Marketing Guidelines Promoting Your Management System’s Registration

Congratulations! Your organization’s

management system has been

registered by QMI–SAI Global,

North America’s leading management

systems registrar. You now possess

an invaluable edge in the

marketplace, and we want to help

you promote that fact.

Marketing Guidelines Promoting Your Management System’s Registration

Congratulations! Your organization’s

management system has been

registered by QMI–SAI Global,

North America’s leading management

systems registrar. You now possess

an invaluable edge in the

marketplace, and we want to help

you promote that fact.

Registration Statements

•Samplepressreleaseormarketingcollateralstatements mayread:

“DynamicCompany’smanagementsystemhasbeencertifiedtoISO9001”

•Ifyourorganization’sregistrationissite-specific,youmustlist thesitesincluded.Forexample:

“Asaleaderinprotectingtheenvironment,themanagementsystemofABCCorporation’sClevelanddivisionhasbeenregisteredtoISO14001”

•Anapprovedabbreviatedphrasewouldbe:

“ManagementSystemsRegisteredtoISO9001”

•Registrationstatementsmaybemadeonprimaryproduct packaging,butmustbeveryspecific.Forexample:

“ThisproductwasmanufacturedinaplantwhosequalitymanagementsystemisregisteredtoISO9001:2000”

Donotmakestatementssuggestingthatyourorganization’smanagementsystemhasbeendirectlyregisteredbytheInternationalOrganizationforStandardization.ISOisastandardsdevelopmentorganization;itdoesnotprovideregistrationservices.

Frombillboardstobusinesscards,thefollowingmarketingguidelineswillhelpyouapplygoodpracticesinpublicizing,communicatingandpromotingyourcertification.It’simportantthatpublicationofyourregistrationbepreciseandclear.

TheseMarketingGuidelinesareintendedtobeatooltoanswermostgeneralquestionsassociatedwithpublicizingyourregistration.SpecificquestionsarebestaddressedtoyourLeadAuditorwhoismostfamiliarwithyourbusinessandindustry;additionalassistancecanberequestedthroughmarketing.services@qmi-saiglobal.com.

Thisdocumentwillhelpyouimmediatelybeginpromotingyourorganization’sachievement.Sharethesemarketingguidelineswithothersresponsibleforpreparingyourmessage.

General Information AboutPublicizing Your Registration

Thetwomostcommonwaysthatcustomerspromotetheirmanagementsystem’sregistrationisthroughtheuseofQMI-SAIGlobal’sStandardsMark®orbymakingastatementabouttheirregistration.

Thefollowingsectionsoutlinethebestwaystousethesecommunicationvehicles.Wehavealsoincludedgeneralguidelinesandideasforpromotingyourregistrationthroughwebsites,plaques,flags,bannersandmore.

•UseoftheQMI-SAIGlobalStandardsMark®and/ora registrationstatementisaprivilegeextendedonlyto companieswhoseregistrationisingoodstanding.You areonlypermittedtouseordisplaythemarkinassociation withavalidQMI-SAIGlobalregistration,withintheQMI-SAI MarketingGuidelines,andnotforanyotherpurpose.

•QMI-SAIGlobalhascertifiedyourcompany’smanagement system.Itisimportanttoproperlypromoteyourregistration sothatthereisnoinferencetoproductcertificationor endorsement.

•Beaccurateandpreciseaboutthescopeofyourcertification. Ifonlycertainportionsofyourorganizationarecertified-- suchasspecificgeographies,divisions,scopes,activities,etc. --thenpromotionofyourregistrationmustreflectthis.

•Certified(certification)andregistered(registration)are equivalentinmeaningandmaybeusedinterchangeably. Donotsaythatyourorganizationhasbeenaccredited.

Forfurtherinformationregardingpromotingyourregistration:•Contactyourauditor;•CallMarketingServicesat(800)247-0802;or•E-mailmarketing.services@qmi-saiglobal.com.

DYNAMICCompany

12000 Main StreetAny Town, NY 49000800-200-0000Fax 232-300-0000

JohnSmithOperationsManager

LetterheadBusinessCardsPressReleasesWebSitesCollateralMaterialsTV/RadioAdvertisingCatalogsApparel

BrochuresVideo/SlidePresentationsTradeshowBoothsFlagsandBannersBuildingSignageInvoicesPurchaseOrdersCompanyVehicles

GReAt WAYS to PublICIze YouR ReGIStRAtIoN

the Certified System StandardsMark®

AcompanywithacertifiedmanagementsystemislicensedtousetheCertifiedSystemStandardsMark®initsmarketingandpromotionalactivities.ItisimportanttonotethefollowingguidelinesofusewheneverdisplayingtheStandardsMark®.

TheexamplepicturedrightgivesasampleofhowyoucancustomizetheStandardsMark®.Themarkcanbeusedalone,oraccompaniedwithanyofthedescriptorsbelow,includingthenameofyourstandard(s),QMI-SAIGlobal,SAIGlobal,and/oryourcertificatenumber.

Customizationofthemarkperthefollowingguidelinesisencouraged.

•Themarkmaybereproducedinblack orPMSred032.

• Ifyouaddinformationtothemarktocustomizeitto yourregistration,thesuggestedfontisHelvetica Mediumorsimilar.

•Changingproportionsorwritingonorwithinthe boxisnotallowed.

•Suggestedsizingforwritingthestandardunderthemarkistomaketheheightoftheword(s)approximatelythesameheightasthecheckinthemark.Foranywordsunderthestandard,thesuggestedsizeisapproximatelythesameheightasthe“TM”inthelogo.

• Itispreferredthattextunderneaththeboxbe left-justified.

• Ifallofyourorganization’ssitesarenotcertified, thenuseofTheStandardsMark®mustincorporate whichpart(s)ofyourorganizationareregistered. QMI-SAIGlobalrecommendsyouincludeyourfile number(s)underneaththeregistrationmarktodothis.

• Ifyourorganizationisregisteredtomorethan onestandard,youcanincludeallthestandards underneaththebox.

*Note:Thisonlyappliestomarksorlogos.Astatementinwordsalonedoesnotconstituteamarkinthissense,andguidancefor“registrationstatement”wouldapply.**Note:Statementmustbeveryspecific,suchas“ThisproductwasmanufacturedinaplantwhosequalitymanagementsystemisregisteredtoISO9001:2000”+Note:Abbreviatedstatementsarenotallowable;suggestedstatementwouldbe“EnvironmentalmanagementsystemregisteredtoISO14001.”

uSe of the QMI-SAI GlobAl StANDARDSMARk®* AND/oR A ReGIStRAtIoN StAteMeNtProducts Packaging

(individual product primary

packaging)

larger boxes, containers (secondary packaging)

brochures, Web sites, business

cards, etc.

engineering, drawings,

specifications, reports, certificates

Registration statement

alone

Not allowed

Not allowed Not allowed Not allowedAllowed

Allowed+AllowedAllowedAllowed**

Allowed only with a clear statement, and if it does not reach

the end user

ISO 9001QMI-SAI Global#1234567

TheStandardsMark®wasupdatedasofJune2008.QMI-SAIGlobalasksthatyouutilizetheupdatedmarkwhenconvenientforyourorganization.Forexample,whenre-orderingmaterialwheretheoldmarkisused,itisappropriatetophaseintheregistrationmarkasyoureplacematerialonwhichitappears.ItispreferredthatallusesoftheoldmarkareeliminatedbyJune2011.

*NotethatregulationsonusingtheStandardsMark®and/orregistrationstatementsonproductpackagingareverystrict.Pleasereferencethechartbelowforusegeguidelines.

Marks can be

downloaded from

our web site in vector,

tIff, or jpeg format.

Please visit www.qmi-

saiglobal.com/mark

Promoting Your Registration through the Web: Virtual Certificates & More!

Your organization’s Web Site: IfyouaredisplayingtheQMI-SAIGlobalStandardsMark®onyourorganization’swebsite,ensurethemarkisonlyassociatedspecificallywithtextaboutyourregistration.

QMI-SAI Global Registered Companies Directory: Yourorganization’sregistrationwillautomaticallybelistedintheQMI-SAIGlobalDirectoryofRegisteredCompaniesatwww.qmi-saiglobal.com.IfyouhaveprovidedQMI-SAIGlobalwithyourwebaddress,yourorganization’ssitewillbehot-linkedfromtheQMI-SAIGlobalwebsite.

QMI Direct: QMI-SAIGlobalrecognizesyourneedforinstant,up-to-dateregistrationinformation.Ourindustry-leadingcustomerportal,QMIDirect,allowsyoutoelectronicallyaccessimportantregistrationdocumentation,aswellasdisplayreal-timeinformationaboutyourcertificationonyourwebsite.HerearejustafewfeaturesthatQMIDirectoffers:

•Yourclientscanelectronicallyverifyyourregistrationstatus withourlivedatabaseofregisteredcompanies.•Companiescandisplayaregistrationicon(picturedright) ontheirwebsitethatdynamicallyupdatesdailyandprovides ahotlinktotheregistrationdetailsandstatus.

Contactyourlocalclientservicesrepresentativeabouthowyoucansignupforthisservice.

www.qmi-saiglobal.comRev12/08

QMI-SAI Global Registration Certificate

Blackandwhiteorcolorphotocopiesofyourregistrationcertificatemaybemade.Electronicversionsofyourcertificatemayalsobeprovided.Postinganelectroniccopyofyourorganization’scertificateonyourwebsiteispermittedwithoutalterationofcontent.AdditionalprintedcertificatesmaybepurchasedfromQMI-SAIGlobal;allrequestsareprocessedthroughclient.services@qmi-saiglobal.com.

Additional tools

Certification Plaques:Whenpreparingaplaque,usethesamewordingontheplaquethatappearsonyourorganization’scertificate.

flags, banners, & Merchandise: Recommendedvendorsarelistedatwww.qmi.com/shop.Youarealsowelcometoworkwiththevendorofyourchoice;artworkcanbeobtainedbycontactingmarketing.services@qmi-saiglobal.com.

SAMPLE