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Marketing Model for Redding College and OnLine Training, Inc.

Learn A LivingTM

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Match an Education to a Career to an EmployerThis marketing model couples professional

training and education partners, potential employers, and students.

Students are offered an employment track which means OLT in conjunction with its educational partners will coordinate with area employers for the placement of students who satisfactorily complete the employment track.

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Example:Insurance Lines of Business Pre-Licensing Provided by OLT

•Life•Health•Annuities•General Lines•Property•Casualty•Customer Service Representative•Claims Adjuster

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Example: Initial Online Search of Available Insurance Jobs•Claims Jobs•Underwriting Jobs•Actuarial Jobs•Clerical Jobs•Human Resources Jobs•Customer Service Jobs•Loss Control Jobs

•Risk Management Jobs•Premium Audit Jobs•Insurance Sales Jobs•Reinsurance Jobs•Insurance Recruiters•Underwriter Jobs

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Educational Partner ProcessPartner educational enterprises, in conjunction with OLT,

survey the local employer needs to insure we are providing the education and training needed by an individual to gain employment and launch a successful career.

Student’s enrolling in pre-licensing course are asked if they need help securing employment.

If students need assistance they fill out a generic employment application, an educational needs assessment and they provide a short resume.

OLT and its partners provide a professional education leading to a state license in the insurance field and placement with a company with job openings.

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Marketing PlanLearn A Living is a major component of a strategy to

drive students through OLT related educational enterprises

Research associated with Learn A Living is designed to improve our existing courses, match our programs to jobs and provide numerous opportunities for students to enroll in Redding College seeking to position themselves for a future career

Starting with existing students and programs – insurance industry – OLT will expand into other career fields

Career fields will be identified through Chamber of Commerce efforts and environmental scanning

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Marketing Plan cont.Work with high schools for duel enrollmentContact prior students

Success factorsFailure factorsEnd of course surveys

Contact EmployersOf prior studentsThrough Chamber of CommerceThrough online searches and professional

associationsEnd of course surveys

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Location of Charter Schools in Florida

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Location of Charter Schools in the USA

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Learn A Living – Career AreasInsurance- Life, Health, VAInsurance- Property and CasualtyReal EstateHotel/HospitalityAccountingFinancial PlanningInformation TechnologyMedical OfficeManagement and Business SkillsPersonal DevelopmentHomeland Security

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Current StatusThree community colleges, representing 10 campuses

are implementing Learn A LivingOne Charter High School has adopted the program

and is providing students to Redding College in a high school/college coordinated manner

Website to support program is in place and under active development as the program matures: www.olt.net/lal

First round of marketing materials have been distributed

Second round of marketing items are under development for employers and colleges