ACADEMIA DE STUDII ECONOMICE DIN BUCURETI FACULTATEA DE RELAII ECONOMICE INTERNAIONALE
PROGRAM MASTER: AFACERI INTERNAIONALE
Ma"teran#: Co"tan An#reea M$#$lina
An I
 
on"ole #e ,o!ri pentr! a %i -n per&anen $ leg$t!r$ ! lien ii. Aea"t$ %or&$ #e &arketing
%olo"e te plat%or&e i te)nologii pre!& e*&ail( "ite*!ri /e+( plat%or&e #e "oiali'are.
  N!&it i &arkting online( aea"ta %olo"e te !n "et #e in"tr!&ente i &eto#ologii
 pentr! pro&ovarea pro#!"elor i "erviiilor prin Internet.
  Marketing!l online generea'$ o "erie #e avanta,e: )elt!ieli re#!"e #e pro&ovare( o&!niare &ai rapi#$( avanta,e o&petitive( !n ontrol &ai +!n i !n "ervii! #e rela ii !
lien i -&+!n$t$ it.
  E0e&pl! #e &arketing online:
Marko N,avro 1Marketing Diretor( 2ergen+ier3 a pre'entat 4 "t!#ii #e a'( anali'5n# a&panii 2ergen+ier( Staropra&en 6i 2ek7".
Pri&a a&panie a %o"t 8Ne%iltrat v". Fre") 9 T)e Gang( #e"%$ !rat$ #e 2ergen+ier -n
#ee&+rie ;<==. Prin aea"t$ a&panie( 2ergen+ier i*a prop!" "$ &en in$ vie a!#ien a( "$
rea"$ rat$ #e engage&ent pe Fae+ook( #eter&in5n# !tili'atorii "$ ")are*!ia"a &e"a,!l lor  #e +!n$ voie( invit5n#!* i prietenii -n ga $ alea"$.
  Re'!ltatele a&paniei a! %o"t: apro0i&ativ >.?<< #e noi like*!ri organie( ;<.<<< #e like*!ri noi venite prin p!+liitate pl$tit$( 4<.<<< #e %ani pe pagin$ #e Fae+ook 2ergengier( =@.<<< #e oa&eni are a! #i"!tat #e"pre ei( aea"t$ -nainte #e "%5r it!l an!l!i ;<==. n eea
e prive te tra%i!l pe "ite -n perioa#$ =? #ee&+rie* ;@ ian!arie( i%rele "!nt -n %el!l !r&$tor:
=B.B>< #e vi'itatori( >< vi'itatori noi( 4> rata #e +o!ne( ;>.=B vi'itatori !nii( @( vi'!ali'$ri &e#ii per vi'itator i 4 &in!te i ?4 #e "e!n#e ti&p petre!t -n &e#ie pe "ite.
  Da$ 2ergen+ier e"te !n +ran# pop!lar #e,a( o&pania - i #orea pentr! 2eka" o
a%ir&are -n r5n#!l on"!&atorilor( a"t%el %iin# #e'voltat$ aplia ia i#!l Re'ol! iilor 1T)e
Hall3 lan"at$ -n ian!arie ;<=;( pornin# #e la i#eea $ la -nep!t #e an to i ne %ae& plan!ri
&ari( o+ietive pe are n! vre& "$ le !it$&( #!p$ !& a #elarat Marko N,avro. Din ae"t &otiv a! reat o aplia ie are le per&ite !tili'atorilor "$* i "ete'e el!ri pentr! an!l ;<=; i "$
 pri&ea"$ re&in#er*!ri pentr! ele at!ni 5n# #ore". Prin inter&e#i!l aplia iei( !tili'atorii
- i p!tea! "eta o+ietivele pentr! ael an 1#intr*o li"ta pre"ta+ilit$ "a! !n!l reat #e ei3(
!r&5n# "$ pri&ea"$ re&in#ere a"t%el -n5t "$ - i #!$ la +!n "%5r it plan!rile. Cele &ai votate
4 re'ol! ii a! %o"t pre&iate ! +ere 2ek7"( iar o!pant!l lo!l!i = a pri&it artea 8De"ign
o!r Sel% "ri"$ #e Jari& Ra")i#. Re'!ltatele privin# partiiparea la a&panie( #!p$ !& a! %o"t pre'entate #e $tre
Marko( pentr! perioa#a =>*4= ian!arie a! on"tat -n: B.<>= %ani noi pe pagina #e Fae+ook  2ek7" Ro&5nia( =.>> !tili'atori -nregi"tra i -n aplia ie i ;@4 #e re'ol! ii pre"ta+ilite. n
eea e prive te a&pania #e Soial A#"( aea"ta a generat B.B? #e lik*!ri( .@?< #e %ani
noi pe pagin$ #e Fae+ook 2eka" Ro&5nia i @(> rat$ #e onver"ie( -n ti&p e rat$
&e#ie #e onver"ie( a a !& a %o"t #e"ri"$ -n pre'entare( "e "it!ea'$ -ntre 4< i @<.
n eea e prive te +ran#!l #e +ere no! pe pia $ Staropra&en( ;<=; e"te an!l -n are
o&pania inten ionea'$ "$ "e av5nte &ai p!terni -n "oial &e#ia( pentr! a a#!e a atrage
aten ia on"!&atorilor a"!pra %apt!l!i $ +ran#!l e"te pe pia $. Marko a &en ionat %apt!l $
;
 
&otivat$ #e o+iei!l #e on"!& al ro&5nilor i #e pre%erin ele ae"tora pentr! ae"t tip #e
a&+ala,. Marko a pre'entat i a&pania #e "oial &e#ia onep!t$ pentr! Staropra&en( o
a&panie #igital$ repre'entat$ printr*o o&peti ie -n a#r!l $reia %anii tre+!ie "$ 8!&ple
"til$ #e =L #e Staropra&en ! prieteni prin ")are*!irea "tilei ! ae tia( !r&5n# $ %5n!l
 
Av5n# -n ve#ere $ vre&!rile at!ale "e pot tra#!e -n !vinte )eie pre!&: internet( #igitali'are( Fae+ook( "oiali'are( o&paniile #e "!e" #ore" "$ "e pro&ove'e -n ae"te &o#!ri pentr! a a,!nge &ai repe#e i &ai e%iient la p!+li!l lor int$. Pro&ovarea -n ti&p
real at5t prin inter&e#i!l Fae+ook( 5t i prin inter&e#i!l e*&ail*!l!i poate a#!e a#ev$rate
avatana,e i +ene%iii -n eea e prive te v5n'area pro#!"elor i "erviiilor. Co&pania
2ergen+ier a ar$tat #e*a l!ng!l ti&p!l!i $ e"te !na #intre ele &ai !no"!te i #e "!e"
o&panii #in #o&eni!l -n are ativea'$. n !r&$ a&paniilor #er!lat$ o&pania i*a
&en in!t ot$ #e pia $ i a re! it "$ pro&ove'e ! "!e" no!l pro#!"( Staropra&en. i -n an!l
;<=4( +ran#!l 2ergen+ier( al$t!ri #e 2ek7" "e a%l$ pe po'i ii %r!nta e -n alegerile
on"!&atorilor #e +ere #in Ro&5nia( #e&on"tr5n# a"t%el $ a re! it "$ ge"tione'e ! "!e"
")i&+$rile i provo$rile "!rvenit o#at$ ! era internet!l!i.
2i+liogra%ie:
=. Artiol #e Mi)aela Crai!ne"! #in #ata #e ;B %e+r!arie ;<=; )ttp:KK///."&ark.roKartiolK;;4?<K&arko*n,avro*&arketing*#iretor*+ergen+ier*#e"pre*>*  provoari*ale*&arketing!l!i* ae"at -n #ata #e =<.<=.;<=@ ;. )ttp:KK///.te)ope#ia.o&K#e%initionK;44Konline*&arketing