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1/5

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Internet and Marketing

Marketing Management Text and Cases

Excel Books26-1

Internet and

Marketing

26Chapter

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Internet and Marketing

Marketing activities on the Internet are actually a part of e-commerce or e-

business. The Internet is changing the way, businesses undertake their

marketing tasks. This wonderful technology provides marketers with faster,

more efficient, and powerful ways to handle designing, promoting and

distributing products, doing research, and collecting loads of market

information almost instantly.

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Internet and Marketing

Effects of the Internet on Markets

Audience Freedom

Quantity and Quality of Information

Speedy Customisation

Flexible Prices

Distribution Channels are Becoming Shorter

Customer Communication

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Internet and Marketing

Marketing Strategy and the Internet

Marketing Research

Marketing Channels

Promotions

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Internet and Marketing

To accomplish their objectives, Internet marketers use many approaches,

some of which include:

Banners

Sponsorships

Pop-Up and Pop-Under

Portal Use

E-mail

Interstitials

Push Technologies

Sales Promotions