MARKETINGGetting it right

21 July 2015

Created by : Bridget von HoldtGlasshouse Communication Management

WHO WE ARE

• Established in 2013 as a result of two highly successful and well established consultancies namely; Inzalo Communication and HMC Seswa Each with more than 30 years experience

• Longstanding clients and track record• Committed to innovation and effective

implementation• Offering tailor made strategies and solutions

specific to our clients’ needs

OUR OFFERING

Writing

Digital

Advertising Design

Crisis communicati

on plans

SERVICES

Strategic planning

Public Relations

Media Relations

Event Management

Stakeholder relations

Investor and financial

communication

SECTORS

Business and Finance

Industrial and engineering Consumer Pharmaceutic

al Digital Entertainment

BRANDING

WHAT IS BRANDING?

Creating a unique name and image for a product in the consumers' mind through:• Advertising campaigns with a

consistent theme. • Branding aims to establish a

significant and differentiated presence in the market that attracts and retains loyal customers.

HOW TO BRAND YOUR COMPANY?

Logo

ProfileMessaging

Product

HOW TO BRAND YOUR COMPANY?Logo:• A logo is a quick visual that reminds clients

and potential customers of your company’s identity.

• The consistency of a logo and branding shows great attention to detail, which implies that your business will deliver a consistent customer experience.

Company Profile:• Help streamline your organisation’s

identity.• Build the image and credibility of your

business.• Summarise your organisation’s purpose,

history and culture.• Present key information to potential

customers and investors, the general public and the media.

HOW TO BRAND YOUR COMPANY?

Product:• Explain what your company is

in one sentence• What are the most important

services do you offer?

• Messaging:• What are the top 3 points you

want to say about your company?

• What are the top 3 points you want people to know about your company?

Your values

Why do you need core values?• Core values are what support the vision, shape the culture and reflect what the

company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values. Many companies focus mostly on the technical competencies but often forget what are the underlying competencies that make their companies run smoothly — core values. Establishing strong core values provides both internal and external advantages to the company:

• Core values help companies in the decision-making processes. For example, if one of your core values is to stand behind the quality of your products, any products not reaching the satisfactory standard are automatically eliminated.

• Core values educate clients and potential customers about what the company is about and clarify the identity of the company. Especially in this competitive world, having a set of specific core values that speak to the public is definitely a competitive advantage.

• Core values are becoming primary recruiting and retention tools. With the ease of researching companies, job seekers are doing their homework on the identities of the companies they are applying for and weighing whether or not these companies hold the values that the job seekers consider as important.

Your valuesGolden Structures stands behind our name and our work because we believe in maintainingthe three core business values that our company was founded on:

CUSTOMER SATISFACTIONWhen a disaster strikes your home or business, it disrupts every aspect of your life. Golden Structures provides outstanding service and results, which ensures the safety and satisfaction of our clients. We help our customers understand the restoration process, assisting them through each step, from filing a claim to reconstruction. Golden Structures uses project management, experienced technicians, and a licensed general contractor to ensure the process remains on schedule. Our work isn’t done until our clients are satisfied.

Your valuesGolden Structures stands behind our name and our work because we believe in maintainingthe three core business values that our company was founded on:

CUSTOMER SATISFACTIONWhen a disaster strikes your home or business, it disrupts every aspect of your life. Golden Structures provides outstanding service and results, which ensures the safety and satisfaction of our clients. We help our customers understand the restoration process, assisting them through each step, from filing a claim to reconstruction. Golden Structures uses project management, experienced technicians, and a licensed general contractor to ensure the process remains on schedule. Our work isn’t done until our clients are satisfied.

QUALITY WORKGolden Structures is a fully licensed and insured company. Our technicians are certified by the IICRC, which ensures that our customers receive a well-educated and experienced staff working to restore their property to pre-loss condition. We respond to emergencies 24 hours a day, 7 days a week, 365 days a year because we know that disaster can strike at any time

INTEGRITYMichael and the team from Golden Structures understand the stress that any type of damage to your personal property will cause. We believe our customers deserve honesty and compassion. No matter the day or time, Golden Structures’ staff is available to answer any questions or concerns

WHAT IS MARKETING?

Marketing is communicating the value of :• Product & Service• Brand to Customers

For the purpose of:• Promoting the Brand• Selling the Product• Selling the Service

HOW TO MARKET?

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How

HOW TO MARKET?

Target Audience / customer:• B2B• Consumers• Stakeholders• Media

Key Messages:• Who you are• How you work • What makes you different• Why your brand is relevant

HOW TO MARKET?

Timing:• When should info go out?i.e.: new product being released• How often should info go out?

Avenues / tactics: For example• Website• Advertising• Activations• Social Media • Public Relations

DIGITAL MARKETING

WHAT IS DIGITAL MARKETING?

• Digital marketing means using digital technologies to reach and engage with consumers.

• The key objective is to promote brands through various digital channels

DIGITAL MARKETING PLATFORMS

Digital

PR

Social Media

Stake-Holders

Advert-ising

Adtivat-ions

Website

SUCCESSFUL DIGITAL MARKETING

‘A business has to be engaging, it has to be fun, and it has to exercise your creative instincts.’ Richard Branson

SUCCESSFUL DIGITAL MARKETING

SUCCESSFUL DIGITAL MARKETING

HOW TO RUN A SUCCESSFUL MARKETING CAMPAIGN

BE BRAVE!!

STAND OUT!!

BE DIFFERENT!!

BE RELEVANT!!

Other brands

• Khulula Investment Cars• Discovery Africa Tikkun• Mazda Nespresso• 3M Bonny’s Best Buys• Garmin Pfizer• Mandela Day Italtile / CTM• Lafarge L’Oreal

OUR CLIENTS

OUR CLIENTS

THANK YOUQ’s