Marketing Mix of Bajaj Bike

A

PROJECT REPORT

ON

“COMPETENCY MAPPING”

IN

BAJAJ AUTO (I) LTD.

As Partial Fulfillment for the Award of BBA DegreeUnder CCS University 2006-2009

Submitted By : - Alok Jain

Enrollment No. 9920510

MANGALMAY INSTITUTE OF

MANAGEMENT & TECHNOLOGY8 & 9 , Knowledge Park – II , Greater Noida

Acknowledgement

“Acknowledgement is an art, one can write glib

stanzas without meaning a word, and on the other

hand one can make a simple expression of

gratitude.”

Though the language is a poor substitute for the

sentiments, yet there is no way to recover to it for

expressing my profound gratitude, indebtedness and

sincere regards to MANGALMAY INSTITUTE OF

MANAGEMENT & TECHNOLOGY(MIMT) for giving me

this platform from where I could pursue this internship.

My sincere thanks goes to Mr. Ravish Agarawal for his

invaluable guidance and support.

I am extremely indebted to respected Mr. Rakesh

Agarawal for their valuable guidance.

A special note of thanks goes to all the members of Bajaj

Auto Ltd., who have provide me valuable information

Booklets and other required information’s which form the

basis of this report.

I am very thankful to my parents for their support.

I am also highly thankful to my parents, family members,

relatives, friends and colleagues who provided me their

much needed support and inspiration and when required

during the preparation of this project.

(ALOK JAIN)

EXECUTIVE SUMMARY

The project deals with the 4p’s of marketing. The product chosen

for this project is Bajaj Pulsar of Bajaj Auto India Ltd. The project

has undergone following surveys:-

Company survey

Customer survey

Data analysis

Relevant information has been gathering from company visit,

interacting with the company’s marketing manager and area sales

manager concerned. Customer survey also helped us to find the

exact image in the mind of the customer, its value and it preference

rates in comparison to other products. Data’s analysis is collected

from web-site and analysis was made on the following data. In

accordance the objective of the project was to study the product

characteristics in regard to its, price, place and promotion.

INTRODUCTION

The Bajaj group came into existence during the turmoil and the

heady euphoria of India’s freedom struggle. Jamnalal Bajaj, founder

of the Bajaj Group, was a confidante and disciple of Mahatma

Gandhi, and was deeply involved in the effort for freedom. The

integrity, dedication, resourcefulness and determination to succeed

which are characteristics of the company today, are often traced

back to its birth during those long days of relentless devotion to a

common cause. Kamalnayan, the eldest son of Jamnalal Bajaj,

succeeded his father in 1942, at the age of twenty-seven. Putting

the Nation before business, he devoted himself to the latter only

after India achieved independence in 1947. But when he did so, he

put his heart and soul into it. Within a short while, he not only

consolidated the group, but also diversified into various

manufacturing activities, elevating the Group to the status it enjoys

till this day. Rahul Bajaj today heads the group. He has been the

Chief Executive Officer of Bajaj since 1968 and is recognised as one

of the most outstanding business leaders in

India. As dynamic and ambitious as his illustrious predecessors, he

has been recognised for his achievements at various national and

international forums. The Waluj plant inaugurated by the erstwhile

President of India Shri Giani Zail Singh. Bajaj is currently India’s

largest two and three-wheeler manufacturer and one of the biggest

in the world. Bajaj has long left behind its annual turnover of Rs. 72

million (1968), to currently register an impressive figure of Rs. 42.16

billion (US$ 936 million).

Our Philosophy:

Company approach its responsibilities with ambition and

resourcefulness.

Company organise ourselves for a transparent and harmonious

flow of work.

Company respect sound theory and encourage creative

experimentation.

Company make its workplace a source of pride.

Company Believe In:

Transparency: a commitment that the business is managed

along transparent lines.

Fairness: to all stakeholders in the Company, but especially to

minority shareholders.

Disclosure: of all relevant financial and non-financial

information in an easily understood manner.

Supervision: of the Company’s activities by a professionally

competent and independent board of directors.

Milestones:

pulsar motorcycle notches up 100,000 sales in record time

of 12 months.

June 7th- BAJAJ PULSAR Roll out of Valuf- July 25th- Legend, India’s

first four-stroke scooters roll out of Akurdi. October 2001- Spirit

launched. The Bajaj Super Excel is introduced while Bajaj Celebrates

sale of its ten millionth vehicle.

International marketing:

Based on our own brand of globalization, we have built out

distribution network over 60 countries worldwide and multiplied our

exports from 1 percent of total turnover in Fiscal 1989-90 to over 5

percent in fiscal 1996-97. The countries where

our products have a large market are Argentina, Colombia, Peru,

Bangladesh, Sri Lanka, Italy, Sweden, Germany, Iran and Egypt.

Bajaj leads Colombia with 65 percent of the scooter market, in

Uruguay with 30 percent of he motorcycle market and in

Bangladesh with 95 percent of the three-wheeler market vehicle.

Other Information:

One million vehicles were produced and sold in this financial

year.

Production commences at waluj, Aurangabad in record time of

16 months.

Bajaj auto achieves production and sales of 100,000 vehicles

in a single financial year.

Bajaj Auto rolls out its 100,000 the vehicle.

Bajaj Auto obtains license from the Government of India to

manufacture two and three-wheelers.

Research and Development:

Bajaj Auto has huge, extensive and very well-equipped Research

and Development wing geared to meet two critical organizational

goals: development of exciting new products that anticipate and

meet emerging customer needs in India and abroad, and

development of eco-friendly automobile technologies. While the

manpower strength of the R & D represents cross-section of in-

depth design and engineering expertise, the company has also

been investing heavily in the latest, sophisticated technologies to

scale down product development lifecycles and enhance testing

capabilities.

COMPANY PROFILE

Bajaj Auto Limited makes scooters for commuters. The

company manufactures and sells small two- and four-

stroke motorcycles, scooters, and three-wheelers.

Motorcycle and scooter models include Avenger, Discover,

Kristal, and Platina. The three-wheelers are used both for

personal transportation and as light delivery vehicles.

Bajaj's technology partner, Kawasaki Heavy Industries, has

helped the company bring a number of bikes to the Indian

market -- including the Kawasaki Bajaj Eliminator -- India's

first heavy cruiser. Nearly three million units of Bajaj's

products are annually distributed to more than 50

countries. Bajaj Auto was founded in 1945.

Chairman and Managing Director

RAHUL BAJAJ

President and Whole-time Director

RAJIV BAJAJ

(Vice Chairman and Whole-time Directors)

D.J. Balaji Rao Atul C. Kirloskar

Kantikumar R. Podar Madhur Bajaj

Shekhar Bajaj D.S. Mehta

(Whole-time Directors)

D.J. Balaji Rao S.H. Khan

J.N. Godrej

http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp

HISTORICAL INDUSTRY DEVELOPMENT

India is the second largest manufacturer and producer of two

wheelers in the world. It stands next only to Japan and China in

terms of the number of two-wheelers produced and domestic sales

respectively. This distinction was achieved due to variety of reasons

like restrictive policy followed by the Government of India towards

the passenger car industry, rising demand for personal transport,

inefficiency in the public transportation system etc.

The Indian two-wheeler industry made a small beginning in

the early 50s when Automobile Products of India (API) started

manufacturing scooters in the country. Until 1958, API and Enfield

were the sole producers.

In 1948, Bajaj Auto began trading in imported Vespa Scooters

and three-wheelers. Finally, in 1960, it set up a shop to manufacture

them in technical collaboration with Piaggio of Italy. The agreement

expired in 1971.

In the initial stages, the scooter segment was dominated by

API; it was later overtaken by Bajaj Auto. Although various

government and private enterprises entered the fray for scooters,

the only new player that has lasted till today is LML.

Under the regulated regime, foreign companies were not

allowed to operate in India. It was a complete seller market with the

waiting period for getting a scooter from Bajaj Auto being as high as

12 years.

The Motorcycles segment was no different, with only three

manufacturers viz Enfield, ideal Jawa and Escorts. While Enfield

bullet was a four stroke bike, Jawa and the Rajdoot were two-stroke

bikes. The motorcycle segment was initially dominated by Enfield

350cc bikes and Escorts 175cc bike.

The two wheeler market was opened to foreign competition in

the mid-80s. And the then market leaders- Escorts and Enfield were

caught unaware by the onslaught of the 100cc bikes of the four

Indo-Japanese joint ventures. With the availability of fuel efficient

low power bikes, demand swelled, resulting in Hero Honda then the

only producer of four stroke bikes (100cc category), gaining a top

slot.

The first Japanese motorcycles were introduced in the early

eighties. TVS Suzuki and Hero Honda brought in the first

two-stroke and four –stroke engine motorcycles respectively. These

two players initially started with assembly of CKD kits, and later on

progressed to indigenous manufacturing. In the 90s the major

growth for motorcycle segment was brought in by Japanese

motorcycles, which grew at a rate of nearly 25% CAGR in the last

five years.

The Industry had a smooth ride in the 50s, 60s and 70s when

the Government prohibited new entries and strictly controlled

capacity expansion. The industry saw a sudden growth in the 80s.

The industry witnessed a steady growth of 14% leading to a peak

volume of 1.9mn vehicles in 1990.

The entry of Kinetic Honda in mid-eighties with a variometric

scooter helped in providing ease of use to the scooter owners. This

helped in inducing youngsters and working women, towards buying

scooters, who were earlier, inclined towards moped purchases. In

the 90s, this trend was reversed with the introduction of

scooterettes. In line with this, the scooter segment has consistently

lost its part of the market share in the two-wheeler market.

In 1990, the entire automobile industry saw a drastic fall in

demand. This resulted in a decline of 15% in 1991 and 8% in 1992,

resulting in a production loss of 0.4 mn vehicles. Barring Hero

Honda, all the major producers suffered from recession in FY93 and

FY94. Hero Honda showed a marginal decline in 1992.

The reasons for recession in the sector were the incessant rise

in fuel prices, high input costs and reduced purchasing power due to

significant rise in general price level and credit crunch in consumer

financing. Factors like increased production in 1992, due to new

entrants coupled with the recession in the industry resulted in

companies either reporting looses or a fall in profits.

India is one of the very few countries manufacturing three-

wheelers in the world. It is the world’s largest manufacturer and

seller of three-wheelers.

The total number of registered two wheelers and three-

wheelers on road in India, as on March 31, 1998 was 27.9mn and

1.7mn respectively. The two wheeler population has almost doubled

in 1996 from a base of .6mn in 1990.

SWOT ANALYSIS

Strength:

It is a specialty good.

It is a high involvement product.

It is durable goods.

Well equipped and trained staff.

Easy availability of spare parts in the market

Weakness:

Regional office should be located in mid of Delhi.

No promotional activities by celebrities.

Opportunity:

Since it is the second leading competitor it has chance to grow.

High growth rate of the industry.

Encouragement of innovation theory.

Threat:

The main threat is from the leading competitor.

Entry of Foreign motors bikes in the market.

Threat of second hand motorcycles.

OBJECTIVES

1. Comparing Bajaj Bikes share in market to Hero Honda & TVs

Suzuki Bikes.

2. To study overall advertising strategies of Hero Honda

Company.

3. To study overall advertising strategies of Hero Honda

Company

RESEARCH METHODOLOGY

Research in common parlance refers to a search for knowledge. The

purpose of research is to discover answers to questions though the

application of scientific procedures. In short research is art of

scientific investigation.

Research methodology refers to the tools and methods used

for obtaining information for the purpose of the subject under study.

The methodology followed for the purpose of finding

customers response was Random sample survey.

DATA SOURCES

The data was collected from primary as well as secondary

sources.

The primary data was collected through interviews with the

managers and trainee sales officer.

Secondary data was collected from articles in various magazines

and newspapers and web sites.

RESEARCH APPROACH

The approach adopted was a survey with the customers

visiting the show room. Company’s servicing centre of Delhi and

interview session with management of the company.

RESEARCH INSTRUMENT

The research instrument used was a questionnaire.

SAMPLING PLAN

Sampling Unit:

1. It constituted of people in the age group of 20 and above.

2. Income group of 5,000 and above per month.

Sampling Procedure: The sampling procedure adopted was

convenience sampling because of the wide scope of the project.

LIMITATIONS

1. The primary data collected is restricted to only one company

in New Delhi.

2. The secondary data is limited to the articles in magazines,

newspaper and web sites.

3. The responses to the customer questionnaire may have been

biased.

4. The responses to the industrial questionnaire may have been

biased.

TWO- WHEELERS MARKET SHARE

MAJOR PLAYERS Market Share (in %age)

2006-07 2007-08

Bajaj Auto 27.09 24%

Hero Honda 51.51 50%

TVS Motors 12.91 14%

OTHER’S 7.68 13%

Honda Motorcycle & Scooter India (HMSI) piped Bajaj Auto

to take the number two position in terms of market share

and vehicles sold domestically in November. This is the

first time ever that Bajaj Auto has sunk to third place in

monthly two-wheeler sales. Bajaj Auto chairman and Rajya

Sabha member Rahul Bajaj had earlier this month asked in

Parliament what steps were being taken by the

government for the auto sector as his company is not able

to sell vehicles.

HMSI is a 100% subsidiary of Japan’s Honda Motor

Company and entered the country in 2000 to manufacture

scooters. Its entry in the bike segment took place only in

2004. According to Society of Indian Automobile

Manufacturers, Bajaj Auto, the country’s second-largest

two-wheeler manufacturer until October, registered a dip

of 11.9% in sales in November at 82,919 units, compared

with HMSI’s 94,222 units.

Consequently, HMSI’s market share went up from 10.5% in

November last year to 16.6% last month, while Bajaj’s

market share fell from 26.5% to 14.6%. Bajaj Auto’s

market share has also fallen 19.2% during April-November

of the current fiscal against 23.9% during the same period

last year. In pole position remains Hero Honda Motor India

with 49.6% marketshare, and in fourth place is Chennai-

based TVS Motor Company with 13.7%.

Marketing mix plans

SEGMENTATION

Demographic Segmentation

Income: Company survey indicates that the segments available

for the Bajaj motor bike are the people with monthly income of

Rs. 10,000 and above.

Age: The main segmented group for the motorcycle are 18 years

and above.

Occupation: All kinds of people are taken into account.

Students, professionals, Govt. Servants, etc.

Geographic Segmentation: The potential customers for the Bajaj

motor cycle are basically from every regions of India.

Psychographic segmentation: People purchasing Bajaj’s bikes

are very stylish, brand conscious.

Behavioural segmentation: This segmentation is done

considering user status, benefit wise.

TARGETING

The proposed targeting people in the age group of 18 years and

above with a monthly income of Rs. 10,000 and above, who are

adventurous, enthusiasts and socializing and who are either

students or retired individuals or may be employed as professionals,

government servants or having their own business, but mostly male.

POSITIONING

The image that Bajaj creates in the mind of the customers is the

faith. The add shown by it says “HAMARA BAJAJ”. That means it’s a

member of the Indian family. It represents the Indian culture and

society.

PRODUCT

The product offers a service to the customers so as to satisfy their

need. The product provided the Bajaj suites the Indian Roads. And

the Indian Consumers have a perception that the Bajaj provides

genuine products.

The product is perfectly designed and the entire switch are well

placed, which provides a good riding condition.

The details of the various bikes provided by the Bajaj are as follows:

1. Pulsar- 220 DTS - Fi

2. Pulsar- 200 DTS - i

3. Pulsar-180 DTS - i

4. Pulsar-150 DTS - i

5. Avenger – 200 DTS - i

6. Discover – 135 DTS – i

7. Discover – 125 DTS - i

8. XCD – 125 DTS - i

9. Platina – 100 DTS

PULSAR 220 DTS- Fi

XCD DTS- i

UP-COMING BAJAJ BIKES

1. NINJA- 250

2. Pulsar- 250 DTS - Fi

3. Pulsar- 300 DTS – Fi

4. Pulsar-220 DTSI-fighermoto-black

5. Discover-150 DTS -i

Pulsar- 250 DTS - Fi

Pulsar-220 DTSI-fighermoto-black

Discover-150 DTS -i

PRICES

Pricing is an important component of marketing mix of firm.

Determining the prices of different products of a firm is a very

difficult task of the marketing manager. Price denotes money value

of a product. It represents the amount of money for which a product

can be exchanged. In other words, prices represents the money

which the buyer pays to the seller for a product price represents the

exchange value of goods and services in terms of money. Price is all

around.

Price factor has very well been touched by the manufactures.

The manufactures (Bajaj) are charging very comparatively cheaper

prices then their competitors. The pricing strategy of the company is

very set. They price their product according to the cost of

production and also by keeping an eye on the price of the

competitors of that segment & demand of the product in the

market.

The pricing strategies adopted by bajaj auto Ltd:

Competitive Pricing

The management of a firm decide to fix the price at the

competitive level. This method is adopted by bajaj auto because the

bike market is highly competitive.

THE PRICE LISTS OF THE VARIOUS BAJAJ

BIKES ARE AS FOLLOWS:

PRICE LIST FOR PULSAR 220

As On June 2007-08

City On Road Price (Rs.)

Mumbai 97000

Chennai 91000

Kolkata 92500

New Delhi 87000


As On June 2007-08


Mumbai 80,000/-

Chennai 75,000/-

Kolkata 77,500/-

New Delhi 72,000/-


As On June 2007-08


Mumbai 70,000/-

Chennai 70,000/-

Kolkata 68,500/-

New Delhi 62,000/-


As On June 2007-08


Mumbai 68,000/-

Chennai 64,000/-

Kolkata 65,500/-

New Delhi 60,000/-

PRICE LIST FOR AVENGER 200

As On June 2007-08


Mumbai 77,000/-

Chennai 69,000/-

Kolkata 74,500/-

New Delhi 69,000/-

PRICE LIST FOR DISCOVER 135

As On June 2007-08


Mumbai 59,000/-

Chennai 54,000/-

Kolkata 56,500/-

New Delhi 52,000/-

PRICE LIST FOR DISCOVER 125

As On June 2007-08


Mumbai 53,500/ -

Chennai 49,000/ -

Kolkata 52,500/ -

New Delhi 46,000/ -

PRICE LIST FOR XCD 125

As On June 2007-08


Mumbai 50,000/-

Chennai 46,000/-

Kolkata 48,500/-

New Delhi 44,000/-

PRICE LIST FOR PLATINA

As On June 2007-08


Mumbai 35,200/-

Chennai 32,900/-

Kolkata 34,500/-

New Delhi 32,900/-

PROMOTION

Promotion is an important part of marketing mix of a business

enterprise. It is spark plug of the marketing mix. Promotion is the

process of communication with the potential customer involving

information, persuasion and influence. It includes all types of

personal or in personal communication with customers as well as

middleman in distribution. The purpose of promotion is to inform,

persuade and influence the prospective customers. Personal selling,

advertising, publicity and sales promotion are widely used to inform

the people about the availability of product and create among them

the desire to buy the products.

The words of E.L. Brink and W.T. Kelly promotion is the

coordination of all seller initiated affords to setup channels of

information and persuasion to facilitated the sale of a product or

service or accepted of an idea.

The various promotional activities adopted by the Bajaj Auto

Company.

The company has 100crore rupees for its promotional

activities out of which 75% is sponsored by the company and 25%

from the dealers.

They may sign a celebrity for its promotional activities in

recent futures.

The company provides six free services to its customers in

comparison to its competitors.

The company provides good services facilities to its customers

through dealer’s service station.

Dealers encourage its customers by giving discount, providing

0% interest loan schemes, prices, coupons etc.

The various promotional activities adopted by bajaj bikes

are as follows

Credit & finance schemes

Free services to the consumers

Advertisements on Televisions, Newspapers, Magazines

Road Shows

PLACE

There are about many regional offices located in major cities

through out the country.

There are more than 10,000 dealers through out the country.

For the product distribution the company distributes its products

through authorized dealers.

The variety products are easily available in showrooms.

REGISTERED OFFICE

Bajaj Auto Finance Ltd

c/o Bajaj Auto Ltd

Akurdi, Pune - 411 035

Tel: 020-7472851 Fax: 020-7407393

email: [email protected]

NEW DELHI BRANCH

BAJAJ AUTO FINANCE LIMITED

C/o. Bajaj Auto Ltd.,

B-60/61, Naraina Industrial Area, Phase-II

NEW DELHI-110028

RESULTS

mailto:[email protected]

Company:

Companies data shows that the company produces

approximately 1,11,000 vehicles per month. Out of which they

sales 60,000 motor cycles per month.

The company has more demand of its product in western region.

The company has 21 regional offices throughout India out of

which 10 contains training centres.

The main objective of these offices is to pay emphasis to human

resource development and provide good services to its

customers.

Customer:

The results from customer survey are as follows:

1. Customers prefer because of their fuel efficiency.

2. Customers prefer because of their performance.

3. Customers prefer because they are value added product.

4. Customers also prefer because they are stylish.

DATA ANALYSIS & INTERPRETATION

QUESTION1: What physical features made you prefer BAJAJ BIKES?

LOOKS 4

BODY BUILT 28

STYLE 8

ALL OF THEM 60

INTERPRETATION

The customers look for the over all looks or we can say that

they all the physical features while deciding to purchase

PULSAR. Also they look towards it as a sturdy body built bike.

QUESTION2: What media affected your preference the most?

INTERPRETATION

The customer preference is mostly affected by television

advertisements.

QUESTION 3: Did price affect your preference?

INTERPRETATION

WORD OF MOUTH 33

TELEVISION 66

PRINT MEDIA 1

DEALER EFFORTS 0

YES 74

NO 26

74% of customers says that price affect their preference

QUESTION 4: What mode of payment did you prefer?

INTERPRETATION

51% of customer prefers financing and 49% prefer cash payment.

CASH 49

FINANCE 51

QUESTION 5: WILL YOU PREFER BAJAJ LAUNCHING A NEW RANGE

WHICH CAN SERVE THE PURPOSE OF SERVICE CLASS?

YES 70%

NO 25%

CAN’T SAY 5%

QUESTION 6: WHERE DOU YOU SEE BAJAJ BIKES ADVERTISMENT

THE MOST?

INTERPRETATION:

Mostly people get the information from hording, after hording

magazine are the source best source to get the information then

television then Newspapers and finally other sources.

QUESTION 7: Which of the following Age group do you belong ?

INTERPRETATION:

The above graph shows the information about the different age

groups. The maximum numbers of persons are belonging from the

age group of 35yrs to 50yrs, then above 50yrs after that between

20yrs to 35yrs and finally less than 20 yrs.

QUESTION 8: What is your impression about the following on BAJAJ

products?

INTERPRETATION:

The above graph percentage of the consumer’s impression about

the various products of the BAJAJ.

CONCLUSION

Our finding reveals that there is a great amount of market

potential for bikes in NCR of Delhi.

The findings also reveal that it is a competitive market, so the

innovation theory is always appreciable.

As it are speciality goods. So the customer needs time to study

the product as a whole in respect to its performance, efficiency

etc. so the staff should be well trained.

The company should encourage more dealers who would give

more emphasis in services of the product. It will be easy for the

customers when required.

Above all the image of the product is that it is a “value added

product” and it has “value for money”. It represents the Indian

culture …………

RECOMMENDATIONS

After the complete analysis of entire assignment we put

forward a set of recommendations which are a follows:

1. Since the company has targeted the right segments, but the

reason for the low sales of BAJAJ is competition from HEO

HONDA. BAJAJ should regularly look to develop new products and

new features among the existing products to face the

competition from HERO HONDA.

2. PULSAR 220 is high price and moreover the client has positioned

the bike as “city ride made easy” fuel –efficient bike as a result of

which if comes in direct competition with HERO HONDA –

KARIZMA. So BAJAJ should also concentrate on this segment as it

has great potential.

3. In order to increase the market share, promotional activities

should be encouraged through advertisements to attract the

male & female segment.

4. BAJAJ AUTO, if it starts functioning independently, has to innovate

and develop their own technology to support their growth

aspirations.

Table below show the comparative growth rates in the two-

wheeler sales for SEPTEMBER 2008:

AUTO MOBILE SALES FIGURE

Company Name April- Sep.2006-07 April-Sep 2007-08

Yamaha Motors India 97039 142960

TVS Motor Co. 341663 337432

Royal Enfield Motors 9507 12062

LML Limited 18494 28062

Kinetic Engg. ltd. 22136 23651

Hero Honda Motor 819167 782354

Bajaj Auto Ltd. 419211 435164

Total 1727217 1761685

BIBLIOGRAPHY

NEWS AND VIEWS FROM MARKETING DIVISION OF BAJAJ

AME BUSINESS MAGAZINE.

AUTO MAGAZINE.

BUSINESS INDIA

FINANCIAL EXPRESS

BUSINESS LINE

OVER DRIVE MAGAZINE.

WWW. INDIAINFOLINE.COM

WWW. BAJAJ AUTO.COM

WWW.ECONOMICTIMES.COM

Questionnaire

CONSUMER SURVEY

NAME :________________

Address: _____________________


A) LOOKS B) BODY BUILT

C) STYLE D) ALL OF THEM


A) WORD OF MOUTH B) TELEVISION

C) PRINT MEDIA D) DEALER EFFORTS


A) YES B) NO


A) CASH B) FINANCE



A) YES B) NO

C) CAN’T SAY

QUESTION 6: WHERE DO YOU SEE BAJAJ BIKES ADVERTISMENT THE

MOST?

A) NEWSPAPER B) MAGZINE

C) T.V D) HORDING

E) ANY OTHER


products?

A) Fully Satisfied B) Partially Satisfied

C) Unsatisfied

QUESTION 8: Which other bike would bike you have preferred to

buy?

Yamaha LML

Tvs motors Bajaj

QUESTION 9: what is the image of BAJAJ in your mind?

Economical

Durable

Smooth Bike

Safe Bike

Rough and Tough

Questionnaire

CONSUMER SURVEY

NAME :________________

Address: _____________________








A) YES B) NO


A) CASH B) FINANCE



A) YES B) NO

C) CAN’T SAY


MOST?


C) T.V D) HORDING

E) ANY OTHER


products?


C) Unsatisfied


buy?

Yamaha LML

Tvs motors Bajaj


Economical

Durable

Smooth Bike

Safe Bike

Rough and Tough

Questionnaire

CONSUMER SURVEY

NAME :________________

Address: _____________________








A) YES B) NO


A) CASH B) FINANCE



A) YES B) NO

C) CAN’T SAY


MOST?


C) T.V D) HORDING

E) ANY OTHER


products?


C) Unsatisfied


buy?

Yamaha LML

Tvs motors Bajaj


Economical

Durable

Smooth Bike

Safe Bike

Rough and Tough

Questionnaire

CONSUMER SURVEY

NAME :________________

Address: _____________________








A) YES B) NO


A) CASH B) FINANCE



A) YES B) NO

C) CAN’T SAY


MOST?


C) T.V D) HORDING

E) ANY OTHER


products?


C) Unsatisfied


buy?

Yamaha LML

Tvs motors Bajaj


Economical

Durable

Smooth Bike

Safe Bike

Rough and Tough

Questionnaire

CONSUMER SURVEY

NAME :________________

Address: _____________________








A) YES B) NO


A) CASH B) FINANCE



A) YES B) NO

C) CAN’T SAY


MOST?


C) T.V D) HORDING

E) ANY OTHER


products?


C) Unsatisfied


buy?

Yamaha LML

Tvs motors Bajaj


Economical

Durable

Smooth Bike

Safe Bike

Rough and Tough

Documents

Marketing Mix of Bajaj Bike