GROUP MEMBERS

SHWETA BAJIRAO (32) NACHIKET BOHRA (38) SWAROOPA DESHMUKH (47) SANGRAM NAIKSATAM (72) POOJA SHAH (95)

BRAND BUILDINGLAUNCH OF NEW PRODUCT : DEO FOR MALES( KNOCKOUT)

PROFESSOR: HEMANT KOMBRABIAL

COMPANY INTRODUCTION

NAME : Aura Private Limited Company Started in June 2012 Launching a new product : Deodorant

PRODUCT INTRODUCTION

PRODUCT CATEGORY: PERSONAL CARE PRODUCT : DEODORANT BRAND NAME : KNOCKOUT BRND LOGO : USP: DEODORANT FOR HAIR AND BODY FRAGRANCES :1. AQUA COOL2. WILDFIRE3. TORNADO

PRODUCT DEVELOPMENT

Product survey Product features Product identity Product visuals and Packaging Pricing Strategy Place Distribution Strategy Positioning

1. Positioning Against Competitor2. Positioning In Relation To Product Attribute3. Positioning by price and quality

PLANNING OF CAMPAIGN

MAIN OBJECTIVE : To build a brand TARGET AUDIENCE : Gender: Male Age group: 18-30 years old Selected after studying Market and the

Competitors and after conducting informal surveys.

MARKETING STRATEGIES

Planning Promotion

social networking sitessponsorshipdemos and samples

ADVERTISING AND MEDIA CHARACTERISTICS

Advertising Advertising objective Media characteristics Marketing Objectives

CAMPAIGN EVALUATION & MEASURING EFFECTIVENESS

Stimulate an increase in sales. Remind Customers of the existence of a

product. Inform Customers Build a Brand Image Build Customer Loyalty and Relationship

change Customer attitudes

CAMPAIGN EVALUATION & MEASURING EFFECTIVENESS

We judge our effectiveness in context of Customer feedback Increase in sales of our product Feedback and comments on our Web

sites: www.aura.com

THANKYOU