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. . . ro o ege ocommerce

MARKETING IN FINANCIAL SERVICE

RELIGARE SECURITIES LIMITED

VANITHA ESANIMANI

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INTRODUCTION:-

People who wonder where Religare word came from, it's a Latin wordmeaning ' to bind together '.

"To be the leading emerging markets financial services group driven by innovation, delivering superior value for all stakeholders globally

Religare Securities Ltd. (RSL), a wholly owned subsidiary of ReligareEnterprises Limited (REL), an emerging markets financial services group is amarket leading securities firm in India.

The company offers equity & currency broking services to more than7,50,000 clients using both, offline and online platforms and also offersdepository participant services.

RSL is a member of the NSE, BSE and a depository participant with NSDLand CDSL. RSL employs more than 4800 employees and has a widedistribution reach that spans across more than 1500 locations in India.

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Background:-

The primary focus of Religare Securities Ltd. is to cater to services in

Capital Market Operations to Institutional Investors.The Company is a member of the National Stock Exchange (NSE) andOTCEI.

The growing list of financial institutions with whom RSL is empanelled asapproved Broker is a reflection of the high levels of services maintained by theCompany.

REL operates from seven domestic regional offices, 43 sub-regional offices,and has a presence in 498* cities and towns controlling 1,837* businesslocations all over India.

RELIGARE is a pioneer in the concept of partnership to reachmultiple locations in order to effectively service its large base of individual clients

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Strategy:- An Integrated Indian Financial Services PlatformAn Emerging Markets Capital Markets PlatformA Global Asset Management Platform

Account Types :- R-ACE (Basic)R-ACE Lite (Advanced)

R-ACE Pro (Professional) .

Product:-EquityCommodityCurrencyGoldMutual FundIPODerivatives

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Products offered to NRI:-

Equity Trading on NSE & BSEInvestments in Mutual FundsDerivatives Trading on NSEProcurement of RBI PermissionIPO Applications.PAN ProcurementAdvisory ServicePortfolio Management Service

Preference for investment:-

75%

16%

7% 2%

Preference of Investment

Only shares

Mutual funds

Bonds

Derivatives

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12%

31%

7%

24%

26%

Demat Account Market

Religare

ICICI Direct

KotakSecuritiesIndiaBulls

Frequency of Trading

Daily- 9%

Weekly- 27%

Monthly-53%Yearly-11%

Percentage of earningsinvested in

Share trading

Upto10%--71%Upto25%--19%Upto50%--7%

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