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2013
Nadia OBEIDA
Portfolio
Marketing & Communication
1
Summary
Academic summary
Resume……………………………………………………………………………………………………………………………………………………………………………………………..P2
Relevant coursework……………………………………………………………………………………………………………………………………………………………………......P3
Researches& Dissertations conducted
Master First Year……………………………………………………………………………………………………………………………………………………………………………….. P4
Master Second Year…………........................................................................................................................................................................P5
Reflective writings……………………………………………………………………………………………………………………………………………………….P6
Creative & visual communication………………………………………………………………………………………………………………………………...P7
Welcoming part
Presentation
My name is Nadia OBEIDA, and this is my portfolio. This handbook is designed to tie together my collected works from my time at university.
To tell you a bit more about me, I am a young graduated with a master degree in Marketing and Communication. My interest for foreign cultures
has let me visiting different countries but also studying in both Spain and America. I also enjoy playing basketball and acting.
Objectives
In the aim to apply for a job offer abroad, I have developed this portfolio to support my candidacy and demonstrate my qualities as a working
professional.
You will find a number of pieces related to my personal researches and some reflective writings exposing my work as a student.
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OBEIDA Nadia 55 rue Garibaldi 69006 LYON France - 25 years old. +33 6 18 85 15 28 [email protected]
Entreprise policy International communication Corporate identity and design
Strategic brand positioning
Marketing analysis
Web and culture
Image, art and Communication
Social sciences methodology
Business model
PROFESSIONAL EXPERIENCE
SOS Oxygène, Lyon, France - Medical market
Communication and sales assistant Oct 2012-Sept 2013
Community management of professional social networks
Event and medical congress planning
Communication tools development
Competitive intelligence development within the medical market
Cavissima, Lyon, France – E-business wine industry
Junior project manager Oct 2011-Sept 2013
Website back office management
Product datasheets updates
Events and annual meetings planning
Management of the company visibility via SEO/SEM campaigns
Suppliers portfolio management
McBride and Company, Los Angeles, CA, USA – Consulting management
Junior project manager Jan 2011-Jun 2012
Market researches
Identification and prospection of potential market opportunities
Competitive analysis
Panagiotis, Avignon, France – Catering industry
Restaurant manager Jan 2010 - Aug 2010
Staff members management
Teamwork spirit creation
Convey of the company values and believes
EDUCATION
Sup de Com, Idrac Business School, Lyon, France 2011-2013
Master of Communication and Management
Specialization: Communication and marketing
Université d’Avignon, France 2007-2010
Universidad de Murcia, Spain (one semester)
Bachelor of Sciences and Communication
EF Language School 2006-2007
Multilingual year in Brighton, England and Barcelona, Spain
SKILLS AND ABILITIES
Fluent in French, English and Spanish
PAO Software: Photoshop, InDesign, Illustrator
Graphic Design Certificate, Emile Cohl Art School, Lyon 2012-2013
Social networks management
S
Resume
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Relevant coursework
Visual communication
Image, Art and Communication
Cultural Artistic Education
Organization Financing and
Funding
Management Control Systems
Finance
Organization management
Enterprise Policy
Business Model
Audit
Information system
Strategic marketing
Leadership and Communication Tools
Lobbying
International Communication
Business English
Spanish
International Strategic
Development
International Communication
China South America India
Social Networks
Communication Strategies and
Social Networks
Community Management
E-reputation
Collaborative Communication
Competitive Intelligence
Digital marketing
E-business
Digital Workshop
Conceptual and Interactive Writing
Web and Culture
Digital Artistic Technology
PR and Event management
Event Communication
Cultural Mediation
Project management
Communication: General approaches
Communication Anthropology
Social Sciences Methodology
Communication Law
Economy of Culture
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Researches & Dissertations conducted
Master: first year
Presentation
The first year of the master degree requires the development of a practical final dissertation (80 pages). In 2012 I was interning at
Cavissima (e-business and wine industry) as a junior project manager. In charge of the online expansion of their marketing campaign, I
choose at this time to focus my researches on this topic:
“Which online marketing strategies to implement in order to raise and sustain customers of a new start up?”
Abstract
This dissertation’s major objectives aim to determine, break down and analyse the different e-marketing strategies, which constantly
flourish on the Internet. Here, the goal is to understand in what ways marketers permit websites to exist but, not only, to sustain
themselves on the web. Consumer patterns keep changing and evolving, so it is essential for companies to be the cleverest and more
creative to steer and maintain user’s interest.
Therefore referencing techniques (optimization and advertising), e-mailing campaigns and marketing methods social media/ social
media marketing methods (SMO) would be explained and developed in this essay.
With the intention of visualising better the Internet marketing industry, theoretical contribution will be mixed with related case studies.
Applying research results to the analytical part, advising and recommending solutions to a young and dynamic e-trader company will be
the final purpose of this dissertation.
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Master: Second year
Presentation
In order to complete my master I was asked to conduct a final thesis reflecting an investigative work (120 pages).
It presents a thorough and critical review of relevant literature and of current subject knowledge. It demonstrates high levels of
analytical and critical awareness, the ability to synthesise theories and the ability to relate theory to practice.
I was interning within the medical industry, therefore, I choose to investigate upon the following problematic:
“Healthcare providers: which communication within the digital era?”
Abstract Determining and analyzing new strategies of communication of health actors, made possible through the expansion of the web and social
networks, are major objectives of this research work. The analysis goes throughout not only a deep study of digital modes of
communication supervising the health system today but also the examination of new practices emerging on the Internet. Finally, it also
deals with defining major digital trends that will govern better insights of each stakeholder.
Implementing conclusions reached out from researches made, composing the literature review and analysis obtained through the field
survey, will be this professional thesis ‘main purpose.
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Project Introduction Requirements & problematic
Answers provided
Vente privée 2012 Appendix 1
Vente privée is an e-trading website selling products from more than 200 000 brands.
Leadership position in France
13 million website users 47 million delivered
products/year
Analyse the business model and the enterprise policy of the company.
Value chain analysis In depth investigation of the trading activities Operating system definition Deep examination of the logistic management Closer study of the costumer services Exploration of the online marketing approach
Red Bull 2013 Appendix 2
Red Bull is an actor of the energy drink market. The brand is one of the leading companies within this segmentation.
30% of the turnover is dedicated to marketing
15% to sponsoring
Establish a three year marketing action plan in order to expand the target market of the product in respect of a given budget of 6 million euros. The main target of this project is family men.
Brand analysis History, values and believes Positioning and competitive analysis
Recommendations Development of a billboard campaign to raise awareness of new product
flavours - Targeted in public spaces (railway/underground station) - Strategic exposure to reach the target Creation of the “Red Bull Truck Bar” - Aimed to park on strategic spots (business areas, gym…) Planning of an annual event - Organization of a sport meeting including father/son teams - Involve the new target into the Red Bull brand spirit
Citroen 2010 Appendix 3
PSA Citroen is an automotive provider. Its major activities are: sales, productions, R&D and automotive equipment.
Present in 160 countries Europe’s second largest
carmaker
Study the audio-visual campaign of the brand. Elaborate an advertising material supporting the visual identity of Citroen.
Citroen TV spot analysis Decoding the creative concepts (atmosphere, tone and filming technics) Study of the conveyed message according to the defined target Realisation of the TV spots storyboard (cuts, travelling and lengths)
Creation of an advertising support
Elaboration of a visual ad respecting the brand values and history Definition of new creative concepts Development of a new message in accordance with the segmentation
Reflective writings During the length of my studies, I was able to drive several academic personal and collective projects. In order to demonstrate my qualities as a corporate
communication individual, I have picked a pertinent selection of my most representative works.
7
Creative & Visual communication
This part is a selection of the most pertinent communication tools I have created during my studies. Each project has been conducted in
accordance with the company’s believes and values.
Typography
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Logo
9
Blog VIP card
10
Infography
11
Billboard campaign
12
Press advertising