Upload
shakeela-lashari
View
109
Download
0
Embed Size (px)
Citation preview
MARKETING ISSUES IN PAKISTAN
By:- shakeela
Whose logo is this?????
And this one???
INTRODUCTION •NESTLE
INTRODUCTION•ENGRO FOODS LIMITTED
The Issue
The Issue
Issue
Issues1. Product2. Price3. Promotion
Causes Of Failure1. Product• Confused brand image• Taste• Packaging
Causes Of Failure2. Price
3. Promotion• TV ads• Lack of communication• No defined target market
After failure•Olfrute Face book page on 22nd march Green Cocktail
Tagline: yeh
green
hamara hy…
After failure•Olfrute new tagline Old: idhar udhar idhar udhar New: tazgi jaga re
After failure•Olfrute new packaging OLD NEW
After failure•Olfrute• new positioning• new TV commercial
After failure•Olfrute Billboard Promotion
After failure•Olfrute Social media promotion ( face book page)
After failure•Nestle new killer packaging called “prisma packaging format”
After failure
After failure•Nestle Teaser campaign
New promotions