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2. Scope of Typical PR Services Traditional | Social | Viral Social Media Association Visibility Collateral Events Internal Communications Industry Leadership Analyst Relations Positioning Crisis Communications Media Shareholder Communications 3. Definition of Social Media
4. Whats Out There
Discussions, Ratings http://Yedda.com http://Answers.yahoo.com www.reevo.com www.yelp.com Collaboration, Wikis www.rememberthemilk.com www.google.com/docs www.backpackit.com www.writeboard.com www.twiki.org Events http://upcoming.org http://renkoo.com Applications www.wikipedia.org http://snipshot.com http://flock.com www.rollyo.com www.zoominfo.com www.trulia.com www.summize.com Social News, Podcasts www.digg.com www.technorati.com www.newsvine.com Galleries http://flickr.com www.slide.com www.youtube.com www.istockphoto.com Social Bookmarking http://del.icio.us www.stumbleupon.com Express & Meet : www.twitter.com www.meetup.com . . . to name a few 5. Facebook A Business Application 90 Million Active Users over 100,000 Business Pages; Most Trafficked Site on Web Worldwide 6. Social Status Roadmap RSP The Socializing of Brands Start Audit Policy Buzz Composite Build Facebook Business Page If It HitsYour Demo Red Shoe Roadmap Go to Alltop To Build Your Blog Database Start with www.mashable.com toDetermine Best Social Media Sites Monitor CNETs Blog 100 for Relevant Blogs Run Google and Technorati Searches Weekly Consider aSocial Network With Ning Build aPower Social Media TeamIn-House GetYourself Linked In Build Your Network WildCard Identify Indusstry Social Media For Profiles of Your Co Determine If Twitter Is For You Read AdAge Power 150 Media/Mkt Blogs for Posting Targets Start a Compan and/or Expert Blog PostDynamic Customer Product Shots Pick Five Business Blogs to Read Weekly Begin Creating Your Own Facebook Apps Start Posting To Blogs by Team or Executive Research MeetUp For Niche Outreach Use Wetpaint to Create Your Own Wiki Use Social Surveying To Gather Brand Opinion Are You Ready For Your Next Life Second Life Kaneva Refresh Your Social Media Content Monitor New tools Assess Your Social Status Quarterly Post Customer Promos toVideo Sites Look Into A Podcast Series to Tell Your Story Consider Dynamic Online Ads Remember Text Campaigning WildCard WildCard 7. Cheat Sheet
8. A Few Keys to Success
9. Social Media & the Election
10. Company Web 2.0 Policies
11. Case Study:Effective Use of Facebook Surveys Verizon Wireless
12. Erin Taylor Red Shoe Consulting [email_address]