“Marketing of Philippine Indigenous Crafts:

Providing Livelihoods and Additional Income to

Forest-Based Communities”

12-15M indigenous people

DEFORESTATION in the Philippines

MINING displaces indigenous communities

cropland degradation

POVERTY experienced by IP’s

What is our response?

Non-TimberForest ProductsTask Force

is a collaborative network of grassroots-based NGOs and Pos established to address emerging livelihood needs of upland forest peoples.

Non-Timber Forest Products or NTFP’s are all the biological resources we get from forests other than timber.

abaca seeds

pandanburi

nito

Crafts Program

Crafts Program started in

December 2002 in response to the

marketing needs of community

partners involved in the

handicrafts enterprise.

NTFP-TF Crafts Program

Ethical and Eco Brands now in Fashion

And more!

Local Market

FilipinoImporters

Natural ProductMarket (US)

GovernmentAgencies

Embassies

Private SectorLuntiaw

CFIF

NGO Partners

New Zealand AidARP

EuropeanPartners

CMCC

Growing Network

Growing Interest of Producers

Recognition of NTFP-TF as fair trader (board pftf and inclusion of cultural protection standards)

OPPORTUNITIES

Brands

Reach

DIRECT BENEFICIARIES

2005

2007

2006

Community Crafts Enterprises (from 16)

Male Female

2007 71 338

2006 57 303

2005 15 242

40%

14%

IP groups

PalawanPala’wan & Tagbanua76 (44 women, 32 men)

MANILA

NegrosRural Communities & Bukidnon, Ati72 (54 women, 18 men)

South CotabatoT’boli176 (115 women, 61 men)

MindoroBuhid, Alangan, & Hanunuo Mangyan101 (88 women, 13 men)

BukidnonHigaonon99(72women, 27 men)

MaguindanaoMaguindanaon

56 women

Maranaw Malong

Hinabol,Higaonon

Palawan Pandan Mats

Iraya Jar

Higaonon Kamuyot

Mangyan Ramit

Impact

CMCC level

• Sales are increasing each year

• Broke even in 2007

• Working successfully on fair trade of crafts

• Moving towards independent operations

Higaonon

Cloth of Peace

Community-based crafts

enterprises

MARKET CHAIN

Price Negotiation & USP Development

Market Diversification

Interactive & Collaborative Marketing Plan Development

Mentoring, Learning Visits and On the Job Training are other methods of capacity building.

• Increase in Sales• Increase in the number of market

outlets• Improved reputation/ well known as

quality weavers• Improved capacities to send

children to school• Women share in decision making

inside the household• Women’s increasing share to

meeting family needs.• Improved self confidence• Preservation and promotion of

culture• Preservation of ancestral domain

from pawning.• Less destructive practices

Impacts to Higaonon

People

Daghang

Salamat