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Jessica Howden
By
Portfolio
Page 1
ontent CGorgous Couture
Magazine
Product development
1
2
3Trend and image making
4
Page 2
orgeous CoutureG
The brief was to expand the reach of the brand ‘Gorgeous Couture’ within the social media framework to increase brand awareness and target the correct demographic to fit the brand
with a specific camaign.
The target market for the campaign was based around 18-24 year olds, to increase a younger audience brand awareness.
This was achieved by creating an app allowing them to create an account where by they can get style advice, get inspiration from the celebrity style section of the app, all linking back to
their website.
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Phone appI
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Phone appI
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Phone appI
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Phone appI
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Phone appI
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Phone appI
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Phone appI
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ocial mediaS
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ocial mediaS
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ebsiteWLOGIN/SIGN UP SHOPPING BAG (0)
SHOP MADE TO MEASURE
PERSONALSTYLIST
FEATURES SALE
COLLECTIONSwarovski
SHOP NOW SHOP NOW
STYLECeleb Birthday CELEBRATIONS
READ MORE
Coming
SOON
Made in Chelsea’s LUCY WATSON
The Essential Eivissa Edit
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ebsiteWLOGIN/SIGN UP SHOPPING BAG (0)
SHOP MADE TO MEASURE
PERSONALSTYLIST
FEATURES SALE
COLLECTIONSwarovski
SHOP NOW SHOP NOW
STYLECeleb Birthday CELEBRATIONS
READ MORE
Birthday CELEBRATIONS OUR APP HAS
ARRIVEDEXPLORE
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LOGIN/SIGN UP SHOPPING BAG (0)
FEATURES SALE
Days MinutesHours
1 4 2 3 5 8
COUNTDOWN
Sign upSign up to newsletterBLOGAFFILIATESFAQSDELIVERY / RETURNSABOUT US PRIVACY/TERMSCONTACT US
Birthday CELEBRATIONS
SHOP MADE TO MEASURE
New PRODUCTS
BRAND NEW APP! As always at Gorgeous Couture we love to treat EVERYONE, coming to Iphones near you! Heres a sneak peek of some of the features you can all look forward to seeing in our brand new app.
always be up to date with us and forever look GOREOUS on the go! SAVE THE DATE! SATURDAY 15th NOVEMBER.
Celeb STYLE
RedCarpet
TREND
AdviceFORUM
LookFORWARD
lauch day!
PERSONALSTYLIST
ebsiteW
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View all theLATESTSTYLES
HERE>
Contact Us About Us Delivery Info Blog
To ensure that our messages get to you (and don’t go to your junk or bulk email foldersPlease add us to your address book
Gorgeous Couture LimitedRegistered Office: PO BOX 255, Manchester, M60 3UD.
Registered in England and Wales as Company Number 04950069
Coming SOON
Gorgeous Couture AppNEW
Days MinutesHours
1 4 2 3 5 8
FEATURES
New PRODUCTS
Celeb STYLE
RedCarpet
TREND
AdviceFORUM
COUNTDOWN
ewsletterN
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agazine M
The brief was to create a front cover and two page spread based on a magazine of my choice.
The magazine of my choice was Clash Magazine, I decided to go with this magazine as I really liked
the edgy feel it had, as well as choosing a magazine that was different from the usual girl magazines.
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UK £3.50US $6.99
ISSU
E 80
. A
PRIL
201
2
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THE MACCABEESO2 Academy, Leeds
115
CL
AS
HM
US
IC.C
OM
The musical story of the 21st Century is all about the growth of indie music, a style that takes the passion and energy of rock and mix it with the extrovert sounds of pop and the life of electronica. It is a genre that reaches so many types and demographics of
down the country. One of the great successes in recent years since the emergence is The Maccabees and they continue their triumphant success of their third
performance at the O2 Academy in Leeds. The crowd were warmed up on a cold York-shire night by the energetic Canterbury. The crowd were in awe of the musical solliquay that Canterbury displayed. In all honesty I held a large deal of sceptism as to how this performance would be. I have seen The
to the main stage at massive festivals like Leeds and not once have they let me down. However for some reason I was scared on this night that The Maccabees live performance would not live up to the album. Eventually, 20 minutes later than scheduled The Maccabees took to the stage. The recording of Given To The Wild is brilliant, the way Orlando, Felix
beautiful music. It is an album that says so much, it’s built up to create a masterpiece. It is their best album so far, mixing the harmony of Wall of Arms with the raw talent of Colour It In. It was amazining to see in a
men and their instruments come to life. The music is so elegant yet bold it creates a juxtaposition that leaves the audiance amazed but
atmosphere created by the architecture of the O2 academy means ther is no place to hide from the music.
As ever, possibly the best part of any Maccabees performance is the stunning vocals by front man Orlando. His voice is iconic of The Maccabees, it’s honest and innocent sound creates the face that talks to so many of the bands fans. One of the other great qualities of this performance was the simplicity of the stage show, sometimes an audience can get lost in the pyrotechnics and extrovert light shows that some bands use but The Maccabees show that it is only the music they need to entertain their fans. The Maccabees are simply getting better and better with age. They are a success story of the indie generation that based on performances like this will be a success for many years to come. Quite simply I am delighted to see my doubts over their perfor-mance completely unfounded and to have been met with the best live performace of 2012 so far.
their instruments comes to life”
“A Success story of the indie generation”
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rend and image makingT
The brief was to develop a future trend, being Spring/Summer 2015 through a variety of sources, selecting two themes. From there I had to develop imagery and colour palettes in a visually creative
way.
I went onto create mood boards and produce busi-ness cards developed from the two trends.
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Orange
Juice
Pink
RoseSugared
lilac Peppermint orchid
Vanilla
mist
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usiness cardsB
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usiness cardsB
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JHJH
JH
JHBone Stone fragile black
Back to basics
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usiness cardsB
JHJH
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usiness cardsB
JHJH
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roduct developmentP
The brief was to choose an existing fashion related company and launch a new product. Providing
extensive research for that particular area of the market and target customer.
To then justify why there is an sufficent gap to be filled by this new product or re-launch and decide upon and create the best method of promoting the new product, as well as producting the necessary
promotional material.
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ebsiteW
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ebsiteW
Jessica How denProduct Manager07791694725Jess how den@glamorless
Ray-ban PO Box 3070
Myogenous, A 30253
RUBS/06
This is the first of the swim
Shorts within the men’s sw
im
Wear collection.
Colour scheme: Ocean
Blue and gold.
Silhouette: Structured.
Logo: H
and stitched on
The top right hand of
The shorts with the
Palm tree.
Pricing of the men’s swim w
ear:
£50-£130
RUBS/02This is the first of the swimsuits
Within the women’s swim wear
Collection.
Colour scheme: Ocean
Blue and Stone black
Silhouette: feminine
Yet structured
Logo: Hand stitched on
The lower right leg
With the palm tree.
Price range of women’s swimsuits:
£130-£170
ProductsRUBS/01This is the first of the Bikini’s
Within the women’s swim wear
Collection. Colour scheme: Summer
Berry and gold.Silhouette: Structured
And fitted.
Logo: Hand stitched on
The right strap and
Alone the left hand side
Of the bottoms.Price range of women’s bikinis:
£50-£70
TAN IT UP.It’s official. Swim wear is changing. We have
Created a swim wear collection for both men
And women, now you officially have swim
Wear to go perfectly with your Ray-Ban sun-
Glasses. Taken inspiration from our sun-
Glasses we have re-invented this into our
Swim wear range with the premium material,
The summer colours and the gold colour
From the frames of the sunglasses. The
Structure of the frames developed through
To the structure of the silhouette of the
Swim wears. This collection will be available
On the first official day of spring running
Till the last official day of summer.
ress packP
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edigreeP
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I was asked by a group of advertising and marketing students who needed to create a
marketing campaign for Pedigree promoting an innovation in either product or packaging. The
group chose to create a pro-biotic gravy for dogs based on trends of humanisation and health concerns and asked if I would help design the
packaging.The campaign was put forward by the university to enter The Chartered Institute of Marketing’s ‘The Pitch’ national competition and has reached the
final.
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The End