Marketing Plan For

Observation of Competition

Competing

Brand

Producer

Color UnitCost

Position

Distribution

Advertising

Auto Fly

Auto Aviation Black

and White

10 million BDT 1st Show room

Electronic and Print

Media

FlyerFord Flyer Red

9 million BDT 2nd Show room

Electronic and Print

Media

Super Fly

Ana Fly Black, Red

8 million BDT

3rd Show roomElectronic and Print

Media

Observation of Competition

Market Situation

Buyers & Target Group

Perceived Value

Target Market Segment

Challenge

How We Take These Challenge To Achieve

Implementing The plan

SWOT Analysis

Outlines

3rd position in the market

Trying to acquire 1st position

1st position according to cut cost and make stylish

Market Situation

Buyers & Targets Group

Rich People

Attributes & Awareness

Ten years old Brand , Popular brand, Well known brand, very famous brand, different designs, high quality,

best quality good quality Stylish

Perceived value

City Dwellers

Target Market segment

Creating awareness among people

Attracting existing customers

Proposed Position

After troubled there is a win

Challenges

AdvertisingSponsoringCampaigning

Task to accomplish the challenge

Implementing The Plan

First Phases (April 2013- Jun 2014)Product launching ,sponsor a concert in Pahela Baisakh

Second Phase (July 2013- September 2014)Sponsor a cricket series

Third Phase (October 2013- December 2014) Sponsor program on victory day

Forth phase (January 2014- March 2015)Sponsor new year program

Pre-Launching ActivatesLaunching Date: 14 April 2014(Friday)

Steps before Launching collect customers view

SurveyCustomers satisfactionCustomers thinkingProblem

Implementing The Plan

TVC Marketing,

New E-Media, Printing Media,

Sampling , Outdoors &

Events, Branding

Advertising Plan