Marketing in Uncertain Economic Climates

Effective Budgeting Maximization of Your

Marketing Dollar Creating Effective

Campaigns Increasing Revenues

Effective Budgeting

Budget 10% of Annual Gross Sales, Projected Sales

For example, if your company generates $10,000 per month in sales, $1000 should be used for marketing

Marketing includes media purchases, design, associated payroll or agency fees, printing of marketing materials

Maximization of Your Marketing Dollar

Public RelationsPress Releases consists of news about

your company, like an event, new product launch, special sale benefiting a charity, awards won by your company, or the addition of a new staff member

Effective Press Releases

Interest-provoking headline

Concise Details Quote Who, what, when,

where, how

Press Release

Maximization of Your Marketing Dollar

Special Events Held or Sponsored at Your Place of Business

Seminars Trade Shows Drawings or Contests Special Appearances

Maximization of Your Marketing Dollar

Online Postcards Online Chat Rooms Online Message

Boards Reciprocal Links Banner Ads

Online Postcards

Reciprocal Links Reciprocal links

can drive traffic to your business and increase legitimacy in the mind of the consumer or client

Online Banner Ads

Maximization of Your Marketing Dollar

Low Cost Advertising Vehicles

Radio GiveawaysCable TV AdvertisingTargeted Direct MailDirect Distributed FliersChurch Newsletter AdsSales Letters

Targeted Direct Mail

Targeted Direct Mail

Targeted Direct Mail

Direct Distributed Fliers

Church Newsletter Ads

Sales Letters

Sales Letters

Accompanied by a flier with successful projects completed or testimonial letter from an existing client

Creating Effective Campaigns

The Blitz ---- 4 days of mixed media to a targeted audience

How to buy CHEAP but Effective Media

The Blitz

Buy Media Revolving around a 4 day window of timeThursday thru SundaySaturday thru TuesdayAround the 1st and 15th of the month

The Blitz

Buy Your Best Customer Target

Buying Effective But Cheap Advertising

Negotiate Annual Contracts

Buy Frequency in all media

Hire a recognized ad agency to save 15%

Build brand by logo recognition on banners, magnetic automobile signs, posters and fliers

The Elements of Effective Print Advertising

Thought-Provoking Headline

Clear, concise benefit copyGraphicsAction CloseContact Info

Effective Print Advertising

Headlines

• Ask a question • Make an

emotional statement

• Drive the reader to read further

Clear, Concise Benefit Copy

Details the benefits the reader will receive

Creates a desire to buy

Graphics

Color gets 67% more attention

Clear, high resolution graphics are more effective

White space is a GOOD thing

Follow basic design principles of a backwards “C” or “S” Curve

Graphics

Contact Info

• Address or landmarks 123 Main at the corner of Hancock Street next to

Target

• Telephone and Fax Numbers • Web Address

Visit us online at www.jokaysports.com

Action Close

Today Only Seating is Limited Free Gift With

Purchase Hurry In

Effective Electronic Media

Radio Tells a story Builds interest Creates Brand When used in

conjunction with print, TV or web media, can drive traffic

Television Visually creates desire Showcases products Builds brand When used in

conjunction with print or web media, can drive traffic

Increasing Revenues

Consistent marketing is essential to building brand and increasing sales