Marketing CarsThen and Now

By Charles, James & Jon

“there’s a live one under the hood. (have you priced a tiger lately)”

Rather than being seen as a type of “utility” vehicles were made to take on a personality of their own, something more than just a car

The art of advertising Performance

A man, his car, and his girl, regardless of the order, it’s the “eternal triangle”

People in the

commercials were also much more “visible” than they are now. The target audience was actually featured in the commercials, not just movie stars.

Eternal Youth

Young people were often featured in convertibles, enjoying the car more than they did one another's company.

Here are some commercials from the past and present

http://www.youtube.com/watch?v=-c2UvBjNh58&feature=related

http://www.youtube.com/watch?v=pRezSY9z7mM&feature=relmfu

http://www.youtube.com/watch?v=d-qSNtC3rHI&feature=relmfu

Some things never change

100,000 Mile/10 Year warranty

Cash back

“0 Down”

Free Financing

Today’s Incentives

This incentive attracts customers to buy their car as it makes them feel as if they have long term coverage for the vehicle that they are spending their money on.

100,000 Mile/10 Year warranty

This incentive gives the buyer the perception that they are actually gaining something when they are purchasing this car from the dealer

Cash Back

This promotion is a very good incentive, it allows car buyers to purchase a car without being required to pay anything on the day it is purchased.

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Free Oil Changes

Free Luggage

Past Incentives

This incentive attracts customers because a set amount of oil changes are covered with the purchase of the car, so they customer does not pay out of pocket when it is time for an oil change

Free Oil Changes

When you purchased a car in the 1940’s the buyer bought more than just a car, they bought adventure. With Americas brand new highway system they were encouraged to travel. So as an incentive sell cars, some dealers offered free luggage with their cars

Free Luggage

A History on vehicles,

and how the era’s they

were developed in shaped

them

1950-Present day

Large cars with a soft ride Engine Displacement Packages / Options (Modern Conveniences)

A/C and Power Options Automatic Transmissions

(For those who can afford it)

Seating Capacity Freedom (The Open Road) Muscle Car Era

Cars of the Late 50’s and 60’s

Arguably some of the worst cars

Growth / Learning Period

Vast fuel management system improvements (Fuel Injection)

Convertibles Suicide Doors Safety features (Air

Bags / Seat belts)

Cars of the 70’s – 80’s

Alternative Fuels (Hydrogen Fuel Cell, Electric, Hybrid)

Unbelievable Driver Assist Options

FEATURES Gas millage per

Displacement Materials and Quality Reliability

2000 – Present

Thank you for your time!!