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Figure 5.1 Graphical presentation of sales data. (Note that this model has been modified) Example 6.1 - The Little Manufacturing Company Month <- Sales (£'000s) -> Input data cells are shaded Last Year This Year January 7.0 7.2 Using ChartWizard to obtain graphical output February 5.5 6.1 [1] Highlight the range B5:D16. March 4.5 5.1 [2] Click the ChartWizard button (with April 6.0 5.7 columns) on the standard toolbar. May 2.2 7.1 [3] Click chart type 'Line' and choose June 5.0 5.6 top of column 1. Then click on 'Nex July 8.5 6.2 [4] Click 'Series' tab and enter 'Last August 7.0 6.6 box for Series 1 and 'This Year' fo September 6.1 7.7 [5] Click 'Titles' tab and enter y-axis October 6.7 8.2 click 'Legend' tab and choose place November 4.6 8.4 click 'Gridlines' tab and clear 'Ma December 5.1 8.8 [6] Click 'Finish' button. Re-position January February Mar ch April May June July August September October November December 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 Last Year Sales (£'000s) A B C D E F G H I J 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

Marketing Models

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Marketing Models

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Fig. 6.1Example 6.1 - The Little Manufacturing CompanyMonth= D16= Magazine expenditure constraintE17 >= D17= High-income audience constraintD10:E10 >= 0= Answers must be positiveCellFormulaCopied toF10SUM(D10:E10)F12SUMPRODUCT(D7:E7,D10:E10)E15F12E16E10D160.4*E3F15IF(D15= G15= Goal 1: Total audience at least 3mH16 >= G16= Goal 2: Magazine expenditureH17 >= G17= Goal 3: high-income audienceF10 = E3= Advertising budget LP constraintD10:E10,D15:E17 >= 0= Answers must be positiveD15 = 0.0= Goal 1 must not be underachievedCellFormulaCopied toF10SUM(D10:E10)H15SUMPRODUCT(D7:E7,D10:E10) + D15 - E15H16E10 +D16 - E16H17SUMPRODUCT(D8:E8,D10:E10) + D17 - E17D21D15/$G15D21:E23H25SUM(D21:E23)..

Fig. 6.17Example 6.8 - A Product Pricing Model for Bill's BarbecuesBBQHotplatemodelmodelUser input cellsMaximum unit price =$180220are shadedUnit production costs =110.00140.00Unit profit =67.9165.22ConstraintsUnit prices P1, P2 =177.91205.22UsedAvailable121130Demands x1, x2 =6754834850Objective: Maximise profits =8,072Solver ParametersSet Target Cell:F12Equal to:MaxBy Changing Cells:E8:F8Subject to Constraints:E7:F7 >= 0= Profits must be positiveE8:F8