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MARKETING IS LIKE SPEED DATING
J U LY 2 0 1 2
MANAGERS’ PRESENTATION
Speed Dating Marketing
First Impression
AttireMannersConfidenceMale vs. Female
Speed Dating Marketing
Be Prepared
Research people that might be there that you want to meet
Psyching yourself up
Speed Dating Marketing
Name Tags
What should it sayWhere do you wear itWhat others’ tags tell you
Speed Dating Marketing
Introducing Yourself
How to make your approachShake hands Look directly into eyes Clearly say your name and LLMEAsk the individual who they are/what they do
(if they don’t ask you first!)
Speed Dating Marketing
Elevator Speech
Why it should be shortWhat it should include (and shouldn’t)Personal/emotional element (“storytelling”) Why is LLME different?When and where to use it
Speed Dating Marketing
Asking Questions
What, where, how and whyAnalyze what they need
Speed Dating Marketing
Responding
How you and LLME can help – ONLY IF APPROPRIATE
If you don’t know the answer, that’s OK – but find out
Doesn’t has to be LLME related
Speed Dating Marketing
Asking for a Business Card
Always have some with you”It is easier to receive, then give.”
Speed Dating Marketing
Group Exercise
Speed Dating Cocktail Party
Introduction & Chit Chat
Who do you want to date meet?
What work do you want to do?What types of clients does LLME wantResearch
Speed Dating Marketing
Where to meet your fiancé targets and contacts/referral sources
Professional organizations (yours and your targets)
Business meetings and receptionsOff the clock gatheringsDoing what you enjoySeminars/educational/organization programsAirports, garages, train stations
Speed Dating Marketing
Follow-up strategies to do NOW
Dating…
Initial Follow-Up
Write on business cardAdd to Outlook (or other)LinkedIn ConnectionSend an email, or a handwritten note, or…?Add to LLME mailing/e-blast list(s)How to effectively use the firm’s materials
Speed Dating Marketing
Are We Compatible?
Is it a target Is it a good client for LLME
Speed Dating Marketing
Plan your next date meeting
Sit next to at organization or business meetingMeals (alone or with mutual acquaintance
and/or LLME’er)Professional event invitePersonal event invite (may/maybe not)New business meeting (bring someone else –
you are not alone!)
Speed Dating Marketing
Follow-up Strategies to do NOW and continue to do LATER
Courting…
Learn About Their Business
GoogleNewspaperTrade pubsTrade industriesLinkedInTwitterFacebook
Speed Dating Marketing
Learn More About the Person
GoogleLinkedInFacebook (caution)NewspaperTrade pubsTrade industriesTwitter
Speed Dating Marketing
ETC.
Introduction to other LLME professional(s)Refer businessKeep in touch
Send info of interest Check in
Ask questions, show an interest (and listen!)
Speed Dating Marketing
Getting Engaged (or asking for the business)
Asking existing clients vs. asking prospectsBe comfortable, clear and direct Ask for the opportunity to proposeHow to askHandling rejectionCan I ask again?If you have a need in the future
Speed Dating Marketing
Group Exercise
Proposing (Asking for the Business)
Wrap Up
Thank you!
Teresa WarrenPresident
[email protected]: @TeresaWarren
Facebook: facebook.com/tw2marketingtw2marketing.com
619-582-5750
