Optimize your Website Clean site layout Above the fold Call to
action (CTA) Social validation Promote sharing Micro conversions
& macro conversions
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Agenda Optimize your website Search Analytics Test &
Iterate Content
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Information is powerful
http://www.youtube.com/watch?v=muOTv9hSJlg
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Everyone is Searching 10:20am Family Holidays 5:40pm Organic
Grocer 3:45pm Baby Names 9:30am Breathing Techniques
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(After 8 seconds) Your Customers Expect to Find You
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Real Estate Matters
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Control Your Message
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Ad Extensions
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Common AdWords Mistakes Poor keywords too broad no negative
keywords Keywords/ads unrelated to landing pages Poor choice of ad
text No conversion tracking Uncompetitive bids (controlled by
budget) If in doubt, call 0800 169 0702
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Agenda Optimize your website Search Analytics Test &
Iterate Content
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Google Analytics: Top Sources Report
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Google Analytics: Avinash all traffic sources end to end
Keyword 1 Keyword 2 Keyword 3 etc Keyword 1 Keyword 2 Keyword 3
etc
Google Analytics: In Page Analytics* Image from Avinashs
blog
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Agenda Optimize your website Search Analytics Test &
Iterate Content
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Leap and Learn Can it be improved?
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Leap and Learn Obama 2008: 6 of the 24 variants
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The Winning Page
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Agenda Optimize your website Search Analytics Test &
Iterate Content
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Social Media integrated with website
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Agenda Optimize your website Search Analytics Test &
Iterate Content
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Resources Google Webmaster Tools Google Trends Mobile:
Howtogomo.com Consumer barometer Online Marketing Education: Learn
with Google Google Analytics/Avinash Kaushiks blog Google support
number: 0800 169 0702