Marketing Committee Update

4/7/15

CE Pro is the #1 Leading Pro-AV Magazine

The 1st Ever Digital Edition was Completely Dedicated to HDBaseT Technology. Including:

Articles by Alliance Members

Case Studies

Product Reviews

Glossary

Click for Online Edition

4 Industry Events Since the Beginning of 2014

CES International, Las Vegas, J anuary 2014

ISE, Amsterdam, February 2014

NAB Show, Las Vegas, April 2014

InfoComm China, Beijing, April 2014

CES 2014 – HDBaseT Alliance is Fighting the Cable invasion

1st time on the show floor

J oint Press Release with Samsung & NEC Announcing their Product Line of HDBaseT Displays

HDBaseT Alliance vs. Cable Invaders – video game tournament

Goal was to attract as many visitors to the booth, create brand awareness and introduce HDBaseT key messaging in a fun and memorable way

The booth was packed with a long line!

Massive pre-show campaign

Trailer video reached over 20,000 views

CES Recap Video

ISE 2014 – Reaching New Heights with HDBaseT

New and Impressive Booth Featuring New Products, Highlighting HDBaseT Progress

An Impressive Digital Signage Wall

Self-guided Audio Tour Describing the Evolution of HDBaseT

An Alliance Press Release Presenting New HDBaseT Products @ ISE

35 new HDBaseT Enabled Products launched at the show from 17 Different Vendors

More than 40 Alliance Members on the Show floor

ISE Recap Video

HDBaseT Product Gallery

NAB Show – HDBaseT Broadcasting New Records

1st time at the show - HDBaseT is already widely used in broadcasting market

Total 7(!) Press Releasess with: Apantac, Christie, Gefen, Kramer, MuxLab, Primeview, tvONE

Live Demonstrations:

4Kp30 over a single cable

4Kp60 over 2 cables

1080p multi-view over HDBaseT

HDBaseT Displays – Including 4K HDBaseT Video Wall by Primeview

InfoComm China – HDBaseT in ChineseLocal PR & Brand Awareness Activities

6 months work with Text100

New Chinese Website

Chines Social Media

Press Releases:

New Chinese Members

New Products PR

2 Press Conferences During the show (total 20 media outlets)

4K Educational Session as Part of InfoComm China Summit