Homeselling Proposal

Homeselling ProposalPrepared for Fernando Ordag & Jennifer Chuang

Presented by William LimPrudential California Realty10750 Civic Center DriveRancho Cucamonga, CA 91730909-239-2006pruwill@gmail.com / WilliamLim.com

Identifying Your Goals

Marketing Your Property

Establishing a Pricing Strategy

Preparing Your Property for Sale

Who We Are

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Identifying Your Goals

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Your Needs Come First

In order to best serve you, I want to learn more about your plans and needs. The following topics outlined below can help me understand your goals and help us build a strong working relationship:

• The agency laws that may apply as we work together in the marketing and sale of your property.

• The objectives you want to achieve from the sale of your house and the support you expect to receive from me.

• How the homeselling process should be tailored to fit the characteristics of your property.

The process of marketing and selling your house must match your objectives, priorities and needs.

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Agency Relationships

• Buyer’s Agent• Seller’s Agent• Disclosed Dual Agent

When you agree to have me help you sell your property, I become your “seller’s agent”, which means I will work for your best interests throughout the entire process.

When an offer is presented, the buyers will have a separate agency relationship with their broker.

When real estate professionals work with buyers and sellers, “agency” relationships are established. There are three kinds:

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Understanding Your Goals

1. Communication2. Motivation3. Time frame4. Relocation assistance5. Homeselling decisions6. Price 7. Marketing plan8. Previous homeselling experience9. Positive experiences10. Concerns11. Expectations

The following topics will help me understand what is most important to you in the sale of your property.

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Appreciating Your Property

1. What do you feel are the most appealing features of this property?2. What features does this property have that differentiate it from other similar

properties?3. What changes or enhancements would you suggest to make your property as salable

as possible?4. What do you regard as the most attractive features of the surrounding

neighborhood?5. Do you have any special terms or conditions regarding the sale of your property I

should be aware of (e.g., items of personal property to be excluded, etc.)?6. Are you aware of any problems or concerns regarding the property or the

neighborhood that will need to be disclosed to prospective buyers?

Each property has special features that may interest buyers. Please tell me about your house.

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•Buyer’s real estate professional presentsoffer

•Discuss and clarify proposed terms andconditions

•Negotiation; possible counter offers•Reach final agreement•Deposit of buyer’s earnest money•Sign Documents•Title search, preliminary title report to

buyer•Inspections•Removal of remaining contingencies•Buyer’s final walk-through of property•Loan funding/balance of funds from

buyer•Recording of title•Relocation of seller, possession of

property by buyer

Initial Consultation

Design and Implement Marketing Plan

Review Offer & Reach Agreement with Buyer

Complete Settlement Process

After-Sale Service

Homeselling Process Selling a house typically includes many of the following elements.

I will be your resource and guide every step of the way.

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Marketing Your Property

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The Goals of Effective Marketing

• Promote directly to prospective buyers• Print advertising• The Internet• Yard sign• Open houses• Other marketing materials

• Enlist the efforts of other real estate professionals• The Multiple Listing Service (MLS)• Direct promotion to other real estate professionals

• Maintain communication with you• Review the results of our marketing activities• Consult with you to fine-tune our marketing strategy, as needed

To successfully promote your property to the market, a comprehensive plan of targeted activities is essential.

Our marketing program has three aims:

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How Buyers Find the Home They Purchase

Homebuyers may use several information sources in their search process, but they are most likely to find the home they

actually purchase through a real estate professional.

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National Advertising• Advertising plays an

important role in building your name and identity among consumers.

• Prudential Real Estate and Relocation Services invests millions of dollars generating top-of-mind awareness among hundreds of millions of potential home buyers and sellers through television, cable, print and real estate websites.

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Digital Media Strategy• Prudential Real Estate and Relocation Services’ Digital Media Strategy

leverages the power of our Online Advantage solutions and uses online platforms such as Trulia, Google, Yahoo! and Zillow to drive consumers to our listings.

• This means our listings receive more exposure to online buyers who are looking for a home just like yours.

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The InternetYour listing will be showcased not only on the MLS (extensively used

by real estate agents), and Prudential’s online network; but it will also be shown on Realtor.com, Postlets.com, Craigslist.com and YouTube.com!

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• Your property will be highlighted by a distinctive sign rider with an exclusive Pru ID. When potential home buyers drive by your property, they can enter the Pru ID into the search box at PrudentialRealEstate.com, Yahoo! and others to get connected directly to property details and me, your Prudential Real Estate sales professional.

• Your property will be showcased with an exclusive Featured Property status within the Online Advantage system and on many of the websites in our online network.

About 87% of home buyers begin their property search online*. Online Seller AdvantageSM (OSASM) brings together the collective brand

strength, marketing clout and technological capabilities of Prudential Real Estate and Relocation Services and our online network. It’s like an open

house with millions of potential buyers, sellers and properties.

*Source: The 2008 National Association of REALTORS® Profile of Home Buyers and Sellers

Online Seller Advantagesm

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Online Seller AdvantageSM

• Listing Presentation Reports demonstrate the type of Web activity your property would have experienced on all the other websites in our network.

• You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes.

• You will receive daily or weekly activity emails itemizing online buyers’ interest level and search behavior specific to your listing.

Another benefit of OSASM

is having constant communication and information at your fingertips.

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A Marketing Plan for Your PropertyMarketing Tactic Implementation

Install lock box with keyInstall yard signProperty photography and videoSubmit property information to Multiple Listing ServiceSubmit property info to Realtor.comSubmit property info to Craigslist.comSubmit property info to Trulia.comSubmit property info to Postlets.comSubmit video to YouTube.comDistribute “Just Listed” eCardsHold an Open HousePromote to Prudential Real Estate sales professionals at office meeting and Caravan to preview propertyPromote to local Brokers and REALTORS® at WEREPDirect mail postcard to 250 surrounding addressesPrint and deliver full color brochures to the property

As soon as possibleWithin 48 business hoursAs soon as possibleWithin 24 hoursWithin 48 hoursWithin 48 hoursWithin 48 hoursWithin 48 hoursWithin 48 hoursWithin 48 hoursNext available open houseFollowing Thursday morning

Following Friday morning

Within 3 business days

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Schedule of Marketing ActivitiesWeek of Mon Tues Wed Thurs Fri Sat Sun

Dec 13 Install sign and lock box

Dec 20 Yard sign MLSWebsiteTop real estate search sites

Promote at office meetingPreview for top Buyers Agents

Virtual Tour posted

Promote at networking groups

Preview for all real estate professionals

Ask 25 Campaign

Advertise in newspaperOpen House

Dec 27 “Just Listed” eCards & Postcards

Promote at office meeting

Jan 3 Promote at office meeting

Advertise in newspaperOpen House

Jan 10 Promote at office meeting

Progress review

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Advertising and Promotion

National and international advertising• The Prudential name is among the most widely recognized brands in the world• Prudential Real Estate and Relocation Services and its Network members spend

millions of dollars in advertising each year so home buyers know the sign in your front yard

Local advertising• Full color photo brochures at your property highlighting your home’s best features

and most valuable selling points• Direct mail postcard campaign to 250 homes surrounding your addressAdditional online marketing programs• A video of your home on YouTube to give viewers a better “feel” for what it’s like to

be there in real time• Online postings at Postlets.com, Craigslist.com and Trulia.com – widely used

websites for real estate• I invest in Realtor.com – currently the #1 most used real estate website. I invite you

to see the difference between a listing that is showcased and one that is not.

Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property.

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Important Ways to Protect Your Property

• A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood.

• A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances.

• Professional inspections, such as structural, roof and termite, will reveal the current condition of the property.

By providing peace of mind to prospective buyers, these steps can enhance the salability of your property:

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Establishing A Pricing Strategy

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Understanding Market Value

The existing pool of prospective buyers determines a property’s value, based on:• Location, design, amenities and condition• Availability of comparable (competing) properties• Economic conditions that affect real property transactions

Factors that have little or no influence on the market value of a house include:• The price the seller originally paid for the property• The seller’s expected net proceeds• The amount spent on improvements

The impact of accurate pricing:• Properties priced within market range generate more showings and offers, and sell

in a shorter period of time• Properties priced too high have a difficult time selling

Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.

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Have sold in the recent past

– This shows us what buyers in this market have actually paid for properties similar to yours.

Are currently on the market

– These are properties that will be competing with yours for the attention of available buyers.

Failed to sell

– Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

Determining a Market Sensitive Price

An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis

considers similar properties that:

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• The asking price that is beyond market range can adversely affect the marketing of a property.

• Marketing time is prolonged and initial marketing momentum is lost.

Dangers of OverpricingBack to Menu

Commission StructureVARIABLE COMMISSION STRUCTURE SAMPLE

• Full Color Just Listed Post Card

• News Letter• Office Tour• Broker Caravan• Estate Video Tour with CDs• Advertised Open House• Yard Sign & Brochure Box• 800 Call Capture System• Strategic MLS Input• Mass E-Mail Blast• Custom Property Website• Multiple Internet Sites• On Line Sellers Advantage• Feedback System

“Greater Exposure Brings More Showings with Faster Sales and Higher Sales Prices!”

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Preparing Your Property For Sale

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You Are the Key Player on the Homeselling Team

• Maintain the property in ready-to-show condition.• Ensure that the house is easily accessible to real estate professionals (lock box and

key).• Try to be flexible in the scheduling of showings.• When you are not at home, let me know how you can be reached in case an offer is

received.• If approached directly by a buyer who is not represented by a real estate professional,

please contact me. Do not allow them into the property unescorted.• Remove or lock up valuables, jewelry, cash and prescription medications.• If you have pets, we can arrange for them to be safe and secured while your home is

being shown.

No one has a more important role in the homeselling process than you. Here are some ways your participation

can contribute to a successful sale:

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How Will Buyers See Your Property

Exterior• Clutter• Lawn needs mowing and edging• Untrimmed hedges and shrubs• Dead and dying plants• Grease or oil spots on the driveway• Peeling paint• Anything that looks old or worn

Interior• Worn carpets and drapes• Soiled windows, kitchen, baths• Clutter• Pet and smoking odors• Peeling paint, smudges or marks on

walls

Let’s make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a

property:

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Show Off Your Home Every Time

Exterior• Remove toys, newspapers, yard

tools and other clutter.• Tidy up; pick up after pets.• Park vehicles in the garage or on

the street; leave the driveway clear.

• Add color with flowers and potted plants.

Interior• Make beds; clean up dishes; empty

wastebaskets.• Remove clutter throughout and put

away toys.• Set out “show towels” in baths.• Freshen the air; potpourri or baked

bread aroma; deodorize pet areas; set a comfortable temperature.

• Do quick vacuuming and dusting.• Arrange fresh flowers throughout.• Fire in fireplace (when appropriate).• Play soft background music.

These tips can help your house make the best impression every time it is previewed by agents or shown to prospective buyers:

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Who We Are

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How I Can Help You

• I will work with you at every stage of the homeselling process, from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction.

• We will want to agree to a system of regular communication so that you can be kept informed at all times.

• I will give you reliable information and solid advice so that you can make informed decisions.

• It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.

I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me:

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About Me

Here are some things you might like to know about me.

• An active member of the community– Board of Director All Nations Church– Board of Director AREAA

• An experienced sales professional– CRS® Certified REO Trained– E-Certified®– Top Producer Award– Multi Million Dollar Producer – Honor Society Award– Leading Edge Award– Member of the Presidents Circle

Award

I am ready to help you find your next home!

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About My CompanyOur 11,500 square-foot building is located at 10750 Civic Center Drive in the heart of Rancho Cucamonga’s business district. We have a full-time support staff and on-site management, as well as a Marketing Department for photos, brochures, visual tours, video and mail-out programs. We offer our newer and experienced agents continuous training for the constant changes in our this industry. We cater to clients from a variety of housing markets. Each year, we donate annually to local charities, including House of Ruth and The Foothill Family Shelter.

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About My Company Meet Our Support Staff – Here To Help You Every Step of the Way.

William Lim Group Leader

ARIKA SENECAL Marketing Director

SHIRLEY GEIHM Admin Assistant

SHELLY BEAM Escrow Manager

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Core ValuesCustomer Focused• We keep our promises and behave with integrity at all times.

Worthy of Trust• We place our customers and their needs in the forefront.

Mutual Respect• We foster an environment that encourages individuals with diverse

backgrounds and talents to contribute creatively and grow to their fullest potential.

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Prudential Real Estate

• Reputation

• Commitment to Customer Service

• Advanced Technology

• Network Strength

• High Standards

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Network GrowthBack to Menu

Highest Average Sales PriceBack to Menu

Prudential Relocation

Commitment to Customer Service

• Prudential Real Estate and Relocation Services, the nation’s second-largest relocation firm, is a premier provider of global mobility. Our global footprint now includes the following locations: Toronto, London, Paris, Beijing, Hong Kong, Shanghai, Singapore and the United States. Relocation Division associates work directly with relocating employees on a daily basis and use advanced information and communications capabilities as a commitment to customer service.

Company Strength

• In 2010, the Relocation Division served over 42,000 transferees and their families from nearly 700 active corporate clients including Fortune 500 companies, industrial and service companies, and U.S. government agencies.

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Prudential Referral Services®

• I can market and promote your property to sales professionals and referral directors across our large Network who may be referring buyers to our area.

• I can refer you to another Prudential Real Estate sales professional whether you’re moving to another city or need assistance with a second home or investment property.

As your agent, I have access to approximately 62,000 of the most qualified real estate professionals throughout North America.

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Homeselling Proposal

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