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Marketing Meeting
30-Sep-2015
Marketing Presence
• We are late entering the market – but we can still be successful – (akin to VW Tiguan)
• Strategy: Franchise AGW Services and Evaluation Rooms - by Geography
• 9 months to results (if our strategy works)
Priorities
• Top priority is to sell AGW
• Use of hosted AGW services and evaluation centres overcomes initial customer resistance & improves acceptance
• Controlled testing by targeted groups (start with Peter Vervane in Oct 2015, since he is receptive to the product)
• Later, offer same franchise to NDC and RAXCO US
Financial Considerations
• Customer who buys self-hosted solution gets SysMan Professional with pre-set actions, for free
• For self-hosting: fee for assessment and installation support
Slogan
• The Swiss army knife of Remote Control
(yuk! Personally I wouldn’t use this … it is too frequently used by other people – it is also very cheesy – almost as bad as “The software micro-brewery” … Mike)
On the Landing Page
Evaluation Room
1. Instant Demonstration:Time-limited Sessions
2. Evaluation Sessions, No Time-restrictions
3. Self-hosted Access Gateway Management, in Private Evaluation Rooms