Marketing Area

Open House

17 March, 2015

List of ElectivesMarketing Electives for Core MBA Program Year 2015-2016

Trim Electives Faculty

IV

Consumer Behaviour Neeta Acharya

Marketing Research Visiting Faculty

Sales Management Sreeram S

Integrated Marketing communication Hufrish Majra

Digital Marketing Gaurav Thapar

Services Marketing Neeta Acharya

Distribution Sreeram S

Brand Management Amit BhadraInternational Marketing Hufrish Majra

Sales Management Amit Bhadra

V

Sales Management Amit Bhadra

Marketing of Financial Services Sreeram S

Brand Management Neeta AcharyaB2B Marketing Sreeram S

Marketing Strategy (0.5) Visiting FacultyMedia Planning ( 0.5) (Visiting Faculty) L V Krishnan

Retail Marketing Gaurav Thapar

VI

Customer Relationship Management Visiting FacultyPricing Strategy (0.5) Visiting Faculty

Social Marketing Meena Galliara

Marketing for Entreprenuers Gaurav ThaparMarketing Engineering (0.5) Visiting Faculty

Innovations in Marketing Rajan SaxenaSales Promotion Sreeram SB2B Marketing Amit BhadraRural Marketing Visiting Faculty

Course OfferingsElectives Acronym

Consumer Behaviour CBPricing Strategy (0.5) PSMarketing Research MRSales Management SM

Integrated Marketing communication IMC

Services Marketing* SERM

Brand Management* BMDistribution Dist

International Marketing IMRetail Marketing RMRetail Marketing RMB2B Marketing B2B

Marketing Strategy (0.5) MstratMarketing of Financial Services MFS

Media Planning ( 0.5) MPDigital Marketing Dig

Customer Relationship Management* CRM

Marketing Engg (0.5) MENGGSocial Marketing Social

Innovations in Marketing IIM

Sales Promotion SP

Rural Marketing RLMMarketing for Entrepreneurs MENT

Advisable for concentration

Marketing Research

Brand Management

Services Marketing

Sales Management

Marketing Strategy

Consumer Behaviour

Mapping of industries/roles to coursesIndustry/Job Profile

Sales Manager

Relationship/Account Manager

Brand Manager/ Product Manager

FMCG Dist, SP, RLM, RM, CRM

RM, Dist, SP, CRM, Dig

IMC, Dist, SP, PS, Dig, IIM, IM, MENG

Consumer Durables

Dist, PS, B2BRM, CRM

Dist, CRM, PS, RM IMC, MP, Dist, SP, PS, Dig, IIM, IM, MENGMENG

Telecom Dist, B2B, RLM, Dig, CRM

Dist, B2B, CRM, PS, Dig

IMC, IM, Dist, SP, PS, DigRLM, IIM, MENG

BFSI Dist, MFS, B2B,CRM, RLM

Dist, MFS, B2B, CRM,

IMC, IM, Dist, PS, Dig, IIM, CRM, MFS, MENG

Media/Advertising

IMC, Dig, MP, IMC, MP, Dig, CRM, IM,

IMC, MP, Dig, CRM, IM, MENG

Mapping of industries/roles to coursesIndustry/Job Profile

Sales Manager

Relationship/AccountManager

Brand Manager/ Product Manager

IT B2B, Dist, Dig , CRM, PS

B2B, Dig, CRM,PS

IMC, MP, Dig,CRM, IM, MENG

Capital Goods B2B, Dist, B2B, Dig, IMC, MP, Dig,Capital Goods B2B, Dist, CRM, PS

B2B, Dig, CRM,PS

IMC, MP, Dig,CRM, IM, MENG

Market Research IMC, MP, Dig, PS, RLM, CRM, MENG

Consulting B2B, PS, IM, CRM, RLM, Dig, MENG

Retail RM, PS, SP, Dig, CRM, RLM, IMC/MP

Entrepreneurship MENT, CRM, Dig, Dist, B2B

Contacts

Name Email Id Phone Remarks

Amit Bhadra Amit.bhadra@nmims.edu 42355858 Please take appointments over phone or email

GauravThapar

gaurav.thapar@nmims.edu 42355857/9892704440

Please take appointments over phone or email

Hufrish Majra hufrish.majra@nmims.edu 42355856 Available on weekdays between 2 to 2.45 pm; Other times please take appointments over phone or appointments over phone or email

NeetaAcharya

neeta@nmims.edu 42355854 Available on weekdays between 2 to 2.45 pm; Other times please take appointments over phone

Sreeram S. sreeram.s@nmims.edu 42355827 Please take appointments over phone or email.