Embed Size (px)
DESCRIPTION
Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing
Citation preview
BACKGROUND
The term "marketing" is derived from the word "market," which refers to a group of sellers and buyers that co-operate to exchange goods and services.
The modern concept of marketing evolved during and after the industrial revolution in the 19th and 20th centuries.
DEFINITION OF MARKETING
The American Marketing Association:
“The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”
The Chartered Institute of Marketing:
“The management process responsible for identifying, anticipating and satisfying customer requirements profitably."
Philip Kotler “Satisfying needs and wants through an
exchange process”
