The National Association for Interpretation (NAI) is a national nonprofit professional organization with an international reach.

With over 5,500 members in 32 countries, NAI represents the professional heritage interpretation community. Institutional members include parks, museums, nature centers, zoos, botanical gardens, aquariums, historical and cultural sites, university programs, commercial tour companies, and theme parks. Our individual members are those who work there, as well as academicians, interpretive planners and exhibit designers. Commercial members include those who provide products and services to the heritage interpretation industry.

Does this sound like your client base? NAI has a wide range of opportunities for you to increase your company’s visibility before the decision-makers in these organizations. There is something to fit any budget and any marketing plan, and we are happy to tailor a marketing opportunity to fit your goals.

Become a Member of NAIAs a Commercial Member of NAI you gain immediate access to a network of more than 5,500 interpretive professionals in 32 countries. Membership keeps you up-to-date on news and trends in the interpretive field, and other members will be up-to-date on your news as well – we publish news of our commercial members in the monthly NAI Now electronic newsletter, which goes to over 25,000 contacts within the interpretation community.

Other benefits of membership include discounts on advertising and exhibiting, use of the NAI member mailing list, free listing in our vendor directory The Green Pages, and participation in our Request For Proposal referral service. Commercial members may serve on committees and task forces addressing issues before NAI and the field of interpretation. They are also eligible to submit entries for the annual Interpretation Media Awards competition, as well as propose conference sessions.

Participation in the NAI National Conference Corpus Christi, Texas November 8–12, 2016

NAI’s national conference draws 800 to 1,200 participants each year who experience the best training available and make the most of the many opportunities to interact with seasoned professionals, emerging leaders and our colleagues in the vendor community.

Being a part of the national conference through exhibiting, sponsoring or advertising provides visibility before not only the attendees at the conference but also before all of our members through exposure on our website, on the national conference website, in our electronic newsletters, and in promotional emails and postal mailings.

Marketing Opportunitieswith the National Association for Interpretation

www.interpnet.com970-484-8283 x225

CoNtACt

Jamie KingMembership Manager jking@interpnet.com970-484-8283 x227

The exhibit hall will be the focal point of the conference with an expanded schedule of events, including coffee breaks, lunch, and two open bar receptions as well as silent auctions, regional booths (where members of each region gather), the Interpretive Career Fair, contests, and entertainment.

• Exhibitors receive two complimentary registrations per booth, with full access to all conference sessions and networking events

• Exhibitors receive a discounted advertising rate for the conference program

• Exhibitors will be sent an electronic file of the conference mailing list a month prior to the event for marketing

Prices:• Standard Booth $825• Premium Booth $1,000

Set up will be Wednesday, November 9, with an opening reception that afternoon. The Exhibit Hall will be open all day on Thursday, November 10, and will close with another reception and entertainment prior to our popular live auction.

CoNtACt

Deb TewellEvents Manager dtewell@interpnet.com970-484-8283 x225

ExhibitEvENts IN thE ExhIBIt hAll

Native American WelcomeOpening & Closing ReceptionsFood & Beverage EventsSilent AuctionInterpretive Career FairRegional Meet-ups

Premium Booth

Reserved Booth

Premium Booth

Reserved Booth

NAI Conference sponsorship levels Bronze$150–$750

silver$800–$1,499

Gold$1,750–$3,000

Premier$5,000+

Recognition in program guide, distributed at the event and available online ✓ ✓ ✓ ✓

Recognition on sponsor banner in the Registration area✓ ✓ ✓ ✓

Recognition in NAI Annual Report✓ ✓ ✓ ✓

Recognition at specific element sponsored (keynote, luncheon, Interpretive Sourcebook, etc.) ✓ ✓ ✓ ✓

Recognition on sponsors’ booths in Exhibit Hall✓ ✓ ✓ ✓

Recognition on sponsor slide during awards and general sessions✓ ✓ ✓ ✓

Sponsor logos and links will remain on NAI’s home page for six months ✓ ✓ ✓ ✓

Recognition in the Sourcebook proceedings of the conference, distributed to all participants and available to nonparticipants ✓ ✓ ✓ ✓

Advertisement in Conference Program Guidequarter-page third-page half-page

Right to place a brochure or gift item in registration packets✓ ✓ ✓

Social media shout-out on NAI’s Facebook and Twitter accounts1 2 4

Individual registration with event tickets1 2

10’x10’ booth in Exhibit Hall✓

Special mentions throughout the conference at Awards Banquet, plenary sessions, live scholarship auction, and all receptions ✓

Sponsorship Opportunities

Premier Circle Only two (2) Premier Sponsors ($5,000) are available. Premier Sponsors will be broadly recognized at the conference and in all conference marketing materials - including all forms of contact with participants from the date of commitment. They will have the opportunity to address conference participants at a general session. They will also receive a complimentary full-page ad in the conference program, an additional individual registration and a complimentary booth in the Exhibit Hall, as well as all Gold Circle level benefits.

Gold CircleBreakfast in Exhibit Hall, $1750Concurrent session track, $1750Keynote Speakers, two at $2000Lunch in Exhibit Hall, $2000Welcome to Corpus Christi Reception (Tuesday), $2500 Your logo displayed during event at Corpus Christi Museum of Science and HistoryConference Opening Reception in Exhibit Hall (Wednesday), $2500Exhibit Hall Closing Reception (Thursday), $2500Awards Banquet & Dance (Friday), $3000

silver CircleOff-site sessions, 5 to 10 at $800Coffee Break in Exhibit Hall, $800Go Green! $1000 Help us to go green! Your logo on water stations, recycle containers, and more.Transportation, $1000 Your company logo posted in every bus, along with your promotional materials on every seat Program, $1000Tote Bags, $1200 Your logo on 1000 walking billboards! Conference totes are often in use long afterwards.Registration, $1500 Your company logo on conference name badges and on confirmationsAudio/Visual, $1500

Bronze CircleHospitality Room Refreshments for Volunteers, $150Handouts, $150 Your company logo on all handouts available onlineInterpretive Sourcebook, $250 Your logo and a link on the first pageBoard Meeting, $300Way-finding signage, $500 Your logo on all signage, guiding attendees to where they need to go!Special Evening Events, $500 each Choose from Texas BBQ, Celebrate Hispanica!, Starlight Bay Cruise, History’s Most Misunderstood Characters, or Interpretive Beer Tasting (Receive a comp ticket to the event you sponsor.)Daily Newsletter, $500 Your logo on a daily update to attendees in print and onlineLive Auction, $750

CoNtACt Margo CarlockExecutive Directormcarlock@interpnet.com970-484-8283 x224

Sponsor

Advertising is the most important tool in the marketing toolkit. Advertising brings you customers who otherwise would not know you exist, and it reminds potential clients of what you offer. Advertising in spaces that guarantee interested sets of eyes is a good investment.

PRINT

legacy MagazineNAI’s premier periodical offers a forum for professionals in the field to exchange ideas and information. Articles, columns, and commentaries deal with practical issues relevant to frontline interpreters, planners, and managers.

Reach: 6,000, six times a yearPrice: Issue options range from business card ($240) to full-page ads ($915)

and front inside/back covers ($1005). Discounts are available for multiple issue placements.

National Conference ProgramAdvertising in the National Conference program provides a highly visible way to be a part of this annual gathering of interpretation professionals. Ads are placed throughout the printed program, which is checked and rechecked many times a day during the conference and often remains a resource when conference attendees return home. Have your ad placed near a particular session listing or in the general information area.

Reach: 800–1,200 in print; ads visible to anyone downloading a program from website

Price: Options range from business card ($185) to full-page ($635) and front/inside, back covers ($825)

Interpreter’s Green PagesThis directory of products and services is distributed as a removable insert in the March/April issue of Legacy magazine. This allows members of the interpretation community to refer to it all year long when making purchasing decisions. Commercial members receive a free basic listing, which includes contact information and website. Cross listings are available for $25 each, and logos may be placed for $50. Display advertising is available and must be reserved by January 15 of the year.

Reach: 6,000 in print; download available for one year on websitePrice: Options range from business card ($275) to full-page ($1095) and front/

inside, back covers ($1270)

DIGITAL ADVERTISING

NAI Now Electronic NewsletterSponsor the monthly member news and have a banner ad placed at the top.

Reach: 25,000, 12 times a yearPrice: $250 per issue. Discounts are available for multiple issue placements.

NAI Website: InterpNetSponsor the website for three months and have a banner ad placed on the pages of NAI’s website.

Reach: Roughly 8,000 visitors, 60,000 page views site-wide per monthPrice: Landing page = $500 for three months. Other pages = $250 for three

months. Discounts are available for multiple placements.

CoNtACt

Paul CaputoCommunications Director pcaputo@interpnet.com970-484-8283 x222

“Advertising doesn’t cost—it pays.”

AdvertiseLegacy

in Interpretation

march/april 2016Volume 27, Number 2

The magaziNe of The NaTioNal associaTioN for iNTerpreTaTioN

Ethics

NAINationalConference

November 10–14, 2015

Program Guide Sponsored By

National Association for InterpretationAnnual Conference

2 Architecture and Landscape Architecture

2 Audiovisual/Multimedia 2 Cultural Resource

Management 2 Education and Training 4 Exhibit Fabrication 6 Facilitation 6 Graphic Design &

Illustration 7 Maps and Map Services 7 Marketing and Public

Relations 7 Optical Equipment 7 Planning and Design 9 Publications 10 Retail Merchandise 10 Signage 11 Travel 11 Writing and Editing

Interpreter’s

Green PagesMarch 2015–March 2016