MARKETING OPPORTUNITIES - American Academy … Library/Main navigation/Meetings...MARKETING OPPORTUNITIES HOTEL ACCOUNT MANAGERS Bridget Blaney (Companies A-D) 773-259-2825 [email protected]

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BRAN

D NEW HOTEL OPPORTUNITIES FOR 2018!

BRAN


M A R K E T I N GO P P O R T U N I T I E S

HOTEL

ACCOUNT MANAGERS

Bridget Blaney (Companies A-D)[email protected]

Cathleen Gorby (Companies E-L)[email protected]

Maureen Mauer (Companies M-Z)[email protected]

PRINT DIGITAL

TAKE NOTE: AAD ANNUAL MEETING DATES ARE TWO WEEKS EARLIER THAN LAST YEAR

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2018 AAD Annual Meeting Promotional Opportunities

PRODUCT PAGE RATES DEADLINES

Advance Announcement 4 $6,400-$16,250 Space reservation/payment due: Sept. 6, 2017Materials due: Sept. 26, 2017

Annual Meeting News 7 $1,010-$23,690 Space reservation/payment due: Dec. 21, 2017Materials due: Dec. 28, 2017

Attendee Welcome Guide 6 $20,000 Space reservation/payment due: Dec. 21, 2017Materials due: Jan. 3, 2018

Dermatology World Magazine Stand Sponsorship

6 $15,000 Space reservation/payment due: Nov. 20, 2017Materials due: Nov. 27, 2017

Dermatology World 18 $2,880-$4,632 Space reservation/payment due: Dec. 15, 2017Materials due: Jan. 4, 2018

Final Program Book 4 $7,700-$14,700 Space reservation/payment due: Dec. 4, 2017Materials due: Dec. 20, 2017

Newsstand Sponsorship 6 $15,760-$22,500 Space reservation/payment due: Nov. 20, 2017Materials due: Nov. 27, 2017

Onsite Meeting Guide 5 $360-$6,065 Space reservation/payment due: Dec. 22, 2017Materials due: Dec. 29, 2017

DIGITALPRINT

HOTEL


Meeting News Landing Page 10 $1,275-$8,290 Space reservation/payment due: Sept. 20, 2017

Materials due: Oct. 4, 2017

Annual Meeting News ePreviews 9 $7,650-$15,900 Deadlines vary.

Annual Meeting News eDailies 9 $11,730-

$21,500Space reservation/payment due: Jan. 11, 2018Materials due: Jan. 26, 2018

Annual Meeting News ePost 9 $6,990-$13,070

Space reservation/payment due: Jan. 17, 2018Materials due: Jan. 31, 2018

Attendee Registration Email Sponsorship 8 $17,500-

$37,500 Deadlines vary.


Doctors Bag 11 $5,145-$9,350 Space reservation/payment due: Jan. 3, 2018Materials due: Jan. 10, 2018

Doctors Bag Premium 11 $20,600 Space reservation/payment due: Dec. 21, 2017Materials due: Jan. 3, 2018

Individual Room Drop 11 $25,000 Space reservation/payment due: Jan. 3, 2018Materials due: Jan. 9, 2018

HOTEL BRANDING: MARRIOTT MARQUISBanner — Hotel Entrance From Convention Center 12 $30,000

Space reservation/payment due: Dec. 15, 2017Materials due: Jan. 18, 2018

Banner — Main Hotel Entrance 12 $35,000

Bar Napkins 12 $5,000

Column Wraps 12 $7,500-$10,000

Columns on Grand Street 12 $75,000

Dark Channel 13 $12,000

Elevator Door Clings 13 $40,000-$45,000

Escalator Runners and Spot Graphics 13 $25,000

Interactive Floor Display 13 $10,250

Lobby Gobos 13 $8,500

North Tower Header 14 $15,000

South Valet Wall 14 $35,000

Video Display Walls 14 $25,000

BRAN



HOTEL BRANDING: OMNI

Banners 14 $28,000 Space reservation/payment due: Dec. 15, 2017Materials due: Jan. 18, 2018

HOTEL BRANDING: MANCHESTER GRAND HYATT



Gobos 15 $8,500-$12,350

Remote Control Sleeve 15 $19,350

Second Floor Landing, Escalator and Glass Cling 15 $13,200-

$50,000

Tower Lighting 15 $125,000

HOTEL BRANDING: HILTON BAYFRONT

Bar Napkins 16 $5,000


Column Wraps and Flags on Gull Street 16 $18,000-

$30,000Column Wraps Outside Hotel Entrance 16 $15,000


Elevator Door Clings 17 $40,000

Light Walls on Lobby Level 17 $15,000

Lobby Column Wrap, Escalator and Glass Cling 17 $12,000-

$24,000Window Clings: Gull Street Doors to Convention Center 17 $15,000

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Choose your Annual Meeting

BRANDING ADVENTURE Whatever your goal for the Annual Meeting, we have options to tailor your exposure!

BE PRESENT

Don’t rely on traffic walking by! Let attendees know you’re here with an introduction to your brand!• Daily exposure with the Annual Meeting News• Exhibit Hall navigation with the Onsite Meeting Guide• Online presence with the Annual Meeting News Landing Page where more than 23,000 members and attendees read the

day’s news• Magazine visibility with the February meeting issue of Dermatology World!

BE COMPETITIVE

Step it up with a bold statement and expand beyond the exhibit hall! • Door-to-door hotel distribution with a Doctors Bag insert distributed to headquarter hotel rooms • Daily exposure with the Annual Meeting News• Exhibit Hall navigation with the Onsite Meeting Guide • Magazine visibility with the February meeting issue of Dermatology World!

BE DOMINANT

Dominate the meeting and get everyone talking about your brand!• Hotel branding with elevator door clings at the Marriott Marquis, a branded escalator at the Grand

Hyatt or column wraps at the Hilton Bayfront. • Door-to-door hotel distribution with a Doctors Bag insert distributed to headquarter hotel rooms • Daily exposure with the Annual Meeting News• Exhibit Hall navigation with the Onsite Meeting Guide • Magazine visibility with the February meeting issue of Dermatology World!

CONTACT YOUR ACCOUNT MANAGER TO DISCUSS YOUR BRANDING GOALS AND LET US TAILOR A PACKAGE TO ACHIEVE THOSE GOALS – AND FIT YOUR BUDGET!

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Advance AnnouncementBRAND EXPOSUREEarly contact: AAD members see your message as they plan their schedule with the only print publication including education programming information before the meeting.

AUDIENCE & DISTRIBUTION Mailed in October to nearly 19,000 members.

CONTENTIncludes valuable information attendees need to know for efficiently planning their time at the meeting.

DEADLINESSpace reservation/payment due: Sept. 6, 2017Materials due: Sept. 26, 2017

RATES

Inside Front Cover $9,700

Inside Back Cover $7,800

Back Cover $16,250

Opposite President’s Message $7,800

Opposite Chair’s Message $7,800

Full Page (only two available) $6,400

Cover Tip* $10,000

Final Program BookBRAND EXPOSUREAttendees will see your booth branding each day as they rely on this essential publication outlining meeting programming.

AUDIENCE & DISTRIBUTION Available onsite to attendees.

CONTENTPresents program overview, session and educational offerings and important meeting information.

DEADLINESSpace reservation/payment due: Dec. 4, 2017Materials due: Dec. 20, 2017

RATES



Back Cover $14,700

Cover Tip* $9,400

*Advertiser to provide printed cover tips. See page 21 for details.All rates are net. Cancellations are non-refundable. No agency discounts apply. New creative should be submitted to AAD prior to the material deadline for approval. See page 21.

PRINT

LIMITED SPACE

AVAILABLE

Publication size: 8-3/8” x 10-7/8” (finished size)

Publication size: 6” x 9” (finished size)

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Onsite Meeting Guide

BRAND EXPOSUREDesigned to guide attendees through the entire meeting, this publication pairs your message with critical meeting content.

AUDIENCE & DISTRIBUTION Available onsite at registration to attendees and in bins throughout the convention center.

CONTENTHighlights of must-see meeting events; Schedule-at-a-Glance; convention center and exhibit hall maps; Industry Expert Session information; exhibits information.


STANDARD RATES

Full Page $3,790

Full Page (black & white) $3,035

1/2-page horizontal $2,650

1/3-page vertical $2,085

1/4-page $1,520

Product Showcase $950

Product Category Ad $670

Highlighted Listing with Logo $360

PREMIUM RATES



Back Cover $6,065

Full Page Opposite Table of Contents $5,305

Full Page Opposite Welcome Letter $5,305

Full Page Opposite Targeted editorial (oncology, medical/surgical, aesthetic/acne)

$5,305

Map Premium $5,665

Cover Tip* $6,065

*Advertiser to provide printed cover tips.All rates are net. Cancellations are non-refundable. No agency discounts apply.

MAP PREMIUM• Full Page color ad fold-out adjacent to floor map page• Banner ad on floor map page• Your booth highlighted on map page

$5,665

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For the most current, up-to-date information, go to aad.org/AM17 or download the AAD Meeting Mobile App.

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EXHIBITS

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2018SPACE

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ENTRANCE ENTRANCE ENTRANCE ENTRANCE

Floor plan current as of Jan. 25, 2017.

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YOUR BANNER AD HERE

FULL PAGE FOLDOUT AD

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Attendee Welcome GuideBRAND EXPOSUREYour brand is front and center as the exclusive sponsor of this publication designed to get attendees’ conference experience off to a great start. You receive back panel ad and front cover logo recognition.

AUDIENCE & DISTRIBUTION Reaches 9,000 conference attendees as they arrive at their hotels or at the convention center.

CONTENTIncludes badge pick-up information and other key details attendees need to start their conference experience on the right foot.

DEADLINESSpace reservation/payment due: Dec. 21, 2017Materials due: Jan. 3, 2018

EXCLUSIVE SPONSORSHIP RATE$20,000

All rates are net. Cancellations are non-refundable. No agency discounts apply.

PRINT

Newsstand SponsorshipBRAND EXPOSUREShowcase your brand on the front and sides of newsstands dedicated to two of the meeting’s most sought-after print publications: Annual Meeting News and Onsite Meeting Guide.

AUDIENCE & DISTRIBUTION Eight double newsstands located in high-traffic areas throughout the convention center.

DEADLINESSpace reservation/payment due: Nov. 20, 2017Materials due: Nov. 27, 2017

EXCLUSIVE PREMIUM RATE OPTIONS$15,760 for newsstands only$20,000 with a Full Page, four-color ad in print

Annual Meeting News$17,800 with a Full Page, four-color ad in

Onsite Meeting Guide$22,500 with a Full Page, four-color ad in BOTH publications

Dermatology World Magazine Stand SponsorshipBRAND EXPOSUREStrategically placed in high-visibility areas, your branding exclusively appears on the front and sides of all magazine stands dedicated to the Dermatology World Bonus Distribution Convention issue.

AUDIENCE & DISTRIBUTION Six magazine stands located in high-visibility areas of the meeting. Sponsorship includes a Full Page, four-color ad in Dermatology World.

DEADLINESSpace reservation/payment due: Nov. 20, 2017Materials due: Nov. 27, 2017

EXCLUSIVE SPONSORSHIP RATE$15,000

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Annual Meeting News

BRAND EXPOSUREDuring the meeting, your message reaches thousands of AAD members in this daily newspaper as they catch up on convention events and plan their day – including visits to the exhibit hall.

AUDIENCE & DISTRIBUTION Delivered every day to 5,000 attendees via newsstands and handout personnel throughout the convention center.Publication dates: Feb. 16, 17 and 18, 2018

CONTENTLive coverage of the meeting, including up-to-date event and schedule information.


STANDARD RATES

Full Page $12,080

Full Page (P.I.) (black & white) $10,295

Full Page Spread $23,690

Junior Page $10,930

1/2 Page $8,930

1/4 Page $6,405

Products & Services Showcase $1,010

PREMIUM RATES



Back Cover* $14,910

Front Page Banner* $11,845

Front Page Banner (with Full Page)* $17,500

Content Premium $13,905

Map Premium $18,910

Official Belly Band* $14,710

Skin Condition of the Day $15,000

A Publication of the American Academy of Dermatology Association

FRIDAY • MARCH 3, 2017

More devices are moving from the lab to the office

Research improves understanding of complex dermatologic diseases

Exhibit hall floor plan and exhibitor listing3 10 Follow @AADmember on

Twitter! #AAD178

Welcome to the 2017 AAD Annual Meeting

B e prepared to hit the ground running today as the 2017 AAD Annual Meeting features a full

day of education sessions and offers an opportunity to see products and services in the exhibit hall before several networking events end a busy day.

The following days are filled with opportunities to expand your knowledge, whether your focus is improving your clinical practice, seeing the latest in dermatologic research, getting a handle on regulation and reimbursement, expanding your involvement in the Academy, or meeting with peers or mentors.

“The 2017 AAD Annual Meeting offers attendees a comprehensive, up-to-date, and innovative lineup of didactic sessions, hands-on sessions, and MOC-certified sessions that cover all

areas of dermatology from basic science to medical and surgical dermatology, pediatric dermatology, dermatopathology, practice management, leadership, and quality and patient safety,” said Allison Vidimos, MD, chair of the AAD Scientific Assembly Committee.

The education opportunities on Friday and Saturday include a variety of education presentations as well as individual sessions in the Hands-on: The Patient Encounter series on Breaking Bad News, Medication Management, the Difficult Patient, and Total Body Skin Exam. Other special education opportunities:• Friday features “Botulinum Toxin:

Video Instruction and Live Panel Discussion” (C003) and “Live Demonstration: The State of the Art in Aesthetic Dermatology” (C009).

• Saturday sessions include “Live

Demonstration: Soft Tissue Augmentation and Neuromodulators — Simultaneous Cadaver Prosection and Live Patient Injections” (C012) and “Live Demonstration: Head and Neck Anatomy — Cadaver Prosection” (C019).

• Late-Breaking Research sessions are offered throughout the day on Saturday, presenting new information on clinical trials, pediatric clinical studies, procedural dermatology, and several basic science topics.

• “Hot Topics” (S024) on Saturday afternoon will have presentations on topics chosen by meeting attendees. There will be updates on melanoma, acne, atopic dermatitis, and contact dermatitis, and a focus on developing issues, such as health system reform, connective tissue disease, and the facts about new cosmeceuticals.

Sunday PlenarySpeakers to examine the effects of recent advances in dermatology

The Sunday Plenary will feature a wealth of scientific and clinical lectures addressing telemedicine, propranolol,

cancer development, psoriasis, and the threat of Ebola. The Plenary will also feature addresses by AAD President Abel Torres, MD, JD, and President-Elect Henry Lim, MD, from 8 to 11:30 a.m. Sunday in the Chapin Theater.

Clarence S. Livingood, MD, Award and LectureshipCarrie L. Kovarik, MD, will present “Telemedicine and the Future of Medicine,” in which she will discuss the potential to improve access to health care through improved technology. She is an assistant professor of dermatology, dermatopathology, and infectious diseases at the University of Pennsylvania.

Dr. Kovarik will discuss how teledermatology can be used to improve outcomes, recommendations for standard practices to ensure quality, and the role of the specialty in telemedicine.

Eugene J. Van Scott Award for Innovative Therapy of the Skin and Phillip Frost Leadership LectureChristine Léauté-Labréze, MD, will present “Propranolol in Infantile Hemangiomas: A Successful Drug

‘Hot Topics’ on current issues to latest in research

T he popular session “Hot Topics” will discuss the most exciting new trends and technologies in

the specialty, and will review several emerging therapies for the treatment of various dermatologic conditions.

This year, the session will cover seven subjects, ranging from newer choices, such as the science behind cosmeceuticals, to ongoing

issues, such as the recent elections and how they may affect the U.S. health

system. Attendees had the

opportunity to vote on their favorite topics when they registered to attend the Annual Meeting. Kenneth J. Tomecki, MD, is the session director. The

presentations and speakers are:• Cosmeceuticals: Fact or Fancy, Zoe

Draelos, MD

• Acne: What’s New, Diane Thiboutot, MD

• Melanoma Update 2017, Allan Halpern, MD

• Connective Tissue Disease: Current Trends, Lawrence Gibson, MD

• Health Care Reform and Recent Elections, Jack Resneck Jr., MD

• Atopic Dermatitis: New Developments, Emma Guttman, MD

• Contact Dermatitis: Emerging Trends, David Cohen, MD

See WELCOME page 25See PLENARY page 25

Hot Topics (SO24)

1-4 p.m. Saturday

Chapin Theater

All rates are net. Cancellations are non-refundable. No agency discounts apply.

CONTENT PREMIUMExclusive opportunity: Full Page ad in all three issues opposite key content with a related sub-specialty focus, such as psoriasis or eczema.

$13,905

OFFICIAL BELLY BAND* Exclusive opportunity: Belly Band wraps around the first issue of Annual Meeting News. Also includes a Full Page ad within the publication for all three issues.

$14,710Advertiser to provide Belly Band. Prototype approval required.

*These premiums qualify for inclusion of the AAD Annual Meeting Newsstands at an additional $5,000. Eight stands, branded with corporate or product advertising, placed in high-traffic areas throughout the convention center. First-come, first-served.

MAP PREMIUM• Full Page ad adjacent

to the floor map page• Banner ad on the map

page• Box around exhibitor

booth

$18,910

DERMATOLOGY WORLD MEETING NEWS • FRIDAY • MARCH 3, 201710

#21st Century Oncology ..................................35303Gen Inc./DermLite ......................................26355CC (5-Continent-Congress) ..........................2079

AAbbVie ...............................................2053, 2441 Accredo ........................................................2178Accurate Manufacturing Inc. .........................3271AccuTEC Blades ............................................1965AccuVein ......................................................1070Aclaris Therapeutics Inc. ...............................3526Actelion Pharmaceuticals US ........................2664Action Bag Co. ..............................................1766Acuderm.......................................................2219AD Surgical ..................................................1692Adako USA ...................................................3187Advalight ......................................................1679Advanced Dermatology & Cosmetic

Surgery .....................................................3215Advanced MD Inc. ........................................2177Advanced Rad Solutions ................................1058Advanced Skin & Hair ...................................1360

Advanced Technology Laser Co. Ltd. ..............3192Aerolase ........................................................1521Aesthetic Guide, The .....................................1335Agnes formerly Gowoonsesang Cosmetics ....1265Allergan ........................................................2253Allied Powers LLC .........................................3389Allina Health ................................................3588Alma Lasers ..................................................2461American Board of Dermatology ...................3134American College of Phlebology ....................3491American Society for

Dermatologic Surgery ...............................2426American Society for Mohs Surgery ...............2723Amgen Inc. ...................................................2553AMP Medical Products LLC ..........................3412Anne Arundel Dermatology, P.A. ...................3391AnteAGE MD by Cellese ...............................1081Anthony Products/Gio Pelle ..........................3305Anutra Medical .............................................3558AP Easy Software Solutions ...........................1038AP Medesthetics Inc./VeinGogh ....................3493Aqua Pharmaceuticals ...................................1339Aquavit Pharmaceuticals Inc. ........................2381Ascentium Capital LLC .................................1036Asclepion Laser Technologies ........................1533Asembia LLC ................................................1062

Aubio Life Sciences .......................................3386Aurora Diagnostics .......................................1041AzaClear .......................................................3566

BBako Integrated Physician Solutions ..............1128Bank of America Practice Solutions ...............1264Bayer ............................................................2041Baylor Scott & White Health ..........................1567Beiersdorf Inc. ..............................................2753Beijing Sincoheren

S&T Development Co. Ltd. ........................3458Beijing Syntech Laser Co. Ltd. .......................3074Bellaire Industry/Mesopen ............................2977Benev Co. Inc. ..............................................3075Bio-Oil ..........................................................2375Biodermis ...........................................2431, 3293 Biofrontera Inc..............................................3579Biogenix Skin Sciences ..................................1186Biologica Technologies ..................................1040Biomed Diagnostics ......................................3388Biopelle Inc. .................................................1919BioPharmX ...................................................3390Bios SRL .......................................................1390bioskin GmbH ..............................................1261

Blaine Labs Inc. ............................................3416Bloq-UV .......................................................1691Boehringer Ingelheim

Pharmaceuticals Inc. .................................3527Bovie Medical ...............................................2371brandMD Skin Care ......................................3453Brazilian Society

for Dermatological Surgery ........................2475Brymill Cryogenic Systems ............................2226BTL ..............................................................1133

CCabana Life ...................................................3543Caliber Imaging & Diagnostics ......................1866Canfield Scientific .........................................1927Capillus LLC .................................................2683CareCredit ....................................................1127CarePath Diagnostics ....................................1768Carismed GmbH ..........................................1071Castle Biosciences Inc. ..................................1110Celgene Corp. ...............................................1053Centura Pharmaceuticals Inc. ........................1064Chemistry Rx ................................................2884Chemotechnique Diagnostics/

Dormer Laboratories .................................1662

Annual Meeting exhibitors Listing as of Feb. 14. For the most up-to-date listing, go to show.aad.org/annual17/ec/forms/attendee/indexTab.aspx

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SEATING AREA

PLANTER

SEATING AREA

PLANTER

SEATING AREA

PLANTER

SEATING AREA

PLANTER

SEATING AREA

PLANTER

FX FX

FX

FX

FHC

FX

FX

FX

FX

FX

FX

FX FX

FX

FXFHC

FX



FX

FHB






30'10'10'10'

18'9'3"9'4"

18'

10'76'

10'

27'10'

17'6"7'8"

19'10' 10'

17'6"8'

10'19'

10'

FIR

E D

OO

RD

O N

OT

BLO

CK

39' 39'39'2"39'2"

16'-6"10'

10'-8"

10' 10'

5'5"

10'

16'-6"10'

10'-8" 16'-6"10'

10'-8"10'

18'-6" 34' 10'-7"10'

46'-4" 46'-5" 10'-7" 30'-8"11'-4"



WFWF

WF

UPDN

UPUP

DIRECTIONAL

DIRECTIONAL

DIRECTIONAL

DIRECTIONAL

FIR

E D

OO

RD

O N

OT

BLO

CK

BLOC

KDO

NOT


21'

27'

8'21'

8'21'

8'21'




L2-01A

L2-0

1B

L2-03

L2-04A L2-04B

L2-05

L2-06L2-07

L2-09B L2-09A

L2-10 L2-14

L2-15A L2-15B

L2-12L2-13

L2-17A L2-17B

L2-16A L2-16B L2-16C L2-16D L2-16EL2-18

L2-23

L2-19

L2-20A

L2-20C

L2-20B

L2-24A L2-24B

L2-26A L2-26CL2-26B

L2-21 L2-22 L2-28A L2-28BL2-29 L2-34

L2-25A L2-25B

L2-32L2-33

L2-37A L2-37B

L2-36A L2-36B L2-36C L2-36D L2-36EL2-41

L2-39L2-40

L2-38 L2-42 L2-43

@75.625" @76" @75.75"

NOTMEASURED

(HAD MIS WRAP)

0001

0002

PR

IVA

TE E

XP

O M

EE

TIN

G S

UIT

ES

INDUSTRYEXPERT

SESSIONS

FOOD COURT

AADTHE CONNECTION


Center,Networking

Center/e-Center)

EXHIBITS

▲

2018SPACE

SELECTIONOFFICE

DERMATOLOGY WORLD MEETING NEWS • FRIDAY • MARCH 3, 2017 11

Continued on page 12

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636

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644

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oom

656

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60R

oom

668

SEATING AREA

PLANTER

SEATING AREA

PLANTER

SEATING AREA

PLANTER

SEATING AREA

PLANTER

SEATING AREA

PLANTER

FX FX

FX

FX

FHC

FX

FX

FX

FX

FX

FX

FX FX

FX

FXFHC

FX



FX

FHB






30'10'10'10'

18'9'3"9'4"

18'

10'76'

10'

27'10'

17'6"7'8"

19'10' 10'

17'6"8'

10'19'

10'

FIR

E D

OO

RD

O N

OT

BLO

CK

39' 39'39'2"39'2"

16'-6"10'

10'-8"

10' 10'

5'5"

10'

16'-6"10'

10'-8" 16'-6"10'

10'-8"10'

18'-6" 34' 10'-7"10'

46'-4" 46'-5" 10'-7" 30'-8"11'-4"



WFWF

WF

UPDN

UPUP

DIRECTIONAL

DIRECTIONAL

DIRECTIONAL

DIRECTIONAL

FIR

E D

OO

RD

O N

OT

BLO

CK

BLOC

KDO

NOT


21'

27'

8'21'

8'21'

8'21'




L2-01A

L2-0

1B

L2-03

L2-04A L2-04B

L2-05

L2-06L2-07

L2-09B L2-09A

L2-10 L2-14

L2-15A L2-15B

L2-12L2-13

L2-17A L2-17B

L2-16A L2-16B L2-16C L2-16D L2-16EL2-18

L2-23

L2-19

L2-20A

L2-20C

L2-20B

L2-24A L2-24B

L2-26A L2-26CL2-26B

L2-21 L2-22 L2-28A L2-28BL2-29 L2-34

L2-25A L2-25B

L2-32L2-33

L2-37A L2-37B

L2-36A L2-36B L2-36C L2-36D L2-36EL2-41

L2-39L2-40

L2-38 L2-42 L2-43

@75.625" @76" @75.75"

NOTMEASURED

(HAD MIS WRAP)

0001

0002

PR

IVA

TE E

XP

O M

EE

TIN

G S

UIT

ES

INDUSTRYEXPERT

SESSIONS

FOOD COURT

AADTHE CONNECTION


Center,Networking

Center/e-Center)

EXHIBITS

▲

2018SPACE

SELECTIONOFFICE

Circadia by Dr. Pugliese ................................2478Clinical Resolution Lab Inc. ...........................1867CLN Skin Care (TopMD Skin Care) ...............1114CNH Pillow Inc. ...........................................3219Coalition of Skin Diseases .............................2735Cobalt Medical Supply Inc. ............................1115CoLabs International Corp. ...........................3419Collagen P.I.N. ..............................................1688Compulink Business Systems Inc. .................2675Coolibar, Sun Protection You Wear ................1432Corrona LLC .................................................1676Cortex Technology Aps ..................................2622CosMedical Technologies LLC .......................2470Cosmofrance Inc. ..........................................3553CPa Medical Billing .......................................2971CRC Press - Taylor & Francis .........................1563Crown Laboratories Inc. ................................2435CryoProbe ....................................................1054Crystal Clear Digital Marketing .....................3508Cu-Tech ........................................................1213CureMD Healthcare ......................................2074Cutanea Life Sciences Inc. .............................2889Cutera ..........................................................2527Cutis & Cosmetic Dermatology .....................1767Cynosure ......................................................1439Cynova Laboratories ......................................1183

DD-Path Dermatopathology .............................3359Daavlin .........................................................3153DANA ..........................................................3492DefenAge .....................................................1286DEKA Medical ..............................................1469Delasco .........................................................1505Demandforce Inc. .........................................1004Derm101 .......................................................2923Derma Faith LLC ..........................................3575Dermablend .................................................1960DermapenWorld-Equipmed USA ..................2583DermaSweep ................................................2075Dermatologic Cosmetic Laboratories .............1427Dermatologist, The .......................................2822Dermatology Associates ................................3460Dermatology Foundation ..............................3310Dermatology News ........................................1769Dermatology Solutions Group .......................1788Dermatology Times ......................................1527DermLink Inc. ..............................................2581DermOne LLC ..............................................1056DermoScan GmbH .......................................1377Dermpath Diagnostics ..................................1353Dermpath Lab of Central States .....................3327DermResources LLC .....................................2370DermTech ....................................................2276Dermwise .....................................................3541

Designs for Vision Inc...................................2078Dino-Lite Scopes (BigC) ................................1575Dow Development Laboratories .....................3408Dr. Marder Skincare ......................................3583DRE Medical Inc. ..........................................3464

EeClinicalWorks..............................................1877Eclipse Aesthetics LLC ..................................2875Elekta ...........................................................3509Ellipse Inc. ....................................................1023Ellis Instruments ..........................................1626ELON Hair, Nails & Skin ...............................3188Elsevier .........................................................3205EltaMD SkinCare ................................1026, 1319Emirates Dermatology Society .......................1770Emvera Technologies LLC .............................1978EndyMed Medical Ltd. ...................................2981Envy Medical ................................................1219Epionce ........................................................1775Erchonia Corp. ..............................................1953eRelevance Corp. ..........................................1029Espada Dermatology .....................................1778EunSung Global Corp. ..................................3169Euro-Asian Association

of Dermatovenerologists ...........................1021European Academy of Dermatology

and Venereology .......................................0001

Exeltis USA...................................................3531EZDerm LLC ................................................1005

FFeel Good Inc. ....................................3585, 1076Ferndale Healthcare Inc. ...............................2319FibroTx LLC ..................................................1170FIGS ............................................................1281FineMec Co. Ltd. ...........................................1169Focus Medical ...............................................2775Forefront Dermatology ..................................2781Fotofinder Systems Inc. .................................1969Fotona Lasers ................................................1105

GGalderma Laboratories, LP ............................1605Genentech, a Member of the Roche Group ....1305Gensco .........................................................1175GliSODin Skin Nutrients ..............................1474GlitterTots ....................................................1180Glowbiotics MD ............................................2383Gold Bond Ultimate ......................................3475Grand Aespio Inc. .........................................3471Group Health Physicians ...............................3318Guangzhou Huafei Tongda

Technology Co. Ltd....................................1289

YOUR AD HERE

PRINT

SKIN CONDITION OF THE DAYBe part of the competition as attendees vie to identify the Skin Condition of the Day. Sponsorship includes:• Corporate or product logo in contest space in the print

Annual Meeting News and eDaily• “Brought to you by” recognition within the contest space

in the print Annual Meeting News and Meeting News Landing Page, as well as mobile text recognition to all who enter the day’s contest

• Signage at sponsor’s booth indicating you as sponsor of the contest

$15,000

DERMATOLOGY WORLD MEETING NEWS • SATURDAY • MARCH 4, 201722

AAD’s Skin Condition of the Day

The winner will receive a $25 Starbucks gift

card from AAD.

Text* “AAD Saturday” and your answer to 80802.

One winner will be selected from all correct texts received by 2 p.m. Saturday.

Identify this skin

condition and win!

The correct answer to yesterday’s Skin Condition of the Day is: Seborrheic Keratosis. For more information, go to SKMatters.com

Thank you to all of the participants. Congratulations to Katie Keel, Midstate Skin Institute in Ocala, Florida, recipient of the $25 Starbucks gift card.

Support for this program is being provided by Aclaris Therapeutics, Inc.

Today’s answer is available at

Aclaris Therapeutics, Inc. (Booth 3526) and will be published in tomorrow’s

edition of Dermatology World Meeting News

Images provided by Visual Dx

* Standard message rates apply

H alf of women in their 20s deal with the physical and emotional scarring of acne, and many have turned to

using spironolactone as a treatment, but it is associated with side effects. New evidence has been published about how to best deal with those side effects.

Spironolactone is an antiandrogen that is effective in controlling hormonal cystic/scarring breakouts in patients with acne within three months. However, physicians are concerned about the possibility of elevated blood potassium levels in patients using greater doses of spironolactone, said Shari Marchbein, MD. Other side effects include irregular menses and breast tenderness.

Dr. Marchbein, assistant professor of clinical dermatology at New York University Langone School of

Medicine, will discuss the use of spironolactone during a Saturday session, “Practical Guidelines for Using Spironolactone in Acne Patients.”

“There is a paucity of literature regarding the appropriate use, safety, and monitoring guidelines for spironolactone,” she said. “A 2015 article in JAMA Dermatology has given strong evidence that periodic blood monitoring to check for elevated serum potassium

levels is not warranted. “Most patients do not experience any

abnormalities during spironolactone therapy. This is helpful in that it saves the patient from unnecessary blood draws, as well as saving health care dollars on unneeded tests.”

Other presentations during the session will address using spironolactone for treatments other than acne, such as high blood pressure and edema.

Breaking News

Practical Guidelines for Using Spironolactone in Acne Patients (F075)

1-3 p.m. Saturday

Room W208A

Blood monitoring not needed in acne treatment

Allergic dermatitis in children

C onventional wisdom long has suggested that allergic dermatitis is uncommon in children. The reality is,

children suffer from allergic dermatitis as frequently as adults. The most common culprits are chemicals in personal care products.

“There are over 4,000 chemicals that we are exposed to on a daily basis, and only 35 of them are acknowledged by the Food and Drug Administration as allergens,” said Sharon E. Jacobs, MD, professor of dermatology at Loma Linda University and founder/CEO of The Dermatitis Academy, an online information resource for patients and parents. “Children with persistent allergic contact dermatitis need patch testing just as much as adults do.”

Dr. Jacobs explored the current realities of allergic contact dermatitis in children Friday during “The Truth About Pediatric Contact Dermatitis” (U009). Data from the Pediatric Contact Dermatitis Registry found that 48 percent of children tested were contact sensitized with 65 percent clinical relevance—rates nearly identical to published adult data.

More recent data from a survey of 252 pediatric providers found that children with allergic dermatitis are 17 times more likely to have a positive patch test than children without allergic dermatitis and 110 times more likely to have generalized involvement.

“We need to test more children,” Dr. Jacobs said. “We are missing a lot of patients who need serious help. Patients with allergic dermatitis have a history of dermatitis for 3.5 years compared to 1.8 years for other patients.”

Pediatric patch test studies identified the top allergens as: neomycin, balsam of Peru, fragrance mixes, lanolin, cocamidopropylbetaine, formaldehyde, corticosteroids, methylchlorisothiazolinone (MCI)/methylisothiazolinone (MI), propylene glycol, and benzalkonium chloride.

Other common pediatric allergens include detergents, parthenolide/compositae, nickel, cobalt, colophene, chromates, glucoside, and p-phenylenediamine, or PPD.

Those agents are commonly used in fragrances, cleaning products, cell phones, metal furniture, jewelry, foods, henna, medications, personal care, and other products commonly found in homes, schools, daycare centers, and parents’ skin.

A third of toys have been found to release nickel and cobalt. Toilet seats in schools and other public areas may be cleaned with harsh detergents and incompletely rinsed, causing allergic reactions. Black henna tattoos are a common source of allergens and should never be applied to children. Glucoside is found in many personal care products, including infant sunscreens.

“One of the most common sources of allergens is cosmetics, fragrances, hair dyes, and personal products used by parents,” Dr. Jacobs said. “Sometimes finding the source takes some sleuthing. It can be as obvious as a new rubber mat in a daycare center or as elusive as glue used in a bra or shoes.”

One of the most effective steps to treat allergic dermatitis is to remove the allergen. Pre-emptive avoidance strategy (PEAS) can effectively cure about one-third of children with persistent allergic dermatitis.

Avoidance may mean removing the product from the environment, such as offensive fragrance. It may also mean protecting items that cannot be avoided, such as putting duct tape over the rubber on soccer shin guards that are emitting allergens.

Pick up the Experience guideThe Experience AAD in Orlando onsite meeting guide is available in racks throughout the convention center. It has all of the vital information about the meeting:• How to navigate AAD 2017• Daily highlights• AAD honors and awards• Education information• Exhibit hall floor plan and exhibitors• Convention center maps• City information

Sharon E. Jacobs, MD: “There are over 4,000 chemicals that we are exposed to on a daily basis, and only 35 of them are acknowledged by the Food and Drug Administration as allergens.”

8

Your brand reaches every AAD attendee with four registration emails!The Attendee Registration Email Sponsorship includes your logo on emails sent to all 2018 AAD Annual Meeting registrants.

REGISTRATION & HOUSING CONFIRMATION EMAIL $37,500

Sent to attendees upon completion of their registration, each time they make an update to their registration, or if they cancel their registration. Advance registration closes Feb. 7, 2018.

REGISTRANTS INCLUDE:• Medical (approx. 9,000)• Non-Medical (approx. 1,500)• Press (approx. 50)

ADDRESS VERIFICATION EMAIL $17,500

EXPRESS PICK UP ONSITE STATIONS EMAIL $25,000

POST SHOW CONFIRMATION EMAIL $20,000ACCOUNT MANAGERS




Save 15% when you sponsor all four emails!

This email is not utilized for guest or exhibitor registration.

SPACE RESERVATION DUE: Aug. 30, 2017MATERIALS DUE: Sept. 1, 2017

Sent to registrants who complete their advance registration by the discounted registration rate deadline and will have their badges mailed to them prior to the meeting.

REGISTRANTS INCLUDE:• Medical (approx. 8,200)• Non-Medical (approx. 1,200)• Press (approx. 17)


SPACE RESERVATION DUE: Dec. 1, 2017MATERIALS DUE: Dec. 5, 2017APPROXIMATE LAUNCH DATE: Jan. 4, 2018

Sent to registrants who complete advance registration. This email supplies them with a QR code to scan at Express Pick Up counters to print out their badges and tickets onsite at the meeting. Emailed after the close of advance registration, prior to on-site registration opening.

REGISTRANTS INCLUDE:• Medical (approx. 9,000)• Non-Medical (approx. 1,500)


SPACE RESERVATION DUE: Jan. 8, 2018MATERIALS DUE: Jan. 10, 2018APPROXIMATE LAUNCH DATE: Feb. 7, 2018

Sent approximately two weeks after the meeting to all registrants who verified their Advance or Onsite registration while at the meeting.

REGISTRANTS INCLUDE:• Medical (approx. 9,000)• Non-Medical (approx. 1,500)


SPACE RESERVATION DUE: Feb. 5, 2018MATERIALS DUE: Feb. 7, 2018APPROXIMATE LAUNCH DATE: Feb. 28, 2018

Sample

8

DIGITAL

NO LONGER AVAILABLE

SOLD OUT

9

eBlastsBRAND EXPOSUREExtend your reach before, during and after the meeting with eBlasts designed to build your online brand connections.

AUDIENCE & DISTRIBUTION Each ePreview is emailed to an average of 23,125 members and attendees.

CONTENTGenerates registration, showcases meeting value, and links to event-planning resources on AAD’s Meeting News Landing Page.

2017 eBlast metricsOPEN RATES

CLICK-THROUGH RATES

ePreview

eDaily

ePost

Healthcare industry averages*

34.5%

33.8%

32.8%

15.9%

3.1%

6.1%

7.6%

0.8%

*Campaigner Email Marketing Metrics Report, 2016 All rates are net. Cancellations are non-refundable. No agency discounts apply. Circulation is based on projected attendance at time rate card was produced.

DIGITAL

EBLAST SCHEDULE & DEADLINES

Space reservation due Materials due

ePreview #1: mid-November 2017 Oct. 9, 2017 Oct. 23, 2017

ePreview #2: mid-December 2017 Nov. 9, 2017 Nov. 23, 2017

ePreview #3: mid-January 2018 Dec. 11, 2017 Dec. 21, 2017

eDaily: Feb. 16, 17, 18 and 19, 2018 Jan. 11, 2018 Jan. 26, 2018

ePost: late February 2018 Jan. 17, 2018 Jan. 31, 2018

RATESIncludes placement in all three issues.

Exclusive Leaderboard Ad $15,900

Exclusive Tower Ad $12,750

Rectangle Ads (two positions available)

$7,650 each

ePreviews

AUDIENCE & DISTRIBUTION Each eDaily is emailed to an average of 27,500 members and attendees.

CONTENTLive coverage of the Annual Meeting to include session and meeting highlights.

RATESIncludes placement in all four issues.




$11,730 each

eDailies

AUDIENCE & DISTRIBUTION Emailed to 27,500 members and attendees.

CONTENTHighlights from the Annual Meeting.

RATES




$6,990 each

ePost

Leaderboard Ad

TowerAd

Rectangle Ad

10

DEADLINESSpace reservation/payment due: Sept. 20, 2017Materials due: Oct. 4, 2017

Meeting News Landing PageNEW! Video Ads available!

BRAND EXPOSUREConnect with AAD members, exhibitors and other related professionals throughout the year on this go-to online Annual Meeting resource.

AUDIENCE & DISTRIBUTION Official meeting eBlasts sent to more than 23,125 AAD members and meeting attendees drive traffic to the site: aadmeetingnews.org.

CONTENTThis Landing Page is the hub for the most up-to-date conference news.

RATESAds run November 2017-April 2018.

Leaderboard AdAppears on Landing Page and key content pages. Limited to three advertisers.$8,290

Banner AdsAppear on Landing Page. Limited to three advertisers.Full: $2,320Half: $1,275

Content Page Tower AdAppears on content pages. Limited to three advertisers.$5,355

Video AdAdd your 15-second product or branding video to the Landing Page.$5,000

All rates are net. Cancellations are non-refundable. No agency discounts apply. Total reach based on projected attendance at time rate card was produced.

DIGITAL

2017 Meeting News Landing Page metrics

46,106 page views 21,710 unique visitors 1:18 minutes spent per visit on average

5/31/2017 8:42 AM - Screen Clipping

Wednesday, May 31, 2017 8:42 AM

5312017 842 AM - Screen Clipping Page 1

YOUR VIDEO HERE

NEW!

11

All rates are net. Cancellations are non-refundable. No agency discounts apply. Ad materials subject to AAD approval. See restrictions.

HOTEL

Doctors BagBRAND EXPOSUREFeature your products and services and invite attendees to your booth or event with an insert in the highly-demanded Doctors Bag.

AUDIENCE & DISTRIBUTION Delivered the mornings of Feb. 16 and 17 to attendee hotel rooms and distributed throughout the convention center.Delivery dates: Feb. 16 and 17, 2018

CONTENTLive coverage of the meeting, including up-to-date event and schedule information.

DEADLINESSpace reservation/payment due: Jan. 3, 2018Materials due: Jan. 10, 2018

DISTRIBUTION FULL LIMITED

Rate (per insert, per day

$9,350 $5,145

Quantity*

5,600 3,000

* Circulation based on projected attendance and room blocks at time rate card was produced.

Insertion Specifications

Maximum size – 8-1/2” x 11”Maximum weight – 2 oz.

Restrictions

A minimum of three inserts per day must be reserved for a Doctors Bag to be delivered. Ad materials are subject to AAD approval. See Advertising Policies and Materials Submission for more information.

Individual Room DropBRAND EXPOSUREStand out with a personal direct delivery to select attendee hotel rooms. Suggested items include brochures, product samples, booth or program invitations, or door hanger.

AUDIENCE & DISTRIBUTION Your branded item is delivered to 3,000 select hotel rooms.Delivery dates: Feb. 16, 17, 18, 19 and 20, 2018

RATE: $25,000 per day

DEADLINESSpace reservation/payment due: Jan. 3, 2018Materials due: Jan. 9, 2018

Doctors Bag PremiumMaximize your brand impact! Your logo and message are inserted into a clear pocket on one side of the bag.

INSERTION SPECIFICATIONS Maximum size – 8-1/2” x 11”Maximum weight – 2 oz.

RATE: $20,600


Reach 27,500 more when you upgrade to

the Digital Doctors Bag for just $250!

12

HOTELHotel branding: Marriott Marquis


Banner – Hotel Entrance From Convention Center• Greet attendees often as they return to the Marriott from

the Convention Center.• Size: Approximately 29’ W x 11’6” H.

$30,000Production fees included.


Banner – Main Hotel Entrance• Welcome attendees as they arrive at the Marriott.• Size: Approximately 23’ W x 7’5” H.



Bar Napkins• Hundreds of brand impressions every day with your

branded bar napkins in the Marina Kitchen bar (in lobby).• Sponsor provides 5,000 napkins.

$5,000 Rights only.Sponsor provides branded napkins.


Columns on Grand Street• Get street-side exposure to attendees walking or driving

by during the conference with these eight columns outside the hotel.

• Size: Approximately 8’ W x 20’ H.

$75,000 for eight columns Production fees included.Exclusive opportunity.


Column Wraps• Your branding reaches attendees as they walk throughout

the hotel.• Size: Varies

$7,500-$10,000 Production fees included.

YOUR

LOGO

HERE

Materials extensions are not guaranteed. Contact your account manager for availability and late fee charges.


13



Dark Channel• Engage attendees with your message in their hotel rooms

on the television convention channel.

$12,000Production fees included. (Additional fees if new videos are delivered daily.)


Elevator Door Clings• Sponsor messaging surrounds attendees waiting to enter

elevators.• Elevator door branding available in the North and South

Towers:• North Tower: Four elevators • South Tower: Five elevators North Elevators: $40,000

South Elevators: $45,000Production fees included.


Escalator Runners and Spot Graphics• Your branding appears on escalator runners and spot

graphics transporting attendees throughout the hotel.• Escalators are very visible, in high-traffic areas.• Size: Varies.

$25,000 per escalatorProduction fees included.


Interactive Floor Display • Located near Starbucks and the Exchange Market, your

interactive advertisement engages attendees in this high-traffic area.

• Images play from 6:30 a.m.-10 p.m. each day of the conference.• More than 70 graphic effects available for customization.• Brand the application with your corporate/brand logo, or

build your own interactive advertisement.$10,250Production fees included.Exclusive opportunity.


Lobby Gobos• Shine your branding on walls in high-traffic areas of the

hotel, 24 hours a day:• Front Lobby• South Tower Foyer

$8,500 eachProduction fees included. (Additional fees could apply depending on gobo selected and artwork provided.)


14



North Tower Header• Your message greets attendees as they check in to the

hotel and each time they revisit the lobby or walk to North Tower elevators.

• High visibility from lobby and registration.• Size: approximately 45’ 8” W x 4’ H.

$15,000Production fees included.Exclusive opportunity.


South Valet Wall• Sponsor branding is visible from Harbor Drive and as

attendees walk to and from the Marriott Marquis, Grand Hyatt and Convention Center.

• Size: • Left face: approximately 23’8” W x 24’4” H.• Right face: approximately 20’8” W x 24’4” H. $35,000

Production fees included.Exclusive opportunity.


Video Display Walls• Showcase your video on the ballroom level in the Marriott

Grand Foyer.• Wall consists of 16 seamless bezel monitors creating

a 16’ W x 9’ H wall display surface. • Two walls available through Saturday, Feb. 17, 2018.

$25,000 eachProduction fees included.

Hotel branding: Omni


Banners• Giant banners facing out from the Omni catch the atten-

tion of those on Harbor Drive, at the Convention Center or entering the Gaslamp Quarter.

• Sail Terrace Banner: approximately 36’ W x 50’ H.• South Foyer Banner: approximately 65’ W x 19’ H.

$28,000 eachRights only.



15

HOTELHotel branding: Manchester Grand Hyatt


Dark Channel• Engage attendees with your message in their hotel rooms

on the hotel television convention channels.

$12,000Production fees included. (Additional fees if new videos are delivered daily.)


Gobos• Shine your branding on walls in high-traffic areas of the

hotel, 24 hours a day:• Lobby• Palm Foyer

Palm Foyer: $8,500Lobby: $12,350Production fees included.Exclusive opportunity.(Additional fees could apply depending on gobo selected and artwork provided.)


Remote Control Sleeve• Display your branding on television remote control sleeves

in attendee hotel rooms.

$19,350 for 1,400 roomsProduction fees included.


Second Floor Landing, Escalator and Glass Cling• Your branding surrounds attendees as they come and go

from the lobby to the second floor, for access to Seaport Village and the Convention Center.

• Escalator: Located near lobby bar.• Escalator Surround Glass Panels: On second floor, all but

two of the 11 panels are double-sided.• Palm Court Windows: Above doors leading outside.• Grand Bar Overlook: Glass railing panels overlooking

lobby bar.

Escalator Clings: $20,000Escalator Surround Glass Panels: $14,000Palm Court Windows: $50,000Grand Bar Overlook: $13,200Production fees included.


Tower Lighting• Your brand lights up the San Diego skyline as your logo

or image is projected on the Hyatt’s Harbor Tower, facing Harbor Drive, for five hours each night, beginning at dusk.

$125,000Production fees included.Exclusive opportunity.


16

HOTELHotel branding: Hilton Bayfront


Bar Napkins• Hundreds of brand impressions every day with your brand-

ed bar napkins in the lobby bar.• Sponsor provides 1,000 napkins.

$5,000Rights only.Sponsor provides branded napkins.


Column Wraps Outside at Hotel Entrance• Be the first to greet attendees as they arrive at the Hilton.• Two large columns in the driveway of the Hilton’s front

entrance.

$15,000 for two columnsRights only.Exclusive opportunity.


Column Wraps and Flags on Gull Street• Attendees see your message often as they walk between

the hotel and the Convention Center, using Gull Street doors.

• Six columns on the sidewalk immediately outside the doors.

• Columns have “flags” attached that are also available for branding.

$30,000 for six columns$18,000 additional for flagsRights only.Exclusive opportunity.


Dark Channel • Engage attendees with your message in their hotel rooms

on the hotel television convention channels.


YOUR

LOGO

HERE




Light Walls on Lobby Level• Your brand hits maximum impressions when it’s displayed

on this giant light wall in the Hilton Lobby.

$15,000 eachRights only.


Lobby Column Wrap, Escalator and Glass Cling• High visibility for your brand on both the Indigo (Lobby)

and Promenade levels (from which attendees reach the Convention Center) gets your brand out front early.

• Lobby Column Wraps: Four columns in lobby at top of escalators.

• Promenade Column Wraps: Two columns at base of escalator.• Escalator Cling: Side clings and middle runner.• Escalator Surround Glass Panels: Lobby level,

17 double-sided glass panels.

Lobby Column Wraps: $24,000Promenade Column Wraps: $12,000Escalator Cling: $20,000Escalator Surround Glass Panels: $12,000Rights only.


Window Clings: Gull Street Doors to Convention Center• Gull Street is a highly traveled path for Hilton guests to the

Convention Center.• Brand the doors they use for multiple daily impressions

with these double-sided window clings.• Combine window clings with the Lobby Column Wrap,

Escalator and Glass Cling above to dominate this path!$15,000Rights only.Exclusive opportunity.

HOTELHotel branding: Hilton Bayfront

17Materials extensions are not guaranteed. Contact your account manager for availability and late fee charges.


Elevator Door Clings• Huge visibility for your message as attendees wait

for elevators throughout the day — and night!• Two banks of elevators with 11 total doors

$40,000 for 11 elevatorsRights only.Exclusive opportunity.

18

ACCOUNT MANAGERS

Bridget Blaney (Companies A-F)[email protected]

Cathleen Gorby (Companies G-L)[email protected]

Maureen Mauer (Companies M-R)[email protected]

Julie Hainje (Companies S-Z)[email protected]

18

Expand your reach with AAD members beyond the Annual Meeting with year-round visibility in Dermatology World: the official practice management magazine of AAD.

Dermatology World advertising is available through:

February Convention bonus distribution issueYour brand gets bonus exposure at Annual Meeting and beyond when you advertise in the Dermatology World February Convention bonus distribution issue.


All rates are net. Cancellations are non-refundable. No agency discounts apply. Sources: 1. 2017 USPS Statement of Ownership, Management and Circulation. 2. 2017 Reader Feedback Study of Dermatology World, Stratton Publishing & Marketing, Inc.

CIRCULATION19,600 AAD members1

print weekly e-newsletter

READERSHIP90% overall reader satisfaction2

EFFICIENCYRanks #1 against competitors for most useful practice management content2

Dermatology World

PRINT

ADVANCE ANNOUNCEMENT Inside Front Cover $9,700Inside Back Cover $7,800Back Cover $16,250Opposite President’s Message $7,800Opposite Chair’s Message $7,800Full Page (only two available) $6,400Cover Tip $10,000

FINAL PROGRAMInside Front Cover $8,900Inside Back Cover $7,700Back Cover $14,700Cover Tip $9,400

ONSITE MEETING GUIDE Size B/W Four-colorSTANDARD RATESFull Page $3,035 $3,7901/2-page horizontal $2,6501/3-page vertical $2,0851/4-page $1,520Product Showcase $950Product Category Ad $670Highlighted Listing with Logo $360PREMIUM RATESInside Front Cover $5,305Inside Back Cover $4,740Back Cover $6,065Full Page Opposite:

Table of Contents $5,305 Welcome Letter $5,305 Targeted Editorial (oncology, $5,305 medical/surgical, aesthetic/acne)

Map Premium $5,665Cover Tip $6,065

ANNUAL MEETING NEWS Rates include all three issues.STANDARD RATESFull Page $12,080Full Page (P.I.) $10,295Full Page Spread $23,690Junior Page $10,9301/2 Page $8,9301/4 Page $6,405Products & Services Showcase $1,010PREMIUM RATESInside Front Cover $13,815Inside Back Cover $13,815Back Cover $14,910Front Page Banner $11,845Front Page Banner + Full Page $17,500Content Premium $13,905Map Premium $18,910Belly Band $14,710Skin Condition of the Day $15,000 NEWSSTAND SPONSORSHIPNewsstands only $15,760With Full Page ad in daily $20,000 With Full Page ad in Onsite Meeting Guide $17,800With Full Page ad in daily

and Onsite Meeting Guide $22,500

Advertisers may run different ads each day for a $150 “change-out” fee per day changed.

ATTENDEE WELCOME GUIDEExclusive Sponsorship $20,000

DERMATOLOGY WORLD MAGAZINE STAND Exclusive Sponsorship $15,000

DERMATOLOGY WORLD FEBRUARY ISSUE Full Page $4,1151/2 Page $3,5801/4 Page $2,880Opposite TOC $4,632Opposite What’s Hot $4,503Opposite President’s Page $4,503

HOTEL

DOCTORS BAG Feb. 16 Insert Full (per insert) $9,350Feb. 16 Insert Limited (per insert) $5,145Feb. 16 Premium $20,600Feb. 17 Insert Full (per insert) $9,350Feb. 17 Insert Limited (per insert) $5,145Feb. 17 Premium $20,600

INDIVIDUAL ROOM DROP Feb. 16 Individual Room Drop $25,000Feb. 17 Individual Room Drop $25,000Feb. 18 Individual Room Drop $25,000Feb. 19 Individual Room Drop $25,000Feb. 20 Individual Room Drop $25,000

HOTEL BRANDINGMarriott MarquisBanner – Hotel Entrance From Conv. Center $30,000Banner – Main Hotel Entrance $35,000Bar Napkins $5,000Column Wraps $7,500-

$10,000Columns on Grand Street $75,000Dark Channel $12,000Elevator Door Clings: North Elevators $40,000Elevator Door Clings: South Elevators $45,000Escalator Runners and Spot Graphics $25,000Interactive Floor Display $10,250Lobby Gobos $8,500North Tower Header $15,000South Valet Wall $35,000Video Display Walls $25,000Manchester Grand HyattDark Channel $12,000Gobos: Palm Foyer $8,500Gobos: Lobby $12,350Remote Control Sleeve $19,350Second Floor Landing Escalator

& Glass Cling Package • Escalator Clings $20,000 • Escalator Surround Glass Panels $14,000 • Palm Court Windows $50,000 • Grand Bar Outlook $13,200Tower Lighting $125,000

Hilton BayfrontBar Napkins $5,000Column Wraps and Flags on Gull Street $30,000-

$48,000Column Wraps Outside Hotel Entrance $15,000Dark Channel $12,000Elevator Door Clings $40,000Light Walls on Lobby Level $15,000Lobby Column Wrap, Escalator & Glass Cling Package • Lobby Column Wraps $24,000 • Promenade Column Wraps $12,000 • Escalator Cling $20,000 • Escalator Surround Glass Panels $12,000Window Clings: Gull Street Doors

to Convention Center $15,000OmniBanners (each) $28,000

DIGITAL

MEETING NEWS LANDING PAGELeaderboard Ad $8,290Full Banner Ad $2,320Half Banner Ad $1,275Content Page Tower Ad $5,355Video Ad $5,000

ePREVIEWS Rates include all three issues.Leaderboard Ad $15,900Exclusive Tower Ad $12,750Rectangle Ad $7,650

eDAILIES Rates include all four issues.Leaderboard Ad $21,500Exclusive Tower Ad $16,830Rectangle Ad $11,730

ePOST Leaderboard Ad $13,070Exclusive Tower Ad $10,455Rectangle Ad $6,990

ATTENDEE REGISTRATION EMAIL SPONSORSHIP Registration & Housing Confirmation Email $37,500Address Verification Email $17,500Express Pick Up Onsite Stations Email $25,000Post Show Confirmation Email $20,000

ASCEND INTEGRATED MEDIA ADVERTISING AGREEMENTSubject to acceptance by Ascend Integrated Media LLC. • All advertising subject to AAD approval.

SIGN AND RETURN TO:Cathleen GorbyAscend Integrated Media LLCFax: [email protected]

Please write your initials next to selected ad sizes. TOTAL AMOUNT: $

TO PAY BY CREDIT CARD, PLEASE CONTACT YOUR SALES REPRESENTATIVE BY PHONE OR E-MAIL. CREDIT CARD PAYMENT IS QUICK, EASY AND SECURE.

2018 AAD ANNUAL MEETINGPlease complete the following information:

Advertiser: _____________________________________________________________________ Agency (if applicable): __________________________________________________

Billing Information: ❑ Agency ❑ Advertiser Contact Name: ________________________________________________________

Billing Address: _________________________________________________________________ City: _________________________ State: __________ Zip: _________________

Phone: __________________________________ Fax: __________________________________ E-mail: ________________________________________________________________

Ascend Integrated Media LLC • 6710 W. 121st St., Suite 100 • Overland Park, KS 66209

I have read and agree to the terms as set forth on this document.

Authorized Advertiser/Agency Signature & Title Date PO# (if necessary)

TERMS• Signing this agreement indicates firm space

commitment in accordance with the corresponding rate card. A signed copy of this agreement is binding.

• Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable.

• All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late fee will be charged for materials received after the materials deadline.

• Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement.

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Mechanical SpecificationsMaterials required for print products (except Program Book)• PDF/X-1a files are required for all ads. View

specifications at www.swop.org or www.adobe.com/designcenter/acrobat/articles/acr6pdfx.html.

• Fonts must be outlined or embedded.• All colors should be converted to CMYK (except

black text).• Crop marks and color bars should be outside

printable area (18-point offset).• Submit full-page spreads as a single-page file.

Document setup• Use Adobe InDesign for ad layouts. For information

on creating a PDF/X-1a, visit www.adobe.com.• Photoshop: 300 dpi CMYK or grayscale, 600 dpi

minimum bitmap, flattened layers, TIF or EPS format, binary encoding (no JPG and no extra channels).

• Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links).

• All fonts should be OpenType (Type 1 and Multiple Master Fonts are strongly discouraged).

• All colors must be CMYK (except black text); no PMS/Pantone colors.

• Ink density is not to exceed 300%.• Black text 12 points or smaller should be black only.

(C=0%, M=0%, Y=0%, K=100%).• Reversed text must be a minimum of 10 points.

Unacceptable file types• Microsoft Word, Excel, PowerPoint or Publisher

and Adobe Pagemaker or Freehand files will not be accepted. If you need assistance with your ad creation, contact your Ascend Integrated Media sales representative.

Submitting digital files• You will receive an email address for file submission

approximately six weeks prior to the materials deadline. If you have questions before this time please contact your Ascend Integrated Media representative.

Proofs• Contract proofs are recommended for all ads. A

contract proof printed at 100% with registration marks and color bars can be used for color accuracy, if SWOP-approved. View specifications online at www.swop.org. Without an accurate SWOP-provided proof, Ascend Integrated Media cannot be held responsible for the outcome of color on press.

Submitting color proofs• Mail proofs to:

Ascend Integrated Media LLC Attn: AAD Annual Meeting 2018 6710 W. 121st Street, Suite 100 Overland Park, KS 66209 913-469-1110

Please remit payments to:Ascend Integrated Media LLCP.O. Box 870939Kansas City, MO 64187-0939

Doctor’s Bag restrictionsDue to their weight and bulk, magazines, newspapers and other publications will not be permitted to be distributed through the bag. Prices are based on an average sized paper insert. Bulk items will be assessed an additional fee based on weight and dimensions; please contact your sales representative for more information. A minimum of four inserts from any combination of advertisers must be reserved for the Doctor’s Bag to be delivered. Ad materials subject to AAD approval. See mechanical specifications for more information.

Advertising restrictionsExhibit items, advertising literature or pamphlets that are distributed may contain only recognized indications and claims. Advertising in any media that particular products or services have been exhibited at the AAD Annual Meeting or in a manner that could be construed as an endorsement by the Academy or by its members is prohibited. With the exception of the Academy approved recognition programs, Academy logos, seals, trademarks, service marks, or other similar property rights, including those that are in disuse, may not be used in connection with any product or advertising materials displayed or distributed. Please reference the AAD Advertising Standards for the entire policy.

Specifications for Meeting News Landing Page and content pages• Leaderboard, banner and tower ads must in GIF,

JPG or SWF format at 72 dpi, RGB and submitted at actual size. Please note that premium rotator ads must be static ads and have a safety area that is smaller than the actual ad size.

• For linked ads, URL must be submitted along with

creative material by email or in a Word document. Both the ad and the URL for linking are subject to the approval of the association.

• The maximum ad file size is 100kb–125kb.• All third-party vendor-supplied tags are subject to

approval and must be accompanied by actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for email or site usage.

Specifications for eBlasts• Leaderboard, tower and rectangle ads must be in

GIF or JPG format at 72 dpi, RGB and submitted at actual size. (SWF files are not accepted).

• URL must be submitted along with creative material by email or in a Word document. Both the ad and the URL for linking are subject to the approval of the association.

• The maximum ad file size is 100kb–125kb.• All third-party vendor supplied tags are subject to

approval and must be accompanied by actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for email or site usage

• Animated GIF files are accepted, but not all email platforms support animation. If you wish to submit an animated ad, please include all critical information on the first slide. Only 1 URL is accepted per animated GIF—we do not allow separate URLs embedded in individual frames.

Important notes for all products• All advertising is subject to AAD approval.• A minimum $500 late fee will be charged for

materials received after the deadline.• Payment on ad space is due at space deadline. All

prices are net.• All signed agreements are firm. Cancellations are

nonrefundable.• No agency commission or cash discounts accepted.• All quantities are based on projected attendance and

room blocks at the time the rate card is printed.

Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, the publisher is not responsible for lost or damaged advertising materials after publication.

ONSITE MEETING GUIDEAd sizes and dimensions (width x height)Publication size: 8-3/8" x 10-7/8" (trim) Trim: Final page dimensions.Bleed: Size required for an ad to bleed off the edges of a page. (1/8" past trim)Safety/Live Area: All text and graphics not intended to bleed. (1/4" from trim)

Coversand

Full Page10-1/4" x 14"

Covers& Full Page

8-3/8" x 10-7/8"

Bleed: 8-5/8" x 11-1/8"Trim: 8-3/8" x 10-7/8"Safety/Live Area: 7-7/8" x 10-3/8"Non-Bleed: 7" x 10"

1/2 Page Horizontal7" x 5" (no bleed)

Product &ServicesShowcase Ad2-1/4" x 5"(no bleed)

Product Category Ad2-1/4" x 2-1/4”(no bleed)

1/3 Page Vertical2-1/4" x 10"(no bleed)

1/2 PageHorizontal

10-1/4" x 7"

1/4 Page5" x 7"

1/2 PageVertical

5" x 14"

Product Showcase Ad

2-3/8" x 3-1/8"

Coversand


Coversand Full Page

10-7/8” x 15"

Bleed: 11-1/8” x 15-1/4"Trim: 10-7/8” x 15"Safety/Live Area: 10-3/8” x 14-1/2"

DAILIESAd sizes and dimensions (width x height)Publication size: 10-7/8” x 15" (finished size)

Junior Page7-1/2" x 10"

Full Page Spread21-3/4” x 15"

Bleed: 22” x 15-1/4"Trim: 21-3/4” x 15"Safety/Live Area: 21-1/4” x 14-1/2” 1/2” in center clear of text and/or logos.

Rectangle Ads300 x 100 pixels

Full Tower Ad160 x 600 pixels

ePreview, eDaily and ePost ads

Full Banner Ad468 x 60 pixels and 300 x 50 pixels

Half Banner Ad234 x 60 pixels

AAD Event Media Landing Page and Content Page ads

eMEDIAAd sizes and dimensions (width x height)

ContentPage

Tower Ad160 x

600pixels

Leaderboard Ad 728 x 90 pixels and 300 x 50 pixelsLeaderboard Ad

728 x 90 pixels and 300 x 50 pixels

ATTENDEE WELCOME GUIDEAd sizes and dimensions(width x height) Bleed: 3-7/8” x 8-3/4”Trim: 3-5/8” x 8-1/2”Safety/Live Area: 3-1/8” x 8”

Back Panel

MAGAZINE STAND AND NEWSSTAND PREMIUM

Available ad space (for advertisers)• Front header panel: 26.5 in. x 9.5 in.• Front bottom panel: 26.5 in. x 15 in.• Side panels: 18.38 in. x 27 in.Note: Please include 0.125 in. bleed around all artwork.

Final rack dimensions:• Front header panel: 26.5 in. x 28.25 in.• Front bottom panel: 26.5 in. x 15 in.• Side Panels: 18.38 in. x 33 in.

1/4 Page3-1/2" x 5"(no bleed)

Coversand


Full Page Spread16-3/4" x 10-7/8"

Bleed: 17" x 11-1/8"Trim: 8-3/8" x 10-7/8"Safety/Live Area: 16-1/4" x 10-3/8"1/2” in center clear of text and/or logos.

Front Page Banner10-1/4" x 2"

Video Ad mp4 format

16:9 aspect ratio formatted for HD screens

1920 x 1080 pixels minimum (1080p HD resolution)

Advance Announcement and Final Program Mechanical SpecificationsPublication is offset printed and perfect bound. Paper stock: body 50# uncoated offset; cover 100# gloss enamel coated. Perfect binding.

PREPRINTED INSERTS FOR PROGRAM BOOKSFull Page rate times the number of pages. A single-leaf insert is considered 2 pages and is billed at 2x the Full Page rate. For single-leaf inserts, the maximum paper weight: 80# coated, 70# uncoated. Minimum weight: 60# coated, 50# uncoated. See Closing Dates for deadlines. Please contact your sales representative for quantity needed and shipping instructions.

PREPRINTED COVER TIPS FOR PROGRAM BOOKSSee Closing Dates for deadlines. Please contact your sales representative for quantity needed and shipping instructions. 100# text weight maximum.

DISPOSITION OF REPRODUCTION MATERIALUnless otherwise notified, furnished files will be destroyed after 12 months. Insert overs will be held until the Program Book mails. After mailing is completed, any unused inserts for that issue will be destroyed unless otherwise indicated on the insertion order. Excess inserts held in storage beyond completion of insertion date may be subject to storage charges.

REPRODUCTION REQUIREMENTS File FormatsThe preferred file format is PDF and must meet the specifications listed below. EPS and TIFF files are also accepted, specifications are listed below.

The AAD will not accept native file formats from Quark, InDesign, Pagemaker, or files created in any Microsoft Office program (e.g. Word or Publisher). Corel Draw files are also not acceptable.

Electronic File Specifications • All 4-color files must be in CMYK, unless a 5th

or spot color is specified. Black and white files must be in grayscale, no 4-color black.

• All files must include trim, register and center marks.

• All files must be the correct size as listed on the rate card per each publication.

• Additional 1/4” bleed is required for all bleed ads.

• All images must be at least 300 dpi for photos and 1200 dpi for line art.

• All files submitted must be final artwork. Publisher will not make changes to digital files.

PDF File Specifications • Acrobat Distiller options should be set to Press

Quality.• All fonts and images must be embedded.• All files and images must be at least 300 dpi.

Illustrator File Specifications • All fonts must be embedded into the file or

converted to outlines.• All images and/or graphics must be embedded

in the file.• All files and images must be at least 300 dpi.• All files should be saved as EPS or PDF.

Photoshop File Specifications • All files and images must be at least 300 dpi.• All files must be flattened. • All files should be saved as EPS, TIFF, or PDF.• JPEG files will not be accepted.

PROOFSThe AAD and its printers require two (2) sets of color proofs which are suitable for press match (Iris print, AGFA press match, or a Kodak Approval print). All proofs must have trim, register, and center marks clearly indicated. No exceptions will be granted. Color laser prints are not suitable for color matching on press and will not be accepted for that purpose. Laser proofs are acceptable for black and white ads only. The AAD and its printers will not guarantee

the final reproductive quality or accuracy of ads submitted electronically without the required color proofs. No makegoods or discounts will be issued when these electronic ad submission guidelines are not followed. Contract proofs are required for all ads. A contract proof printed at 100% with registration marks and color bars can be used for color accuracy, if SWOP-approved. View specific captions online at www.swop.org. Without an accurate SWOP-provided proof, the AAD and its printers cannot be held responsible for the outcome of color on press.

Submit electronic ad materials, insertsamples, and proofs to:

Carrie Parratt, Advertising Specialist American Academy of Dermatology 930 E. Woodfield Rd. Schaumburg, IL 60173 Phone: 847-240-1770 Fax: 847-240-8618 E-mail: [email protected]

E-mail submitted materials must be less than 5MB. Any file larger than 5MB please contact Carrie Parratt.

FOR MORE INFORMATION PLEASE REVIEW THE AAD MEDIA KIT ON THE WEB AT WWW.AAD.ORG/ADVERTISING

CONTACTS




21

AAD Advance Announcement

Ad sizes and dimensionsPublication size: 8-3/8" x 10-7/8" (finished size)

All dimensions are width x height.

*For bleed ads, keep live matter 1/4” from trim edges.

Coversand


Covers& Full Page

8-3/8" x 10-7/8"

Bleed: 8-5/8" x 11-1/8"Trim: 8-3/8" x 10-7/8"Non-Bleed: 7-1/8" x 10"

AAD Final Program

Ad sizes and dimensionsPublication size: 6” x 9” (finished size)

All dimensions are width x height.

Coversand

Full Page10-1/4" x

14"

Covers& Full Page

6" x 9"

Bleed: 6-1/4" x 9-1/4"Trim: 6" x 9"Safety/Live Area: 5-3/4" x 8-3/4"

Cover Tip

Trim: 5" x 7"

Cover Tip

Trim: 5" x 7"

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AAD 76TH Annual Meeting Advertising Policies and Materials Submission ProceduresAll ads, inserts and promotional items require approval by the association. Please allow five business days for approval. We highly recommend that advertisers do not print materials or go live with Web sites before association approval is received. The Association is not liable for any expenses that may be incurred if changes must be made to pieces that have already been produced prior to receiving approval.

Submit a copy of your ad/insert/promotional item via email for approval. Please indicate the name of the exhibiting company and provide the name of the meeting in the Subject line of the email. Email to Kate Hegarty: [email protected].

Item Prototype DueAd materials/Promotional or Insert Materials Due

Maximum Weight Maximum Dimensions

Advance Announcement n/a Sept. 26, 2017 n/a n/a

Meeting News Landing Page n/a Oct. 4, 2017 n/a n/a

ePreview #1 n/a Oct. 23, 2017 n/a n/a

ePreview #2 n/a Nov. 23, 2017 n/a n/a

Newsstand Sponsorship n/a Nov. 27, 2017 n/a n/a

Dermatology World Magazine Stand Sponsorship n/a Nov. 27, 2017 n/a n/a

Final Program n/a Dec. 20, 2017 n/a n/a

ePreview #3 n/a Dec. 21, 2017 n/a n/a

Annual Meeting News n/a Dec. 28, 2017 n/a n/a

Onsite Meeting Guide n/a Jan. 2, 2018 n/a n/a

Attendee Welcome Guide n/a Jan. 3, 2018 n/a n/a

Dr. Bag Premium Dec. 21, 2017 Jan. 3, 2018 2 oz. 8.5 x 11

Dermatology World February Issue n/a Jan. 4, 2018 n/a n/a

Individual Room Drop Jan. 3, 2018 Jan. 9, 2018 2 oz. 8.5 x 11

Dr. Bag Insert Jan. 3, 2018 Jan. 10, 2018 2 oz. 8.5 x 11

eDailies n/a Jan. 26, 2018 n/a n/a

ePost n/a Jan. 31, 2018 n/a n/a

Inserts are considered to be one 8-1/2” x 11” printed piece, with a maximum weight of 2 oz. Inserts not meeting that criteria are considered “bulk” items, and are subject to additional fees. This includes, but is not limited to, items such as product samples (bottles, bars or packets); non-perishable food items; branded materials; other giveaway items; printed materials that are packaged or of odd shapes and/or sizes; printed materials containing loose sheets and/or disclaimers; printed materials with promotional items attached; magazines, brochures or other multiple-page collateral pieces. A $500 late fee will be charged for materials received after the deadline.

For a non-paper insert/promotional item, please send three samples of the item for approval. The item received for approval must be identical to the item that will be distributed. The association will review bulk items on a case-by-case basis.

Send to: Kate Hegarty | Ascend Integrated Media, 6710 West 121st Street, Suite 100 | Overland Park, KS 66209 | 913-344-1391

*Please include the following information with the insert/promotional item for approval: Name of Advertiser/Exhibiting Company, Insert/Promotional Item Title, Planned Insertion Date.

After your inserts are approved, ship them to be received by the materials deadline(s) above. Ascend Integrated Media will supply a shipping label with complete shipping information. The advertiser is asked to complete the supplied shipping label and place it on the outside of each box shipped. Please do not ship the full quantity to Ascend Integrated Media, or you may incur additional costs. The advertiser is responsible for sending the correct number of inserts. If materials are received by the printed deadline, Ascend Integrated Media will attempt to verify quantities received and notify advertisers of shortages. Ascend Integrated Media will not be responsible for shortages due to an incorrect number of inserts received. For Doctor’s/Educator’s Bags and Individual Door/Room Drop opportunities, please submit an additional 3% to 5% overage to allow for potential increase in room blocks.PLEASE MAKE NOTE OF THESE IMPORTANT ADVERTISING POLICIES:1. Exhibit items, advertising literature or pamphlets that are distributed may contain only recognized indications and claims. Advertising in any media that particular products or

services have been exhibited at the AAD Summer Meeting or in a manner that could be construed as an endorsement by the Academy or by its members is prohibited. With the exception of the Academy approved recognition programs, Academy logos, seals, trademarks, service marks, or other similar property rights, including those that are in disuse, may not be used in connection with any product or advertising materials displayed or distributed. Please reference the AAD Advertising Standards for the entire policy.

2. Use of the AAD Corporate Logo or AAD 2018 Annual Meeting Logo is prohibited.3. All inserts and promotional items require approval by the Academy’s Advertising Review Team. Please allow five business days for approval. The Academy highly

recommends that advertisers do not print materials, or go live with Web sites, before Academy approval is received. The Academy is not liable for any expenses that may be incurred if changes must be made to pieces that have already been produced prior to receiving approval.

4. Please carefully read the Academy’s Advertising Standards for detailed information regarding acceptance standards. The Advertising Standards are included in the 2018 Annual Meeting Advertising Opportunities brochure, available online or from your Ascend Media sales representative or on the AAD website, www.aad.org/advertising.

5. Advertisers cannot use the AAD name in ad as an implied endorsement of a company, product or service.6. Ex: See us at AAD booth 4567. However, can say Visit our booth 4567 at AAD.7. Ex: As discussed at AAD, our product…8. Ex: As seen at AAD…

23

AAD Advertising Standards

The American Academy of Dermatology and AAD Association (collectively, “the Academy”) owns or controls a variety of communication outlets, including but not limited to publications, websites, digital newsletters, meeting site signage (banners, buses, billboards et al), etc., and accepts advertising as a means of keeping our audiences informed of products and services, and as a source of non-dues revenue.

GENERAL ELIGIBILITY

1. Advertising eligibility is governed by the Academy’s Advertising Standards, bylaws, administrative regulations and policies, and all applicable federal, state and local laws.

2. The Academy follows the Standards for Commercial Support of Continuing Medical Education of the Accreditation Council for Continuing Medical Education (ACCME) and the Council on Medical Specialty Societies Code for Interactions with Companies. The Academy also complies with the PhRMA and AdvaMed guidelines on the interaction with health care providers to the extent they are consistent with AAD guidelines.

3. The Academy accepts advertising only if acceptance does not pose or imply a conflict of interest.

4. The Academy regularly reviews advertisements for suitability according to industry advertising standards, and as governed by the Federal Trade Commission (FTC). The Academy reserves the right to reject or not to renew previously approved advertisements.

ADVERTISING COPY

1. The advertiser and the product or service being offered should be clearly identified in the advertisement. In the case of drug advertisements, the full generic name of each active ingredient shall appear.

2. It is the sole responsibility of the advertiser to ensure that advertisements are in compliance with all applicable industry, state and federal regulatory and governmental agency guidelines (FDA, FCC, FTC, PhRMA, CMSS, OIG, CFSAN, etc.), as well as continuing medical education guidelines (AMA, ACCME, etc.), as appropriate. Appearance of advertising in Academy publications should not be construed as a guarantee that the manufacturer has complied with such laws and regulations.

3. Advertisements containing claims about the safety or effectiveness of health care products or services may cite in footnotes references from scientific literature, provided the reference is truthful and is a fair representation of the body of literature supporting the claim made.

4. Guarantees may be used in advertisements provided the statements that are “guaranteed”

are considered truthful, supportable, and could be used whether or not they are guaranteed. Companies must disclose conditions and limitations of any product guarantees.

5. Comparison to a competitor’s products or services is permitted if claims of superiority have not been challenged by any governing body, and data from well-controlled clinical studies cited in recognized, peer-reviewed medical journals, are cited in the ad, or can be made available upon request. Comparisons to a competitor’s products or services may not be disparaging, false or misleading. Comparison to the Academy’s products or services is prohibited.

6. Advertisement of memberships, products, meetings or services that compete directly with those offered by the Academy is generally prohibited. Fundraising by organizations other than the Academy is prohibited.

7. Artwork, format, and layout of ads should be such as to avoid confusion with editorial content of the communication outlet. The word “advertisement” may be required.

8. The inclusion of an advertisement in Academy communications outlets is not to be construed or publicized as an endorsement or approval by the Academy of any company or company’s products or services, nor referred to in collateral advertising.ELECTRONIC ADVERTISING POLICY

AcceptanceThe American Academy of Dermatology accepts advertisements within select areas of the member and public sections of its website, and in its digital publications, except on pages which have been deemed inappropriate for commercial ads.

FormatAds on the Academy website conform with the standard sizes suggested by the Interactive Advertising Bureau (IAB, www.iab.net). The Academy accepts banner advertisements including skyscrapers, rectangles, and horizontal banners.

RequirementsDigital advertisements must:

1. Be in accordance with the guidelines set forth in the AAD Advertising Standards.

2. Be clearly distinguishable from editorial content. All digital ads are labeled with the word“advertisement”.

3. Be in the format of static or rotating banner ads, audio or video that requires “push to play”. The following types of electronic advertising are prohibited: pop-ups, scroll-overs, corner peels, crawls, and floating ads.

4. Be placed at random. Advertisements will not appear adjacent to relevant editorial except by chance. Advertisements may not

appear adjacent to content that carries AMA Category 1 Credits.

5. Not collect any personal information from any user, except with the user’s knowledge and permission and only after providing information about the uses to which the information will be put. Cookies, applets and other such files are prohibited if those files transmit any personally identifiable information to the advertisers or agencies without the user’s knowledge and permission.

6. Disclose the full rules for any market research or promotion associated with an advertisement. This information must be displayed in the advertisement or available via a hyperlink.

Limitation of LiabilityThe Academy will endeavor to publish advertisements promptly and accurately. The Academy assumes no responsibility to verify statements contained in an advertisement. Any inadvertent errors by the Academy will be corrected promptly upon discovery, without additional charge, and such obligation to correct shall constitute sole liability of the Academy.

Interpretation and Application of StandardsAll matters and questions not specifically covered by these Standards, or other specific Academy guidelines, are subject to the final decision of the Executive Committee of the Academy.

ViolationsSpecific actions may be taken by the Academy for violation of any provision of these standards. The action taken will be determined on the basis of the particular circumstances of the violation, but in cases involving major violations, may include legal action.

930 East Woodfield RoadSchaumburg, Illinois 60173Telephone 847.330-0230Fax 847.330.8907Website: www.aad.org

Documents

MARKETING OPPORTUNITIES - American Academy … Library/Main navigation/Meetings...MARKETING OPPORTUNITIES HOTEL ACCOUNT MANAGERS Bridget Blaney (Companies A-D) 773-259-2825 [email protected]