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Marketing Photography
Attorney / Staff PortraitsOur photography vendors should ensure that all portrait photos adhere
to the specifications needed for flexible, yet consistent display across
Dinsmore properties with mimimal manipulation. These guidelines
are critical to strengthening our brand image across all markets.
• Target Frame: 1200(W) x 1850(H) pixels
• Minimum file size: 1MB
• Subject should appear from waist up, standing or sitting
• Background: Solid light-mid gray
• Final portraits should not crop: Leave open areas around the head, shoulders and arms to allow for consistent web/email thumbnails and featured promotions (see examples at right).
Lona J. ValentinePartnerCincinnati, OH
Don’t crop into
shoulders, arms or crown.
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DinsmorePhotoCroppingGuidelinesParametersforAdjusting,Cropping,andSavingBioPortraitsThisdocumentcontainsaestheticrecommendationsandtechnicalspecificationsforshooting,cropping,andsavingbiographyportraitphotosandCareerspagephotosforyournewwebsite.
CroppingTheGreatJakesRainmakerCMSincludesabuilt-inphoto-croppingtool.However,wedonotrecommendthatyouusethistoolforportraits.Forbestresults,haveaprofessionalusePhotoshoporasimilartooltoadjustandcropthephotos.RequiredCropSizesEachportraitonthewebsiteneedstobedeliveredatthreesizes.Twoofthesizessharethesamecrop/aspectratio.Detailsarewithinthisdocument.
UploadingPortraitsOnceallofthephotosareadjustedandcropped,GreatJakeswillperformaone-timeimportofyourphotosatnoadditionalcost.ForGreatJakestoperformthisimport,youmustenterintoaspreadsheetthefilenameofeachofthecroppedphotos.GreatJakeswillsupplythisspreadsheetandadviseonitsusage.
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MonochromeStyleTosubdueanyinconsistencyamongportraitsthatwereshotbydifferentphotographers(usingdifferentbackgroundsandlighting),allportraitphotosonthesitewillbemadeblackandwhite.WehaveprovidedaPhotoshoplayersfilethatincludesanadjustmentlayerthatremovesthecolorandaddsaslightlywarmtone.
• Note:Theadjustmentlayerisjustastartingpoint.Somephotoswillrequireadditionaladjustment.Whenindoubt,lighteandaddcontrast.
• Note:Theadjustmentlayerisinabiopagelayout.However,beingthatthe“export”imageisthehighest-resolutionimage,itprobablymakessensetostartbyadjusting“export”portraitsandthenusethatadjustmentasastartingpointforothersizes/crops.
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“Export”PortraitsExportportraitsarehigher-resolutionimagesthatwillbeusedwhenyouexportbiostoWord/PDF.
Cropping
• Ideally,thesephotoswillbecroppedinauniformmanner(mid-chest)toachievesomeconsistencyacrossbios.
• The“export”photosusetheidenticalcrop(aspectratio)asthemainbioportraits.Theyarejusthigherresolutionforprinting.
• Asthesearethehighest-resolutionimagesused,youprobablywanttobeginbyadjustingthese(toremovecolorandachieveoptimalcontrast)andthenresize/cropthelower-resolutionimagesbasedonthisimage.
Specs/SavingthePhotos
• “Export”image(high-res)o Thesehigh-resphotosareusedonlyintheExport-to-Wordmodule.o Allhigh-resimagesshouldbecroppedto662pxx765px.o WhensavingtheminPhotoshop,saveasJPG,quality80(or8dependingon
whatsaveinterfaceyouareusing).
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o Usethefollowingnamingconvention:§ Lastname_Firstinitial_Export(e.g.,"Smith_J_Export")
o Enterthisfilenamenexttotheperson’snameinthespreadsheetprovidedbyGreatJakes.
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“Square”ThumbnailPortraitsThe“square”thumbnailportraitsareusedsmallonthesite.Theyareusedonsidebarsandpredictivesearchandontheattorneysearchresultspage.
• Thecropsizeoftheseimagesis185pxby185px.However,insomecases,thephotoswillbeusedmuchsmalleronyoursite.
• Thephotosmustbecroppedinauniformmanner(andthebackgroundcolorsneedtobeuniform),astheywilloftenbedisplayedinalonglistnexttooneanother.
• Trytocropthemtobe“visually”uniform.Ifyoumakeeverybody’sheadtheexactsamesize(numerically),itwilllookstrangebecausepeoplehavedifferentproportionsthatneedtobeaccountedfor.
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Specs/Savingthe“Square”Photos• All“square”imagesshouldbecroppedto185pxby185px.• YoushouldconsiderusingPhotoshop’ssmartsharpenfiltertoadddefinitiontothis
image.Beingthatthisisalow-resimage,thesharpeningcanreallymakeadifference.• Beforesavingthisfile,makesurethatyourRGBcolorprofileissettosRGB.In
Photoshop,youcansetthisatEdit->ColorProfile.• WhensavingtheseimagesinPhotoshop,saveasJPG,quality80(or8dependingon
whatsaveinterfaceyouareusing).• Usethefollowingnamingconvention:
o Lastname_Firstinitial_Square(e.g.,"Smith_J_Square")• Enterthisfilenamenexttotheperson’snameinthespreadsheetprovidedbyGreat
Jakes.
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“Main”BioPortraits• Thiscroppingwillbeusedonthebiopageonly.• Thephotosmustbedeliveredat355pxx410px.• The“main”portraitsusethesamecropping/aspectratioasdothe“export”portraits.
Theyarejustlower-resolutionforscreenviewing.• Ideally,thesephotoswillbecroppedinauniformmanner(mid-chest)toachievesome
consistencyacrossbios.
Savingthe“Main”BioPortraits
• All“Main”imagesshouldbecroppedto355pxx410pxperthetemplateprovided.• YoushouldconsiderusingPhotoshop’ssmartsharpenfiltertoadddefinitiontothis
image.• Beforesavingthisfile,makesurethatyourRGBcolorprofileissettosRGB.In
Photoshop,youcansetthisatEdit->ColorProfile.• Usethefollowingnamingconvention:
o Lastname_Firstinitial_Main(e.g.,"Smith_J_Main")• Enterthisfilenamenexttotheperson’snameinthespreadsheetprovidedbyGreat
Jakes.