Marketing BasicsSports and Entertainment

Marketing

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Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the

Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency;

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MarketingCreation and Maintenance of Satisfying Exchange Relationships

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Satisfying Customer NeedsIdentify the customer and the needs of the customer.Develop products that customers consider better than other choices.Operate the business profitably.

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Sports and Entertainment Marketing

Huge IndustryNumerous Products and Services

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Sports and Entertainment Marketing

Consumers– make choices– determine how to use limited time and

financial resourcesMarketers– assess consumer demands– consider the competition– determine the financial value of goods

and services offered

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The Marketing MixProductDistributionPricePromotion

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Marketing Mix ConsiderationsProducts must be updatedDiscretionary IncomePriceDistributionPromotion

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Marketing Mix for the Super BowlProduct– game and related entertainmentPrice– high demand– high prices for tickets, hotels, flights,

related entertainment

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Marketing Mix for the Super BowlDistribution– city– ticket outlets– television & radio broadcastPromotion– commercials– product contests– sport magazines– newspapers

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Marketing Mix for a State FairProduct—wide variety of entertainment to appeal to different demographicsPrice– affordable– based on consumer demand– produce a profit

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Marketing Mix for a State FairDistribution– central location– outlets where tickets can be purchased

in advancePromotion—television, radio, billboards

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Core Standards of MarketingDistributionMarketing-Information ManagementPricingProduct/Service Management

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Core Standards of MarketingPromotionSellingFinancing

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