MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW
Slide 2
WHO WE ARE
Slide 3
Our Presenters Jenna Rogers M ARKETING M ANAGER C HANNEL P
ARTNERS Brittney Holcomb D IGITAL M ARKETING M ANAGER T HE F INANCE
M ARKETING G ROUP Alex Vasilakos M ARKETING D IRECTOR T HE F INANCE
M ARKETING G ROUP INTRODUCTION MARKETING IN A SOCIAL AGE THE WHAT,
THE WHY AND THE HOW
Slide 4
FACEBOOK
Slide 5
What is Facebook FACEBOOK MARKETING IN A SOCIAL AGE THE WHAT,
THE WHY AND THE HOW 1.15 billion users Difference Between Personal
& Business Pages Develop Page Likes Increase Network Outreach
Targeted Ads For Business Development Integrate & Track Using
Analytics
Slide 6
The Why FACEBOOK MARKETING IN A SOCIAL AGE THE WHAT, THE WHY
AND THE HOW Builds Positive Brand Identity Connect to potential
customers Increase trust 82% of buyers say they trust a company
more when its CEO or senior leadership are active on FB. And yet
36% of executives day their CEO either doesnt care or cares little
about the companys reputation on social media (according to
GroSocial) Increases SEO (search engine optimization) Drives Google
to regard your website as more authoritative/important Increases
traffic to your website Delivers better customer service Allows
realtime communication + engagement with customers See first hand
what is being said about your business
Slide 7
Tactics you should do with Facebook to market your business
FACEBOOK MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW
Here are 4 essential tactics for success: Use Facebook Real Estate
Wisely Visual is Vital Breaking through Edgerank What is Edgerank:
an algorithm developed by Facebook to help determine which posts
are displayed within the news feed, the algorithm is governed by
three main variables: 1.Affinity or the relationship between two
objects 2.Weight or the value of the interaction as determined by
Facebook 3.Time decay or the recent of the object Raising affinity
with fun, engaging, inspiring, highly shareable visuals. Tie
content back to your offer/site
Slide 8
LINKEDIN
Slide 9
What is LinkedIn LINKEDIN MARKETING IN A SOCIAL AGE THE WHAT,
THE WHY AND THE HOW 300 million users Social Network For Business
Professionals Personal vs. Business Pages User Target Search
Increase Outreach & Business Development Consumer Research
Custom Analytics System 2 new users joining every second!
Slide 10
The Why LINKEDIN MARKETING IN A SOCIAL AGE THE WHAT, THE WHY
AND THE HOW Increased visibility for your brand Increases SEO
Brings traffic back to your website Company pages are interactive
Add rich media content Product offerings Network Through Groups
Create Instant Authority With Your Own Group Recruit new
talent
Slide 11
Tactics you should do with LinkedIn to market your business
LINKEDIN MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW
Here are 3 essential tactics for success: Optimized business page
and individual employee pages Search for conversations with
LinkedIn Signal Engage with LinkedIn today, group, and your
newsfeed Its important to join relevant groups for engagement and
to find lead opportunities LinkedIn Today is an aggregate of the
top news around your connections and the companies you follow.
Slide 12
TWITTER
Slide 13
What is Twitter TWITTER MARKETING IN A SOCIAL AGE THE WHAT, THE
WHY AND THE HOW 550 million users Real Time Updates Tweets,
Retweets, & Everything Between! Consumer Outreach Direct
Communication Channel Promoted Posts/Ads Integrate & Track
Using Analytics 215 million monthly active users
Slide 14
The Why TWITTER MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND
THE HOW Connect with customers Customer feedback Find out what they
like/dislike Network Branding Refine your brand Marketing Market
products/services to more people for free News Twitter is the
fastest outlet to spread news Share + learn updates about your
company or industry
Slide 15
Tactics you should do with Twitter to market your business
TWITTER MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW
Here are 3 essential tactics for success: Organic and Promoted
Tweets A/B Test, measuring and optimize Keyword streams for
listening
Slide 16
GOOGLE+
Slide 17
What is Google+ GOOGLE+ MARKETING IN A SOCIAL AGE THE WHAT, THE
WHY AND THE HOW Over 1 billion users Own & Ranked By Google
Personal, Business, & Community Pages Google My Business
Increase Local Search Integrate & Track With Analytics 359
million monthly active users
Slide 18
The Why GOOGLE+ MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND
THE HOW Highest ranking for SEO Google ranks its social media
platform higher than others Every Google+ post or business page is
like its own webpage Activity level is irrelevant on Google+ Best
option for social ads Direct customer interaction
Slide 19
Tactics you should do with Google+ to market your business
GOOGLE+ MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW
Here are 4 essential tactics for success: Use a big bold cover
photo and update it regularly Include keywords and relevant links
to your about page Post often and optimize for best search results
Build up your circles Hold regular Google hangouts and invite folks
using the event invites Connect with other businesses Build your
personal circles first Comment on and share other peoples
content
Slide 20
YOUTUBE
Slide 21
What is YouTube YOUTUBE MARKETING IN A SOCIAL AGE THE WHAT, THE
WHY AND THE HOW 2 nd largest search engine Visual & Easily
Digestible Content Has Higher ROI Upload Video Content For
Businesses, Such As: Testimonials New Product/Service Highlights
Infographic Videos How Tos & Tutorials Owned By Google
Integrate & Track With Analytics Over 1 billion monthly active
users
Slide 22
The Why YOUTUBE MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND
THE HOW Creating original video content improves your SEO Video is
shared regularly through social media and email Video on your
website enhances the quality of your site and entices visitors to
stay longer Video is a powerful branding tool Video allows you to
capture emotion and visual attributes that leave a lasting
impression Video helps convey messages that can be lost through
written information Opportunity Video is a highly sharable format
Video is easy and inexpensive to produce
Slide 23
Tactics you should do with YouTube to market your business
YOUTUBE MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW
Here are 3 essential tactics for success: Optimize your channel
YouTube is becoming its own search engine Optimize Individual
Videos Encourage comments and subscribers We always forget that
YouTube is no just a place to watch cat videos but it is a social
network as well. Commenting, liking, and subscribing to other
relevant videos/channels is a great way to generate engagement and
traffic to your page.