Marketing Director or Marketing Vice President or Banker or Cons

8/6/2019 Marketing Director or Marketing Vice President or Banker or Cons

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Bill Vassilakis1916 Polo Run Drive, Yardley, PA 19067(215) 888-5860e-mail: [email protected]

SKILLS SUMMARY:Marketing Leadership Automotive Marketing Cross Functional Team BuildingOperations Leadership Outside Sales Expertise Insurance / Risk ManagementVendor Management Banking Management Direct Mail Marketing Expertise

PROFESSIONAL ACCOMPLISHMENTS:RedLine Consultants, Principal, New York, NY; Philadelphia, PA; 2002 - Present

Created strategic marketing plans and designed product launches leading to increased revenues.Planned, researched and directed advertising creative direction, print, new media and direct mailConducted competitive advertising and branding analysis for major automotive OEMsDesigned long term marketing and launch strategy for diverse businesses

Wachovia / First Union Bank, Assistant Vice President, Small Business Banking, P

hiladelphia, PA; 2001-2002

Managed banking relationships with businesses in the under 500 employee market to improve Small Business Services deposits and lending receivables positionImproved relationship management between First Union Underwriting Group and Small Businesses

Budget Rent a Car Systems, Division of Ford Motor Co., Phoenix, AZ; 1999

Director, Shared Services Operations Management; Budget Car; Budget Truck / Ryder Truck Merger

Led staff of 21 to successful disposition of $1.2 MM/mo. in vehicle collision an

d theft claimsLeveraged innovative use of internet to link entire Western Region operations processResponsible for implementation of new Information Technology and Telephony SystemsResponsibility for reengineering program methodology resulting in reduced customer complaints

American Express Company, New York, NY; 1993-1999

Senior Manager of Strategic Alliances, Small Business Services Lending; 1998-1999

Winner: 1999 Chairman's Award for Quality

Executed innovative programs to improve Small Business Services receivables positionImproved relationship between Risk Management Collections Group and external vendorsDrove internal relationship management between Collections Group and Small Business Marketing

Sr. Marketing Manager, Loyalty and Customer Relationship Marketing; 1993-1998Winner: 1995 and 1997 Chairman's Awards for Quality


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Promoted: July 1995; January, 1998

Improved (documented) customer satisfaction levels through effective marketing,management and development of the international, $40 million, Car Rental Insurance Plan of all

Consumer and Corporate American Express CardsLed U.S. and International re-engineering effort to reduce costs from $36 million to $19 millionResponsible for $18 million annual improvement in Net Profit of American ExpressCardsDeveloped and implemented domestic and international marketing and communications strategyDeveloped content for television, radio, print and internet media advertising campaignsBuilt and maintained strong business relationships with major customers and vendorsLeveraged use of nationwide focus groups to aid in acquisition marketing strategyCreated direct mail campaigns for customer spend, share of wallet and loyalty initiativesRaised customer satisfaction levels above those of competitive MasterCard and Visa plansParticipated on new product development, branding and launch teamsManaged relationships with Customer Relationship and Advertising agencies


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BILL VASSILAKIS (PAGE 2)

Associated Marketing Consultants, Division of World Software, (Spin off of A.T.Kearney, LLC)Cleveland, OH; 1990 -1993

Management Consultant, Automotive Marketing Group

Conducted Business to Business and Business to Consumer marketing project management and strategic marketing analyses for: Ford, General Motors, Toyota, Honda,Chrysler, Mazda, Mercedes-Benz, Freightliner, T.R.W., Sherwin Williams, State Farm, Allstate, Progressive, USAA and P.P.G.Developed and conducted qualitative analysis marketing study for Ford Citibank Visa Credit CardManaged publication of the monthly OEM Competitive Parts and Service Marketing AnalysisCreated and directed marketing and strategic planning projects and presented analysis to clientsWorked as a qualitative research analyst to marketing executives of the major automotive OEMsDesigned and tested marketing and customer satisfaction surveys for major clients

Recruited and managed marketing research and customer service associate staff

Insight Magazine, Division of World Software, Cleveland, OH; 1991 - 1993

Marketing and Research DirectorDirected research and wrote articles for a national publication dedicated to automotive managementLaunched and Branded Magazine and associated on-line consulting servicesDeveloped content for Insight Internet Web PagesConducted direct mail, trade show, telemarketing and outside sales activities toincrease sales

First Investors of Wall Street, Cleveland, OH; 1989

Registered Account Representative / Financial Planner

Sold and serviced mutual fund investment and life / health insurance portfoliosDirected investment portfolios and retirement plans to meet client needs

EDUCATION:M.B.A., Cleveland State University, Cleveland, OH; 1991;

Major: Marketing, GPA: 3.8

Minor: International Business (All coursework complete; certificate pending)

B.A., Kent State University, Kent, OH; 1988;Major: Economics Minor: Business Management

Other Coursework: Over 50 Credit Hours of Analytical Sciences

Graduated: American Express Project Management Training SchoolAmerican Express Quality Leadership Training SchoolAmerican Express Strategic Risk Management Training Program


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Certificates: Dale Carnegie Management Training CourseDr. Harvey Goldstein, Ph.D, Negotiations Skills Seminar

LICENSES:

* N.A.S.D. Series 6 Financial Securities Brokerage License (Scored in 98th percentile)* Life and Health Insurance Brokerage License (Scored in 95th percentile)

ADDITIONAL SKILLS:

* Microsoft Excel, Word, PowerPoint and Project applications; Proficient with Internet Applications* Fluent in Greek language

Documents

Marketing Director or Marketing Vice President or Banker or Cons