MARKETING PLAN - QUARZ AG...PETER THOMAS ROTH UN-WRINKLE PEEL PADS 90 pieces 142,90 € 1,58 / pcs. Skinceuticals Micro-Exfoliating Scrub 150ml 43,95 € 0,29 / 1ml FOCUS ON INNOVATIVE

M A R K E T I N G

P L A N

2019 - 1 st Half

G O A L S 2 0 1 91. Institute cosmetics live by:

• Highly effective products with innovative effects

• Launch of new products, effective treatments and informative training programs

2. Promotion Topics

• Launch of attractive promotions & starter kits

3. Improvements and extensions of the training- + treatment

concepts

• New therapeutic focus:

The best combination possibilities of activating products and apparativetreatments

4. A new strong focus on visualization

MARKETING PLAN 2019TOUR 1 / March TOUR 2 / April TOUR 3 / 2nd July / August TOUR 4 / Oct. / Nov.

SKIN BOOSTER

POWER START

AVAILABLE

BCG WARE-

HOUSE

DEEP CLEANSING

AVAILABLE

BCG WARE-

HOUSE

SKIN PERFECTION

AVAILABLE

BCG WARE-

HOUSE

EFFECT TREATMENTS

AVAILABLE

BCG WARE-

HOUSE

SKIN BOOSTER Detox-Thermopeeling Apr 19 Anti-Age Day Care Jul 19 Re-Promotion

Re-Promotion Anti-Age Night Care Acid Treatments &

Anti-Age Eye Care Needling

PROFESSIONAL SIZE

Anti-Age Day Care Jul 19

Anti-Age Eye Care

Replacement for 2 professional refer.

Sep 19

Detox-Cleansing Treatment Anti-Aging Treatment Effect Treatments

SKIN BOOSTER CLEANSING ANTI-AGE RE-PROMOTION

Backcard for Mini-Display Samples Peeling-Mask Window Display Window Displays

User Guide Window Display Brochure Brochure

Window Display Samples Backcard for Display

Samples & GWPs

KEY LAUNCH

TREATMENTS

SALES PROMOTION MATERIAL

Replacement for 3 anti-aging

references

New Anti-Age

X-Mas Set

PROMOTION

tbd

tbd

tbd

▪ Anti-Pollution& Inflam Aging Serum

▪ PepTox Serum Fluid

▪ Anti-Ox Anti-Glycation 2.5 Serum

▪ Anti-Ox Anti-Age 0.3 Serum

▪ Lacto-Glucan Lifting Maske

▪ Lacto-Peptide Serum-in Cream

▪ Anti-Age Retinol 0.3 Creme

▪ Anti-Age Sheetmask

PRODUCTGEOGRAPHY RETAIL 2019

▪ Gentle cleansing milk

▪ Refreshing facial lotion

▪ Radiance Boost gel

▪ Skin refine peeling

▪ Thermo Exfoliation-Mask

C L E A N S I N G

▪ Perfect Hydr. 24-h Pflege

▪ Perfect Hydr. 24h extra rich

▪ Perfect Hydr. Augenpflege

D R Y S K I N

M O I S T U R E

▪ Skin Resurface Acid Serum for

impure skin

▪ Cleaning Fluid

▪ Clarifying Lotion

▪ Anti-Blemish Stick

▪ 24h Care impure combination

skin

▪ 24h Care of dry skin

▪ Anti-Aging care greasy skin

▪ BB Cream for greasy skin 01

▪ BB Cream for greasy skin 02

▪ Clarifying fleece mask

I M P U R E S K I N

C L E A R +

▪ Hyper Sensitive 24-h Care

▪ Hyper Sensitive Eye- & Lipcare

▪ Restructuring Concentrate

▪ Calming Cream

▪ Rose-Calming Serum

S E N S I B L E H A U T

A N T I - R E D N E S S

H Y P E R S E N S I T I V E

S K I N S P E C I F I C C A R E

▪ Collagen Boost Daycare

▪ Collagen Boost Eyecare

▪ Collagen Boost Nightcare

▪ Anti-Age Daycare

▪ Anti-Age Nightcare

▪ Anti-Age Eyecare

B A S I S A N T I A G E

▪ EGF/R Cell Booster 24 h

Care

▪ EGF/R Cell Booster Eye care

▪ EGF/R Cell Booster Serum

A A L U X U R U Y

C L E A N S I N G & E F F E K T C A R E

A N T I - A G I N G

Relaunch 4 Ref.

Discontiued 4 Ref.

Range Retail 2018

9 lines

50 Reference

▪ CC Cr. SPF 20 Tired Skin

▪ CC Cr. SPF 20 Redness

▪ UV Protection SPF 30

▪ High-UV Protection SPF 50

▪ DD Cream light

▪ DD Cream dark

TEINT & UV- Protection

S E N S I T I V E S K I N

▪ Intense hydrate serum

▪ Hyaluronic acid.-gel concentrate

▪ Hyaluron concentrate 10

▪ Pore-refining Serum

▪ Anti-Pigmentation Serum

▪ Vitamin C Concentrate 15

▪ Acid Serum Anti-Age

▪ Instant Lift Serum

S K I N B O O S T E R

A N T I - A G I N G

A N T I - A G I N G

PRODUCT GEOGRAPHY CABINET 2019

▪ Gentle cleansing milk

▪ Refreshing facial lotion

▪ Radiance Boost Gel

▪ Skin refined peeling

▪ Silky Enzyme Peeling Powder

▪ Thermo Peeling-Mask

C L E A N S I N G

▪ Perfect Hydr. 24-h Care

D R Y S K I N

M O I S T U R E

▪ Cleaning Fluid

▪ Clarifying Lotion

▪ Clarifying mask BD + MD

▪ 24h care impure combination

skin

▪ Anti-Aging care impure skin

▪ Deep Cleansing fleece mask

▪ Serum impure skin BD + MD

I M P U R E S K I N

C L E A R +

▪ Hyper Sensitive 24-h Care

▪ Hyper Sensitive Eye- & Lipcare

▪ Restructuring Concentrate

▪ Rose-Calming Serum

S E N S I T I V E S K I N

A N T I - R E D N E S S

H Y P E R S E N S I T I V E

▪ Vitamin C Conc.15%

▪ Hyalurons.-gel concentrate

▪ Instant Lift Serum

▪ Lipid massage creme

S K I N S P E C I F I C C A R E

▪ Collagen Boost Day Care

▪ Collagen Boost Eye Care

▪ Anti-Age Day Care

▪ Anti-Age Eye Care

B A S I S A N T I A G E

▪ EGF/R Cell Booster 24 h Care

▪ EGF/R Cell Booster Eye Care

▪ EGF/R Cell Booster Serum

A A L U X U R Y

C L E A N S I N G & E F F E C T C A R E

New Launch 3 Ref.

Discontinued Products 4 Ref.

▪ Acid-Neutralizer

▪ AHA-Acid 20 %

▪ AHA-Acid 30 %

▪ AHA-Acid 40 %

▪ AHA-Acid 50 %

▪ Skin Booster Impure Skin PH 3,0

▪ Skin Booster Anti-Age pH 3,0

▪ Skin Booster Sensitve PH 3,0

A C I D S

▪ UV Protection LSF 50

TEINT & UV-SCHUTZ

▪ Hyaluron Concentrate 10%

▪ Lacto-Glucan lifting mask

▪ Anti-Age fleece mask


Range Cabinet 2019

37 References

B e g i n n i n g o f

t h e y e a r


R E - P R O M O T I O N

T O U R 1 / 2 0 1 9

Marketing\IM\IM_BIODROGA\PRÄSENTATIONEN\BIODROGA_MD\SONSTIGES\SKIN-BOOSTER_AKTION.pptx

The Situation:

• The assortment restructuring is completed

• The BIODROGA MD assortment is compact and clear

• The new SKIN BOOSTER products are all available

• SKIN BOOSTER is our brand highlight and a central component of

the Cellmed Method

The Goal:

• Focus on the new appearance of the SKIN BOOSTER line.

• Focus on communication, promotions and advertising support

TROUBLE SHOOTING

for the sk in

THE POWER START INTO THE NEW YEAR


Especially in autumn and winter, the skin struggles with additional burdens!

Cold and damp weather, overheated rooms and little fresh air make it

difficult.

Skin problems increase, the skin is stressed, often dry, prone to inflammation,

is poorly supplied with blood and is less supplied with oxygen and nutrients.

The start to the new year- an intensive spa program for the skin is needed

What can the spa program do?

• Balance beauty sins, solve skin problems, regenerate the skin

TROUBLE SHOOTING

FOR T H E S K I N

THE POWER START INTO THE NEW YEAR


T H E F A S T W A Y T O T H E

S K I N H E A L T H

T h e B I O D R O G A M D C E L L M E D M E T H O D

Start your spa program with the systematic development of skin health following

the CELLMED METHOD

4 successive steps maximize the effectiveness of dermaceutical high-tech care

which ensure optimal care and protection of the skin.

Antioxidative Active Ingredients

Specific Skin Care

Complexion Product& UV-Protection

Cleansing& Peeling

Cell Protection & Activation Skin Care& Protection

Sun Protection& Finish

Skin Opening


Cleansing and scrubs rid the skin

of residues and open the pores. They optimize the absorption of the following active ingedients:

Serums are powerful ingredient suppliers. They are the most

intensive care step. The concentrated active ingredients

penetrate the skin and specifically develop their effects.

Cream formulations nourish the skin surface, provide it with lipids

and moisture, support the action of the serum and protect

against external influences

UV-Protection is essential for maintaining regular and youthful

skin. All complexion products contain SPF and antioxidants.

T R O U B L E S H O O T I N G W I T H

C E L L M E D M E T H O D

Perfect in combination with an acidic cure.

R E - P R O M O T I O N


Actions and Activities around the SKIN BOOSTER line


SKIN BOOSTERA C T I O N S - E X A M P L E S

6. Brochures: Skin Booster User Guide Which product is suitable for the respective skin

appearance?

Brochure User Guide

Ref. TO FOLLOW

LAYOUT NOT FINALLAYOUT NOT

FINAL

Page

Page

Page


SKIN BOOSTERS a l e s S u p p o r t

POSTER

Ref. TO FOLLOW

Backcard for

Mini-Sales Display

Ref. TO FOLLOW

Backcard

Ref. TO FOLLOW


SKIN BOOSTERS a l e s S u p p o r t

A C T I V I T I E S

Homepage Postings

Contest


S A M P L E S & G W P s

SKIN BOOSTERANTI-Pollution

&Inflamm-Aging

Serum

SKIN BOOSTERIntensiv

hydratisierendes

Serum

SKIN BOOSTERS A L E S S U P P O R T

REF. SAMPLES SKIN BOOSTERCONTENTS

ML

45634 Vitamin C Concentrate 15% 3

45636Lacto-Glucan Intense Lifting

Mask5

45637 Intensiv Hydrating Serum 3

45638ANTI-Pollution & Inflamm-Aging

Serum3

45645 Hyaluronic Acid-Gel Concentratet 5

REF. GWPs SKIN BOOSTERCONTENTS

ML

45646 Hyaluronic C Concentrate 15% 15

45647Lacto-Glucan Intense Lifting

Mask15


D E M O N S T R A T O R

DEMONSTRATION

DEMONSTRATION

DEMONSTRATION

SKIN BOOSTERS E L L I N G S U P P O R T

Ref. Product

45633 Hyaluronic acid gel concentrate

45635 PepTox Anti-Expressionlines Serum

45616 Lacto-Glucan Intense Lifting Mask

45610 Instant Lift Serum

45613 Intensive Hydrating Serum

45639 Vitamin C Concentrate 15%

45641 Pore-Refining Serum

45640 Anti-Pigmentspots Serum

45642

ANTI-Pollution & Inflamm-Aging

Serum

45643 Lacto-Peptide Anti-Age Cream

45644 Retinol Anti-Age Nightcare

I N N O V A T I O N

1. THERMO-EFFECT

2. DETOX 3. PEEL ING

T O U R 2

FOCUS ONINNOVATIVE PRODUCT PERFORMANCE

FOCUS THEME - PEELING

• We offer a wide selection of skin-specific

acids in the professional range.

• Complemented by a mild acid peeling in

the retail and professional range.

• Innovations-Launch:

Unique mechanical peeling with thermo-

effect and detox effect

Acid & Peelings are the first step in the CELLMED METHOD.

They lay the foundation for all further care steps.

We are expanding our cleansing range.

MARKET ANALYSIS& T R E N D S

Market Positioning

Peeling


REVIDERM enzyme

peeling paste 50 ml55,00 € 1,10 / 1ml

Dermalogica Multivitamin

Thermafoliant 75ml 44,24 € 0,59 / 1ml

PETER THOMAS ROTH

UN-WRINKLE PEEL PADS 90 pieces142,90 € 1,58 / pcs.

Skinceuticals

Micro-Exfoliating Scrub 150ml 43,95 € 0,29 / 1ml

FOCUS ONINNOVATIVE PRODUCT PERFORMANCE

CREATE INNOVATIONSHeat has been proven to have a positive effect.

Its therapeutic effect is also used in the medical

field :

• Heat improves oxygen transport and nutrient

uptake in the tissue

• It leads to a reduction in muscle tonus (

relaxation of expression lines)

• Increases the blood circulation

• Lowers the blood pressure

• Improves the metabolism

• Relieves pain

• Has a calming effect

FOCUS ONNEW TOPICS

DETOX-THERMO-PEELING

The innovative formulation offers a versatile spectrum of effects:

• The increased temperature leads to an

intensification of biochemical activities.

• The heating provides an opening in the pores,

optimizes penetration of the active ingredients

and improves oxygen transport and dietary

uptake.

• The purification of impurities is facilitated.

• The microcirculation and blood circulation of

the skin is intensively promoted.

• Toxins are absorbed and neutralized.

• Mechanical exfoliating granules solve dead skin

cells.

FACTST H E R M O - E F F E C T - P E E L I N G

Series C L E A N S I N G

ProductThermo-Effect- Peeling

Retail

Thermo-Effect-Peeling

Professional

Item-Nr. NEW NEW

Mattified Glass

Jar75 ml 200 ml

RRP Germany

approx.39,00 € 27,20 €

Export Price

approx.8,70 € 11,60 €

Availability April 2019 April 2019

Deep Cleansing

Thermo-Effect-Peeling

\\office.bcg-cosmetics.de\BCG\BCG GmbH\Marketing\IM\IM_BIODROGA\PRÄSENTATIONEN\BIODROGA_MD\AUSBLICK\KONZEPT-2019_intern-V02.pptx

CLEANSING DETOX-THERMO-PEELING

DEEP CLEANSING WITH DETOX-EFFECT

SALES SUPPORTD E T O X - T H E R M O - P E E L I N G

Poster

Size: 594 x 841mm

Ref. to follow

Sample

Ref. to follow Layout not final

NEW MD THERMO EFFECT PEELING

NEW APPLICATION –

NEW PERFORMANCE – NEW FEATURES

I N N O V A T I O N

S M A R T

A N T I - A G I N G

T O U R 3

S I TUAT ION

The most successful segment of skin care is the area of anti-aging. The anti-aging market is the fastest growing care area.

I N C R E A S I N G D E M A N D F O R A N T I -

A G I N G P R O D U C T S

In 2016 anti- wrinkle care had a market

share of 43%.

For 2022 the share is expected to increase

to 70% .*

Anti-Aging Market Worldwide 2015 and 2021

*Source: https://www.statista.com/statistics/509679/value-of-the-global-anti-aging-market/

M A R K E T D E V E L O P M E N TIN THE ANTI-AGING SEGMENT


MARKET POSITIONING

Peeling


DERMALOGICA AGE

Smart Super Rich Repair 50 ml88,90 € 1,78 / 1ml

BABOR Collagen

Booster Cream Rich 50ml 99,00 € 1,98 / 1ml

BABOR Collagen

Booster Cream 50ml94,00 € 1,88 / 1ml

Peter Thomas Roth

Intens.Anti-Aging CellularCréme 50ml 115,00 € 2,30 / 1ml

SKINCEUTICALS A.G.E. Interrupter 50ml162,00 € 3,44 € VICHY Purete Thermale

Peelingcreme 75ml14,50 € 0,19 € / 1ml

M A R K E T D E V E L O P M E N TIN THE ANTI-AGING SEGMENT

W h a t c a u s e s g r o w t h ?

Growth is driven by demographic change. As people

around the world grow older, they live longer, creating a

demand for products that give them a feeling of health

and fitness and make them look younger.

MOTTO: We will get old later!

Many of the 50 – 70 year olds are just as active or even

more active as much younger people.

CONSUMERN E E D S

W H A T I S I M P O R T A N T F O R A N T I - A G E

C U S T O M E R S ?

Customers are self-confident and very well

informed.

▪ They expect effectiveness and quality

▪ They prefer serious statements from

exaggerated promises

▪ They feel younger than they are and want

to look the way they feel.

*source: asia.in-cosmetics.com

effectiveness

quality

VERBRAUCHER PRIORITÄTEN

T H E E X P E C T A T I O N S O F A N T I - A G E C U S T O M E R S

With increasing age the visible signs of skin aging become more and more

pronounced. The skin loses radiance and glow already in the late 20s/ early 30s,

wrinkles and pigment irregularities develop from the age of 30 to 35, and from

the age of 50 the facial shape loses its shape, the so called “sagging”

What has arisen over the years and decades can not disappear over night! The

demanding anti-age customer does not expect miracles, but she wants a visible

improvement in the skin condition!

➢ More elasticity

➢ Less wrinkles

➢ Tighter contours

➢ Radiant complexion

T H E C H A N G E S O S T H E S K I N

THE ANTI-AGINGT A R G E T G R O U P

T H E A N T I - A G E

C O N Z E P TT H E N E W G E N E R A T I O N O F T H E A N T I - A G I N G C A R E

O B J E C T I V E

Dermaceutical Anti-Age care in the current state of science

M E A S U R E S

Development of formulations with high-tech active ingredients

with scientifically proven maximum effect.

Launch of an innovative anti-aging line for the highest demand

T H E A N T I - A G E

C O N Z E P T

W H A T I S R E A L I S T I C ?

➢ A fresh and more vital skin after just a few

days

➢ After about 2 to 3 weeks reduced pores

and a refined skin texture

➢ Visibly reduced wrinkles and streamlined

contours after 6 weeks

I N N O V A T I V E – 2 N E W P E P T I D E S

G E N I A L – T H E D U A L P E P T I D E S C O N C E P T

T h e d o u b l e A n t i - a g i n g s t r a t e g y

T H E A N T I - A G EACTIVE AGENT CONZEPT

1. A signal peptide compensates for hormone-

induced loss of substance of the skin, which is

caused by the decline of the youth hormone

Klotho.

2. An encapsulated pentapeptide delays the

aging of the skin cells, while promoting skin cell

renewal and accelerating its renewal cycle.

Pentapeptid

A C T I V E S U B S T A N C E 1 :

K l o t h o A n a l o g P e p t i d e s

Klotho is a segment of the youth hormone Klotho

Klotho Analog Peptide is a signal peptide that copies

the effect of the youth hormone Klotho

With increasing age, the level of Klotho is reduced

Due to this reduced hormone level of Klotho loses its

substance!

Wrinkles develop, the resilience decreases.

In vivo double-blind study with 30 subjects:

150% improvement in skin elasticity

T H E A N T I - A G EACTIVE AGENT CONCEPT

A C T I V E S U B S T A N C E 2 :

P e n t a l a c t i n – e n c a p s u l a t e d

p e n t a p e p t i d e

The innovative peptide is embedded in a soft

sphere system of active delivery, based on

shea butter.

The transport system improves the penetration

of active substance into the skin.

Optimizes the absorption of the active

ingredient and releases the active ingredient

to the skin in an controlled manner.

Declaration

• Increases the skin cell renewal

• Accelerated skin cell renewal

• Slows cell aging

• Active the skins own cell purification process.

D A S A N T I - A G EACTIVE AGENT CONCEPT

In Vitro StudiesActivates skin cell proliferation

+ 203 % after 3 weeks

Beschleunigte Hautzellerneuerung

SMART ANTI-AGETHE PRODUCTS

RETAIL

CABINET

RETAIL

CABINET

RETAIL

THE NEW SMART ANTI-AGE LINE

REPLACES THE PREVIOUS ANTI-AGE LINE

LAYOUT NOT FINAL

Day Care

Eye Care

Night Care

\\office.bcg-cosmetics.de\BCG\BCG GmbH\Marketing\IM\IM_BIODROGA\PRÄSENTATIONEN\BIODROGA_MD\AUSBLICK\KONZEPT-2019_intern-V02.pptx Seite 39

Series S M A R T A N T I - A G E

ProductCollagen Power Day

Care

Collagen Power Night

Care

Collagen Power Eye

Care

Item.-Nr. NEW NEW NEW

Frostet Glass

Jar50 ml 50 ml 15 ml

RRP Germany

approx.82,00 € 87,00 € 58,00 €

Export Price

approx.16,50 € 17,50 € 11,80 €

Availability July/August 2019 July/August 2019 July/August 2019

FACTSS M A R T A N T I - A G E


SeriesS M A R T A N T I - A G E

C A B I N E T

ProductCollagen Power Day

Care

Collagen Power Eye

Care

Item.-Nr. NEW NEW

Dispenser 200 ml 50 ml

RRP Germany

approx.---- ----

Export Price

approx.26,50 € 15,70 €

Availability July/August 2019 July/August 2019

FACTS S M A R T A N T I - A G E

SMART ANTI-AGE

Collagen Power

Tagespflege

Day Care

Soin Jour

197 g NET WT. 6.9 OZ.

KLOTHO SIMILE PEPTIDE +

PENTALACTIN

SMART ANTI-AGE

Collagen Power

Augenpflege

Eye Care

Soin Yeux

KLOTHO SIMILE PEPTIDE +

PENTALACTIN


SALES SUPPORT S M A R T A N T I - A G E

Poster

Size : 594 x 841mm

Ref. to follow

Samples

Collagen Power Day Care

Ref. to follow

Layout not final


SALES SUPPORTS M A R T A N T I - A G E

TESTER

Original with Demo-Label

Day Care Ref. NEW

Night Care Ref. NEW

Eye Care Ref. NEW

Backcard for Standard Sales

Display, 320 x 370mm

Ref. NEW

Layout not final

C O M I N G S O O NT H E N E W ANTI-AGING GE N E R A T I O N

F U R T H E R P R O M O T I O N S & A C T I O N S

U N D E R D E V E L O P M E N T

W E A R E H A P P Y T O P A S S O N O U R K N O W L E D G E

UltrasoundRadiofrequency Needling Pen

perfectly combined for best results – Booster products plus

apparative treatments.

New treatment concepts with detailed information for convincing treatment results and satisfied customers

FOCUS ON

APPARATIVE TREATMENT CONCEPT

Iontophorese

S Y N E R G Y E F F E C T ST H R O U G H P E R F E C T C O M B I N A T I O N

1. New technologies have created new

anti-aging treatments, devices and

products that accelerate growth in the

anti-aging system.

2. Today the incorporation of apparative

treatment steps into classic treatment

is an indispensable part of beauty

professionals worldwide.

3. High-End care products combined with

the right equipment allow for amazing

treatment results.

G R O W T H B O O S T E R S C I E N C E A N D T E C H N O L O G Y

S Y N E R G Y E F F E C T ST H R O U G H P E R F E C T C O M B I N A T I O N W H I C H P R O D U C T W I T H W H I C H D E V I C E ?

The optimal combination of products and suitable devices decisively determines the success of the treatment .

We have developed the perfect combinations in extensive test series and developed the perfect steps, how our effective MD

products can perfectly be combined with technical equipments that are used in the institutes in order to obtain the best possible results.

A detailed info folder has been created and will soon be available for you on the ftp server for download & national adaption. Take

advantage of this new medium to inform your internal staff

as well as your institute clients about the possibilities of MD in

apparative use.

We wish you a successful

MD-year 2019 !

Documents

MARKETING PLAN - QUARZ AG...PETER THOMAS ROTH UN-WRINKLE PEEL PADS 90 pieces 142,90 € 1,58 / pcs. Skinceuticals Micro-Exfoliating Scrub 150ml 43,95 € 0,29 / 1ml FOCUS ON INNOVATIVE