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H2020 GV-8-2015
Electric vehicles’ enhanced performance and integration into the transport
system and the grid
Enabling seamless electromobility through smart vehicle-grid integration
Project Nº 713864
D9.1 – Marketing material, website and dissemination plan
Responsible: UNIPASSAU
Contributors: UNIMA, FM, HTB, UNIPASSAU, E-Wald, e-Šumava, Bayernwerk, THD, BCNecologia, GFI
Document Reference: D9.1 - Marketing material, website and dissemination plan
Dissemination Level: Public
Version: 4.1
Date: 30/11/2016
D9.1 - Marketing material, website and dissemination plan 30/11/2016, Version: 4.1
2
Executive Summary
This document has the goal of demonstrating the initial activities carried out for the purpose of
dissemination during the first three months of the project as well as to draw the roadmap in
terms of the dissemination planning.
For this purpose, this document is divided into four major parts: Dissemination planning,
Marketing material, website and the Style guidelines. The first part will describe the general
activity plan, key performance indicators as well as the template created for the purpose of
dissemination reporting. The second part will outline the created poster, brochure, website
design and press release for the objective of promoting the Electrific project. The third part will
depict the style guidelines in terms of fonts, color and logo that will be used throughout the
whole dissemination means of the project.
D9.1 - Marketing material, website and dissemination plan 30/11/2016, Version: 4.1
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Contributors Table
DOCUMENT
SECTION
AUTHOR(S) REVIEWER(S)
Section I Robert Basmadjian, Ammar
Alyousef, Hermann De Meer
(UNIPASSAU)
Jaroslav Červinka (e-Šumava),
Maria Perez Ortega (GFI Be),
Matej Matejicek (GFI Be)
Section II.1 Robert Basmadjian, Ammar
Alyousef, Hermann De Meer
(UNIPASSAU)
Ariane Hartmann (THD),
Maria Perez Ortega (GFI Be),
Matej Matejicek (GFI Be)
Sections II.2 Wolfgang Duschl
(Bayernwerk)
Ariane Hartmann (THD),
Maria Perez Ortega (GFI Be),
Matej Matejicek (GFI Be)
Section II.3
and II.5
Irene Capdevila
(BCNecologia)
Ariane Hartmann (THD),
Maria Perez Ortega (GFI Be),
Matej Matejicek (GFI Be)
Section II.4 Sonja Klingert (UNIMA),
Klaus Kohlmayr (HTB)
Matej Matejicek (GFI Be)
Wolfgang Duschl (Bayernwerk),
Maria Perez Ortega (GFI Be),
Matej Matejicek (GFI Be)
Section III Robert Basmadjian, Ammar
Alyousef, Hermann De Meer
(UNIPASSAU)
Matej Matejicek (GFI Be)
Jean Luc Sonnet (FM),
Maria Perez Ortega (GFI Be)
Section IV Matej Matejicek (GFI Be) Michal Jakob (CVUT),
Maria Perez Ortega (GFI Be)
D9.1 - Marketing material, website and dissemination plan 30/11/2016, Version: 4.1
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Table of Contents
I. INTRODUCTION .......................................................................................................... 8
I.1. Purpose and organisation of the document ....................................................................................... 8
I.2. Scope and audience .............................................................................................................................. 8
I.3. Document context ................................................................................................................................. 8
II. MARKETING MATERIAL AND WEBSITE ................................................................. 9
II.1. Poster .................................................................................................................................................... 9
II.2. Brochure .............................................................................................................................................. 11
II.3. Website ................................................................................................................................................ 12
II.4. Press release ...................................................................................................................................... 15
II.5. Social network profiles ...................................................................................................................... 16
II.6. Promotional video .............................................................................................................................. 18
III. DISSEMINATION PLANNING ................................................................................. 19
III.1. Dissemination strategy ..................................................................................................................... 19
III.2. Dissemination channels / activities ................................................................................................. 19
III.3. Target groups .................................................................................................................................... 21
III.4. General activity plan ......................................................................................................................... 23
III.5. Key performance indicators ............................................................................................................. 24
III.6. Template for dissemination reports ................................................................................................ 28
IV. VISUAL IDENTITY AND STYLE GUIDE ................................................................. 30
IV.1. Introduction ....................................................................................................................................... 30
IV.1.1. Elements of the style guide .......................................................................................................... 30
IV.1.2. What is/is not included in the style guide ..................................................................................... 30
IV.2. Logo.................................................................................................................................................... 30
IV.2.1. Standard logo ............................................................................................................................... 31
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IV.2.2. Logo size and clear space ........................................................................................................... 31
IV.2.3. Misuse of logo .............................................................................................................................. 33
IV.3. Colors ................................................................................................................................................. 33
IV.4. Typography ........................................................................................................................................ 34
V. APPENDICES ........................................................................................................... 36
V.1. Press release in Germany ................................................................................................................. 36
V.2. The press release template ............................................................................................................... 39
V.2.1. Common project information ......................................................................................................... 39
V.2.2. Electricity network ......................................................................................................................... 39
V.2.3. Big „Data” and psychological factors ............................................................................................ 39
V.2.4. Partners ......................................................................................................................................... 40
V.2.5. About Horizon 2020 ...................................................................................................................... 40
V.3. Word document example .................................................................................................................. 41
V.4. PowerPoint document example ........................................................................................................ 43
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Table of figures
Figure 1. Electrific poster. .......................................................................................................... 10
Figure 2. Electrific brochure front page. ..................................................................................... 11
Figure 3. Electrific brochure back page. .................................................................................... 12
Figure 4. Website homepage. .................................................................................................... 13
Figure 5. Website page. ............................................................................................................ 15
Figure 6. Facebook profile. ........................................................................................................ 16
Figure 7. Twitter profile. ............................................................................................................. 17
Figure 8. LinkedIn profile. .......................................................................................................... 17
Figure 9. Electrific dissemination target groups. ........................................................................ 23
Figure 10. Dissemination activity reporting. ............................................................................... 29
Figure 11. Electrific logo on black and white background. ......................................................... 31
Figure 12. Electrific logo spacing. .............................................................................................. 32
Figure 13. Illustrations of misuse of Electrific logo. .................................................................... 33
Figure 14. Press release on 02.09.2016, p.1. ............................................................................ 36
Figure 15. Press release on 02.09.2016, p.2. ............................................................................ 37
Figure 16. Press release on 02.09.2016, p.3. ............................................................................ 38
List of tables
Table 1. Electrific dissemination activities. ................................................................................. 24
Table 2. Dissemination activities and key performance indicators. ............................................ 25
Table 3. Electrific colours. ......................................................................................................... 34
D9.1 - Marketing material, website and dissemination plan 30/11/2016, Version: 4.1
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Table of Acronyms and Definitions
Abbreviation Explanation
ADAS Advanced Driver Assistance System
CVUT Czech Technical University In Prague
e-Šumava e-Šumava.cz s.r.o.
THD Deggendorf Institute of Technology
UNIMA University of Mannheim
UNI PASSAU University of Passau
BCNecologia Agencia D’ecologia Urbana De Barcelona
E-WALD E-WALD GmbH
EC European Commission
EU European Union
EV Electric Vehicle
PMB Project Management Board
PM Project Manager
WP Work Package
WPL Work Package Leader
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I. INTRODUCTION
I.1. Purpose and organisation of the document
This document is the first deliverable of Work Package 9 – Utilization of Project Results. Its main
objective is to describe the relevant information, such as planning, reporting and promoting
means, related to dissemination of Electrific.
The content of this document will demonstrate all the activities carried out in Task 9.1 during the
first three months of the project. More precisely, those activities can be divided into three parts:
(1) creating the poster, brochure, website and press release for the promotion of the Electrific
project, (2) providing the general concepts in planning the dissemination activities, and (3)
creating the styling guidelines.
I.2. Scope and audience
This deliverable is considered as a public document for the Electrific project. The relevant results
described in this deliverable have been achieved through inputs and in-depth review process of
all partners of the consortium. As a matter of fact, this document is relevant to all other WPs,
either directly or indirectly: WP2, WP3, WP4, WP5, WP6, WP7, WP8 and WP10.
This document is not meant to have any technical aspects. Hence the intended audience of
such a report are those who would like to have an overview concerning the dissemination
purposes of the project.
I.3. Document context
This document envisages giving information on the main aspects in the context of dissemination
carried out by the consortium. The rest of this document is organised in the following manner:
Section II gives the necessary material created for promotion purposes such as poster,
brochure, website design, press release and created social network profiles. Section III
describes the corresponding dissemination planning adopted in Electrific that needs to be
constantly performed and reported by the consortium partners. Section IV describes the
designed styling guidelines that need to be used in all official dissemination templates of the
project. Section IV gives an example of a press release in Germany as well as describes the
created template of press release to be used by the project partners.
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II. MARKETING MATERIAL AND WEBSITE
This section describes the materials that support activities related to promoting purposes of the
project. Described materials are: Poster, brochure, website and press release. It is worthwhile to
note that each of the aforementioned tasks was carried out in several rounds of review-and-
refinement process, where all the partners were involved according to Quality Assurance
process as described in D1.2.
II.1. Poster
In this section, we will present the poster created for the Electrific project. The task leader was
University of Passau.
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Figure 1. Electrific poster.
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As it can be seen from Figure 1, the poster demonstrates the highlights of the project in a simple
and schematic way. It is divided into 4 major parts: R&D areas and expected results, concept
and architecture, interactions and benefits as well as testbeds and experiments.
II.2. Brochure
In this section, we will present the brochure created for the Electrific project. The task leader was
Bayernwerk.
Figure 2. Electrific brochure front page.
Figure 2 illustrates the front page of the Electrific brochure. Details about the project are
demonstrated on the back page of the brochure (see Figure 3).
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Figure 3. Electrific brochure back page.
II.3. Website
The Electrific project website is hosted at the following address: http://www.electrific.eu. Content
management system called WordPress is used to build, maintain and host the website. Custom
website design and template is developed by GFI, following Style guides described in Section IV
in order to provide intuitive and modern design, which has numerous images that make it more
attractive. The website is considered a living entity, so the current version will change according
to the needs (phases and results) of the project and its partners and will be aligned with
Dissemination planning explained in Section III.
On the home page (see Figure 4), a large slide shows some images of the pilots that will be
carried out in the course of the project. In the upper part, the menu of the web is detailed, which
is composed of different sections: HOME - CONCEPT - TRIALS - PLANS AND ACTIVITIES -
EVENTS AND NEWS – PARTNERS - PUBLICATIONS. The menu, and therefore sections, can
grow or be modified according to the convenience of the information to be disseminated. For
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instance, it is expected that the website will include a BLOG that will also appear on the menu as
soon as the first post is published.
Furthermore, the home page shows a small summary explaining what the project consists of.
Then, through a progression bars diagram the progress of the project is visualized, showing the
state of execution in which the different milestones are.
Below, the composition of the Consortium that is working on the project is specified. It is a
minimal introduction showing the logos of the different partners. From there the visitor is linked
to the respective websites with detailed information.
The footer contains links to the different social networking profiles of the project (Twitter,
Facebook and LinkedIn), as well as contact information (which corresponds physically to the
project's lead partner GFI) and the e-mail address of the project that will be managed by
BCNecologia as leader of the WP9 - Dissemination and Exploitation. There is also a small
section that refers to the latest news that will reflect summarized version of posts that will be
published in the BLOG section.
Figure 4. Website homepage.
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Next, we detail the corresponding sections of the website:
CONCEPT: This part of the Website contains an explanation of the overall objectives of
the project and then shows the tables of the different concrete objectives (4).
TRIALS: Contains brief introduction of the trials is given that are going to be carried out in
the framework of the project. This is completed with a more specific table. Then, 4
buttons link the visitor to a more detailed explanation of every trial (on different pages
that can be accessed also from the menu). On these pages there are pictures of every
trial, to make them more visually pleasing (see Figure 5).
PLANS AND ACTIVITIES: Currently, Project Work Plan and Work Package organization
are described, but the idea is to introduce all the information about the different activities
carried out in the framework of the project. Also, a copy of the progress of milestones
could be included in this section in the near future.
EVENTS AND NEWS: This section contains the topics referred to the dissemination of
the project: Press releases and their impact in the media. Much more information will be
added as it is generated during the project life time.
PARTNERS: Here more detailed information can be found about the partners of the
Consortium. In addition to a small explanation that can be accessed through a link in the
logo of each partner, there is contact information and a location map for every partner.
PUBLICATIONS: This section contains public related documents this Electrific project
produces in respect to deliverables and publications (all public documents produced in
the document are present here).
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Figure 5. Website page.
As previously stated, the website will be constantly subject to changes throughout the project.
This website is going to be very active, since its design and content will be outlined as different
needs are detected.
The website management will be handled by BCNecologia, as decided by the consortium
partners. This will be done on own initiative or by order of the different leaders of the WPs
according to their needs to communicate different relevant aspects. All website management
activities will respect Dissemination planning (Strategy approach, planning, KPIs) as described
in Section III. The decision making chain for publishing sensitive contents is as follows:
Responsible dissemination leader WPL PM PMB.
II.4. Press release
At the beginning of the project, in September 2016, UNIMA issued a press release aimed at
South-Germany and national print and online media (see Figure 14, Figure 15, and Figure 16).
This press information served as blueprint for the generic project press release which will be
adopted to regional requirements by Electrific partners.
The result of issuing this press information in Southern Germany was its publication in 12 online
media within September 2016. Shortly after, Sonja Klingert (UNIMA) was approached by two
organizations interested in accompanying the results of Electrific. With one of them, Hyundai
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MnSoft, a navigation expert, a first telephone conference was conducted on November 4th
exchanging ideas about future collaboration like e.g. a small internal workshop in spring 2017.
With the second, the Metropol-Regioin Rhein Neckar, an onsite meeting is planned for January,
12th, 2017 at UNIMA.
Taking into account the abovementioned success of UNIMA press release to reach
stakeholders, all partners are encouraged to publish their own press release. Section V.2.
describes the generic press release which serves as blueprint for all partners. From it partners
are asked to enrich the template in regard to where it is published (localization), by whom and
which target audience is focused on.
II.5. Social network profiles
Among all the available social networks, it has been decided that three of them will be used to
disseminate news of the project and other relevant information related to it: Twitter, Facebook
and LinkedIn.
Profiles for each of abovementioned social media are created for the project and will be updated
with new information on a regular basis by BCNecologia according to project dissemination
strategy and plan (described in Section III).
Examples of social media profiles can be found in following figures:
Figure 6. Facebook profile.
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Figure 7. Twitter profile.
Figure 8. LinkedIn profile.
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Links to Electrific project social media pages are following:
Facebook: https://www.facebook.com/electrificproject/
Twitter: @Electrificpro
LinkedIn: https://www.linkedin.com/company/electrific-project
II.6. Promotional video
Regarding the promotional video, it is important to note that some of the partners of the
consortium were involved in the previous European projects such as EU FP7 FIT4Green,
All4Green and DC4Cities, as well as Ele.c.Tra project where five internal promotional videos
were released and are available on You Tube:
The video "Fit4Green Elevator Pitch" (3 min.) is available under the following link
http://www.youtube.com/watch?v=jkPnbrcwLSI
The video "All4Green Airport Pitch" (3 min.) is available under the following link
http://www.youtube.com/watch?v=wJCRR6DMErI
The video “All4Green Conference Pitch” (9 min) is available under the following link
http://www.youtube.com/watch?v=NhRxULgOSig
The “DC4Cities” (4 min) is available under the following link
https://www.youtube.com/watch?v=wzjHa6RYbfA
The “Ele.C.Tra” is available under the following link
https://www.youtube.com/watch?v=LXB18aVQ53Q
Building on the “know-hows” of the different partners, involved in these five promotional videos,
Electrific plans to release a video – in the next months - whose main objective is to give a
generic overview of the project with obtained results from trial cases. The length of this video is
envisioned not to exceed 5 minutes.
The production of a second video – in the second half of the project – is also considered, in
order to show how trials were performed in the different locations and how users test and adopt
Electrific solution.
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III. DISSEMINATION PLANNING
This section shows a general activity plan for the next three project years (33 months),
discusses some special activities that will be focused on in the future of the project, and
illustrates the template that will be used for dissemination planning and reporting.
III.1. Dissemination strategy
The dissemination strategy of Electrific comprises continuous support for all communication
activities like website updates and other partners’ communication channels. However, from a
temporal point of view, the focus will lie on three phases of the project: in the beginning – as
currently enacted – a lot of attention is given to setting up the website as core publication asset
and the creation of a “corporate identity” with logo, style-guide, etc. In addition, the first wave of
press releases is being created, locally announcing the research agenda and team
accompanied by the design of a brochure and a poster.
Around the middle of the project, when first major results are publishable, the website will
undergo a major rework to highlight these research findings. This activity will be linked to a
second surge of press releases published by the consortium partners in their respective
countries and the creation of a project video. At the same time, academic publication will be
increasing, focusing on the results and further challenges; likewise, industrial fairs will be visited.
Finally, near the end of the project, when the Electrific ADAS system is mature, a third
dissemination offensive will tackle the general public, the academic communities and potential
business partners for exploitation of the project results. This will again comprise press releases,
manifold publications in journals and conferences, and more concrete exploitation activities like
shaping theoretic business models for real-world markets.
III.2. Dissemination channels / activities
As described in DoA, Section 2.2.1, following dissemination channels (activities) with short
explanation are foreseen in the project. Detailed explanation of each activity is available in
abovementioned section in DoA.
Website
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o This channel will enable public presentation of the project including: description of
the project, the partners and the objectives. The website will enable the public to
give feedback, and interact with staff members of the consortium.
Novel dissemination channels
o Project consortium believes that through embracing novel channels and trends it
could help to promote the project progress and results in the broader public,
especially the young generation students and professionals.
Press releases
o Channel used as a means to reach media coverage
Brochures and posters
o This channel will highlight the progress and achieved results of the project in
industrial, academic, and also internal event.
Project related video
o By producing video content, Project partners will enable channel that helps to
communicate key ideas of the project and raise awareness and interest of the
developed strategies for all kinds of stakeholders visual and dynamic way.
Publication activities
o Channel that enables to address research groups, spreading the topic of the
project in academic communities.
Community building activities
o The ELECTRIFIC consortium will actively participate to the strengthening of the
Electric Vehicles community;
o Besides taking active part in clustering and liaison events, Electrific will promote
community work via service platforms and ecosystems for the Electric Vehicles
sector;
o Electrific will establish synergies with project clusters in the sector and European
Associations and other European initiatives (such as: The European Association
for Battery, Hybrid and Fuel Cell Electric Vehicles (AVERE), European Council for
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Automotive R&D (EUCAR), European Automobile Manufacturers Association
(ACEA), Electric Drive Transportation Association (EDTA), etc.).
Industrial events and exhibitions
o This channel will enable means to spread the project progress among the
industrial stakeholder
Academic events
o This channel will lead to opportunities to publish and present scientific
publications and create awareness of the project. This awareness has also
potential to reach industrial target groups
Workshops
o Through this channel Project will raise awareness in scientific communities and
foster exchange of ideas within the scientific community
University education
o This channel is immersed with research findings from the academic partners of
the ELECTRIFIC consortium
Open access
o Key goal of this channel is removing legal, commercial and technological barriers
to access scientific information, the research process becomes more efficient and
the research results more visible.
III.3. Target groups
In Electrific, the topics of e-mobility, energy management systems, battery storage, optimization
in terms of renewable energy usage and EV route planning, as well as grid friendliness are
addressed. Therefore, dissemination activities focus around these scientific fields and address
specific target groups and metric accordingly, for a continuously updated dissemination plan to
be implemented. Not all target groups can be addressed in the same manner. Different
dissemination channels will be set up. We identify following general target groups:
1. Scientific stakeholders composed of research groups, academic communities and PhD
students.
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2. Industrial stakeholders consisting of several actors in the e-mobility market, different
stakeholders from the energy market, EV and battery manufacturers, and charging
stations.
3. Policy related stakeholders communal and possibly on national level.
4. The broader public.
The following target groups will be informed with the customized messages:
Target group name Target group description
E-Fleet companies (management and operation)
They obtain relevant information on approaches to better manage the EV fleet via following suggestions from the individual ADAS in order to maximize battery lifetime and minimize charging cost.
Car-sharing providers Will be given basically the same information as e-fleet operators, however additionally recommendations about new car sharing business models in order to reduce TCO.
EV manufactures Will be informed about ADAS development to improve TOC by reducing charging cost and increasing battery life time. This will spur the market uptake of all EVs. Also environmental benefit will be conveyed to further improve eco-reputation of electric mobility. This applies to all EVs: cars, trucks, buses, scooters….
Battery manufacturers Similarly to EV manufacturers they will be interested in the battery management parts of the ELECTRIFIC approach in
order to be able to plug onto the BMS system agnostic approach.
Navigation system developers
With Electrific delivering open-source results, navigation system developers need to be informed how to upgrade their technology with the project approach to voltage-aware charging logistics.
(Distribution) Grid operators Grid operators will be very sensitive to all information regarding the smooth integration of EV charging to the grid, in order maintain a certain frequency and voltage band. This includes information about financial incentives and new business models.
Cluster initiatives Initiatives such as in Germany the Cluster Automotive (Bayer Innovativ), dealing with mobility and energy subjects, or the Energie Forum, dealing with Grid technologies, are particular target groups for all information regarding the main objectives of the project.
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Policy on communal level/Smart Cities
On communal and public procurement level, the subject of sustainable mobility solutions is on the agenda. The project will help to feed this target group with all information about renewable aware charging and routing. This will not only apply to communities as fleet managers of public transportation, but also to spur private e-mobility in urban areas.
Policy on national level The EU 2020 goals are implemented differently in different member states. Some of them, e.g. Germany and Spain, have set themselves ambitious goals for EV dissemination. They will be sensitive to all information fostering an accelerated market uptake of e-mobility.
Science communities Through all dissemination channels the science community will profit from detailed research reports and papers in order to further develop (integrated) IT, technical, economic and psychological approaches for advancing the subject of e-mobility.
General public Specific dissemination actions, described below, towards general public will allow frequent users of EVs understanding the advances done in their usage through the research and testing performed in the project.
Figure 9. Electrific dissemination target groups.
III.4. General activity plan
The corresponding activity plan lists the main dissemination activities and shows the focus of the
project with respect to these activities. We classified them into three categories: little, medium
and high.
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Table 1. Electrific dissemination activities.
Dissemination Activities
Leader Year 1 Year 2 Year 3
Legend
Publications CVUT Little activity
Brochures Bayernwerk Medium activity
Posters UNI Passau High activity
Social network activities BCN
Industrial events and exhibitions
DIT – EWALD -HTB
Web presence BCN
Workshops organisation CVUT - UNI MA
Cooperation with other projects
GFI
Promotional video UNI Passau
Press releases HTP - UNI MA
It can be observed in Table 1 that the project consortium plans to extend efforts on publication,
industrial events and exhibitions, social network activities, and web presence during the next two
years. Brochures, posters, cooperation with other relevant projects as well as press release will
be realized during the first year. It is important to note that for each of the activities, one or more
leader of the consortium is assigned. Such a leader has the “know-how” in executing and
leading the respective activity. Activities will respect and align to overall project dissemination
strategy (see Section III.1. ).
III.5. Key performance indicators
This section describes the key indicators measuring the performance of the consortium partners
from dissemination point of view. Each KPI is coded and numbered with specific code starting
with K.
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Table 2. Dissemination activities and key performance indicators.
Channel / activity
Committed Actions KPI Target /
Planned KPI
values
Target audience
Website Enable the public to give feedback and interact with consortium (e.g. communication via email and blog)
Number of returning website visitors per
year (K1.1);
Number of unique website visitors per
year (K1.2);
Number of received feedback per year
(K2)
K1.1: 400
K1.2: 800
K2: 5
All target groups
Social network / novel dissemination channels
Be actively involved in social media such as Facebook, twitter, LinkedIn or Research gate
Total number of likes on Facebook (K3);
Total number of followers on Twitter (K4);
Total number of followers on LinkedIn
(K5);
Total number of Wikipedia pages created
(K6)
K3: 50
K4: 150
K5: 100
K6: 1
General public
Press release Publish press releases and online articles
Total number of press releases published
by the different countries of the
consortium (project phase dependent and
K7: 15 Printed media and online articles
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includes online articles) (K7)
Brochure and poster
One brochure and one poster will be created and distributed during events
Total number of events poster presented
(K8);
Total number of events brochures
distributed (K9)
K8: 5
K9: 5
Research groups, academic communities, Industrial, academic, and also internal events
Project video Production of project video
Total number of videos presenting the
project (K10)
K10: 2 All target groups
Publication activities
Spreading the topic of the project in academic communities in form of published papers and scientific publications
Total number of accepted journal papers
(K11);
Total number of accepted scientific
publications (K12)
K11: 3
K12: 10
Research groups, academic communities
Community building activities
Synergies establishment with other European projects, initiatives and liaisons
Total number of synergies build (K13) K13: 8 Electric Vehicles community (focus: EV manufactures)
Industrial events and exhibitions
Spread project results and findings
Total number of participation in European
events (K14)
K14: 10 Industrial stakeholders
Academic events
Publish and present scientific publications and create awareness of the project
Total number of active contributions in
conferences and workshops (paper and
not paper based) (K15)
K15: 14 Research groups, academic communities
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Workshops Three project related workshops are planned to be organised
Total number of organised workshops
(K16);
Total number of accepted publications per
workshop (if the workshop is paper-based)
(K17);
Number of attendees to the workshop
(K18)
K16: 3
K17: 8
K18: 25
Scientific community
University education
Devised methodologies will be promoted to the students
Number of proposed master, bachelor
theses (K19);
Total number of newly created lecture
units (K20);
Number of proposed seminars and
practical courses (K21)
K19: 13
K20: 6
K21: 6
Scientific community (focus: students)
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Table 2 gives an overview of the dissemination activities together with their corresponding KPIs.
As it was noted in Section III.4. the corresponding task forces for each activity has been created
and one or more leaders have already been assigned. Also, as it is demonstrated in Section II, a
poster, brochure, website, social media accounts as well as press release content templates
have already been created. From publications’ point of view, the academic partners of the
consortium have set a target to submit at least one paper. Plan is to attend and submit paper at
the 8th International conference on Future Energy Systems (ACM e-Energy) as well as to one of
the collocated workshops. This conference is chosen because this is one of the elite
international energy related conferences which is aligned with Electrific Project goals and it is the
next international conference of that kind where Consortium partners could contribute. Project
presence at this international conference could contribute to increased visibility of the project
and expected project results and goals. It is envisioned that our presence could also lead to
open new opportunities for exploitation partnerships, dissemination of marketing material (e.g.
poster) and publication of research papers.
III.6. Template for dissemination reports
A spreadsheet to be used as a template will help partners to share within the project both their
planned and performed communication activities. With this information, internally reported at
least once a month, the communication team will be able to plan and report supporting activities
such as website update, social networks campaigns, etc., to increase awareness of all planned
and realized activities related to Electrific.
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Figure 10. Dissemination activity reporting.
This internal communication template will also allow every partner to know which activities are
due to be realized by the other peer partners, and to reinforce communicating activities.
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IV. VISUAL IDENTITY AND STYLE GUIDE
IV.1. Introduction
This style guide is a set of guidelines which ensures that all visual elements are used in a
consistent way in both printed and digital media. Furthermore, it is a communication tool to be
used between colleagues and between Electrific and partners. Following these guidelines in a
strict and consistent way will help build Electrific’s brand recognition and visibility.
IV.1.1. Elements of the style guide
Electrific visual identity is achieved trough consistent use of multiple elements:
Logo
Colors
Typography
IV.1.2. What is/is not included in the style guide
Please note that style guide guidelines are primarily meant to define visual identity and design.
The guide does not describe how to write content.
IV.2. Logo
The logo is the most recognizable element representing Electrific. It should be used with great
care and in a consistent way.
The following rules apply to the use of the logo:
It should always be immediately visible. E.g. in print, place the logo on the first page of
the publication.
It should not be modified.
It should always be used in it’s entirety. Separate use of individual components is not
allowed.
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IV.2.1. Standard logo
The standard logo can be used in both printed and digital media. To maintain the integrity of the
logo it should only be used as a single graphical element.
The standard version of the logo always takes preference over other versions of the logo, as
does the white background version over the black background version.
White background Black background
Figure 11. Electrific logo on black and white background.
IV.2.2. Logo size and clear space
IV.2.2.a. Size
To maintain readability and to keep the logo recognizable, a number of rules should be applied
consistently.
Do not change the size of the elements in the logo separately.
If other logos are used in combination with the Electrific logo, make sure that the sizes
are all the same so one does not outweigh the other.
IV.2.2.b. Clear space
The clear space defines the minimum area that must be left clear around the logo, and ensures
that the logo is not overshadowed by other text or visual elements.
The clear space helps to ensure clarity and increase impact. No text or graphics should appear
within the clear space.
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Figure 12. Electrific logo spacing.
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IV.2.3. Misuse of logo
To keep the logo recognizable and to maintain consistency, adjustments to the logo are not
allowed. In the following examples a couple of misusages of the logo are illustrated.
Figure 13. Illustrations of misuse of Electrific logo.
IV.3. Colors
Colour is a very important aspect in any visual identity.
Dark grey conveys a sense of luxury, sophistication and elegance while green convey ecology,
balance and harmony. These colours have carefully been chosen to reflect our core values and
should be used in a strict manner.
The combination of these colours results in a dynamic contrast which is vibrant in a non-
aggressive way and attracts the eye.
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Table 3. Electrific colours.
The main colour is green. This should be used to emphasize words in the copy or should be used to create colour blocks.
CMYK: C100 M0 Y100 K0
RGB: R0 G166 B81
Web: #00A651
Dark grey is also used in the logo and as main colour for headings.
CMYK: C57 M46 Y47 K36
RGB: R89 G92 B92
Web: #595C5C
The soft grey is used as a mid-tone for typography to keep text readable in most situations.
CMYK: C51 M43 Y43 K7
RGB: R130 G130 B130
Web: #828282
IV.4. Typography
There are two corporate typefaces which can be used:
Titillium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
.,;?!/€$*()@#&%+-
0123456789
Source Sans Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
.,;?!/€$*()@#&%+-
0123456789
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When using typefaces, there are no hard and straightforward rules, but following the guidelines
below will help to maintain a level of consistency:
Titillium is used for headings and should always be written in capitals.
Source Sans Pro is used for body text. Left alignment takes preference over right
alignment. When necessary, Source Sans Pro medium or bold can be used to create
emphasis. Justified text alignment can be used in deliverable documents where possible.
Avoid the use of CAPITALS in long strings of text. Only use capitals to emphasize key
words if colour or bold text is not enough.
Type should be sized appropriately to the individual situation.
When creating in-house and electronic documents, or where the Source Sans Pro font is not
available, please use Verdana. For example, use Verdana for emailing, Word processed
documents (e.g. business letters), and PowerPoint presentations. Examples for documents
produced according to style guides described in this section is presented in Section V.3. and
V.4.
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V. APPENDICES
V.1. Press release in Germany
Figure 14. Press release on 02.09.2016, p.1.
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Figure 15. Press release on 02.09.2016, p.2.
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Figure 16. Press release on 02.09.2016, p.3.
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V.2. The press release template
In this section, we describe the template created for press releasing purposes.
V.2.1. Common project information
An interdisciplinary team consists of [consortium partner who publishes the press release] and
[mention one or two other project partner] not only to prolong the life of vehicle batteries, but
also to prevent instability in the electricity grid and to promote the use of renewable energies.
The 3-year project is being implemented within the EU „Horizon 2020“program.
Electromobility has been introduced into politics, in [the country the publishing partner is settled,
describe what is on the government agenda regarding e-mobility]. Still, many motorists are afraid
of switching to electromobility, one reason being a comparably small battery range. Beside the
limited range of the batteries, the lack of charging infrastructure and the lack of fast charging
possibilities are also problems.
This is where Horizon 2020 comes in place. “ELECTRIFIC” is being developed as a highly
complex navigation system that optimizes user behaviour based on the electric environment, the
grid-stability and the individual user’s mobility needs.
V.2.2. Electricity network
The navigation system uses real-time information from the electricity network and proposes to
the user the best-fitting route that allows to consume as much electricity as possible from
renewable energy sources. The charging process has to be integrated into the grid in a way that
the so called power quality (several network parameters like: Voltage, Flicker, Frequency, etc.) is
not affected in a negative way. A stable grid is the bases for all charging processes. Negative
repercussions caused by relative high and unknown energy demand has to be avoided.
Keyword: grid-friendliness.
V.2.3. Big „Data” and psychological factors
One of the many challenges is the psychological factor, if suggestions for the user are not
worthwhile and comprehensible, he will not accept them. There is a clear necessity for an
incentive system to be introduced. In addition, extremely large and extremely sensitive data are
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being worked on, such as historical data on driving behaviour and topography, while at the same
time the self-determination of the user is taken into account via his data.
Data from the user is the one side, the other is measuring information from smart meters in the
grid and take these into account to the load management.
[implement a paragraph about the special part your company is delivering to ELECTRIFIC see
as example the statement of has.to.be]
has.to.be provides essential data from the infrastructure and the last-mile of the grid to the
ELECTRIFIC project. Based on the information of the infrastructure, has.to.be is generating the
base for decision-making on the grid behaviour and the predictions of the availability of public
and semi-public charging stations. With the cloud-based software application be.ENERGISED,
has.to.be provides an extensive application for the monitoring, maintenance and billing of
charging stations and e-mobility infrastructures. Within real-time interfaces, be.ENERGISED will
provide predictions and information on the behaviour of users at charging stations, the predicted
power consumption on specific charging stations and also the management of the invoicing and
rewarding systems in the background. be.ENERGISED will also provide interfaces to mobility
providers that will allow the access to charging stations for their individual end-customers.
"In the future navigation systems will intelligently combine data from charging stations, charging
stations and batteries resulting in the optimum time for the charging process," says Martin
Klässner CEO has.to.be gmbh. The software from has.to.be assumes a central role in the
compilation and distribution of the different data streams.
V.2.4. Partners
University of Mannheim, GFI Informatique, the University of Passau, the Deggendorf Institute of Technology, E-WALD GmbH, Bayernwerk AG, has.to.be gmbh, CESKE VYSOKE UCENI TECHNICKE V PRAZE, Freemind Consulting, Agencia d'Ecologia Urbana de Barcelona and e-Sumava.cz s.r.o.
V.2.5. About Horizon 2020
Horizon 2020 is the framework programme of the European Union for research and innovation.
Its goal is to establish a competitively viable economy EU-wide and to contribute to a sustainable
development. The project “ELECTRIFIC” is sponsored with a total of 6.2 million euros within the
challenge “Smart, Green and Integrated Transport”.
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V.3. Word document example
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V.4. PowerPoint document example