Presented By :-

Pulkit

MARKETING MANAGEMENT

Type Private

Founded 2001

Founder Van Melle - Izaak van Melle (1841)Perfetti - Ambrogio and Egidio Perfetti (1946)

Industry Confectionery & Gum

Headquarters Lainate (Milan), ItalyBreda (Netherland)

Area Served More than 150 countries

Key People Sameer Suneja (CEO), India

Employees (2009) 17,000

Total No. of Brands 18

Total No. of manufacturing sites

31

Sameer Suneja

Brands

Financial Highlights

Net Sales in 2009 : $2688 million

40% from Chewing gum60 % from Candies

PVM in India Started its Indian operation in 1994.Company Now enjoys close to 30 % of market share.Entered in India in 1994 by offering its first brand Center Fresh, followed by Big babol & Alpenliebe in 1995.The Others Brand like Chlormint, Mentos, Fruittella, Cofitos, Happydent and Marbles followed subsequently.PVMI has more than 15 brands.PVM Manufacturing unit in india : Gurgaon, Chennai & Rudrapur.

Perfetti Van Melle: Gum Power

Perfetti is present in three sub-segments of the gum market:

Center Fresh and Center Shock in Chewing gum Center Fruit and Big Babol in Bubble gum Happydent is functional gum

Perfetti has a share of 55% of the Rs. 800-crore chewing gum market.

Nielsen pegs this as the fastest growing category in the confectionery segment.

Social Responsibilties

• 37 Children adopted by staff members to providing financial help to them for education

• PVM India has adopted some village schools and orphanages.

• For the orphanage adopted, PVM India sponsors 2 meals per week for the 70 children there.

Type Public (NYSE:CAG)

Founded 1919 as Nebraska Consolidated Mill1971 as ConAgra Inc.2000 as ConAgra Foods

Founder Frank Little & Alva Kinney

Industry Food Processing

Headquarters Omaha, Nebraska (U.S.)

Area Served 66 countries

Key People Gary Rodkin (President & CEO)Steven Goldstone (Chairman)

Employees (2010) 24,400

Gary Rodkin

ConAgra Foods is organized into two businesses

• Consumer Foods :- The Consumer Foods segment manufactures and markets leading branded products to retail and foodservice customers in the United States and internationally. ConAgra Foods products are found in 97 percent of America’s households when you see our extensive list of major brands, including Egg Beaters, Healthy Choice, Hunt’s, just to name a few.

Commercial Foods :-

Our Commercial Foods segment manufactures and sells a variety of specialty products to foodservice and commercial customers worldwide. Major Brands include Lamb weston, ConAgra Mill.

2009 2010 ChangeFiscal Year End May

Revenue $12.7 billion

$12 billion -5.51%

Net earnings $978.4 million

$723.3 million

-26 %

Financial Highlights

ConAgra Foods in India

More Brands

Type Private

Founded 1865

Founder W. W. Cargill

Industry Agriculture

Headquarters Minnetonka, Minnesota (U.S.)

Area Served 66 countries

Key People Gregory R. Page (CEO & Chairman)

Employees (2009) 1,59,000

W. W. Cargill

Gregory R. Page

2009 2010 ChangeFiscal Year End May

Sales & Other Revenue

$115 billion

$107 billion -6 %

Net earnings $3.3 billion $2.6 billion -22 %

Financial Highlights

Animal Nutrition

Coal

Cotton

Flavor Systems

Ferrous

Salt

Grain & Oilseeds

Refined Oils

Sugar & Sugar Support Centre

Trade & Structured Finance

Personal Care

Food Ingredients

Products & Services

Cargill Foods International Brands

Cargill milestones in India

• 1987  - Cargill Seeds - a joint venture operation - commenced in India.

• 1994 - Cargill starts its fertilizer/crop nutrients operations in India.

• 1997 - Cargill launches its primary sugar and edible oils trading business in India.

• 1998 - Commences grain and oil seeds business in India.• 2001 - Launches food business under Cargill Foods –

launch of brand “Nature Fresh”.• 2003 - Cargill acquires the Food Flavors business from

Duckworth Group UK, and Duckworth Flavors India becomes part of Cargill India.

• 2005 - Cargill acquires Parakh Foods with brand "Gemini" and sets up a new Business Unit called Cargill Refined Oils India. This is first business unit with headquarters in India.

in India

Cargill Food Brands in India