Marketing FIFA

8/8/2019 Marketing FIFA

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FIFAFounded in 1904 by 7 associations

First FIFA word cup held in 1930

Arguably considered as the biggest sporting event on theplanet

Every company vies to be a part of FIFA.


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FIFA 2010y O ut of 204 nations 32 made it through to the finalsy Matches took place in 10 venues across 9 different

citiesy

Zakumi TheO

fficial Mascot of FIFA 2010y Paul The O racle O ctopus


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Official P artners o f FIFA 2010


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Gu ess the B rand???


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V ISAy Associated with FIFA since January 2007y Marketing Stints

1. Created Go Football Experience2. Anyone buying goods using Visa card couldexchange the receipt to get Jabulani balls and ZakumiDoll.

3. Customizable usage promotions in core marketsthat provide VISA card holders with the chance to wina ticket to 2010 FIFA World Cup.4. Prawn sandwich strategy


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S ONYy Associated with FIFA since 2005y Marketing Stints

1. To deliver 3D images from up to 25 matches of the2010 FIFA World Cup2. Launched 2010 FIFA World Cup South Africa one of the most popular PSP Go games which can bedownloaded directly from Sony PSP Go Center3. West Bengal strategy.


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C o ca - C o lay Associated with FIFA since 1974y Marketing Stints

1. Free tickets to the Trophy Tour made available to theconsumers via the promotions in countries on the route.2. Recorded an uplifting African inspired track, withK NAAN

3. Fans would be able to vote for the eventual winneronline.4. Donation to the Company s Water for Schools effortthat provided schools access to safe drinking water.


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Hyu ndai Kia M o t o rsy Associated with FIFA since 1999y Ground transportation is critical to the successful staging

of an international event like the FIFA World Cup.y Marketing Stints

1. Provided luxury coaches to each and every team withtheir specific national colors.2. Be There with Hyundai competition.3. Hyundai Goodwill Ball event


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M A HIN DRA SAT YA My The only Indian sponsor in the FIFA.y Developed the Event Management Solutions system with

various software modules focusing on specific areas such as Accreditation, Transportation, Volunteer Management andSpace & Material Management

y Why they sponsored FIFA?


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C o ncl u si o n

Total revenue generated by the World Cup- $3 billion

Profits made by FIFA $2 billionBoosting the South African economy Expecting 1.5 Million visitors6000 Construction Jobs

Will add 0.4% to the GDP this year.


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Documents

Marketing FIFA