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Lynmar Estate Winery
• Objectives
– Create a marketing plan to increase sales and brand awareness
– Develop a comprehensive event strategy
– Produce marketing materials to align with target audience
• Strategies
– Re-position name of winery to reflect an exclusive club
– Establish stronger brand connection with high net worth clients and prospects
– Execute cost-effective programs and events
– Promote the highlights of the brand
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Lynmar Estate Winery
• Tactics
– Develop new packaging to appeal to target audience
– Revise events: quantity and quality
– Create multi-level sales materials to be used in all channels:
–“In store” on the estate
–“On the road” with the sales force
–Online (www.lynmar.com)
–-Presentation materials and templates
– Promote events and private tours to garner client visits; enhanced customer experience to produce stronger brand loyalty
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Lynmar Estate Winery
• Results
– 100% increase in direct-to-consumer business in 12 months
– 50% increase in profits in 18 months
– Increased wine club membership 50% in 12 months
– “Sold-out” Annual Gala, despite 50% higher price point for tickets
– Creation of event strategy and execution of private estate tours contributed to all financial gains
Thank You! Judy HolmFounder, Aspirations Marketing and Public Relationstel:917.589.0247 [email protected] www.aspirationspr.com