat ives and the remaining 30 persons are said that they wil l suggest the

other companies.

0

10

20

30

40

50

60

70

No. of persons

PRITHVEE

Other companies


67/76

67

Do you want any implementations in the real estate product?

a) Yes b) No

The 100 respondents said that they couldnt expect more implementations

in product .

80%

20%

Response

yesNo


68/76

68

SUGGESTIONS

Conduct awareness campus in specif ic places where the PRITHVEE real

estate product has a prospect of gett ing more customers

This should be creating awareness of the entire ran ge of services

provided by PRITHVEE Real Estate Company.

PRITHVEE Real Estate Company should be give the more advert isements

to at tract the customers.


69/76

69

FINDINGS

PRITHVEE Company is enjoying the goodwill in the market . Already the

customers are at tracted towards these product .

This survey shows that this real estate company has get good potential to

leave other competi tors behind.

This can be achieved by capital izing on the goodwill the customers are

having of the product and making mass of i t .

This company has a good impression in the customers mind and i t lacks is

that the PRITHVEE Company is not able to create awareness of the latest

faci l i t ies and services being provided as and when they are launched.

This can be improved by implementing most of the suggestions /

recommendations given in this report .

The perception of people about the real estate market is relat ively weak

but they can be influenced by giving them appropriate information about how to

invest , when to invest , so that their confidence wil l build up.

There is a lot of scope for real estate companies in respect of investment

they get from their cl ient , which can be improved by giving them better service

facil i t ies , which wil l not only increase their investment but also would result in

their recommendation about invest ing through their company in share ma rket .

Those who are already buy the real s tate product but they do not have

complete information about the basic terms related to the market which opens

up the gate for the companies to increase their awareness by giving them full

information about the market through seminars or conference.


70/76

70

QUESTIONNAIRE

Name

Age

May I know your profession?

a) An employee b) Business c) Others

1) Did you have any real estate product

o Yes

o No

2) If yes, which real estate product you are having

o PRITHVEE

o Other companies

3) If no, do you want take the PRITHVEE real estate p roduct

o Yes

o No

4) What is your opinion about the PRITHVEE Company?

o Excellent

o Good

o Satisfactory

o Better

o Poor

5) Do you believe the product sold by PRITHVEE better or not?

o Yes

o No


71/76

71

6) Which do you find profitable whether PRITHVEE or other companies?

o PRITHVEE

o other companies

7) Have you come across in any service problem in PRITHVEE?

o Yes

o No

8) Why do you prefer to have an real estate product? Is it your own

decision or advise by third party?

o Own decision

o family members

o third party.

9) Do you feel the short-term product are beneficiary or long term?

o Long term product

o Short term product

10) Would you like to recommend the product of PRITHVEE or othercompanies to your friends or relatives?

o PRITHVEE

o other companies

11) Do you want any implementations in the real estate product in future?

o Yes

o No

If yes, any suggestions


72/76

72

SWOT ANALYSIS

Strengths

.PRITHVEE is a biggest Group Company.

1. PRITHVEE provides mult i-channel access to al l i ts customers through a

strong online presence Trade faci l i ty

2. PRITHVEE has dedicated research teams for fundamental and technical

research, Which constantly track the pulse of the market and provide

timely investment advice free of cost t o i ts cl ients which has a str ike rate

of 70-80%.


73/76

73

Weakness

1. Localized presence due to insufficient investments for countrywide

expansion.

2. Lack of awareness among customers because of non-aggressive

promotional s t rategies (print media, newspapers , etc).

3. Lesser emphasis on customer retention.

.


74/76

74

Opportunities

1. With the booming capital market i t can successfully launch new services

and raise i ts cl ients base.

2 . I t can easi ly tap the retai l investors with small saving through

promotional channels like print media, electronic media, etc.

3. As interest on f ixed deposits with post office and banks are al l t ime low,

more and more small investors are entering into stock market .

4. Aboli t ion of long-term capital gain tax on shares and reduction in short

term capital gain is making stock market as hot dest ination for

investment among small investors.

5. Increasing usage of Internet through broadband connectivi ty may boost a

whole new breed of investors for trading in securi t ies.


75/76

75

Threats

1. Aggressive promotional s trategies by close competi tors may hamper

India infoline s acceptance by new clients.

2 . Lack of sufficient branch-offices for speedy delivery of services.

3. More and more players are venturing into this domain, which can further

reduce the earnings of India infoline.


76/76

BIBLOGRAPHY

BOOKS:-

1. Marketing Management by Phil l ip Kotler.

2. Marketing Management by Peter F. Druker

3. TASMAC AND Maverick School Books

4. Brochure s of INFOLINE

WEBSITES: -

INFOLINE real estate company websites.

www.indiainfoline.com

www.google.com

www.prithvee.com
http://www.indiainfoline.com/http://www.indiainfoline.com/http://www.google.com/http://www.google.com/http://www.prithvee.com/http://www.pr

Documents

Marketing Practices and Strategies Ofprithvee Propmart in Real Estates Sectors Super Tech