Marketing Capsule for Sbi Clerk 2014

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    MARKETING CAPSULE FOR SBI CLERK 2014 EXAM

    Marketingis the process of communicating the value of a product or service to customers, for the purpose of selling that

    product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering a

    communicating value to customers, and customer relationship management that also benefits the organization.

    Marketing is the science of choosing target markets through market analysis and market segmentation, as well as

    understanding consumer behavior and providing superior customer value.

    From a societal point of view, marketing is the link between a societys material requirements and its economic patterns of

    response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.

    Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic rol

    positioning the firm within its competitive market. he main definition is often credited to Pi!i" K#t!er, recognized as the

    originator of the most recent developments in the field, for the works that appeared from !"#$ to %&&".

    $ P% #& Marketing' 4 C% #& Marketing' ( M% #& Marketing'

    1) 'roduct 1) (ustomer needs ) wants 1)Market

    2) 'rice 2) (ost to the customer 2)Management*) 'romotion *)(ommunication *) Money

    4) 'lace 4) (hannel 4)Manpower

    () 'hysical *vidence ()Manufacturing

    +) 'ositioning

    $) 'eople

    Marketing ,-e%ti#n% A%ke. in SBI Pre/i#-% Ea%1) Market research is useful for ++++

    -! /eciding proper marketing strategies

    -% /eciding the selling price

    -0 choosing the right products

    -1 choosing the sales person

    -2 3ll of these

    An%) (3

    2) 3 call means4

    -! shout out to somebody

    -% profession or business

    -0 visiting friends

    -1 visiting prospective customers

    -2 after5sales service

    An%) 43

    *) (onversion means4

    -! meeting a prospective client

    -% interacting with a prospective client

    -0 converting an employer into an employee

    -1 converting a seller into a buyer

    -2 converting a prospective client into a buyer

    An%) (3

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    4) (ustomization means4

    -! acquiring more customers

    -% regulating customers

    -0 special products to suit each customer

    -1 more products per customer

    -2 3ll of these An%) *3

    () Modern style of marketing include

    -! digital marketing

    -% tele5marketing

    -0 e5commerce

    -1 e5mails solicitation

    -2 3ll of these An%) (3

    +) *5Marketing is the same as

    -! virtual marketing

    -% digital marketing

    -0 real time marketing-1 all of these

    -2 6one of these An%) 43

    $) 7alue5added services means

    -! costlier products

    -% large number of products

    -0 additional services

    -1 at par services

    -2 6one of these An%) *3

    ) 3ggressive Marketing is necessitated due to4

    -! globalization

    -% increased competition

    -0 increased production

    -1 increased 8ob opportunities

    -2 3ll of these An%) 23

    5) *fficient Marketing styles require

    -! proper planning

    -% good communication skills-0 team work

    -1 knowledge of products

    -2 3ll of these An%) (3

    10)he performance of a salesperson depends on

    -! salary paid

    -% sales incentive paid

    -0 sizes of the sales team

    -1 ability and willingness of the salesperson

    -2 team leader aggressiveness An%) 4

    11)he sole aim of marketing is to

    -! increase sales-% increase the number of employees

    -0 increase profits

    -1 increase production

    -2 3ll of these An%) 13

    12)9ead generation means

    -! tips for selling tactics

    -% tips for better production

    -0 generating leaders

    -1 likely sources for prospective clients

    -2 3ll of these

    An%) 43

    1*)Find the correct statement4

    -! Marketing is redundant in monopolistic compan

    -% he performance of a salesperson depends on th

    amount of incentives paid

    -0 Marketing is influenced by peer performance.

    -1 3n increase in market shares indicates fall in

    business volume.

    -2 3 mission statement is part of the (ompany:s

    'rospectus)

    An%) (3

    14);hich of the following is the first step in the

    :transaction processing cycle:, which captures busin

    data through various modes such as optical scanning

    or at an electronic commerce website

    -! /ocument and report generation

    -% /atabase maintenance

    -0 ransaction processing

    -1 /ata *ntry

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    -2 6one of these An%) 13

    1()(anking

    -1 'ension loans

    -2 'ersonal loans An%) 231);hich of the following is not involved in the @rowth

    =trategies of a company

    -! Aorizontal integration

    -% 7ertical ?ntegration

    -0 /iversification

    -1 ?ntensification

    -2 6one of these

    An%) 43

    15)3 successful B>lue CceanB requires

    -! *ffective communication

    -% ?nnovative skills-0 Motivation

    -1 3ll of the above

    -2 6one of these An%) 43

    20)(ross5selling is a basic function of

    -! 3ll employers

    -% 3ll employees

    -0 3ll salespersons

    -1 'lanning /epartment

    -2 3ll of the above An%) *3

    21)/ata mining means analyzing the data stored with

    -! he /=3

    -% he front5office staff

    -0 he back5office staff

    -1 he customers

    -2 6one of these An%) *3

    22)=M* means

    -! =elling and Marketing *stablishment

    -% =elling and Managing *mployee

    -0 =ales and Marketing *mployee

    -1 =mall and Medium *nterprises

    -2 6one of these An%) 43

    2*)Cne of the following is not included in the $ ':s of

    Marketing. Find the same.

    -! 'roduct -% 'rice

    -0 'roduction -1 'romotion

    -2 6one of these An%) *3

    24)he target group of the =M* loans is

    -! 3ll businessmen -% 3ll professionals

    -0 3ll ==?s -1 3ll of the above

    -2 6one of these An%) *3

    2()Aome loans can be best canvassed among

    -! >uilders -% Flat owners

    -0 9and developers -1 3griculturist

    -2 ?ndividual wanting to buy a flat or house

    An%) (3

    2+)Cnline Marketing is the function of which of the

    following

    -! 'urchase section

    -% 'roduction /epartment

    -0 ? /epartment

    -1 /esign =ection

    -2 3 collective function of all staff An%) (

    2$)(ustomization is useful for

    -! /esigning customer specific product

    -% (all centres

    -0 'ublicity

    -1 Motivating the staff

    -2 (old calls An%) 13

    2)he key challenge to market5driven strategy is

    -! =elling maximum products

    -% *mploying maximum /=3s

    -0 /elivering superior value to customers

    -1 >eing rigid to changes

    -2 3dopting shot5term vision

    An%) *3

    25)*ffective selling skills depends on

    -! =ize of the sales team

    -% 3ge of the sales team

    -0 'eer strength

    -1 Dnowledge level of the sales team

    -2 *ducational level of the sales team An%) *

    *0)@eneration of sales lead can be improved by

    -! being very talkative

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    -% increasing personel and professional contact

    -0 being passive

    -1 engaging recovery agent

    -2 product designs An%) 23

    *1)3 market plan is

    -! performance appraisal of the marketing staff

    -% company prospectus

    -0 documented marketing strategy

    -1 business targets

    -2 call center An%) *3

    *2)Marketing channels means

    -! delivery ob8ects

    -% sales target

    -0 delivery outlets

    -1 delivery boys-2 sales teams

    An%) *3

    **)=ocial marketing is

    -! share market prices

    -% marketing by the entire society

    -0 internet marketing

    -1 marketing for the social cause

    -2 society bye5laws An%) 43

    *4)=ervice marketing is the same as

    -! internet marketing

    -% telemarketing

    -0 internal marketing

    -1 relationship marketing

    -2 transaction marketing An%) 43

    *()

    Market5driven strategy includes-! identifying problems

    -% planning marketing tactics of peers

    -0 positioning the organization and its brands in th

    market place

    -1 internal marketing

    -2 selling old products An%) *

    *+)?nnovation in marketing is same as

    -! motivation -% perspiration

    -0 aspiration -1 creativity

    -2 team work

    An%) 43*$)'ersonal loans can be canvassed among

    -! salaried person -% pensioners

    -0 foreign nationals -1 6

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    -0 a consumer:s mind receives, organizes and interprets

    physical time

    -1 >oth ! and %

    -2 3ll of the above An%' *

    ,))=ale forecast implies5

    -! an estimate of the maximum possible sales opportunities

    present in a particular market segment.

    -% an estimate of sales, in physical units, in a future period

    -0 *stimating the number of sales person required to sell a

    product.-1 >oth ! and %

    -2 6either ! nor % An%' 4

    ,)5)3dvertising for............. is not allowed on .7.

    -! 9iquor -% (igrattes

    -0 >oth ! and % -1 =oaps

    -2 6one of these An%' 2

    ,)10)*ntrepreneurs find direct marketing attractive because

    of 5

    -! ?nvestment is low

    -% ?t doesn:t required specialized skills

    -0 rand goodwill method

    -% price premium method

    -0 'roduction method

    -0 >oth ! and %

    -1 6either ! nor % An%' 2

    ,)1+)>ank Marketing means5

    -! =elling of >anks

    -% Merger of >anks

    -0 =elling bank:s products and services

    -1 6one of these

    -2 3ll of these An%' *

    ,)1$)(redit cards are used for5

    -! (ash withdrawals

    -% 'urchase of air tickets

    -0 'urchase of consumable items from retail outlets

    -1 all of these

    -2 6one of these An%' 4

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    ,)1)Aome loans are granted to5

    -! ?ndividuals -% ?nstitutions

    -0 >uilders -1 all of these

    -2 6one of these An%' 1

    ,)15)3Ms are5-! >ranches of >anks

    -% Manned counters of >anks

    -0 Gnmanned cash dispensers

    -1 3ll of these

    -2 6one of these An%' *

    ,)20)ritish 'etroleum Crganization

    -% >ritish 'assport Cffice-0 >usiness 'rocess Cutsourcing

    -1 >usiness 'rocess Crientation

    -2 3ll of the above An%' *

    ,)*0)Modern method of marketing include5

    -! 'ublicity on the net

    -% 3dvertisement on the net

    -0 =oliciting business through e5mails

    -1 >oth ! and %

    -2 3ll of the above An%' (

    ,)*1. For effective marketing the salesmen should have

    which of these qualities5

    -! (reativity

    -% eam spirit

    -0 Motivation

    -1 *ffective communication skill

    -2 3ll of these An%' (

    ,)*2. Market

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    ,)*4)Marketing plan helps in5

    -! >etter lead generation

    -% >etter systems

    -0 >etter results

    -1 >etter customer service

    -2 3ll of the above An%' (

    ,)*()Motivation means5

    -! ?nspiring employees to perform better

    -% >etter communication skills

    -0 =ales coaching-1 Market research

    -2 6one of these An%' 1

    ,)*+)?n a Marketing process in today:s world5

    -! Cnly standard products are sold

    -% he seller needs to have product knowledge

    -0 he seller should ensure customer satisfaction

    -1 Cnly quantum of sales matters.

    -2 3ll of these An%' *

    ,)*$)=ale forecasting involves5

    -! =ales planning

    -% sales pricing-0 /istribution channel

    -1 (onsumer astes

    -2 3ll of these An%' (

    ,)*)?n addition to product , price, promotion, the

    augmented marketing mix for services include all of the

    following *H(*'I

    -! 'eople

    -% 'ackaging

    -0 'rocess

    -1 'hysical evidence

    -2 >oth ! and % An%' 2

    ,)*5)/umping relates to the sale of5

    -! 'roducts in foreign markets that cannot be sold in the

    home market

    -% 'roducts discontinued in the home market sold to a

    foreign market

    -0 'roduction in foreign markets that cannot pass safety

    standards in the home market

    -1 6one of these

    -2 3ll of these An%' 2

    ,)40)he following does not represent a market situation5

    -! 3 bank run dispensary located in its, staff quarters.

    -% 3 fund raising charity show for the members of an 6@C

    -0 3 meditation camp of a religious organization concluded

    for its members.

    -1 3 stall distributing Dada 'rasad in a @urudwara

    -2 3ll of these An%' 4

    ,)41)he following offering is not a service5

    -! Fixed deposit receipt

    -% 'ostage stamp

    -0 ?nsurance policy

    -1 @ift coupon of the chain store.

    -2 3ll of these An%' 4

    ,)42)he act of obtaining a desired ob8ect from someone

    offering some in return is called as a5

    -! ransaction -% *xchange

    -0 ank of Mathura is offering higher interest5ratio on

    fixed deposit to senior citizens of #& years and above5 ?t is

    practicing5

    -! 'romotional pricing -% 'sychological pricing

    -0 =egmental pricing -1 'roduct mix pricing

    -2 3ll of these An%' *

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    ,)(0. ;ith5555 pricing, the products are priced below list

    price -or even cost for a temporary period to create buying

    urgency5

    -! y5product

    -0 'romotional -1 Market penetration

    -2 3ll of these An%' *

    ,)(1.

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    ,)+1);hen the market research organization chooses a

    segment of the population that represents the population as

    a whole, they have chosen a5

    -! @roup -% >i5variant5population

    -0 =ample -1 Market arget

    -2 6one of these An%' *

    ,)+2)Joining with foreign companies to produce or market

    product and service is called5

    -! /irect exporting

    -% ?ndirect exporting-0 9icensing

    -1 Joint57enturing

    -2 6one of these An%' 4

    ,)+*)3 555 is a name, term, sign, symbol or design or a

    combination of these that identified the market or seller of a

    product or service5

    -! 'roduct feature -% =ponsorship

    -0 >rand -1 9ogo

    -2 6one of these An%' *

    ,)+4)he study of human population in terms of size,

    density, age, gender, race, occupation and other statistics iscalled4

    -! @eothermic -% /emography

    -0 *thnography -1 @eography

    -2 6one of these An%' 2

    ,)+(. he process that turns marketing strategies and plans

    in to marketing action in order to accomplish strategic

    marketing ob8ective is called5

    -! Marketing strategy

    -% Marketing (ontrol

    -0 Marketing analysis

    -1 Marketing implementation

    -2 6one of these An%' 4

    ,)++. ?f your company were to make a product5such as suit

    of clothes and sell that product your company will come

    under which sector

    -! usiness

    -0 @overnment -1 =ervice

    -2 6one of these An%' 2

    ,)+$)(ost that do not vary with production or sales level are

    called5

    -! fixed costs -% 7ariable cost

    -0 =tandard costs -1 ?ndependent5costs

    -2 6one of these An%' 1

    ,)+)(onsumer ?nformation source5

    -! 'ersonal source and commercial source

    -% 'ublic source

    -0 experiential source

    -1 all of the above

    -2 6one of these An%' 4

    ,)+5)Kero5based budgeting -K>> means5

    -! 3 tool of marketing cost

    -% a tool for financial analysis

    -0 each year, budgeting starts from a scratch.

    -1 a certain percentage of sales

    -2 both ! ) %. An%' *

    ,)$0. ;hich of the following expresses Maslow:s Motivati

    theory best5555

    -! ?mportance of Motivation for customer development

    -% ;hy people are driven by particular need at particular

    times.

    -0 ;here human needs are arranged in a hierarchy.

    -1 3ll of the above

    -2 6one of these An%' 4

    ,)$1. he long term ob8ective of marketing is5

    -! (ustomer satisfaction-% 'rofit maximization

    -0 (ost cutting

    -1 'rofit maximization with customer satisfaction

    -2 6one of these An%' 4

    ,)$2);hich among the following is statistical indicator fo

    equality in income distribution5

    -! @ini (oefficient -% 'rice ?ndices

    -0 @6' -1 @/'

    -2 6one of these An%' 1

    ,)$*)=hort term planning focuses on5

    -! Functional plans -% 9ong term ob8ective

    -0 =pecific goal -1 >oth ! ) 0

    -2 6one of these An%' 4

    ,)$4)?n marketing terms 3ttitude can best be defined as a

    -!

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    -2 3ll of these An%' *

    ,)$$)he level of commitment that consumers feel towards

    a given brand is called5

    -! >rand equity -% >rand 6ame

    -0 >rand loyalty -1 6one of these

    -2 3ll of these An%' *

    ,)$)3ssigning specific Jobs and work places to the selected

    candidates is known as5

    -! 'lacement -% uyer uyers fighting with the salesman

    -% anking -1 3uto 9oan

    -2 3ll of these An%' (

    ,)52)arget market for debit card is 5

    -! 3ll existing account holder

    -% 3ll sales persons

    -0 3ll 6

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    ,)54. Cut5sourcing means service rendered by 5

    -! Cutside agencies

    -% Cther departments of the company

    -0 *mployees other than the sales person

    -1 Marketing department

    -2 6one of these An%' 1

    ,)5(. =ales promotion involves, the incorrect option5

    -! >uilding product awareness

    -% (reating interest

    -0 'roviding ?ntonation-1 /esigning new product

    -2 6one of these An%' 4

    ,)5+)/=3 Means 5

    -! /istrict sales 3uthority

    -% /irect =elling 3gent

    -0 /istributor and =ales agent

    -1 6one of these

    -2 3ll of these An%' 2

    ,)5$. (onversionN in sales language means 5

    -! (onverting a buyer into a seller

    -% (onverting a seller into a buyer-0 (onverting a prospect into customer

    -1 3ll of these

    -2 6one of these An%' *

    ,)5)>ank Marketing is treated as 5

    -! ransaction marketing -% =ervice marketing

    -0 ?ndoor marketing -1 all of these

    -2 6one of these An%' 2

    ,)55)9eads can be provided by 5

    -! friends relatives -% ;ebsites

    -0 /irectories -1 3ll of these

    -2 6one of these An%' 4

    ,)100. Marketing is L Find the wrong option 5

    -! an ancient concept

    -% a modern concept

    -0 a continuous affair

    -1 a team effort

    -2 6one of these An%' 1

    ,)101. (ustomers ank is influenced

    by 5

    -! (ustomers attitudes

    -% 3ttitude of bank staff

    -0 3ttitudes of salesperson

    -1 @ood service

    -2 3ll of these An%' (

    ,)102)/elivery channel other than >ank counters are5

    -! 3Ms

    -% ?nternet >anking

    -0 Mobile >anking

    -1 ele >anking

    -2 3ll of the above An%' (

    ,)10*. he =equence of a sales process is 5

    -! 9ead generation, call, presentation ) sale

    -% =ales, presentation, lead generation, call

    -0 9ead generation, call, sale ) presen tation

    -1 here is no sequence required

    -2 6one of these An%' 1

    ,)104)3utomated eller machines -3Ms are innovation

    for the banking industry. ?n terms of the service industry t

    is an innovation in the L element of the marketing mix.

    -! 'ricing -% 'romotion

    -0 /istribution -1 'roduct

    -2 6one of these An%' *

    ,)10(. 3 brand is >*= defined as a 5

    -!

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    ,)10+)Cne distinguishing factor between a brand name and

    a brand is that a brand 6ame.

    -! (reates customer loyalty

    -% (onsists of word

    -0 ?dentifies only one item in the product mix

    -1 ?mplies an organizations 6ame

    -2 6one of these An%' 2

    ,)10$. ;hen a firm uses one of its existing brand name as

    part of a brand name for an improved or new product, the

    branding is called++++++++

    -! ?ndividual branding

    -% Cver all family branding

    -0 9ine family branding

    -1 >rand extension branding

    -2 6one of these An%' 4

    ,)10)3 carton of orange 8uice has no brand name and on

    the package only the name of the product O Crange Juice is

    written. his is an example of 5

    -! a manufacturers brand

    -% an own label brand

    -0 a no frills brand

    -1 a generic brand

    -2 6one of these An%' 4

    ,)105. ;hen +++++branding is used, all of a firms products

    are branded with the same name or at least part of the name4

    -! ?ndividual

    -% rademark

    -0 Family

    -1 =elective

    -2 *xtension An%' *

    ,)110. 9abeling is important for three reasons5 promotional

    and legal reasons. ;hat is the third reason

    -! Marketing -% >randing

    -0 =trategic -1 ?nformational

    -2 6one of these

    An%' 4

    ,)111)9abeling is important for informational, legal ) 5

    reasons 5

    -! Marketing -% >randing

    -0 =trategic -1 'romotional

    -2 6one of these An%' 4

    ,)112)he label and a soft drink can reads cool and

    reforesting for what reason are these words used

    -! o provide information

    -% o encourage multiple purchases

    -0 o promote the product

    -1 o satisfy legal requirements

    -2 6one of these An%' *

    ,)11*)Multiple packaging is 5

    -! 9ikely to increase demand

    -% he same as family packaging

    -0 he most effective type of packaging

    -1 he most expensive

    -2 6one of these An%' 2

    ,)114)Marketers should view packaging as a ma8or stratetool, especially for 5

    -! (onsumer (onvenience products

    -% ?ndustrial products

    -0 (onsumer =hopping products

    -1 =pecialty products

    -2 6one of these An%' 1

    ,)11()he first step in selling process5

    -! 're5approach

    -% approaching the customer

    -0 Making the presentations

    -1 'rospecting-2 6one of these An%' 4

    ,)11+. >efore (ontacting acceptable prospects, a salesper

    for an industrial cleaning equipment company analyzes

    information about the prospects, product need, feeling abo

    brands, and personal characteristics. his process is called

    -! 'rospecting

    -% pre approach

    -0 approach

    -1 making the presentation

    -2 'reparing An%' (

    ,)11$);hich of the following is most likely to stimulate

    customer loyalty 5

    -! (oupons -% =weepstakes

    -0 Frequent user incentives -1 'remiums

    -2 =amples An%' *

    ,)11)3 good definition of ++++++++ would be that it consist

    of direct connections with carefully targeted individual

    consumers to both obtain an immediate response and

    cultivate lasting customer relationships5

    -! advertising -% direct marketing

    -0 sales promotion -1 public relations

    -2 6one of these An%' 2

    ,)115)'ersonal selling tries to achieve three general goal

    finding prospects, convincing prospects to buy and 5

    -! Monitoring new products being developed

    -% >eing aware of competitors sales activities

    -0 3voiding repeat sales

    -1 Deeping customer satisfied

    -2 6one of these An%' 4

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    ,)120)B'ure >anking 6othing *lseB 5 3dvertisement title

    belongs to which >ank

    -! 3llahabad >ank

    -% =tate >ank of ?ndia

    -0 (anara >ank

    -1 Gnion >ank

    -2 ?ndian Cverseas >ank An%' 2

    ,)121);hich of the following statement is F39=*

    -! Marketing is a consumer L oriented process.

    -% Marketing is much more than selling and advertising.-0 he concept of marketing is a narrow term.

    -1 Marketing starts even before production starts.

    -2 Marketing helps the enterprise to adapt to the changing

    conditions and circumstances. An%' *

    ,)122);hich of the following organization gave the

    definition L OMarketing is concerned with the people and

    activities involved in the flow of goods and services from

    producer to consumer

    -! 3merican Marketing 3ssociation

    -% GD institute of Marketing

    -0 Gniversity of %> *5business Model

    -! >ank5to >usiness

    -% >usiness5to >ank

    -0 >uilding5to >usiness

    -1 >usiness Lto >roadcast

    -2 >usiness5to >usiness An%' (

    ,)12)/escribe >%( model of e5business.

    -! =elling of products and services to corporates.

    -% =elling of products and services directly to consumers.-0 (onsumers name own prices, which businesses can

    accept or decline.

    -1 >usinesses selling to local state, and federal agencies.

    -2 (onsumers selling directly to other consumers.

    An%' 2

    ,)125. elemarketing is a form of +++++++++

    -! ?ndirect Marketing -% Field Marketing

    -0 7irtual Marketing -1 /irect Marketing

    -2 Cnline Marketing An%' 4

    ,)1*0);hat is M5marketing

    -! Mobile Marketing -% Management Marketin-0 Model Marketing -1 Modern Marketing

    -2 Mind Marketing An%' 1

    ,)1*1. ;hat are specialty stores

    -! =tores that specializes in electronic goods only.

    -% =tores that specializes in a single line of goods with a

    deep assortment to give wider choice to customers.

    -0 =tores that are managed by hawkers, pedlars, street

    vendors.

    -1 =tores that offer great shopping convenience to

    customers.

    -2 =tores that specializes in selling books only.

    An%' 2

    ,)1*2);hat is concept Marketing

    -! ?t is the type of marketing in which manufactures own

    outlets and exclusive show rooms.

    -% ?t is the factory outlets owned and operated by retailer

    -0 ?t is an act of converting a new concept into a product.

    -1 ?t is the concept of marketing through sending messag

    on mobiles.

    -2 6one of these An%' *

    ,)1**. *xpand ?(/ Model.

    -! ?nformation, communication, ransaction and

    /istribution.

    -% ?nvestment, communication, transaction and distribut

    -0 ?nternet, carrier, ransaction and /istribution.

    -1 ?nternet, communication, ransport and /istribution.

    -2 ?nformation, communication, ransportation and

    /istribution. An%' 1

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    ,)1*4)3n advertisement is not for ++++++++++.

    -! =uggesting new uses of product.

    -% *xplaining how a product works.

    -0 elling about a new product.

    -1 >uilding brand preferences.

    -2 6one of these An%' 2

    ,)1*();hich of the following is 6C a base for Market

    segmentation

    -! >ehavioral =egmentation

    -% /emographic =egmentation-0 @eographic =egmentation

    -1 'sychographic segmentation

    -2 =tatus =egmentation An%' (

    ,)1*+);hich of the following is NOTan important

    component of O'

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    ,)14$)?n the relationship marketing firms focus on PPP

    relationships with PPPPP.

    -! =hort termI customers and suppliers

    -% 9ong termI customers and suppliers

    -0 =hort termI customers

    -1 9ong termI customers

    -2 6one of these

    An%' 2

    ,)14)'olitical campaigns are generally examples of PPP.

    -! (ause marketing-% Crganization marketing

    -0 *vent marketing

    -1 'erson marketing

    -2 6one of these An%' 4

    ,)145)he (oca (ola organisation is an official sponsor of

    the Clympics. he firm is engaging in PP

    -! 'lace marketing

    -% *vent marketing

    -0 'erson marketing

    -1 Crganization marketing

    -2 6one of these An%' 2

    ,)1(0)odays marketers need R....

    -! 6either creativity nor critical thinking skills-% >oth creativity and critical thinking skills

    -0 (ritical thinking skills but not creativity

    -1 (reativity but not critical thinking skills

    -2 6one of these An%' 2

    ,-i6k N#te%'1) Market Ma7 C#"ri%e #&'

    i) Cne seller and many buyers

    ii)Many sellers and one buyer

    iii)Many sellers and Many buyers

    i/)Few sellers and Many buyers

    /)Many sellers and Few buyers

    2) 3 !ike!7N interested customer of the bank is termed as

    prospect.

    *) ?n Marketing, calling on the prospective customers is

    known as a call.

    4) /ivision of the whole market into relatively

    homogeneous groups is called Market Segentati#n.

    () Marketing @uru Pi!i" K#t!erdefines market

    segmentation as the subdivision of a market intohomogeneous sub8ects of customers.

    +) Marketing Mi' ?t is the set of marketing tools that a

    firm uses to pursue its marketing ob8ectives in the target

    market.

    $) *. Jerome Mc(arty proposed a classification of marketing

    mixin four key areas4

    1) 'roduct 2. 'rice

    *) 'lace 4. 'romotion

    ) S8OT Ana!7%i%' 3 tool used by organization to help the

    firm to establish its strength.

    S 9 Strengt% 8 9 8eakne%%O 9 O""#rt-nit7 T : Treat%

    N#te' =trengths and ;eakness are L ?nternal Function

    Cpportunity and hreats are: *xternal Function

    5) 4 Stage% #& Pr#.-6t Li&e C76!e PLC3'

    i)?ntroduction ii)@rowth

    iii)Maturity i/)/ecline

    10)Bran.' >rand is defined as a name, term, sign and

    symbol or a combination of these, that identifies the

    maker or seller of the product

    11)Bran. E;-it7' ?t refers to the value of the >rand.

    12)

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    b k dd | i | dd i

    1+)M#n#"#!7#n!7 #ne %e!!er3exists when a specific person or enterprise is the only supplier of a particular commodity,

    which relates to a single entity:s control of a market to purchase a good or service.

    1$)O!ig#"#!7-few sellers which consists of a few entities dominating an industry.

    1)MRP 9 Manufacturing