Easy Access System

MARKETING PLAN

FALL 2014

TEAM 3: ZAHRA BRANCH, JOHN CAMPBELL, ALEX ZARATE

Table of Content

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sExecutive Summary.................................................................................................................................5

Situation Analysis....................................................................................................................................8

Market Summary.....................................................................................................................................8

Geographics.............................................................................................................................................8

Demographics..........................................................................................................................................9

Behavior Factors/Psychographics............................................................................................................9

Market Needs........................................................................................................................................10

Market Trends.......................................................................................................................................12

Market Growth......................................................................................................................................12

SWOT Analysis.....................................................................................................................................12

Competition...........................................................................................................................................14

Product Offering....................................................................................................................................14

Keys to Success.....................................................................................................................................15

Critical Issues........................................................................................................................................15

Marketing Strategy................................................................................................................................16

Mission..................................................................................................................................................16

Marketing Objectives............................................................................................................................16

Financial Objectives..............................................................................................................................16

Target Market........................................................................................................................................16

Positioning.............................................................................................................................................17

Strategies...............................................................................................................................................17

Marketing Mix.......................................................................................................................................17

Marketing Research...............................................................................................................................18

Financials..............................................................................................................................................18

Break-even Analysis..............................................................................................................................18

Sales Forecast........................................................................................................................................20

Expense Forecast...................................................................................................................................21

Controls.................................................................................................................................................21

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Implementation......................................................................................................................................21

Marketing Organization.........................................................................................................................22

Contingency Planning............................................................................................................................22

References.............................................................................................................................................24

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Table of FiguresFigure 1: Most Common Occupational Industries of Tampa, Florida..........................................................9

Figure 2: Dumpster Divers........................................................................................................................11

Figure 3: Hearing Dumpster Divers...........................................................................................................11

Figure 4: Sense of Security........................................................................................................................12

Figure 5: Marketing Costs to Project Break-Even Analysis......................................................................18

Figure 6: Job Costs Work-up Sheet...........................................................................................................19

Figure 7: Break-Even Point Work-up........................................................................................................19

Figure 8: Break-Even Point.......................................................................................................................20

Figure 9: Break-Even Graph......................................................................................................................20

Figure 10: Sales Forecast...........................................................................................................................21

Figure 11: Organizational Chart................................................................................................................22

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Executive SummarySome business’ waste receptacles are not secure. At times the receptacles have sensitive

information in them that can harm a company, or its’ employees. Intruders sift through waste

receptacles salvaging valuables, or even using them for their personal waste. At times, these

intruders threaten the stability of a business, or its’ employees, by gathering personal information

from the unsecure waste receptacle, and using the information as they please. Easy Access

System will ensure the security of waste receptacle areas at the workplace.

Businesses combat this problem by using different types of security measures such as

surveillance cameras, security guards, and common locks. However, these measures fail to really

secure the area and allow the perpetrator to get in and steal sensitive information from the area.

Cameras may not be efficient in capturing reliable video footage of the perpetrator, security

guards can become costly over time, and common locks can be picked, cut through, or broken

off.

The market Easy Access System is targeting is businesses. Easy Access System will

utilize business-to-business marketing that will include, but is not limited to, professional,

scientific, technical services, administrative, support, waste management services, finance, and

insurance. Other companies or consumers will be contacted by telemarketers, commercials on

radio, or see ads on the internet. These industries are the target market because they have the

most to lose if targeted by identity theft and espionage. Easy Access System will gain net sales

and market share when customer value is captured.

Security Lock System has been based in Tampa, Florida providing its integrated security

systems service and products for more than 30 years. Easy Access System will also target this

same market geographic. When Easy Access System has established a strong customer base and

begins to gain in market share, we will expand to other regions of the United States of America.

Easy Access System will be marketed to all businesses in Tampa, Florida that use waste

receptacles. However, Easy Access System will be marketed to all other companies that have

sensitive material that is put into their waste receptacles as well.

Easy Access System appeals to industries that have a need for privacy and need to keep

disposed documents secure. This includes small businesses as well as the large to the very large

businesses.

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Easy Access System’s main competitors offer consumers locking systems that either use

a key, camera, a manual lock, or someone standing nearby to ensure the waste receptacle is not

tampered with. Easy Access System offers a particular feature that these competitors do not

provide: The power of a magnetic lock. Easy Access also offers the ease of use of the system.

The system utilizes smart cards, and fob features to unlock and secure the waste refuse area.

Easy Access System is a plug-n-play system which can be used with existing electrical wires,

and waste receptacle structures.

This product will be sold for $2,007.75 per device. Easy Access System projects that it

will sell 60 units per quarter, 20 units per month with a break-even point at two units per month.

These figures were generated using break even analyses and sales forecast numbers. Because

Easy Access System is a new product on the market with no current customer base, so there will

be an influx of buyers and a rise in net sales.

For Easy Access System to become a part of the product mix of Security Lock System,

the following expenses must be covered to achieve the marketing objectives. There is $2,288.89

per month in fixed costs that must be made each month. There is also a $586.67 in variable costs

that must be made each month. The total of the market costs per month are $2,875.56.

To meet the goal of 60 units per quarter, we will rely on our direct distribution channel to

facilitate business-to-business selling. This will boost consumer awareness, lead to higher net

sales, and gain more of the market share.

To implement this merger, Security Lock System’s will use the internet and radio ads 30

days before the product release date. On the release date, Easy Access System will send updated

internet and radio ads to our target market to signal that Easy Access System is ready to be

purchased and installed. The telemarketers will also contact the target market from the start of

the 30 day period of the release to after the release date to insure saturation of the product.

Easy Access System can be vulnerable to companies that have more buying power. Easy

Access System gives more-for-more as a value proposition. There is very little room to capture

more revenue because the customer is paying a premium for the product already. Easy

Access System can also lose revenue if the manufacturer raises the price of our product.

Competitors may also play a part in taking our market share of this product. Easy Access System

will offer package deals that competitors do not offer. These deals would cost less than each

individual product, and would add additional security measures to the property while capturing

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customer value, net sales, and revenue for the company. Easy Access System will establish long-

term contracts with the suppliers to ensure price stability. This in return will help stabilize Easy

Access System while it transitions into a new company. The market will benefit from this

product because the business owner and employees receive ease of access, security, and peace-

of-mind.

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Situation AnalysisOn various properties waste receptacles can be found unattended, and in many cases full

of sensitive information. These waste receptacles are intended for the property inhabitants of

apartment complexes, university dormitories and other businesses. However, there are times

when intruders dig through these receptacles to either salvage something of value or to dispose

of their own waste. These unauthorized intruders can become a threat to the company, or an

individual that works for the company simply by taking personal information and using it to their

advantage.

Easy Access System will be incorporated into the business’ waste receptacle areas as an

added security measure. Easy Access Systems will be a part of a product line stretching of

Security Lock Systems’ (SLS) Access Control Solutions. “Security Locks Systems installs

access control systems that work with a wide range of card readers, including biometric smart

card, proximity, barcode, and magnetic stripe” (Security Lock Systems, 2013). These products

are made for accessing heavy duty doors, by adding these features onto waste receptacles we are

able to further adhere to customer safety needs.

Market Summary Easy Access System’s target market is businesses. The potential business-to-business

markets include, but are not limited to, professional, scientific, technical services, administrative,

support and waste management services, finance and insurance.

“Dumpster-diving identity thieves root through your trash because they know the

documents you discard as garbage contain personal identity information that can be spun into

gold when used in a variety of illegal manners” (White, 2013). Few businesses take the time to

properly secure waste receptacles. Security measures to keep away intruders such as cameras,

guards, and even locks are not being utilized properly. Security cameras are not always efficient

in capturing perfect video footage, while security guards can become costly over time, and

common locks can be picked, cut through, or broken off. Intruders who dumpster dive can gain a

lot from doing this act.

Geographics Geographics refers to where a product will be available (Kotler & Armstrong, 2014, p.

193). This includes nations, regions, states, cities, neighborhoods, population density, and

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climate. For Easy Access System, the targeted geographic will be the state of Florida. SLS has

been based in Tampa, Florida providing its integrated security systems service and products for

more than 30 years. When Easy Access System establishes strong customer relationships and

begins to gain in market share, we will expand to other regions of the United States of America.

The first step in introducing Easy Access System’s access control system to businesses, it

is best to start in the city of Tampa, Florida. Tampa, Florida’s population stands at 352,957 as of

2013 according to the United States Census Bureau. In focusing on business to business

marketing, the business population in Tampa is adequate for testing grounds. According to a

census found on city-data.com, the most common industries found in Tampa, Florida are:

construction, professional, scientific, technical services, accommodation, food services,

administrative, support, waste management services, finance, insurance, healthcare, and

educational services.

Figure 1: Most Common Occupational Industries of Tampa, Florida.

Demographics Demographics refer to dividing the market based on age, life cycle stage, gender, income,

occupation and other factors (Kotler & Armstrong, 2014, p. 194). Easy Access Systems will

market to all businesses in Tampa, Florida that use waste receptacles.

Behavior Factors/Psychographics Easy Access System appeals to industries that need to keep their privacy and disposed

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documents secure. “Banks, schools, doctor’s offices, and retail companies all collect and store

sensitive and/or financial information about their customers and employees” (LifeLock, 2014).

Not only will large businesses be inclined to install this security system, but smaller businesses

that need to keep waste receptacles secure, and intruders off the property will install this system

as well.

Market Needs Businesses that do not have a magnetic locking system generally have a basic universal

locking system that can be installed on any container with a lock feature. According to Impact

innovates.com, “[this] component can either be welded to the front of the container or mounted

with one half inch hex bolts to secure it to the receptacle” (Impact Plastics, p.4). For those waste

receptacles that do not have lock features, other forms of security can be implemented. These

security measures can include surveillance cameras and security guards. If these security

methods are not available, it is easier for intruders to gain access to unsecure waste receptacles.

For the purpose of this marketing plan, surveys were conducted on the general population

instead of our target market, as it is difficult to acquire genuine responses from businesses. In the

survey conducted by Easy Access System, it was concluded that people have heard and/or

encountered other people going through their waste receptacles. Of the 14 respondents 35.71%

responded yes to the question, “Have you ever encountered people going through your trash?”

(see figure 2 below). Of the 14 respondents 28.57% Responded yes to the question, “Have you

ever heard people going through your trash?” (see figure 3 below). The missing complementing

percentage is neutral on whether one would feel safer if their residence provided a secure feature

for their waste receptacles to keep intruders away from their property.

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Figure 2: Dumpster Divers

Figure 3: Hearing Dumpster Divers

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Figure 4: Sense of Security

Market Trends According to our research, it was determined that the public is more concerned about

safety. This presents an opportunity for Easy Access System to take advantage of these

concerns.

Technology evolves tremendously each year. Businesses will want to upgrade their

resources in order to keep up with this trend. This will include their waste resources.

Market Growth SLS has a wide range of products and services; one of which is an access system that can

be utilized on an array of doors. With Easy Access System, the same concept applies to waste

receptacles.

SLS is headquartered in the city Tampa, Florida, where the company can provide its

services to the state of Florida. According to the U.S. Census Bureau, Florida has an estimated

population—in 2013—of 19,552,860 people. With the present estimated population of Florida,

Easy Access System has the potential to grow and expand. It will first be introduced in the city

of Tampa. Once businesses catch on, Easy Access System will grow.

SWOT Analysis In analyzing Security Locks Systems, one must look at its internal strengths and

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weaknesses, as well as its external opportunities and threats.

Strengths:Security Lock Systems is a “[Security Systems Company] that aims to protect and secure

your greatest assets, your people, and your business” (Security Lock Systems, 2013). The

company has been operating in Florida for more than 30 years, and has consistently delivered its

promises to provide the best security systems. SLS “serves many of Florida’s top notch

businesses as well as some of Florida’s most National tourist attractions... clientele include

Educational Institutions, Governments, Law Enforcement, The Military, High Rise Office

Buildings, National Hospitals and Distribution Companies, [and] Pharmaceutical Companies”

(Security Lock Systems, 2013). Having these channels will enable the company to introduce

new security systems to its clientele.

Weaknesses: SLS does not have a big marketing budget for Easy Access System to utilize. Easy

Access System cannot become a nationwide product until net sales reach a higher point.

Although SLS has strong clientele base in Tampa, Florida, it does not have the net sales to

become a national business.

Opportunities: An opportunity is defined as, “identifying an unmet consumer need, and coming up with

a way to meet that need” (White. G.M.). These opportunities for Easy Access System could

include the creation of new businesses that need secure waste receptacle, or a rise in criminal

activity due to unsecured waste receptacles. These scenarios will cause an increase in demand

for security systems. To keep up with supply and demand, SLS can supply Easy Access Systems,

and other security products to its new customers.

Threats: A few threats that we may come across are competition from larger companies,

fluctuating power prices, and sabotage. A bigger company could produce a product that has the

same function as Easy Access System while also being sold for less. This could knock our

product out of the market. A rise in the price of electricity could discourage business owners

from purchasing our product. In a more technological standpoint, Easy Access Systems can be

sabotaged by the demagnetization of its magnetic components. If this happens enough, through

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bad publicity, potential buyers will be less likely to purchase our product.

CompetitionSecurity Lock Systems’ competitors sell products that are similar or an alternative

method to Easy Access System. These competitors are Magneticlocks.net, Master Lock, and

Security Door Controls. Magneticlocks.net is based in Florida, where it manufactures and

distributes its products to its consumers. Magneticlocks.net produces electromagnetic locks for

almost any type of opening that requires a lock. The company is able to market its products to

both business and consumers. Magneticlocks.net is entirely online; forcing consumers to browse

through their website for any available information. The prices of their products are subject to

change at any time and are displayed on the various products pages. This company promotes its

products internationally.

Security Door Controls (SDC) manufactures and distributes electric door locks and

security systems internationally. SDC’s target markets are industrial, commercial, institutional,

government, education, nuclear facilities, and more (Security Door Controls, n.d.). Price inquiry

can be found online or through sales support. There are a few sales offices placed throughout the

United States. However, this company’s main focus is on security doors and security control,

not just electronic locks.

Master Lock is the main alternative product competitor. The Master Lock Company

specializes in manual and keyed locks. This would be one of Easy Access System’s competitors

because not everyone in our target market will want a fully electronic lock system. Master

Lock’s alternative manual lock system will be able to utilize this part of the target market.

Master Lock promotes its products nationwide. It can be positioned in places such as

educational facilities and personal items like bicycles and other items. The price can vary at

each individual retail center, but products can also be found on the company’s website.

Product OfferingSLS’s Easy Access System product is an access control system that works as a card

reader. Those in possession of the card can have “easy access” to these waste receptacles by

being able to open or close the lock on the receptacle. When the card is within certain proximity

of the magnetic system, magnetic waves tell Easy Access System that it has permission to open.

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Keys to Success To generate market share in the Magnetic Access Control Field, the Easy Access System

utilizes factors that will stimulate the growth of the system. According to Magneticlocks.net

(2014), the system can be utilized with existing waste receptacle structures that are already

enclosed and have a usable door. Also, existing electrical construction can be utilized with

minimal, or no construction to the waste receptacle structures itself (Magnetlocks.net, video 10).

Easy Access system can be a plug-n-play system. Once the electrical system has been

determined to be usable for the magnetic lock system, or wired to the waste receptacle unit, the

lock can then be attached to the electrical system by three wires, and then mounted on the on the

door by four bolts.

Adding the Easy Access System feature to a business’ security system is a fairly easy

upgrade, that will net greater customer satisfaction, higher sales to the company, as well as

revenue from the install, and service calls to Security Locks Systems.

“On a daily basis, thousands of computers with sensitive information on them end up in

the trash ...While thieves aren’t guaranteed to gain confidential information...The risk-to reward

payoff is definitely in their favor” (Stickley, 2008). By limiting access to the refuse area to only

those who have a card, finger operated button (fob), or know the access code to the keypad,

greatly reduces theft. Reducing theft will increase demand for Easy Access System, and the

added layer of security will be in demand even more as the population grows and more

businesses are started in and around the city area.

Critical Issues A critical issue SLS faces are part of the supply chain. Because Easy Access System

prices the product as “more for more” at the limit of what can be charged for the product and

service. If, for example, a manufacturer of SLS increases the cost of the product, either the

markup will have to increase or SLS will have to pay for that difference. In either case, this

would hinder Easy Access from moving forward and becoming successful in the marketplace.

Another issue is the introduction of Easy Access System to the market as a new product,

competitors can attack Easy Access System’s value proposition by offering comparable quality

at a lower price. These critical issues must be addressed in order to secure and promote Easy

Access System’s success and growth in the security industry.

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Marketing Strategy Businesses across the state of Florida will benefit from using Easy Access System to

secure refuse areas. These unsecured areas will be at the mercy of those who collect information

on businesses, or individuals working for a business by retrieving the information from the

refuse area. The unsecured information from business site refuse areas could potentially harm, or

damage the company while in the hands of the wrong person. Our strategy is to cover a large

share of a small market using concentrated marketing techniques to attract a higher volume of

customers. Using magnetic door locks with a card or fob, the customer will receive a high quality

product, and have a refuse area that will be highly secure. The use of a card that is swiped, or a

fob along with a magnetic locking door device, allows the potential for greater net sales and

greater revenue.

MissionEasy Access System’s mission is to provide state of the art magnetic locking systems to a

business’ refuse areas with superior service unchallenged by the competition. Easy Access

Systems goal is to drastically reduce information theft from refuse areas of businesses in the state

of Florida, the country, and the world, by insuring security where once there was none.

Marketing ObjectivesEasy Access System’s marketing objectives are to increase sales and consumer

awareness. By increasing sales, Easy Access System will be able to use profits to expand its

reach to other nationwide consumers. Increasing consumer awareness will ensure that Easy

Access System is well known throughout the target market: Potentially leading to higher sales.

Financial ObjectivesEasy Access System’s financial objective is to break-even by its second quarter. To

break-even, we plan on selling two units per month at $2,007.75 each. By breaking even, we

prove that Easy Access System is able to be financially stable.

Target MarketEasy Access System’s target market is businesses. The potential business-to-business

markets include, but are not limited to, professional, scientific, technical services, administrative,

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support and waste management services, finance and insurance. These industries are the target

market because they have the most to lose if targeted by identity theft and espionage.

PositioningEasy Access System will be offered as a more-for-more value propositioned product.

Easy Access System’s installation costs and service fees will be a bit higher than those of its

competitors; however Easy Access System functions as a card reader system for waste

receptacles and not just for entering and exiting buildings.

StrategiesTo meet the requirements of the target market, Easy Access Systems will be diligent in

our efforts of meeting the market objectives. Using telemarketers, radio, and the internet as

strategy tools to create lasting customer relationships will boost product awareness of Easy

Access System, and create an overall increase in net sales. Easy Access Systems will also train a

select portion of the sales force to specifically specialize in Easy Access Systems to provide

customers with the highest product knowledge, service, and support that will be utilized to

further customer value. These strategies will provide superior customer service to the targeted

market.

Marketing MixThe price of Easy Access System was determined by the price manufacturers have set for

parts of the product per unit to be used on a single job. The price for the electrician to wire the

waste receptacle area was then added to that product price. A company markup of 50% was

added to the cost of the job to show a grand total of the cost of the job to the consumer.

SLS currently practices a direct distribution channel method in providing its services, so

Easy Access System will utilize this as well. A business seeking services from SLS must conduct

their own research on our product by using the SLS webpage or call center. This will provide

the interested business with an introduction to SLS’ various products and services, including

Easy Access System.

The marketing communication mix utilized by SLS is direct marketing; Easy Access

System will use this as well. Direct marketing will include the use of radio, telephone, and

internet.

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Marketing ResearchPrimary research for Easy Access Systems began with the creation of a few simple

surveys. Secondary research was taken from search engines found on the internet. Ongoing

marketing research can be handled by customer reviews and a few additional surveys that can

help Easy Access Systems determine any changes that need to be done.

FinancialsAfter conducting a break-even point analysis, It has shown that the company should

move forward in bringing this product to market. Easy Access Systems has a very low units per

month quota that has to be met before the company will break even, thus creating a high profit

potential for the Easy Access System.

Break-even Analysis Note: This Analysis will use Cost Plus Pricing (Markup pricing) To evaluate the Break-even

Point. (BEP)

Marketing Costs:

Fixed Costs: (per month divided evenly by all 9 products in the product mix).

Radio Air Time $66.67

Internet ads 2,222.22

Total Fixed Costs 2288.89

Variable Costs: (per month Divided evenly by all 9 products in the product mix).

Trade Shows 320.00

Website Development ( one time charge) 266.67

Total Variable Costs 586.67

Total Market Costs per month $2,875.56

Figure 5: Marketing Costs to Project Break-Even Analysis

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Job Costs

1 MAG-CE1625LSWR Indoor/Outdoor heavy duty Magnetic Lock $245.00

1 SS-TS2000 Proximity Keypad & 20 Cards 196.50

20 TS1000 FOB Sensors 75.00

1 Electrician to install wires (five to six hour job at $137.00 per hr) 822.00

Cost of Job 1,338.50

Markup (50%) 669.25

Total Single Job Cost / Markup: Selling Price $2,007.75

Figure 6: Job Costs Work-up Sheet

BEP Workup

Single Job Cost $2,007.75

Variable Costs - 586.67

Gross Margin 1,421.08

Total Gross Margin for the Month 1,421.08

Less Fixed Cost -2,288.89

Gross Profit for the Month -$ 867.81

Figure 7: Break-Even Point Work-up

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Break Even Point (in Units)

Fixed Costs /Divided by: $2,288.89

Selling Price (minus) Variable Costs 2007.75 - 586.67

Total units 1.61: or 2 units

Break Even Point 2 units per month

Figure 8: Break-Even Point

Figure 9: Break-Even Graph

Sales ForecastOur sales team has projected that the company will sell 60 units per quarter at a price of

$2,007.75. Since Easy Access System is a new product on the market with no current customer

base, there will be an influx of buyers. Within the first year, Easy Access System will have sold

240 units in total. After the first year, we will annually increase our sales goal. The sales goal is

increased by eight percent for the second year and doubles to 16% for the third year. So by the

second year we will have sold 259 units and 300 units by the third year.

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Figure 10: Sales Forecast

Expense ForecastTo implement Easy Access System into Security Lock System’s product line, there are a

few expenses that need to be covered. To achieve the marketing objectives, a projected expense

of $2,288.89 per month in fixed costs along with $586.67 per month in variable costs need to be

made. This leaves the total market costs per month at $2,875.56 (see figure 5 above).

Telemarketers will be included as part of the variable costs. With only about 4 personnel that

cost about $7.93 per hour.

ControlsSLS will keep track of every client that has been spoken to by telephone, internet, and

person-to-person in the Florida area; Easy Access System will use this method as well. The

quantity of units sold per quarter will be consistently measured by unit sales per quarter. To meet

the 60 units sold per quarter goal, we will rely on our direct distribution channel to facilitate

business-to-business selling. In doing so, consumer awareness will grow, leading to higher net

sales, thus gaining more market share.

ImplementationThe first step of implementing Easy Access System into Security Lock System’s product

line is to utilize internet and radio ads 30 days before the product release date. Then on the

release date, we would send out updated internet and radio ads to our target market, letting them

know that Easy Access System is ready for purchase and installation. Easy Access System

would also continue to send out these ads, as a general upkeep of advertisement.

Easy Access System’s telemarketers will also be in constant contact with our target

market from the beginning of the 30 day period before the release date to well after the release

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date. They will constantly reach out to the businesses that are included in our target market.

Marketing OrganizationSLS will conduct business-to-business marketing via telephone, internet sellers, and

radio. In targeting our specific market, the geographic setting will be in the Florida basin where

our company’s sales force can better understand our customers. Our sales representatives will be

speaking to business owners in order to promote our product, and increase sales and consumer

awareness. One strength of focusing on the Florida basin is that SLS has been operating in the

area for more than 30 years and has a customer base already established serving some of

Florida’s “top notch businesses” and tourist attractions as far as security systems go. With this

customer base, promoting Easy Access Systems to our target market via our sales force with

intentions of increasing consumer awareness, current and prior customers of SLS may grow

interest in Easy Access Systems. However, even with current and prior clients and with our sales

force ability to increase awareness, this does mean current and past customers will buy into the

idea of an automated lock for waste receptacles. It is for this reason trade shows are essential in

promoting Easy Access Systems to the public because different people attend such events and

our sales force can be sure to successfully pitch our product.

Figure 11: Organizational Chart

Contingency PlanningOne of the main difficulties that Easy Access must face has to do with its value

proposition. Easy Access gives consumers more value for a higher price, which may be a

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problem for our target market. In essence we are adding higher security measures to their

dumpsters. Our target market may decide they would prefer not to have the added value that we

are offering and could find a different but similar product from one of our competitors. Our

competitors taking Easy Access’ share of the market is another problem. They may begin to

market similar products at better prices. This may be more appealing to our target market and

we could decline in sales. Easy Access System will also have a difficult time if the price of

needed materials rises drastically. The rise in production price will cause a rise in selling price,

giving the product a price that is a few thousand dollars above normal.

To combat these issues, Easy Access System will offer a package deal that other

companies do not offer. We would include cameras that will provide video footage of a section

of their property. We could also provide motion sensors as an additional security measure. In

regards to the rising prices, Easy Access System will establish contract with the material

providers. These contracts will eliminate the risk of rising prices, as we would continue to

purchase the materials at the agreed upon price stated in the contract. In the worst case scenario,

if Easy Access was unable to successfully function, we would sell the product to another

company.

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Pearson Education Limited

City-data.com. (2013). Tampa, Florida. Retrieved from http://www.city-data.com/city/Tampa-

Florida.html

Impact Plastics. (n.d.) Double Impact Auto Lock. Retrieved from

http://impactinnovates.com/wp-content/uploads/2014/11/double-impact-auto-lock.pdf

LifeLock. (2014). Data Breaches. Retrieved from http://www.lifelock.com/education/identity-

theft-news/data-breaches/

Magneticlocks.net. (2014). Retrieved from http://www.magneticlocks.net/

Security Door Controls. (n.d.) Retrieved from http://www.sdcsecurity.com/index.htm

Security Lock Systems. (2013). Retrieved from http://www.securitylocksystems.com/security-

lock-systems-about.html

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http://www.today.com/id/27011491/ns/today-today_books/t/identity-theft-your-trash-

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http://business.lovetoknow.com/wiki/What_is_a_Business_Opportunity:_List_Some_Exa

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White, J. (2013, November 5). Dumpster Diving. Retrieved from

http://www.lifelock.com/education/children-family-home/dumpster-diving/

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