Marketing Committee Meeting Minutes Hyatt Downtown Miami ... · May 3, 2017 CAST Controlling Your Costs with Water Conservation 232 37 16% 18 49% August 30, 2017 CAST Value and Benefit

Marketing Committee Meeting Minutes

Hyatt Downtown Miami

June 1, 2017

1) Meeting was called to order by Karen, who encouraged more interaction and conversation

among the committee

2) Minutes were reviewed and approve

3) Marketing and PR Review

a. Adriana briefly discussed the communications report that was distributed to the committee

before hand, noting a growing social media following, although Facebook is the largest,

fastest growing appeared to be Instagram. LinkedIn has increased as well.

b. Javier Morales and others suggested a strategy on LinkedIn and other social media to garner

more membership and better engage with the ones we have.

4) Marketing support

a. Vanessa discussed proposed changes to Marketplace 2018 including amplifying MICE buyer

outreach, and new buyer outreach to US Europe and Latin America.

b. Karen Whitt, Patricia Affonso Dass and Karolin Troubetzkoy echoed the need to change and

evolve Marketplace and that we should consider a different look and feel, and broader

outreach and interaction with our members with luxury accommodations.

a. OTA and Trip Advisor issues discussion and next steps. Committee discussed problems with

Expedia’s affiliate network rate undercutting – and Expedia’s answer is that they will gladly

shut down any rates that are not in parity, but the hotel needs to send a screenshot of a

fake booking/next steps. Ed St. Onge mentioned that he thought he could find more info on

other regions that have successfully negotiated a fixed commission, and offered to find

more information on it. It was also mentioned that technologies exist like OTA Insight that

can detect when rates are not in parity, and a similar tech exists within booking platforms

like Synxsis.

b. Regarding Trip Advisor, CHTA established a path of escalation for issues with business

listings to report mounting complaints/issues. The committee discussed possible next steps

and suggested that CHTA look into the implications of calling for Caribbean hotels to boycott

Trip Advisor products, especially the Business Advantage Listings, to protest exponential

rate increase for such products. It was also recommended to voice our members growing

concern about the impact of fraudulent reviews with no possible recourse available from

Trip Advisor and the lackadaisical costumer service offered.

5) Regional marketing collaboration with CTO update – Frank and Karolin discussed the steps taken

and progress made at the CARICOM heads of state level to advance the discussion of a regional

marketing campaign, recently receiving approval from CARICOM to present a regional marketing

strategy and proposed sustained funding mechanism. Discussions to be advanced before SOTIC

in October.

6) Collaborative marketing support and opportunities

a) Matt presented an offer made by TravPro Mobile and Travel Relations to partner with the

CHTA to create a Travel agent education platform, communications strategy, and database

management system. They have also offered special rates for CHTA member hotels who

want to create and promote their own educational and marketing programs. The goal is to

launch the platform by end of 2017

b) Karolin presented the idea of co-oping some partners and funds to create PR campaigns

(possibly including building blogger and influencer networks) for groups of hotels that

cannot afford PR representation on their own, and the committee agreed that exploring

next steps/proposals was a good idea.

c) Stacy, Karen and Karolin discussed the need for the CHTA to create its own road shows, and

to negotiate opportunities for shared space at trade shows, ILTM, travel trade conferences

d) Matt presented the opportunity to create a Caribbean bridal expo that could represent the

region. It would be an annual conference aimed at a travel trade and consumer audience,

with hotels, destinations, destination wedding venues and other related companies to

exhibit. A proposal had been presented by a company in Jamaica called Entertainment

Services, which is the producer of the annual Jamaica Bridal Expo. They have proposed to

produce and manage the event. The CHTA would partner to promote the event to its

members. Ideally the event will be annualized and hosted at a different destination every

year. Committee agreed it was a good idea and recommended to move ahead.

e) Executives from Flip.to presented their proposed partnership with the CHTA, offering to

build a social media contest platform to live on Caribbeantravel.com, and allows CHTA to

offer ongoing social media contests to bolster Caribbean Travel’s social following and

engagement, and allow for CHTA/CTO to curate user generated content to be shared on

CaribbeanTravel.com.

f) TripMate/TripAssure was discussed and it was suggested that the partnership offer was not

robust enough for our members to seriously consider. Renegotiation was recommended.

g) Other possible marketing services CHTA could offer – it was suggested to investigate ways

for member hotels to have co-op opportunities in digital marketing and audience targeting

opportunities like ADARA and Sojern.

7) The following changes to Caribbeantravel.com were presented by Matt and Karolin:

a) blogger network up is and running and led by Melanie Reffes, who organizes a stable of

writers to submit weekly articles to publish on the blog. The network includes: Ed Wechsler,

Brian Major, Gay Myers and Sarah Greeves-Gabbadon.

b) A news section has been established for PR companies to upload press releases

c) booking widgets on some destination and hotel sites have been implemented

d) A banner ad sales program will be launched later this year by Destination Travel Network, a

subsidiary of Simpleview.

e) An appeal was made for our members to update content

Meeting adjourned at 11:17am.

CHTA Marketing Committee Meeting Agenda

San Juan, Puerto Rico January 29, 2018

10-11:15am

The Objective of the CHTA Marketing Committee is to report, advise and discuss marketing

matters effecting the Caribbean hotel and tourism community and help define strategies and

plans to increase marketability of the association within the industry and of the collective to the

general consumer.

1) Call to order

2) Review and approval of minutes (matters arising will be covered in agenda)

3) Member communications

a. Communications update

b. New CHTA website

4) Sponsor and strategic partner update

5) Caribbean Travel Marketplace update

a. 2018

b. 2019

6) Marketing and business development opportunities

a. CCT Regional Marketing campaign presentation and update

b. Caribbeantravel.com pending updates and call for content

c. Banner ad opportunities on CT.com

d. Travel agent education and database management program roll out

e. Social media contest platform and roll out by Flip.to

f. Caribbean Wedding Industry Awards

g. Trip Insurance by Trip Mate/Trip Assure

h. Roadshow proposal/presentation

i. Negotiating shared space at trade and consumer shows

7) Partner relations

a. Trip Advisor update and feedback

b. Expedia – feedback

8) CHIEF/Taste/Caribbean305 dates and update

9) Other business

CHTA Communications ReportJanuary 2018

What We Will Cover

• CHTA Website• Public Relations• Social Media• Newsletter & Eblasts• Webinars

CHTA WEBSITE UPDATES

CHTA COMMUNICATIONS REPORT

• Last year we moved to a WordPress platform giving us more content control and design flexibility.

• New and enhanced website with enhanced functionality and improved esthetics

• Takes the user on a journey and sells the association’s membership

• Mobile and SEO optimized, with upcoming new features.

http://chta.figmentdev.com/

CHTA EVENT SITES


• CHTA’s event sites will now be added to the CHTA main URL as subdomains. Example: CHIEF will now be found atwww.caribbeahotelandtourism.com/chief

• This will improve our main site’s SEO and increase traffic to our main site.

• The event sites will now also have a uniform look and feel that reflects the main site.

• A draft version of the new CHIEF has been created. Content will be updated in the coming weeks.

PUBLIC RELATIONS


1,157 Media Placements (17% increase)

Stories featuring CHTA in Caribbean and North America.

607,995,585 Media Impressions (6% increase)

CHTA news achieved outstanding visibility in both on and offline media.

$3,736,717 Advertising Value (16% increase)Dollar amount equivalent to taking out an ad to obtain the same promotional exposure.

$11,206,262 PR Value (16% increase)

The estimated public relations dollar value with a 3x modifier to account for estimated pass-along.

PUBLIC RELATIONS


MEDIA COVERAGE BY EVENT

Caribbean Travel Marketplace 2017 Taste of the Caribbean 2017

Caribbean305 2017CHIEF 2017

PUBLIC RELATIONS


HURRICANE COVERAGEHurricane Irma and Maria

During and after the storms, CHTA became a valuable resource for reliable up-to-date information to CHTA members and the general public. This boosted CHTA’s visibility and overall value to the industry and the region.

SOCIAL MEDIA PLATFORMS


SUMMARY

• Following on all social networks increased steadily, with minimal monetary investment, confirming that the content provided on social is hitting the mark.

• Social media engagement during CHTA events greatly boosts reach on all platforms, particularly on Twitter. The use of a social media board and other social initiatives have proven effective.

• Photo Challenges on Facebook, Twitter and our newest platform Instagram, have been very effective to boost engagement.



• Likes: 13,762 Fans (8% increase)• Impressions: 2,686,316• Post Engagements: 14,219

• Followers – 3,285 (19% increase)• Organic Impressions – 436,057• Total Engagements – 10,880

• Followers – 2,309 Followers (57% increase)• Impressions – 473,751• Engagement – 7,996

• Likes: 875 Followers (134.6%)• Engagement: 10,279



NEW PLATFORMS

Objectives:• To engage the future hospitality and tourism

professionals and our membership in a new way.• Engage with millennials and foster a love for the

Caribbean

Strategy:• Platform takeovers by NHTAs, select sponsors and

online influencers• Shared Pinterest boards• Live video trainings and webinars• Share multimedia content with media



2017 PHOTO CHALLENGES

Green Week 5-Day Photo ChallengeApril 17 – 21, 2017Estimated Reach: 125,919 (30% increase)Impressions: 700,900 (79% increase)

My Caribbean Photo ChallengeNovember 13-17, 2017Estimated Reach: 163,867 (11% increase)Impressions: 406,951 (29% increase)

Caribbean Holiday 5-Day Photo ChallengeDecember 11-15, 2017Estimated Reach: 194,940 (50% increase)Impressions: 300,102 (3% increase)



LIVE EVENTS

Caribbean Travel Marketplace• Reach: 72 million (62 million increase)

Taste of the Caribbean• Reach: 1.3 million (300K increase)

Caribbean Hospitality Industry Exchange Forum• Reach: 2 million (100K increase)

Caribbean305• Reach: 1.1 million (inaugural year)

NEWSLETTERS & EBLASTS


• CHTA makes a concerted effort to reduce the amount of eblasts sent to members and provide more concise communications. Due to the emergency situations presented by Hurricane’s Irma and Maria, our communications to membership increased in the fourth quarter of the year.

• The result is positive as all of our open and click through rates have increased.• A cleaner layout for the newsletter was created in 2017.

2016 2017

Opened 29% 66%

Clicked 11% 15%

Eblasts Sent 269 273

WEBINARS


• Five webinars were offered in 2017 (eight were offered in 2016• Strong interest in Resiliency webinars – offered to non-members as a public service.• On average 51% of the people registered actually attended the webinars (attendance

dropped 7% in 2017)

Date Webinar Description Click on Link Registered Attended

May 3, 2017 CAST Controlling Your Costs with Water Conservation 232 37 16% 18 49%

August 30, 2017 CAST Value and Benefit of Coral Reefs 60 29 48% 12 41%

October 25, 2017 RESILIENCY Better Insights after the Storm 101 71 70% 43 61%

November 1, 2017 RESILIENCY Hotel Property Insurance after the Storms 114 74 65% 44 59%

December 6, 2017 RESILIENCY Rebuilding and Refurbishing for Resiliency and Efficiency 125 49 39% 23 47%

52 48% 28 51%

#CHTAMarketplace18

TRUE CARIBBEAN ONE PAGE OVERVIEW

TRUE CARIBBEAN ONE PAGE PRIVATE SECTOR WIN

OVERVIEW The CHTA has partnered with TravPRO Mobile and Travel Relations, two leading B2B providers to develop, deliver and market/promote a B2B Global Sales Activation Platform to engage with

agents and advisors in key markets (US/Canada/ Mexico/Germany/China). The content will look to share a new positioning for the entire Caribbean Basin as the True Caribbean, diverse enough in culture, activities, cuisine, music, topography as anywhere else on the planet Sales Activation includes an array of content, tools and media to help not only TRAIN agents but also leaves the graduate with a robust resource called the Sales Companion™ to solve for issues surrounding Retention of this new story, easy shareable collateral to share with clients and easily PROMOTE the region based on elevated expertise, DISCOVER PRODUCT through an integrated directory of destinations, hotels, cruise and attraction offerings, and lastly a sales TOOLBOX to easily leverage the unique new content while in front of clients, to help boost sales conversions. This entire platform will be translated and localized from US English to UK English, Mexican Spanish, and later into German and Chinese The program also has unique features, including:

All devices Web, Tablet & Phone (iOS /Android)

Content Management System (CMS) for changes/updates

Rewards contest and incentives

New Analytics, like time spent with content post graduation, video and collateral shares, directory queries, toolbox sessions and more surrounding pure sales activity.

_______ In addition the marketing of the platform will be handled by Travel Relations , a leading database specialist and media company who possess the largest, up to date and verified database of agents in the Industry, and distribution vehicles including HTML/text emails, webinars and contests to attract attention and drive registrations. Travel Relations also launched Insider Travel Report, which boast more than 50,000 subscribers and a premium content platform in the form of a daily digital newsletter, edited by James Shilinglaw. They will be covering different aspects and shining a spotlight on the True Caribbean from multiple media perspectives. Travel Relations also will focus on building the database and empowering CHTA with a CRM to better communicate with the sellers ongoing, critical to building continual momentum behind the region. PRIVATE SECTOR INCLUSION For a premier platform to train and help agents generate demand for the entire region, the product needs to be center stage. Beyond advertising, this platform also allows any and all tourism boards, hoteliers, cruise, attractions and tour operators and transport partners to ENGAGE with these same agents to shine a bright light on their own story and product. 1. TRAINING: 30% discounted from TravPRO market rates (price below includes discount) The big win is through a heavily discounted (thanks to CHTA) training module. We call them Mini or micro modules because they are laser focused and an extension of the training module’s content. Anyone can work with TravPRO to purchase customized training modules which will

become part of the overall True Caribbean curriculum and cross marketed to all registered advisors and agents continuously. TravPRO will help write and fully produce the module for you,. Here is a sample: http://subapps.travpromobile.com/ Full Chapter $13,000

10 content pages with 250-300 words per page, image slideshows, video’s, links, pdf’s and infographics if available. There is also an 10 question multiple choice test at the end to quantify the learning.

Client gets database of agent taking module. Mini Chapter $7,500

6 content pages with 250-300 words per page, image slideshows, video’s, links, pdf’s and infographics if available. There is also an 5 question multiple choice test at the end to quantify the learning

Client gets database of agent taking module. Connect an Existing LMS/Course Hosted Elsewhere: $750 one-time set up fee

Benefits:

Sub $15,000 training courseware isn’t available, with marketing included…. In more than one market

True Caribbean marketed continually in key markets, partners don’t have to pay for marketing- they ride on the back of CHTA yet get exposure to thousands of Caribbean selling advisors.

Content Management to update the chapter or mini chapter as story changes if needed.

2. PRODUCT DIRECTORY - PREMIUM SHOWCASE: The second opportunity is designed to be the perfect compliment to the training…. Much like the overall program suppliers need visibility and inclusion after the training is done but as the agents are selling and doing search queries into the directory to find products to recommend to their clients. Initially all of the CHTA members will have a free listing of basic contact information. Everyone has the opportunity to subscribe to a SHOWCASE at a discount as well (courtesy of CHTA). A showcase is a microsite

To experience: http://star.visitcalifornia.com/directory a. Click on Anaheim or others to launch their microsite, same inclusions for any

supplier. Single Property $1,800 annually

Images, video’s, brochures, contact info, ability to list an agent offer.

US, Canada and Mexico Markets, That’s only $50/month per market. Multiple Property $1,600 annually per

http://subapps.travpromobile.com/

http://star.visitcalifornia.com/directory

Images, video’s, brochures, contact info, ability to list an agent offer.

US, Canada and Mexico Markets, That’s only $42/month per market.

Discounted for multiple inclusions.

Benefits:

The microsite is a very informational and impactful premium ad unit with images, overview, brochures, videos and contact information

The directory, where sellers search for product to recommend is the ideal placement for a microsite that allows one to shine a bright spotlight on themselves on an everyday basis in front of sellers.

Front and center as premium results at the top of any sellers Directory search, for every one which you fit the criteria.

Content Management to update the microsite or swap out images, brochures or videos.

US, Canada and translated for international markets ( Mexican Spanish for now)

Travel Relations LLC owns and operates two travel trade businesses designed to build powerful and profitable relationships in B2B travel. Divisions include: taCONNECT, a technology and database platform that offers turn-key sales & marketing solutions to grow and maintain high-quality, data-rich Travel Agent databases. InsiderTravelReport.com (ITR), an online travel trade news publication that delivers daily curated content to over 80,000 individual Travel Agents based on their core business specialty and destination niches, delivering an unparalleled level of engagement and insider knowledge. Both businesses are powered by the taCONNECT Network, the largest active and verified Travel Agent database in the travel industry. The Caribbean Hotel & Tourism Association has contracted with taCONNECT to build and manage a powerful database of Caribbean Specialists to promote the new TRUE CARRIBEAN campaign and it’s Certified Training & Sales Enablement Program. In addition to promoting the new TRUE CARIBBEAN campaign, CHTA Hotel members receive special support and marketing packages designed to increase their travel agent sales.

TRUE CARIBBEAN MEMBER PACKAGES

HOTEL TRAVEL TRADE SUPPORT & MARKETING SOLUTIONS

OPTION 1: GOLD PACKAGE

taCONNECT.travel: Travel Agent Relationship Management Platform

• 12 Month Subscription:

o Data cleansing of your existing Travel Agent database. o Online interface to host your Travel Agent database. o 24/7 monitoring of your Travel Agent contact data. o Real-time alerts on contacts in your database that are New Contacts, Retired Contacts, contacts who

have Invalid and Inactive Emails and contacts who Updated and Enhanced their information with sales and marketing intelligence.

o Contact Verification. (ARC/IATA/CLIA) o Multiple employee access. (includes territorial assignments) o Ability to easily Search and Prospect your Travel Agent contacts by detailed data points. o Email Marketing software to engage your contacts with relevant information which matches their

detailed profiles. Includes 10,000 Email Transmissions per month. o Engagement Reports & Analysis. o Keep Notes and Set Reminders on your contacts as a full CRM solution. o $500 in profile Updates / Enhancements credit. (2,000 records)

Broad-Based Lead Generation Program

• NEW LEADS of active & interested Travel Agents to your database. o 500 NEW Caribbean Specialist leads* Requires a FAM offer on taREWARDS.com to drive leads.

*A copy of each NEW lead will be added to the CHTA database to help support their database growth. Broadcast Email Program • 2x Targeted Promotional Emails sent to Caribbean Specialists (approx. 60,000 audience)

o Unique ability to purge your Travel Agent contacts from our validated list. The remaining agents will be sent a stand-alone email. NO WASTE!

o Extremely high open and click-through rates, highest in the industry!

Annual Hotel Investment: $4,200 (package value: $8,600)

OPTION 2: SILVER PACKAGE

taCONNECT.travel: Travel Agent Relationship Management Platform

• 12 Month Subscription:

o Data cleansing of your existing Travel Agent database. o Online interface to host your Travel Agent database. o 24/7 monitoring of your Travel Agent contact data. o Real-time alerts on contacts in your database that are New Contacts, Retired Contacts, contacts who

have Invalid and Inactive Emails and contacts who Updated and Enhanced their information with sales and marketing intelligence.

o Contact Verification. (ARC/IATA/CLIA) o Multiple employee access. (includes territorial assignments) o Ability to easily Search and Prospect your Travel Agent contacts by detailed data points. o Email Marketing software to engage your contacts with relevant information which matches their

detailed profiles. Includes 10,000 Email Transmissions per month. o Engagement Reports & Analysis. o Keep Notes and Set Reminders on your contacts as a full CRM solution. o $250 in profile Updates / Enhancements credit. (1,000 records)

Broad-Based Lead Generation Program

• NEW LEADS of active & interested Travel Agents to your database. o 250 NEW Caribbean Specialist leads* Requires a FAM offer on taREWARDS.com to drive leads.

*A copy of each NEW lead will be added to the CHTA database to help support their database growth. Broadcast Email Program • 1x Targeted Promotional Email sent to Caribbean Specialists (approx. 60,000 audience)

o Unique ability to purge your Travel Agent contacts from our validated list. The remaining agents will be sent a stand-alone email. NO WASTE!

o Extremely high open and click-through rates, highest in the industry!

Annual Hotel Investment: $2,850 (package value: $5,925)

The brand advocacy marketing platform for

JANUARY 2018

HOTEL & CONVFERENCE CENTERHOTEL HOTELVACATION

RENTAL RESORTBUSINESS HOTEL

With Flip.to, CHTA launches an Advocacy engine to help the Caribbean win travelers

at the inspiration phase…

before the OTAs and other powerhouses even have the chance.

You’ll inspire travelers around the world with authentic stories, earning new guests every day.

And together, you’ll start reaching new audiences in the most trusted way possible—at a scale like never before.

A win for the Caribbean

Build an ever-growing collection of warm leads.

Each personally introduced by a friend or relative who recently visited

the Caribbean, paired with nurturing through conversation-starting, relationship-building marketing automation.

… and an ever-growing library of authentic travel stories.

Legally-owned, high-quality content that are the favorite moments

from guests with the Caribbean at the center—with a platform designed

to put them to use. Broadcast, convert and track the entire funnel down

to booked room nights.

A win for hotels

MASSIVE + TARGETED REACH

Amplify marketing reach

at a fraction of the cost ofPPC and paid social alternatives

A GLOBAL TEAM OF ADVOCATES

Identify, track and engage

influencers for your brand—with data you don’t have today

DELIVER AUTHENTICITY

Deliver real personalization at scaleeasier than ever, with content, context

and timing straight out-of-the-box

COMPETE AT AN ENTIRELY NEW LEVEL

Lessen OTA dependency with

a proven conversion funnel built on

thoughtful, warm guest interactions

HOTEL & CONVFERENCE CENTERHOTEL HOTELVACATION

RENTAL RESORTBUSINESS HOTEL

Work directly with hotels to create partnerships that benefit the hotels and the destination

Provide meaningful, trackable business to hotel partners

Become a conduit for the hotels to grow a larger audience of travelers

and potential travelers for the destination

Increase the DMO role in the transactional flow of travelers

A win for CHTA

Caribbean Wedding Industry Awards

September 7-9, 2018

Montego Bay

Jamaica

REGION: THE CARIBBEAN

THE CARIBBEAN WEDDING INDUSTRY AWARDS is a unique educational and networking event developed to showcase the Caribbean as the premier destination for Weddings, Honeymoons and Romance. This three-day familiarization-event will host Wedding planners, romance-oriented travel agents, suppliers, and wedding related vendors. This will enable Travel Agents, Destination Wedding Specialists and Destination Wedding Planners not just to learn, but even better, EXPERIENCE the magnificence of one of the best locations in the world. They will also experience much more about the Caribbean as the perfect destination for weddings, honeymoons & romance.

This event will give Travel Agents, Destination Wedding Specialists and Destination Wedding Planners real life experiences they can share with your brides to be. They can choose from a variety of complimentary post-tours to assist you in building the perfect destination wedding itinerary.

REGION: THE CARIBBEAN

THE CARIBBEAN WEDDING INDUSTRY AWARDS is a unique educational and networking event developed to showcase the Caribbean as the premier destination for Weddings, Honeymoons and Romance. This three-day familiarization-event will host Wedding planners, romance-oriented travel agents, suppliers, and wedding related vendors. This will enable Travel Agents, Destination Wedding Specialists and Destination Wedding Planners not just to learn, but even better, EXPERIENCE the magnificence of one of the best locations in the world. They will also experience much more about the Caribbean as the perfect destination for weddings, honeymoons & romance.

This event will give Travel Agents, Destination Wedding Specialists and Destination Wedding Planners real life experiences they can share with your brides to be. They can choose from a variety of complimentary post-tours to assist you in building the perfect destination wedding itinerary.

ATTEND THE EXPO AND NETWORK WITH OVER 100 EXHIBITORS

The Expo features daily entertainment, boutique hotels, all inclusive hotels, florists, caterers, photographers and videographers, wedding planners, limousines, honeymoons, reception sites, disc jockeys, invitations, party rentals, hair and make up, wedding cakes and more!

The Caribbean Wedding Industry Awards rewards excellence within the Caribbean Wedding Industry.

THE CARIBBEAN WEDDING INDUSTRY AWARDS

The Awards supports, promotes and develops the wedding industry in the Caribbean by identifying and rewarding excellence and inspiring industry players to raise the standard of their products and services. FEATURES OF THE CWIA :

• 33 award categories

• 3 finalists in each category

• Finalists are selected from the Caribbean

• An insight into the Caribbean’s best resorts, wedding vendors and tour operators.

• Each year the awards is hosted in a different Caribbean country

• Approximately 300 travel agents present to gain exposure to your brand

NOMINEES

How you are Nominated:

The Caribbean Wedding Industry Awards will invite travel agencies and industry experts to vote on wedding companies they feel are deserving of recognition. Once we have received nomination, we will send an email stating “If you wish to proceed to the shortlist stage in the Caribbean Wedding Industry Awards , simply reply to this email with – NOMINATION ACCEPTED”. After which you will be officially nominated.

How you are Nominated:

Once nominations have been received our research team will start working immediately. If the nominees wish to highlight any important information or direct us to relevant pages on their website, they should feel free to do so. Once we have chosen winners, they will be announced and contacted by telephone or email.

Award Categories

• Caribbean Destination Wedding Package of the Year

• Caribbean Destination Wedding Resort of the Year

• Caribbean Honeymoon Package of the Year

• Caribbean Vow Renewal Package of the Year

• Caribbean Wedding Destination of the Year

• Caribbean Best Wedding Planner of the Year

• Caribbean Best Anniversary Package of the Year

• Caribbean Best Overall Wedding Venue of the Year

*CWIA reserves the right to remove an award should there not be a sufficient number of entries*

Award Categories

• Caribbean Cake & Pastry Designer of the Year

• Caribbean Caterer of the Year

• Caribbean Ceremony Venue of the Year

• Caribbean DJ of the Year

• Caribbean Entertainment Act of the Year

• Caribbean Event Decorator of the Year

• Caribbean Event Designer of the Year

• Caribbean Event Planner of the Year


Award Categories

• Caribbean Floral Designer of the Year

• Caribbean Gown Designer of the Year

• Caribbean Hair Stylist of the Year

• Caribbean Honeymoon Activity of the Year

• Caribbean Honeymoon Destination of the Year

• Caribbean Honeymoon Resort of the Year

• Caribbean Jewellery Designer of the Year

• Caribbean Makeup Artist of the Year


Award Categories

• Caribbean Bridal Suite of the Year

• Caribbean Menswear Designer of the Year

• Caribbean Most Romantic Wedding Location

• Caribbean Off Site Wedding Planner of the Year

• Caribbean Photographer of the Year

• Caribbean Stationer of the Year

• Caribbean Travel Agent of the Year

• Caribbean Videographer of the Year

• Caribbean Wedding Venue of the Year


Judging Criteria:

These awards are dedicated to recognizing and awarding the best of the Caribbean’s influential and innovative wedding industry. Our panel of judges will consider areas such as: • Service Excellence • Cultural Understanding • Diversity of Services • Use of Technology • Pre/ Post Wedding Services • Sustainability • Marketing & Branding • Location • Innovation

EXHIBITORS

Exhibiting at the Expo:

Grow your business, generate leads, enhance your reputation, expand your reach and make more money today! BOOTHS: Vendor booth locations to promote your company are now available and are on a first come first serve basis. Please complete, sign and email back your application along with your payment to reserve your booth today. Booth Spaces include: 10 x 10 booth space (1) Table (2) Chairs Electricity Door Prizes: Each exhibitor is required to contribute a door prize not exceeding a value of $100 per show.

Table Space includes: (1) Table (2) Chairs Electricity

Benefits of Exhibiting:

• Receive attendee list after the event • Multiple decision makers attend the show together • Sell your products and services, in person, to a targeted

audience that is ready to buy. • Demonstrate the latest products and services to an

audience who can see, touch and buy your product. • Create brand awareness amongst the highly targeted

audience you want to reach. • Drive traffic to your store and/or website for months after

the show.

How to Exhibit

You may register to be an exhibitor on our website: http://caribbeanweddingindustryawards.com/exhibitor-registration/ We will then contact you with the exhibitor information.

http://caribbeanweddingindustryawards.com/exhibitor-registration/




SCHEDULE OF EVENTS

Friday September 7, 2018 Welcome Cocktail Reception Time : 7 pm—10 pm Venue: TBC Saturday September 8, 2018 Opening Ceremony Time: 9:30 am Venue: Montego Bay Convention Centre Exhibit Hall Expo Time: 10 am—5 pm Venue: Montego Bay Convention Centre Exhibit Hall Conferences Time: 10 am—5 pm Venue: Montego Bay Convention Centre, Block C

SCHEDULE OF EVENTS

Saturday September 8, 2018 Luncheon Time: 12 pm—1 pm Venue: Montego Bay Convention Centre, Grand Ballroom Island Beach Party Time : 7 pm—10 pm Venue: TBC Sunday September 9, 2018 Expo Time: 10 am—5 pm Venue: Montego Bay Convention Centre Exhibit Hall Conferences Time: 10 am—5 pm Venue: Montego Bay Convention Centre, Block C Awards Dinner Time : 7 pm—10 pm Venue: TBC

Sponsored by:

Documents

Marketing Committee Meeting Minutes Hyatt Downtown Miami ... · May 3, 2017 CAST Controlling Your Costs with Water Conservation 232 37 16% 18 49% August 30, 2017 CAST Value and Benefit