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Marketing plan Presentation . Situation Analysis. Strengths Has an abundance of information Easy URL Only one in Utah Live help available Weaknesses Cluttered No flash banners Looks like a pre-organized website English side lacking a lot of work Calendar not up to date - PowerPoint PPT Presentation
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MARKETING PLANPRESENTATION
Situation Analysis
StrengthsHas an abundance of informationEasy URLOnly one in UtahLive help available
Weaknesses ClutteredNo flash bannersLooks like a pre-organized websiteEnglish side lacking a lot of workCalendar not up to dateHard to search through the database of videos
Situation Analysis
Opportunities Compare and contrast this website to other websitesPlay the current videoMore advertisementsNeeds to be more involved with communityGet more events involved
Threats Telemundo cutting out the show.Not keeping up with the website design will make
people leave because its unattractive.Legal Notices putting a hold on show.Losing the company name.
Strategic Planning
Segmentation 1st & 2nd generation which includes Hispanics ages 25- ∞
Geographic Utah, Wyoming, and Idaho
PsychographicLatinos that lack knowledge of current day technology
BehaviorWorking class, handworkers, loyal, family oriented
Targeting1st & 2nd generation Latinos
Differentiation Focused on integrating Latinos into main stream culture.
PositioningTelevision and Online
Strategic Planning
Objectives
Increase traffic Participate in community events. Advertise in local newspaper.
Redesign to make it more user friendly View other similar websites. Compare and contras Organize website Create search engine. Organize articles to Categories. Decrease Clutter
Objectives
Objectives
Increase revenueo Attract Anglo companies to the website.o increase Hispanic traffico show our attractive numbers to these companies for
advertisement.o Company give-away
E-Marketing Strategy
E-Marketing Strategy Product
InformationPrice
FreePlace
Utah, Wyoming, Idaho T.V.
Promotion Social networks Advertise on other sites
Budget
Option #11-2 full time employees for maintenance$8.00 an hour 40 hours a week Total $2,680.00We would also get volunteers to update
Option #2Hire student designers Make it a school project for a class
Implementation Plan
Cluttered
Front Page
News page
Video page
Search?
Event Page
Employment
Before and after survey’sAfter Re-design
Focus groupGoogle analytics
6 Months afterAnother Situation Analysis Look if revenue has increased
Evaluation Plan
Bowles, Michelle. (2010). online marketing
Franco, Rogelio. "entrelatinos.com." Entre Latinos Ya es Hora. Entre Latinos : Declaración de Privacidad : Términos de Uso, 20 Apr 2010. Web. 20 Apr 2010. <http://www.entrelatinos.com/>.
Futures and Benefits." Doubleclick. Google. Web. <www.doubleclick.com>.
"pew internet." N.p., 04282010. Web. 28 Apr 2010. <www.pewinternet.com>.
Strauss, Jusy, and Raymond Frost. E-Marketing . 5th. Upper Saddle, NJ: Prentice Hall, 2009. Print.
Google Images
Resources
Quiz
What’s the websites URL?
Name one problem with the site
Where is our target market?