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Marketing Committee Status and Plans Spring EAB 2006

Marketing Committee Status and Plans Spring EAB 2006

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Page 1: Marketing Committee Status and Plans Spring EAB 2006

Marketing Committee Status and PlansSpring EAB 2006

Page 2: Marketing Committee Status and Plans Spring EAB 2006

College of Engineering Advisory Board http://aggieboard.blogspot.com/

Page 3: Marketing Committee Status and Plans Spring EAB 2006

World class webpage January 2005 webpage is live April 2005 webpage is critiqued by faculty and Engineering

Advisory Board Summer 2005 webpage 2nd generation September 2005—Statistics vs. comparison to Spring 2006

statistics Industrial engineering students conduct usability study Spring EAB meeting plan—next steps for upcoming year

Layout change Industrial Engineering Usability Study--Focus on creating

more informational web design, decreasing picture image use, and also re-arranging current menu bar depth

Page 4: Marketing Committee Status and Plans Spring EAB 2006

Problem Found Location SR Heuristic Violated

1 Misuse of Color – too much color, non-matching colors, blue color for non-link text, etc.

On all pages 4 Consistency and Standards, Aesthetic and Minimalist Design

2 Use of pictures –too large, irrelevant, take up ideal space on page to present content (top)

On all pages 4 Aesthetic and Minimalist Design

3 Unnecessarily using scrollbar in body of page On several pages 4 Flexibility and Efficiency of Use

4 Few links of the body of pages so most pages are dead ends

On all pages 4 Flexibility and Efficiency of Use

5 Buttons used incorrectly On many pages 3 Consistency and Standards

6 External Links, or links to files, not marked On several pages 3 User Control and Freedom

7 Site organization not clear On all pages 3 Match between System & Real World

8 Calendar page has no buttons, back button hard to find, functionality not clear because too much is presented using non-standard formats

COE Calendar 3 Consistency and Standards, Match between System & Real World

9 Difficult to find a professor in each department due to text formatting, font color, use of combo-box

Faculty-Staff Pages on Departmental Sites

3 Consistency and Standards, Match between System & Real World

10 Public display of internet administrative links On several pages 3 Help users recognize, diagnose, and recover from errors

Page 5: Marketing Committee Status and Plans Spring EAB 2006

Webpage Update www.eng.ncat.edu

Design Concept Templates

Template1: Center, White and Yellowhttp://coeweb-jh.ncat.edu/staging/tmpl1

Template2: Center, Blue and Blackhttp://coeweb-jh.ncat.edu/staging/tmpl2

Template3: Wide Screen of Template2http://coeweb-jh.ncat.edu/staging/tmpl3

Template4: Wide, Blue, Tighthttp://coeweb-jh.ncat.edu/staging/tmpl4

Template5: Wide, Yellow, Blue, Lighthttp://coeweb-jh.ncat.edu/staging/tmpl5

Industrial Engineering Usability Study--Focus on creating more informational

web design decreasing picture

image use re-arranging current

menu bar depth

Page 6: Marketing Committee Status and Plans Spring EAB 2006

Sales Package Review of possible content from various sources and

benchmarks Subgroup to brainstorm storyboard and content for

constituent packages George suggested use of Xerox services for

printing / reproduction of materials to support the reunion timetable.

Subgroup to define schedule for completion Tiered approach for target communities Major tab for majors

Page 7: Marketing Committee Status and Plans Spring EAB 2006

Printing of Sales Package Production Timeline:

May 2006 Editing

June 2006 Final Copies Approved

July 2006 Printing Budget: Sponsor: May teleconference Use Blog site for Editing

Page 8: Marketing Committee Status and Plans Spring EAB 2006

Sponsorship of 2006-2007

Page 9: Marketing Committee Status and Plans Spring EAB 2006

EAB meetings Timeline: set meeting dates for fall and spring meetings Fall 2006 proposed dates: Wednesday &Thursday, September

13th and 14th

1. career fair—September 13th and 14th

2. OR Later in SeptemberNOTE: Homecoming and Alumni Job Fair and Furniture Market Oct 19-

22 Spring 2007 proposed date: Monday and Tuesday, April 2nd

& 3rd

NSBE? Budget: $5,000

Fall 2006 ______________ Spring 2007 _______________

Page 10: Marketing Committee Status and Plans Spring EAB 2006

College of Engineering Reception at Fall Career Awareness Program

Page 11: Marketing Committee Status and Plans Spring EAB 2006

Printing of summer newsletter College of Engineering, healthier, wealthier,

and easier Alumni Focus: Gretchen Horne Budget: Eli Lilly sponsorship Audience: Alumni 4,452 copies

Page 12: Marketing Committee Status and Plans Spring EAB 2006

Engineers Week 2007 Dates: February 19-24th, 2007

donation of prizes      consumer product giveaways sponsorship

Page 13: Marketing Committee Status and Plans Spring EAB 2006

Homecoming 2006 plans   Friday afternoon fundraising event Printing of Save the Date cards Mailing of Save the Date cards Printing of Invitations Mailing of Invitations Web page registration Calendar of Events Department Open Houses College of Engineering Reunion Donation cards Tent Food Tables and Chairs Give aways

Page 14: Marketing Committee Status and Plans Spring EAB 2006

FE Quiz Bowl 2006-2007 Timeline: set dates for spring 2007 Budget: